Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Ables, Iannone, Moore & Associates, Inc. | 2,219 | $318.0K | 0.17% | −633−22.2% | Reduced |
| Apollon Financial, LLC | 2,220 | $318.1K | 0.05% | −450−16.9% | Reduced |
| 55 North Private Wealth, LLC | 2,220 | $318.1K | 0.08% | +2,220 | New |
| Advocate Investing Services LLC | 2,222 | $318.5K | 0.29% | +2,222 | New |
| Red Wave Investments LLC | 2,224 | $318.7K | 0.09% | +10.0% | Added |
| Eagle Wealth Strategies LLC | 2,231 | $319.7K | 0.15% | −307−12.1% | Reduced |
| Catalina Capital Group, LLC | 2,232 | $319.9K | 0.20% | −204−8.4% | Reduced |
| Davies Financial Advisors, Inc. | 2,233 | $320.0K | 0.59% | −2,626−54.0% | Reduced |
| Clearview Wealth Advisors LLC | 2,234 | $320.1K | 0.20% | −74−3.2% | Reduced |
| Compton Financial Group, LLC | 2,243 | $321.5K | 0.07% | +32+1.4% | Added |
| Dorato Capital Management | 2,199 | $321.8K | 0.24% | +2,199 | New |
| Kooman & Associates | 2,247 | $322.0K | 0.10% | −85−3.6% | Reduced |
| Acorn Financial Advisory Services Inc | 2,249 | $322.3K | 0.05% | 00.0% | Unchanged |
| LBMC Investment Advisors, LLC | 2,250 | $322.4K | 0.02% | −68−2.9% | Reduced |
| REDW Wealth LLC | 2,256 | $323.3K | 0.12% | −92−3.9% | Reduced |
| Sandro Wealth Management LLC | 2,259 | $323.7K | 0.27% | +2,259 | New |
| American Money Management, LLC | 2,259 | $323.7K | 0.05% | −27−1.2% | Reduced |
| Elevatus Welath Management | 2,262 | $324.2K | 0.09% | +113+5.3% | Added |
| Optima Capital LLC | 2,264 | $324.4K | 0.14% | −31−1.4% | Reduced |
| Alpha Family Trust | 2,265 | $324.6K | 0.15% | 00.0% | Unchanged |
| JT Stratford LLC | 2,266 | $324.7K | 0.04% | −174−7.1% | Reduced |
| Intellus Advisors LLC | 2,270 | $325.3K | 0.04% | −100−4.2% | Reduced |
| Thayer Partners, LLC | 2,274 | $325.8K | 0.16% | +2,274 | New |
| Veridan Wealth LLC | 2,279 | $326.6K | 0.11% | +21+0.9% | Added |
| Prosperity Wealth Management, Inc. | 2,280 | $326.7K | 0.11% | −11,643−83.6% | Reduced |
| Putney Financial Group LLC | 2,281 | $326.9K | 0.31% | +733+47.4% | Added |
| Carrera Capital Advisors | 2,284 | $327.3K | 0.06% | +444+24.1% | Added |
| Cannon Wealth Management Services, LLC | 2,285 | $327.4K | 0.23% | −106−4.4% | Reduced |
| Stronghold Wealth Management L.L.C. | 2,285 | $327.5K | 0.48% | +2,285 | New |
| Pennington Partners & Co., LLC | 2,286 | $327.5K | 0.13% | +25+1.1% | Added |
| Northwest Wealth Management, LLC | 2,290 | $328.2K | 0.05% | +171+8.1% | Added |
| Y.D. More Investments Ltd | 2,291 | $328.3K | 0.02% | −14,959−86.7% | Reduced |
| AGH Wealth Advisors, LLC | 2,294 | $328.8K | 0.25% | −722−23.9% | Reduced |
| Northbridge Financial Group, LLC | 2,295 | $328.9K | 0.15% | +2,295 | New |
| Provident Investment Management, Inc. | 2,295 | $328.9K | 0.03% | 00.0% | Unchanged |
| Security National Bank of So Dak | 2,300 | $329.6K | 0.16% | 00.0% | Unchanged |
| Oakmont Advisory Group, LLC | 2,301 | $329.7K | 0.35% | +2,301 | New |
| Index Technologies Group LLC | 2,301 | $329.8K | 0.34% | +2,301 | New |
| Good Steward Wealth Advisors,LLC | 2,302 | $329.9K | 0.22% | −533−18.8% | Reduced |
| Private Advisory Group LLC | 2,303 | $330.0K | 0.03% | −59,559−96.3% | Reduced |
| Talisman Wealth Advisors LLC | 2,302 | $330.2K | 0.26% | −88−3.7% | Reduced |
| bLong Financial, LLC | 2,309 | $330.9K | 0.23% | 00.0% | Unchanged |
| Madrona Financial Services, LLC | 2,312 | $331.3K | 0.07% | +2+0.1% | Added |
| Cornerstone Advisors Asset Management, LLC | 2,314 | $331.6K | 0.05% | +241+11.6% | Added |
| Mountain Capital Investment Advisors, Inc | 2,209 | $331.7K | 0.05% | −599−21.3% | Reduced |
| New World Advisors LLC | 2,324 | $333.1K | 0.06% | −188−7.5% | Reduced |
| Trellis Wealth Advisors LLC | 2,325 | $333.2K | 0.13% | +500+27.4% | Added |
| Red Mountain Financial, LLC | 2,328 | $333.6K | 0.33% | +4+0.2% | Added |
| Elevation Wealth Management LLC | 2,329 | $333.8K | 0.32% | +2,329 | New |
| Asset Allocation & Management Company, LLC | 2,329 | $334.0K | 0.13% | 00.0% | Unchanged |
| Stillwater Wealth Management Group | 2,333 | $334.3K | 0.23% | +344+17.3% | Added |
| Twin Peaks Wealth Advisors, LLC | 2,126 | $334.4K | 0.10% | +128+6.4% | Added |
| Rise Advisors, LLC | 2,338 | $335.0K | 0.12% | −169−6.7% | Reduced |
| Wilkins Miller Wealth Management, LLC | 2,346 | $336.4K | 0.20% | −46−1.9% | Reduced |
| Unique Wealth, LLC | 2,348 | $336.5K | 0.05% | +225+10.6% | Added |
| Astoria Portfolio Advisors LLC. | 2,040 | $337.0K | 0.08% | +2,040 | New |
| Global Strategic Investment Solutions, LLC | 2,363 | $338.6K | 0.03% | −133−5.3% | Reduced |
| Leigh Baldwin & Co., LLC | 2,367 | $339.0K | 0.22% | −19−0.8% | Reduced |
| Augustine Asset Management Inc | 2,366 | $339.1K | 0.07% | 00.0% | Unchanged |
| Brucke Financial, Inc. | 2,367 | $339.3K | 0.19% | −81−3.3% | Reduced |
| Veracity Capital LLC | 2,369 | $339.6K | 0.10% | −266−10.1% | Reduced |
| Lazari Capital Management, Inc. | 2,371 | $339.8K | 0.11% | −43−1.8% | Reduced |
| Pachira Investments Inc. | 2,378 | $340.8K | 0.17% | +20+0.8% | Added |
| PAX Financial Group, LLC | 2,379 | $340.9K | 0.06% | −28−1.2% | Reduced |
| Quarry LP | 2,380 | $341.1K | 0.06% | −149−5.9% | Reduced |
| Fagan Associates, Inc. | 2,381 | $341.3K | 0.05% | −239−9.1% | Reduced |
| Pinnacle Financial Group, LLC | 2,384 | $341.6K | 0.10% | +114+5.0% | Added |
| Tranquility Partners, LLC | 2,385 | $341.8K | 0.12% | −128−5.1% | Reduced |
| Brown Wealth Management, LLC | 2,388 | $342.3K | 0.09% | −203−7.8% | Reduced |
| AXS Investments LLC | 2,389 | $342.4K | 0.12% | −428−15.2% | Reduced |
| Gladwyn Financial Advisors, Inc. | 2,391 | $342.7K | 0.24% | +265+12.5% | Added |
| Inspire Advisors, LLC | 2,393 | $342.9K | 0.03% | +161+7.2% | Added |
| Roble, Belko & Company, Inc | 2,395 | $343.0K | 0.04% | +100+4.4% | Added |
| O'Brien Wealth Partners LLC | 2,395 | $343.3K | 0.05% | −47−1.9% | Reduced |
| Green Harvest Asset Management LLC | 2,398 | $343.6K | 0.01% | −310−11.4% | Reduced |
| Enhancing Capital LLC | 2,400 | $343.9K | 0.25% | 00.0% | Unchanged |
| Value Investment Professionals, LLC | 2,401 | $344.0K | 0.36% | +2,401 | New |
| Connecticut Capital Management Group, LLC | 2,402 | $344.2K | 0.33% | +2,402 | New |
| Correct Capital Wealth Management | 2,402 | $344.3K | 0.06% | +5+0.2% | Added |
| Ellenbecker Investment Group | 2,404 | $344.6K | 0.05% | +250+11.6% | Added |
| Profit Investment Management, LLC | 2,406 | $344.8K | 1.39% | −314−11.5% | Reduced |
| Saxon Interests, Inc. | 2,406 | $344.8K | 0.12% | −244−9.2% | Reduced |
| Prairie Wealth Advisors, Inc. | 0 | $345.4K | 0.15% | −2,840−100.0% | Reduced |
| Fell Capital Management | 2,411 | $345.5K | 0.34% | +2,411 | New |
| Stoneridge Investment Partners LLC | 2,426 | $348.0K | 0.24% | +2,426 | New |
| Berkshire Money Management, Inc. | 2,431 | $348.4K | 0.03% | +2,431 | New |
| Aspen Grove Capital, LLC | 2,430 | $348.5K | 0.06% | −108−4.3% | Reduced |
| Wilian Securities, LLC | 2,435 | $348.9K | 0.38% | +2,435 | New |
| Canvas Wealth Advisors, LLC | 2,436 | $349.1K | 0.06% | +642+35.8% | Added |
| Sharp Financial Services, LLC | 2,437 | $349.2K | 0.18% | +2,437 | New |
| Freedom Financial Partners LLC | 2,444 | $350.2K | 0.13% | +5+0.2% | Added |
| Jackson Thornton Asset Management, LLC | 2,504 | $350.3K | 0.03% | −3,548−58.6% | Reduced |
| Latitude Advisors, LLC | 2,451 | $351.3K | 0.15% | +41+1.7% | Added |
| Bellevue Asset Management, LLC | 2,459 | $352.5K | 0.17% | +4+0.2% | Added |
| Northwest Financial Advisors | 2,465 | $353.2K | 0.73% | −1,598−39.3% | Reduced |
| Fort Point Capital Partners LLC | 2,443 | $353.3K | 0.04% | +1,038+73.9% | Added |
| Range Financial Group LLC | 2,471 | $354.2K | 0.12% | +5+0.2% | Added |
| Fortem Financial Group, LLC | 2,474 | $354.5K | 0.09% | −231−8.5% | Reduced |
| Cornerstone Planning Group LLC | 2,421 | $356.8K | 0.06% | +2,125+717.9% | Added |
| Centerpoint Advisory Group | 2,491 | $357.0K | 0.28% | 00.0% | Unchanged |