Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2026
Institutional positions in Procter & Gamble Co as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,027
- +39 vs. Q4 2025
- Shares held
- 1.60B
- +277.6M (+21.0%) vs. Q4 2025
- Total value
- $230.9B
- +$41.3B (+21.8%) vs. Q4 2025
- New holders
- 228
- 1,712 more added
- Sold out
- 189
- 1,675 more reduced
60 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Intelligent Financial Strategies | 1 | $144 | 0.00% | −100−99.0% | Reduced |
| Intesa Sanpaolo S.p.A. | 1 | $144 | 0.00% | 00.0% | Unchanged |
| ROSS\JOHNSON & Associates LLC | 4 | $578 | 0.01% | −3−42.9% | Reduced |
| Robbins Farley LLC | 5 | $723 | 0.00% | 00.0% | Unchanged |
| Networth Advisors, LLC | 8 | $1.16K | 0.00% | −6−42.9% | Reduced |
| Friedenthal Financial | 9 | $1.31K | 0.00% | 00.0% | Unchanged |
| North Ridge Wealth Advisors, Inc. | 10 | $1.45K | 0.00% | 00.0% | Unchanged |
| Parallax Volatility Advisers, L.P. | 11 | $1.59K | 0.00% | −23,928−100.0% | Reduced |
| C M Bidwell & Associates Ltd | 12 | $1.73K | 0.00% | 00.0% | Unchanged |
| Strategic Advocates LLC | 13 | $1.88K | 0.01% | −2,103−99.4% | Reduced |
| Osbon Capital Management LLC | 15 | $2.17K | 0.00% | 00.0% | Unchanged |
| Bear Mountain Capital, Inc. | 15 | $2.17K | 0.00% | +15 | New |
| LM Advisors LLC | 326 | $2.25K | 0.05% | +7+2.2% | Added |
| TopTier Wealth Management, LLC | 18 | $2.60K | 0.00% | +18 | New |
| Vanguard Advisers Inc | 22 | $3.18K | 0.00% | +22 | New |
| Bard Associates Inc | 24 | $3.47K | 0.00% | +24 | New |
| Torren Management, LLC | 25 | $3.63K | 0.00% | −330−93.0% | Reduced |
| Altshuler Shaham Ltd | 27 | $3.90K | 0.00% | −1−3.6% | Reduced |
| Seneschal Advisors, LLC | 28 | $4.00K | 0.00% | +1+3.7% | Added |
| Morgan Dempsey Capital Management LLC | 33 | $4.77K | 0.00% | −99−75.0% | Reduced |
| Hoey Investments, Inc | 34 | $4.91K | 0.00% | 00.0% | Unchanged |
| Western Pacific Wealth Management, LP | 36 | $5.20K | 0.01% | 00.0% | Unchanged |
| MBM Wealth Consultants, LLC | 38 | $5.49K | 0.00% | +38 | New |
| Financial Life Planners | 42 | $6.06K | 0.00% | +42 | New |
| Decker Retirement Planning Inc. | 43 | $6.21K | 0.00% | 00.0% | Unchanged |
| Merkkuri Wealth Advisors LLC | 45 | $6.56K | 0.00% | +45 | New |
| Investors Portfolio Services LLC | 46 | $6.60K | 0.01% | +12+35.3% | Added |
| West Financial Advisors, LLC | 50 | $7.22K | 0.00% | 00.0% | Unchanged |
| USA Financial Portformulas Corp | 61 | $8.81K | 0.00% | +61 | New |
| Tanaka Capital Management Inc | 63 | $9.00K | 0.02% | 00.0% | Unchanged |
| Gould Capital, LLC | 63 | $9.10K | 0.01% | 00.0% | Unchanged |
| Noble Wealth Management PBC | 65 | $9.39K | 0.00% | −35−35.0% | Reduced |
| SWAN Capital LLC | 69 | $9.97K | 0.00% | −2−2.8% | Reduced |
| Key Capital Management, INC | 74 | $10.6K | 0.01% | +42+131.3% | Added |
| Benson Wealth Management INC | 75 | $10.8K | 0.01% | −11−12.8% | Reduced |
| Advantage Trust Co | 75 | $10.8K | 0.00% | 00.0% | Unchanged |
| Portus Wealth Advisors, LLC | 76 | $11.0K | 0.01% | +76 | New |
| Kerr Financial Planning Corp | 79 | $11.9K | 0.01% | +1+1.3% | Added |
| Investment Counsel Co of Nevada | 90 | $13.0K | 0.03% | +90 | New |
| WestEnd Advisors, LLC | 100 | $14.4K | 0.00% | −116−53.7% | Reduced |
| Basso Capital Management, L.P. | 100 | $14.4K | 0.01% | −92−47.9% | Reduced |
| 10Elms LLP | 100 | $14.4K | 0.01% | 00.0% | Unchanged |
| Fairman Group, LLC | 100 | $14.4K | 0.01% | +100 | New |
| Park Square Financial Group, LLC | 103 | $14.9K | 0.11% | −77−42.8% | Reduced |
| DecisionPoint Financial, LLC | 107 | $15.5K | 0.00% | 00.0% | Unchanged |
| Quaker Wealth Management, LLC | 108 | $15.6K | 0.00% | −206−65.6% | Reduced |
| Catherine Avery Investment Management LLC | 109 | $15.7K | 0.01% | 00.0% | Unchanged |
| Legend Capital Advisors LLC | 110 | $15.9K | 0.01% | +110 | New |
| Clal Insurance Enterprises Holdings Ltd | 114 | $16.0K | 0.00% | 00.0% | Unchanged |
| PayPay Securities Corp | 115 | $16.5K | 0.57% | −16−12.2% | Reduced |
| Prudent Man Investment Management, Inc. | 117 | $16.8K | 0.01% | 00.0% | Unchanged |
| Atomic Invest LLC | 116 | $16.8K | 0.01% | +13+12.6% | Added |
| Daytona Street Capital LLC | 118 | $16.9K | 0.01% | 00.0% | Unchanged |
| Quarry LP | 120 | $17.3K | 0.00% | −2,260−95.0% | Reduced |
| Groesbeck Investment Management Corp | 127 | $18.0K | 0.04% | 00.0% | Unchanged |
| Principia Wealth Advisory, LLC | 133 | $19.2K | 0.01% | +55+70.5% | Added |
| Retiremitten Financial LLC | 134 | $19.4K | 0.01% | +134 | New |
| Adkins Seale Capital Management LLC | 135 | $19.5K | 0.02% | 00.0% | Unchanged |
| Louisbourg Investments Inc. | 137 | $19.8K | 0.00% | 00.0% | Unchanged |
| Wiser Advisor Group LLC | 139 | $20.1K | 0.02% | +1+0.7% | Added |
| JCIC Asset Management Inc. | 150 | $21.7K | 0.01% | 00.0% | Unchanged |
| Sunrise Financial Services, LLC | 150 | $21.7K | 0.02% | +24+19.0% | Added |
| Atlantic Private Wealth, LLC | 150 | $21.7K | 0.01% | 00.0% | Unchanged |
| Westend Capital Management, LLC | 151 | $21.8K | 0.01% | 00.0% | Unchanged |
| RHL Group, LLC | 156 | $22.5K | 0.02% | +139+817.6% | Added |
| Morton Brown Family Wealth, LLC | 164 | $23.7K | 0.01% | 00.0% | Unchanged |
| Bare Financial Services, Inc | 167 | $24.1K | 0.01% | +96+135.2% | Added |
| Imprint Wealth LLC | 172 | $24.8K | 0.11% | −38−18.1% | Reduced |
| Signature Resources Capital Management, LLC | 172 | $24.8K | 0.01% | −26−13.1% | Reduced |
| Redwood Park Advisors LLC | 175 | $25.3K | 0.02% | −6−3.3% | Reduced |
| Horizon Financial Services, LLC | 177 | $25.6K | 0.01% | +83+88.3% | Added |
| Matrix Trust Co | 184 | $27.0K | 0.00% | +184 | New |
| Penserra Capital Management LLC | 195 | $28.0K | 0.00% | −3−1.5% | Reduced |
| Game Plan Financial Advisors, LLC | 195 | $28.2K | 0.01% | 00.0% | Unchanged |
| Sankala Group LLC | 199 | $28.5K | 0.02% | −7−3.4% | Reduced |
| O'Domhnaill Enterprises, Inc. | 200 | $28.9K | 0.02% | −9−4.3% | Reduced |
| Paladin Partners, LLC | 200 | $28.9K | 0.02% | 00.0% | Unchanged |
| Navigoe, LLC | 203 | $29.0K | 0.02% | 00.0% | Unchanged |
| Virginia Estate & Retirement Planning Advisors Inc. | 206 | $29.8K | 0.13% | +206 | New |
| Tidemark, LLC | 209 | $30.2K | 0.01% | +61+41.2% | Added |
| Bernard Wealth Management Corp. | 210 | $30.3K | 0.01% | 00.0% | Unchanged |
| Mowery & Schoenfeld Wealth Management, LLC | 216 | $31.2K | 0.05% | −176−44.9% | Reduced |
| RMG Wealth Management LLC | 221 | $31.7K | 0.00% | 00.0% | Unchanged |
| United Financial Planning Group LLC | 220 | $31.8K | 0.02% | +14+6.8% | Added |
| Caitlin John, LLC | 223 | $32.2K | 0.02% | +2+0.9% | Added |
| IFG Advisory, LLC | 223 | $32.2K | 0.09% | −19,736−98.9% | Reduced |
| Bayforest Capital Ltd | 223 | $32.2K | 0.04% | −79−26.2% | Reduced |
| Wellington-Altus USA Inc. | 228 | $33.4K | 0.02% | −66−22.4% | Reduced |
| Miller Global Investments, LLC | 235 | $33.9K | 0.03% | +235 | New |
| Maseco LLP | 237 | $34.2K | 0.00% | +43+22.2% | Added |
| Legacy Wealth Managment, LLC | 242 | $35.0K | 0.02% | +3+1.3% | Added |
| Optiver Holding B.V. | 244 | $35.2K | 0.00% | −3,261−93.0% | Reduced |
| MPWM Advisory Solutions, LLC | 245 | $35.4K | 0.02% | 00.0% | Unchanged |
| Evergreen Advisors, LLC | 253 | $36.5K | 0.01% | +253 | New |
| Aspect Partners, LLC | 254 | $36.7K | 0.01% | +1+0.4% | Added |
| Accordant Advisory Group Inc | 261 | $37.7K | 0.02% | 00.0% | Unchanged |
| Three Bearings Fiduciary Advisors, Inc. | 264 | $38.1K | 0.04% | −48−15.4% | Reduced |
| Kings Path Partners LLC | 270 | $39.0K | 0.01% | 00.0% | Unchanged |
| WealthCollab, LLC | 274 | $39.6K | 0.02% | +21+8.3% | Added |
| Clark Wealth Partners | 279 | $40.3K | 0.03% | −11−3.8% | Reduced |