Skip to main content

Yi Steven's Form 4 filing

MediaAlpha, Inc. (MAX) · filed Jul 2, 2021

Accession no.
0001818383-21-000019
Filed
Jul 2, 2021
Trade date
Jun 30-Jul 2, 2021
Filing delay
2 days
Rule 10b5-1 plan
Not on the form (before 2023)

This filing lists 7 non-derivative transactions. Open-market sales total $1.86M. It was filed 2 days after the trade.

Reporting owners

A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.

Reporting owners on this filing
OwnerRelationship to the company
Yi StevenCIK 0001829946Director, Officer (See Remarks)

Non-derivative securities (Table I)

Acquisitions and disposals of common stock and similar shares, one row per line on the filing.

Non-derivative transactions
Trade dateSecurityTransactionSharesPriceValueShares afterOwnershipFlags
Jun 30, 2021Class A Common StockSSaleDisposed−7,664$42.53F2−$325,949.92215,013Direct
Jun 30, 2021Class A Common StockSSaleDisposed−5,235$43.24F3−$226,361.4209,778Direct
Jul 1, 2021Class A Common StockSSaleDisposed−10,546$41.02F4−$432,596.92199,232Direct
Jul 1, 2021Class A Common StockSSaleDisposed−6,555$41.89F5−$274,588.95192,677Direct
Jul 2, 2021Class A Common StockSSaleDisposed−9,329$39.46F6−$368,122.34183,348Direct
Jul 2, 2021Class A Common StockSSaleDisposed−3,929$40.58F7−$159,438.82179,419Direct
Jul 2, 2021Class A Common StockSSaleDisposed−1,742$41.26F8−$71,874.92177,677Direct

Footnotes and remarks

Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.

F2

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $42.09 to $42.97 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F3

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $43.04 to $43.55 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F4

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.45 to $41.44 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F5

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.45 to $42.27 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F6

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $39.08 to $39.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F7

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.00 to $40.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F8

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.11 to $41.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

Remarks

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER

Read the full filing on SEC EDGAR (opens in a new tab)