Cramer Keith's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Aug 3, 2021
- Accession no.
- 0001818383-21-000061
- Filed
- Aug 3, 2021
- Trade date
- Jul 30-Aug 2, 2021
- Filing delay
- 4 days
- Rule 10b5-1 plan
- Not on the form (before 2023)
This filing lists 4 non-derivative transactions and 2 derivative transactions. Open-market sales total $188.8K. It was filed 4 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Cramer KeithCIK 0001829989 | Officer (See Remarks) |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jul 30, 2021 | Class A Common Stock | MOption exerciseAcquired | +12,762 | $0.00F1 | $0 | 34,914 | Direct | |
| Aug 2, 2021 | Class A Common Stock | MOption exerciseAcquired | +11,750 | $0.00F2 | $0 | 46,664 | Direct | |
| Aug 2, 2021 | Class A Common Stock | SSaleDisposed | −5,455 | $32.85F4 | −$179,196.75 | 41,209 | Direct | |
| Aug 2, 2021 | Class A Common Stock | SSaleDisposed | −288 | $33.29F5 | −$9,587.52 | 40,921 | Direct |
Derivative securities (Table II)
Options, warrants, restricted stock units and similar. Shares are the underlying shares; price and value are for the derivative itself, and the holding after is in derivative units.
| Trade date | Security | Transaction | Underlying shares | Unit price | Value | Held after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jul 30, 2021 | Class A Common Stock | MOption exerciseDisposed | −12,762 | $0.00 | $0 | 114,861 | Direct | |
| Aug 2, 2021 | Class A Common Stock | MOption exerciseDisposed | −11,750 | $0.00F2 | $0 | 259,800 | Direct |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F1
One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
Referenced by the price of 1 transaction in Table I.
- F2
On August 2, 2021, the Reporting Person exchanged 11,750 Class B-1 Units of QLH (the "Class B-1 Units"), along with 11,750 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
Referenced by the price of 1 transaction in Table I and 1 transaction in Table II.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.22 to $33.15 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $33.24 to $33.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
Remarks
SENIOR VICE PRESIDENT, SUPPLY PARTNERSHIPS