Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2026
Institutional positions in Procter & Gamble Co as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,027
- +40 vs. Q4 2025
- Shares held
- 1.60B
- +277.7M (+21.0%) vs. Q4 2025
- Total value
- $230.9B
- +$41.3B (+21.8%) vs. Q4 2025
- New holders
- 229
- 1,711 more added
- Sold out
- 189
- 1,675 more reduced
60 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| New World Advisors LLC | 2,747 | $396.8K | 0.07% | +423+18.2% | Added |
| Gouws Capital LLC | 2,750 | $397.2K | 0.21% | 00.0% | Unchanged |
| BCGM Wealth Management, LLC | 2,752 | $397.5K | 0.10% | +13+0.5% | Added |
| Clarity Wealth Development LLC | 2,753 | $397.6K | 0.32% | 00.0% | Unchanged |
| Todd Asset Management LLC | 2,754 | $397.8K | 0.01% | 00.0% | Unchanged |
| LJI Wealth Management, LLC | 2,754 | $397.9K | 0.06% | +663+31.7% | Added |
| FMA Wealth Management, LLC | 2,755 | $397.9K | 0.27% | 00.0% | Unchanged |
| Rahlfs Capital, LLC | 2,755 | $397.9K | 0.29% | 00.0% | Unchanged |
| Taylor Financial Group, Inc. | 2,758 | $398.4K | 0.24% | −103−3.6% | Reduced |
| Penobscot Wealth Management | 2,766 | $399.6K | 0.12% | +33+1.2% | Added |
| Elgethun Capital Management | 2,767 | $399.7K | 0.07% | +7+0.3% | Added |
| Warner Financial, Inc | 2,770 | $400.0K | 0.14% | 00.0% | Unchanged |
| MTM Financial Group, LLC | 2,772 | $400.4K | 0.19% | −49−1.7% | Reduced |
| May Hill Capital, LLC | 2,772 | $400.4K | 0.10% | +1,352+95.2% | Added |
| Lake Street Financial LLC | 2,775 | $400.8K | 0.05% | −2,265−44.9% | Reduced |
| Schubert & Co | 2,776 | $401.0K | 0.33% | +174+6.7% | Added |
| O'Keefe Stevens Advisory, Inc. | 2,778 | $401.3K | 0.10% | 00.0% | Unchanged |
| Neo Ivy Capital Management | 2,779 | $401.4K | 0.11% | +2,779 | New |
| Bishop & Co Investment Management, LLC | 2,782 | $401.8K | 0.14% | 00.0% | Unchanged |
| 360 Financial, Inc. | 2,790 | $403.0K | 0.12% | −84−2.9% | Reduced |
| Gentry Private Wealth, LLC | 2,791 | $403.1K | 0.24% | −238−7.9% | Reduced |
| Independent Wealth Network Inc. | 2,792 | $403.3K | 0.12% | −190−6.4% | Reduced |
| Thompson Davis & Co., Inc. | 2,793 | $403.4K | 0.27% | 00.0% | Unchanged |
| Excelsior Advisor Network LLC | 2,795 | $403.7K | 0.15% | −178−6.0% | Reduced |
| McRae Capital Management Inc | 2,797 | $404.0K | 0.08% | −150−5.1% | Reduced |
| Gabelli & Co Investment Advisers, Inc. | 2,800 | $404.4K | 0.06% | 00.0% | Unchanged |
| Provident Trust Co | 2,800 | $404.4K | 0.01% | 00.0% | Unchanged |
| DGS Capital Management, LLC | 2,800 | $404.4K | 0.07% | −146−5.0% | Reduced |
| Advisortrust Partners, LLC | 2,801 | $404.6K | 0.17% | +180+6.9% | Added |
| Colonial River Wealth Management, LLC | 2,805 | $405.2K | 0.15% | −659−19.0% | Reduced |
| Bay Capital Advisors, LLC | 2,808 | $405.6K | 0.25% | −64−2.2% | Reduced |
| Sterling Financial Planning, Inc. | 2,810 | $405.9K | 0.12% | −62−2.2% | Reduced |
| Fortune Financial Advisors, LLC | 2,815 | $406.6K | 0.21% | −485−14.7% | Reduced |
| Skyline Advisors, Inc. | 2,821 | $407.4K | 0.14% | +5+0.2% | Added |
| Alvarez & Marsal Private Wealth Partners, LLC | 2,822 | $407.6K | 0.06% | +2,472+706.3% | Added |
| Baltimore-Washington Financial Advisors, Inc. | 2,822 | $407.6K | 0.02% | −218−7.2% | Reduced |
| Visionary Horizons, LLC | 2,824 | $407.9K | 0.20% | +58+2.1% | Added |
| WestHill Financial Advisors, Inc. | 2,834 | $409.3K | 0.08% | −22−0.8% | Reduced |
| Armbruster Capital Management, Inc. | 2,834 | $409.3K | 0.07% | 00.0% | Unchanged |
| Riversedge Advisors, LLC | 2,838 | $409.9K | 0.07% | +2,838 | New |
| Renaissance Investment Group LLC | 2,841 | $410.4K | 0.09% | −75−2.6% | Reduced |
| Canal Capital Management, LLC | 2,842 | $410.4K | 0.06% | +221+8.4% | Added |
| Twin Focus Capital Partners, LLC | 2,851 | $411.7K | 0.05% | −75−2.6% | Reduced |
| B & T Capital Management DBA Alpha Capital Management | 2,852 | $411.9K | 0.06% | −319−10.1% | Reduced |
| TrustBank | 2,856 | $412.5K | 0.16% | +324+12.8% | Added |
| Atalanta Sosnoff Capital, LLC | 2,861 | $413.2K | 0.01% | −19−0.7% | Reduced |
| Sara-Bay Financial | 2,864 | $413.7K | 0.13% | +47+1.7% | Added |
| MPS Loria Financial Planners, LLC | 2,873 | $414.9K | 0.11% | −499−14.8% | Reduced |
| Clearwater Capital Advisors, LLC | 2,874 | $415.1K | 0.03% | −929−24.4% | Reduced |
| Weaver Consulting Group | 2,875 | $415.3K | 0.10% | +42+1.5% | Added |
| Ares Financial Consulting, LLC | 2,884 | $415.6K | 0.33% | +310+12.0% | Added |
| Redwood Family Wealth LLC | 2,878 | $415.8K | 0.41% | +24+0.8% | Added |
| Aspire Growth Partners LLC | 2,880 | $416.0K | 0.29% | +18+0.6% | Added |
| USAdvisors Wealth Management, LLC | 2,880 | $416.0K | 0.14% | −71−2.4% | Reduced |
| North Forty Two & Co. | 2,887 | $417.0K | 0.39% | 00.0% | Unchanged |
| MKT Advisors LLC | 2,953 | $417.2K | 0.14% | −589−16.6% | Reduced |
| Solstein Capital, LLC | 2,890 | $417.4K | 0.17% | 00.0% | Unchanged |
| Sound Financial Strategies Group, LLC | 2,891 | $417.6K | 0.28% | −1,126−28.0% | Reduced |
| McHugh Group, LLC | 2,892 | $417.7K | 0.25% | −40−1.4% | Reduced |
| Kozak & Associates, Inc. | 2,910 | $417.9K | 0.08% | −968−25.0% | Reduced |
| Falcon Wealth Planning | 2,894 | $418.0K | 0.03% | −512−15.0% | Reduced |
| Invested Advisors | 2,897 | $418.4K | 0.42% | −2−0.1% | Reduced |
| Ruggaard & Associates LLC | 2,897 | $418.4K | 0.17% | 00.0% | Unchanged |
| Tradition Wealth Management, LLC | 2,900 | $418.8K | 0.03% | +170+6.2% | Added |
| Arta Finance Wealth Management LLC | 2,900 | $418.9K | 0.21% | +963+49.7% | Added |
| New Covenant Trust Company, N.A. | 2,902 | $419.2K | 0.37% | +218+8.1% | Added |
| Rockbridge Investment Management, LCC | 2,904 | $419.5K | 0.04% | −76−2.6% | Reduced |
| Wiser Wealth Management, Inc | 2,915 | $421.0K | 0.09% | +196+7.2% | Added |
| Arbor Investment Advisors, LLC | 2,915 | $421.0K | 0.05% | +107+3.8% | Added |
| Koesten, Hirschmann & Crabtree, INC. | 2,923 | $422.2K | 0.21% | +58+2.0% | Added |
| Crown Wealth Group, LLC | 2,924 | $422.3K | 0.12% | +1,420+94.4% | Added |
| Golden Reserve Retirement LLC | 2,924 | $422.3K | 0.09% | −4,302−59.5% | Reduced |
| O'Brien Greene & Co. Inc | 2,925 | $422.5K | 0.12% | 00.0% | Unchanged |
| Johnson Bixby & Associates, LLC | 2,938 | $424.4K | 0.05% | −102−3.4% | Reduced |
| ETF Store, Inc. | 2,939 | $424.5K | 0.41% | +2,939 | New |
| Fulcrum Capital LLC | 2,954 | $426.7K | 0.09% | +199+7.2% | Added |
| Capstone Financial Advisors, Inc. | 2,962 | $427.8K | 0.02% | −2−0.1% | Reduced |
| First Financial Bankshares Inc | 2,963 | $428.0K | 0.01% | −31−1.0% | Reduced |
| Ami Investment Management Inc | 2,968 | $428.7K | 0.10% | 00.0% | Unchanged |
| Blue Edge Capital, LLC | 2,968 | $428.7K | 0.06% | 00.0% | Unchanged |
| Lakeshore Financial Planning, Inc. | 2,968 | $429.1K | 0.16% | +11+0.4% | Added |
| North Capital, Inc. | 2,974 | $429.6K | 0.36% | −361−10.8% | Reduced |
| Bright Futures Wealth Management, LLC. | 2,974 | $429.6K | 0.29% | −8−0.3% | Reduced |
| Investment Partners Asset Management, Inc. | 2,975 | $429.7K | 0.27% | +10.0% | Added |
| WealthPoint Financial, LLC | 2,981 | $430.5K | 0.36% | −759−20.3% | Reduced |
| Ledgewood Wealth Advisors, LLC | 2,981 | $430.6K | 0.24% | 00.0% | Unchanged |
| Gould Asset Management LLC | 2,993 | $432.3K | 0.08% | +41+1.4% | Added |
| Morey & Quinn Wealth Partners, LLC | 2,995 | $432.6K | 0.31% | +54+1.8% | Added |
| Summa Corp. | 3,000 | $433.3K | 0.18% | −119−3.8% | Reduced |
| Pennington Partners & Co., LLC | 3,000 | $433.3K | 0.15% | +714+31.2% | Added |
| Tounjian Advisory Partners, LLC | 3,000 | $433.5K | 0.16% | −712−19.2% | Reduced |
| Capital Investment Counsel, LLC | 3,001 | $433.5K | 0.06% | +7+0.2% | Added |
| Objective Capital Management, LLC | 3,005 | $434.1K | 0.44% | +231+8.3% | Added |
| GW&K Investment Management, LLC | 3,012 | $435.0K | 0.00% | +121+4.2% | Added |
| SageGuard Financial Group, LLC | 3,014 | $435.3K | 0.07% | −74−2.4% | Reduced |
| Worthington Financial Partners, LLC | 3,017 | $435.8K | 0.37% | −250−7.7% | Reduced |
| Philip James Wealth Mangement, LLC | 3,021 | $436.4K | 0.05% | −2,471−45.0% | Reduced |
| Petix & Botte Co | 1,497 | $436.8K | 0.10% | −1,453−49.3% | Reduced |
| Black Diamond Financial, LLC | 3,032 | $437.9K | 0.05% | −428−12.4% | Reduced |
| Element Wealth, LLC | 3,035 | $438.4K | 0.18% | +120+4.1% | Added |