Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Trinity Financial Advisors LLC | 2,492 | $357.1K | 0.10% | −381−13.3% | Reduced |
| Paradigm Capital Management Inc | 2,500 | $358.3K | 0.02% | 00.0% | Unchanged |
| Options Solutions, LLC | 2,500 | $358.3K | 0.25% | 00.0% | Unchanged |
| Tacita Capital Inc | 2,500 | $358.3K | 0.21% | 00.0% | Unchanged |
| Evergreen Wealth Solutions, LLC | 2,502 | $358.5K | 0.05% | +2,502 | New |
| Ewa, LLC | 2,503 | $358.7K | 0.09% | −1,013−28.8% | Reduced |
| Bedell Frazier Investment Counseling, LLC | 2,504 | $358.8K | 0.07% | +306+13.9% | Added |
| Miramontes Capital, LLC | 2,506 | $359.1K | 0.12% | +2,506 | New |
| Collaborative Wealth Managment Inc. | 2,509 | $359.5K | 0.13% | +818+48.4% | Added |
| Weik Capital Management | 2,512 | $360.0K | 0.13% | +89+3.7% | Added |
| Silvant Capital Management LLC | 2,513 | $360.1K | 0.01% | 00.0% | Unchanged |
| Renaissance Group LLC | 2,523 | $361.5K | 0.01% | −283−10.1% | Reduced |
| Bayban | 2,524 | $361.7K | 0.32% | +2,524 | New |
| TrustBank | 2,532 | $362.9K | 0.15% | +2,532 | New |
| Financial Insights, Inc. | 2,538 | $363.7K | 0.12% | +12+0.5% | Added |
| Tandem Investment Advisors, Inc. | 2,542 | $364.3K | 0.01% | −9,292−78.5% | Reduced |
| Kohmann Bosshard Financial Services, LLC | 2,550 | $365.4K | 0.03% | −418−14.1% | Reduced |
| RCS Financial Planning, LLC | 2,551 | $365.6K | 0.16% | +3+0.1% | Added |
| A4 Wealth Advisors LLC | 2,558 | $366.6K | 0.32% | −973−27.6% | Reduced |
| Centerpoint Advisors, LLC | 2,563 | $367.0K | 0.11% | +1,757+218.0% | Added |
| Altiora Financial Group, LLC | 2,563 | $367.3K | 0.06% | 00.0% | Unchanged |
| Reliant Investment Partners, LLC | 2,569 | $368.2K | 0.29% | −26−1.0% | Reduced |
| Ares Financial Consulting, LLC | 2,574 | $368.9K | 0.35% | +2,574 | New |
| Wingate Wealth Advisors, Inc. | 2,588 | $370.9K | 0.21% | +252+10.8% | Added |
| Beacon Investment Advisors LLC | 2,588 | $370.9K | 0.15% | +13+0.5% | Added |
| Paradigm Asset Management Co LLC | 2,593 | $371.6K | 0.09% | −100−3.7% | Reduced |
| Total Clarity Wealth Management, Inc. | 2,597 | $372.2K | 0.09% | +138+5.6% | Added |
| Bluesphere Advisors, LLC | 2,598 | $372.3K | 0.16% | −370−12.5% | Reduced |
| Schubert & Co | 2,602 | $373.0K | 0.30% | −551−17.5% | Reduced |
| Luts & Greenleigh Group, Inc | 2,605 | $373.3K | 0.32% | −406−13.5% | Reduced |
| Foundation Wealth Management, LLC | 2,606 | $373.4K | 0.14% | −477−15.5% | Reduced |
| Ssi Investment Management LLC | 2,618 | $375.2K | 0.03% | 00.0% | Unchanged |
| Canal Capital Management, LLC | 2,621 | $375.6K | 0.05% | −533−16.9% | Reduced |
| Advisortrust Partners, LLC | 2,621 | $375.6K | 0.17% | +2,621 | New |
| Lorne Steinberg Wealth Management Inc. | 2,623 | $375.9K | 0.09% | +68+2.7% | Added |
| TritonPoint Partners, LLC | 2,626 | $376.3K | 0.20% | +2,626 | New |
| Grant Street Asset Management, Inc. | 2,627 | $376.4K | 0.08% | +69+2.7% | Added |
| Proficio Capital Partners LLC | 2,628 | $376.6K | 0.03% | −231−8.1% | Reduced |
| Princeton Capital Management LLC | 2,630 | $376.9K | 0.10% | −13−0.5% | Reduced |
| Base Wealth Management LLC | 2,633 | $377.3K | 0.20% | 00.0% | Unchanged |
| DSG Capital Advisors, LLC | 2,609 | $377.3K | 0.06% | −800−23.5% | Reduced |
| Elwood & Goetz Wealth Advisory Group, LLC | 2,643 | $378.8K | 0.07% | −191−6.7% | Reduced |
| Stonehage Fleming Financial Services Holdings Ltd | 2,646 | $379.2K | 0.01% | −1,250−32.1% | Reduced |
| Hudson Value Partners, LLC | 2,634 | $379.4K | 0.11% | +84+3.3% | Added |
| LeClair Wealth Partners LLC | 2,649 | $379.7K | 0.22% | −128−4.6% | Reduced |
| 1015 Capital Partners, LLC | 2,650 | $379.8K | 0.37% | +2,650 | New |
| Reflection Asset Management | 2,653 | $380.2K | 0.27% | +2,653 | New |
| New Covenant Trust Company, N.A. | 2,684 | $380.6K | 0.34% | +28+1.1% | Added |
| Boyer & Corporon Wealth Management, LLC | 2,657 | $380.8K | 0.11% | 00.0% | Unchanged |
| Fortress Private Ledger, LLC | 2,664 | $381.8K | 0.13% | −491−15.6% | Reduced |
| ABLE Financial Group, LLC | 2,665 | $381.9K | 0.08% | +27+1.0% | Added |
| Affiance Financial, LLC | 2,667 | $382.3K | 0.06% | −136−4.9% | Reduced |
| Colter Lewis Investment Partners LLC | 2,668 | $382.4K | 0.44% | +2,668 | New |
| RFP Financial Group LLC | 2,673 | $383.1K | 0.18% | +144+5.7% | Added |
| Carr Financial Group Corp | 2,674 | $383.2K | 0.10% | +99+3.8% | Added |
| Yarger Wealth Strategies, LLC | 2,676 | $383.5K | 0.16% | −208−7.2% | Reduced |
| Lynx Investment Advisory | 2,685 | $384.8K | 0.21% | −52−1.9% | Reduced |
| Wick Capital Partners, LLC | 2,687 | $385.0K | 0.07% | +2,687 | New |
| McGuire Investment Group, LLC | 2,687 | $385.1K | 0.04% | 00.0% | Unchanged |
| Huntleigh Advisors, Inc. | 2,687 | $385.1K | 0.07% | −118−4.2% | Reduced |
| Sun Financial Inc | 2,693 | $385.9K | 0.22% | +2,693 | New |
| JBR Co Financial Management Inc | 2,696 | $386.4K | 0.16% | 00.0% | Unchanged |
| Argus Investors' Counsel, Inc. | 2,698 | $386.6K | 0.31% | 00.0% | Unchanged |
| Morris Financial Concepts, Inc. | 2,699 | $386.8K | 0.14% | −6−0.2% | Reduced |
| Magnolia Capital Advisors LLC | 2,700 | $387.0K | 0.08% | +1,345+99.3% | Added |
| Marin Bay Wealth Advisors, LLC | 2,704 | $387.3K | 0.22% | +2,704 | New |
| Henrickson Nauta Wealth Advisors, Inc. | 2,773 | $387.9K | 0.06% | +1,194+75.6% | Added |
| Nadler Financial Group, Inc. | 2,707 | $387.9K | 0.04% | −345−11.3% | Reduced |
| Daner Wealth Management, LLC | 2,439 | $388.0K | 0.24% | +211+9.5% | Added |
| Summit Financial Wealth Advisors, LLC | 2,715 | $389.1K | 0.06% | +227+9.1% | Added |
| Vicus Capital | 2,718 | $389.6K | 0.03% | −188−6.5% | Reduced |
| Wiser Wealth Management, Inc | 2,719 | $389.6K | 0.09% | +312+13.0% | Added |
| Riverview Trust Co | 2,719 | $389.7K | 0.47% | 00.0% | Unchanged |
| Midwest Professional Planners, LTD. | 2,721 | $389.9K | 0.09% | −143−5.0% | Reduced |
| Worth Financial Advisory Group, LLC | 2,724 | $390.3K | 0.19% | −399−12.8% | Reduced |
| Adapt Wealth Advisors, LLC | 2,729 | $391.1K | 0.13% | −8−0.3% | Reduced |
| Tradition Wealth Management, LLC | 2,730 | $391.3K | 0.03% | −918−25.2% | Reduced |
| Penobscot Wealth Management | 2,733 | $391.6K | 0.12% | +3+0.1% | Added |
| Bravera Wealth | 2,734 | $391.8K | 0.20% | +2,734 | New |
| BCGM Wealth Management, LLC | 2,739 | $392.6K | 0.10% | −7−0.3% | Reduced |
| R.H. Dinel Investment Counsel, Inc. | 2,743 | $393.1K | 0.29% | 00.0% | Unchanged |
| Nikulski Financial, Inc. | 2,743 | $393.1K | 0.09% | +135+5.2% | Added |
| Total Investment Management Inc | 2,749 | $394.0K | 0.05% | −40−1.4% | Reduced |
| Gouws Capital LLC | 2,750 | $394.1K | 0.21% | 00.0% | Unchanged |
| Atlas Private Wealth Advisors | 2,750 | $394.1K | 0.09% | −329−10.7% | Reduced |
| Clarity Wealth Development LLC | 2,753 | $394.5K | 0.33% | +17+0.6% | Added |
| Todd Asset Management LLC | 2,754 | $394.7K | 0.01% | 00.0% | Unchanged |
| Fulcrum Capital LLC | 2,755 | $394.8K | 0.08% | −197−6.7% | Reduced |
| FMA Wealth Management, LLC | 2,755 | $394.8K | 0.26% | 00.0% | Unchanged |
| Rahlfs Capital, LLC | 2,755 | $394.8K | 0.31% | 00.0% | Unchanged |
| Elgethun Capital Management | 2,760 | $395.6K | 0.07% | −108−3.8% | Reduced |
| Rosenberg Matthew Hamilton | 2,766 | $396.4K | 0.08% | −451−14.0% | Reduced |
| Visionary Horizons, LLC | 2,766 | $396.4K | 0.21% | +2,766 | New |
| Warner Financial, Inc | 2,770 | $397.0K | 0.14% | 00.0% | Unchanged |
| Objective Capital Management, LLC | 2,774 | $397.6K | 0.40% | 00.0% | Unchanged |
| O'Keefe Stevens Advisory, Inc. | 2,778 | $398.1K | 0.10% | 00.0% | Unchanged |
| Bishop & Co Investment Management, LLC | 2,782 | $398.7K | 0.13% | 00.0% | Unchanged |
| Vision Capital Management, Inc. | 2,783 | $398.9K | 0.05% | 00.0% | Unchanged |
| Baring Financial LLC | 2,784 | $398.9K | 0.24% | +43+1.6% | Added |
| Thompson Davis & Co., Inc. | 2,793 | $400.3K | 0.24% | −140−4.8% | Reduced |