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Cramer Keith's Form 4 filing

MediaAlpha, Inc. (MAX) · filed Jul 1, 2021

Accession no.
0001818383-21-000005
Filed
Jul 1, 2021
Trade date
Jun 29-Jul 1, 2021
Filing delay
2 days
Rule 10b5-1 plan
Not on the form (before 2023)

This filing lists 2 non-derivative transactions and 1 derivative transaction. Open-market sales total $152.8K. It was filed 2 days after the trade.

Reporting owners

A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.

Reporting owners on this filing
OwnerRelationship to the company
Cramer KeithCIK 0001829989Officer (See Remarks)

Non-derivative securities (Table I)

Acquisitions and disposals of common stock and similar shares, one row per line on the filing.

Non-derivative transactions
Trade dateSecurityTransactionSharesPriceValueShares afterOwnershipFlags
Jun 29, 2021Class A Common StockSSaleDisposed−3,250$47.00−$152,75018,902Direct
Jul 1, 2021Class A Common StockMOption exerciseAcquired+11,750$0.00F2$030,652Direct

Derivative securities (Table II)

Options, warrants, restricted stock units and similar. Shares are the underlying shares; price and value are for the derivative itself, and the holding after is in derivative units.

Derivative transactions
Trade dateSecurityTransactionUnderlying sharesUnit priceValueHeld afterOwnershipFlags
Jul 1, 2021Class A Common StockMOption exerciseDisposed−11,750$0.00F2$0271,550Direct

Footnotes and remarks

Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.

F2

On July 1, 2021, the Reporting Person exchanged 11,750 Class B-1 Units of QLH (the "Class B-1 Units"), along with 11,750 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.

Referenced by the price of 1 transaction in Table I and 1 transaction in Table II.

Remarks

SENIOR VICE PRESIDENT, SUPPLY PARTNERSHIPS

Read the full filing on SEC EDGAR (opens in a new tab)