Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Demming Financial Services Corp | 1,786 | $255.8K | 0.19% | +1,786 | New |
| Claret Asset Management Corp | 1,786 | $256.0K | 0.03% | −53−2.9% | Reduced |
| Yoder Wealth Management, Inc. | 1,792 | $256.8K | 0.12% | +9+0.5% | Added |
| Paragon Capital Management LLC | 1,794 | $257.1K | 0.13% | −152−7.8% | Reduced |
| Eldridge Investment Advisors, Inc. | 1,795 | $257.2K | 0.06% | 00.0% | Unchanged |
| Sound Portfolio Advisors, LLC | 1,796 | $257.4K | 0.22% | +1,796 | New |
| Western Reserve Capital Management, LLC | 1,798 | $257.7K | 0.24% | +1,798 | New |
| Nexus Investment Management ULC | 1,800 | $258.0K | 0.04% | 00.0% | Unchanged |
| Credit Capital Investments LLC | 1,800 | $258.0K | 0.24% | 00.0% | Unchanged |
| Aua Capital Management, LLC | 1,800 | $258.0K | 0.13% | 00.0% | Unchanged |
| Catalyst Investment Management LLC | 1,801 | $258.1K | 0.24% | +1,801 | New |
| Harmony Asset Management LLC | 1,802 | $258.2K | 0.09% | +7+0.4% | Added |
| Schneider Downs Wealth Management Advisors, LP | 1,804 | $258.6K | 0.03% | +2+0.1% | Added |
| ShankerValleau Wealth Advisors, Inc. | 1,812 | $259.7K | 0.07% | −29−1.6% | Reduced |
| Sippican Capital Advisors | 1,816 | $260.3K | 0.17% | −11−0.6% | Reduced |
| Real Talk Capital, LLC | 1,819 | $260.7K | 0.26% | −247−12.0% | Reduced |
| Atala Financial Inc | 1,822 | $261.1K | 0.17% | −44−2.4% | Reduced |
| Atlantic Edge Private Wealth Management, LLC | 1,824 | $261.4K | 0.07% | −177−8.8% | Reduced |
| Richard P Slaughter Associates Inc | 1,825 | $261.6K | 0.05% | −1,922−51.3% | Reduced |
| Tull Financial Group, Inc. | 1,827 | $261.9K | 0.11% | +50+2.8% | Added |
| First Financial Group Corp | 1,827 | $261.9K | 0.22% | −24−1.3% | Reduced |
| Seldon Capital LP | 1,828 | $262.0K | 0.09% | 00.0% | Unchanged |
| McElhenny Sheffield Capital Management, LLC | 1,829 | $262.2K | 0.06% | −1,644−47.3% | Reduced |
| McLean Asset Management Corp | 1,797 | $263.0K | 0.05% | −631−26.0% | Reduced |
| FORM Wealth Advisors, LLC | 1,835 | $263.0K | 0.03% | +1,835 | New |
| Emprise Bank | 1,838 | $263.4K | 0.11% | −928−33.6% | Reduced |
| August Group Capital Ltd | 1,839 | $263.4K | 0.29% | +1,839 | New |
| Ascent Wealth Partners, LLC | 1,840 | $263.7K | 0.03% | −8−0.4% | Reduced |
| Perbak Capital Partners LLP | 1,841 | $263.8K | 0.08% | −1,686−47.8% | Reduced |
| Acorns Advisers, LLC | 1,841 | $264.0K | 0.00% | +343+22.9% | Added |
| Provenance Wealth Advisors, LLC | 1,844 | $264.3K | 0.03% | −55−2.9% | Reduced |
| Keystone Wealth Services, LLC | 1,845 | $264.4K | 0.06% | −50−2.6% | Reduced |
| Principal Street Partners, LLC | 1,845 | $264.5K | 0.04% | −1,701−48.0% | Reduced |
| US Asset Management LLC | 1,847 | $264.7K | 0.22% | −19−1.0% | Reduced |
| Noesis Capital Mangement Corp | 1,847 | $264.7K | 0.04% | +308+20.0% | Added |
| Taylor Securities Services, Inc. | 1,849 | $264.9K | 0.12% | +1,849 | New |
| Kieckhefer Group LLC | 1,850 | $265.1K | 0.13% | 00.0% | Unchanged |
| COFG Advisors, LLC | 1,852 | $265.4K | 0.07% | +1,852 | New |
| Paul Damon & Associates, Inc. | 1,852 | $265.5K | 0.12% | +20+1.1% | Added |
| Vestia Personal Wealth Advisors | 1,821 | $265.9K | 0.14% | −82−4.3% | Reduced |
| Elite Life Management LLC | 1,672 | $266.1K | 0.43% | −93−5.3% | Reduced |
| Crabel Capital Management, LLC | 1,858 | $266.3K | 0.20% | −1,643−46.9% | Reduced |
| M3 Advisory Group, LLC | 1,864 | $267.1K | 0.16% | −838−31.0% | Reduced |
| Kahn Brothers Group Inc | 1,867 | $267.6K | 0.05% | +100+5.7% | Added |
| JMN Financial LLC | 1,869 | $268.0K | 0.27% | +1,869 | New |
| B&D White Capital Company, LLC | 1,870 | $268.0K | 0.03% | −2,560−57.8% | Reduced |
| Catalyst Private Wealth, LLC | 1,874 | $268.6K | 0.12% | +114+6.5% | Added |
| Legacy Financial Strategies, LLC | 1,877 | $269.0K | 0.05% | −113−5.7% | Reduced |
| Bucket List Wealth Management, LLC | 1,879 | $269.4K | 0.16% | +1,879 | New |
| Crestmont Private Wealth LLC | 1,880 | $269.4K | 0.09% | +32+1.7% | Added |
| Gibson Capital, LLC | 1,880 | $269.5K | 0.05% | +6+0.3% | Added |
| Vawter Financial, Ltd. | 1,883 | $269.9K | 0.11% | −56−2.9% | Reduced |
| JMG Financial Group, Ltd. | 1,887 | $270.4K | 0.01% | 00.0% | Unchanged |
| Stonehaven Wealth & Tax Solutions, LLC | 1,887 | $270.4K | 0.24% | −141−7.0% | Reduced |
| Bourne Lent Asset Management Inc | 1,891 | $271.0K | 0.09% | 00.0% | Unchanged |
| Emergent Wealth Advisors, LLC | 1,892 | $271.2K | 0.15% | +1,892 | New |
| Precision Wealth Strategies, LLC | 1,896 | $271.7K | 0.09% | −139−6.8% | Reduced |
| Harris Associates L PSuperinvestorHarris Associates (Oakmark) | 1,897 | $271.9K | 0.00% | +51+2.8% | Added |
| Avantra Family Wealth, Inc. | 1,899 | $272.2K | 0.20% | +1+0.1% | Added |
| Centerline Wealth Advisors, LLC | 1,907 | $273.2K | 0.10% | +1+0.1% | Added |
| Family Investment Center, Inc. | 1,908 | $273.4K | 0.06% | 00.0% | Unchanged |
| Blue Rock Wealth Management LLC | 1,910 | $273.7K | 0.17% | 00.0% | Unchanged |
| Tobias Financial Advisors, Inc. | 1,912 | $273.9K | 0.04% | +1,912 | New |
| Global Trust Wealth Management LLC | 1,915 | $274.4K | 0.20% | +1,915 | New |
| Legacy Solutions, LLC | 1,916 | $274.5K | 0.24% | −35−1.8% | Reduced |
| Bernardo Wealth Planning LLC | 1,919 | $275.0K | 0.05% | −2−0.1% | Reduced |
| Evolution Wealth Advisors, LLC | 1,919 | $275.0K | 0.03% | 00.0% | Unchanged |
| Richmond Investment Services, LLC | 1,923 | $275.6K | 0.05% | −325−14.5% | Reduced |
| Daviman Financial, LLC | 1,925 | $275.9K | 0.16% | +1,925 | New |
| Etesian Wealth Advisors, Inc. | 1,927 | $276.2K | 0.09% | 00.0% | Unchanged |
| AllGen Financial Advisors, Inc. | 1,929 | $276.4K | 0.07% | −3,359−63.5% | Reduced |
| Safe Harbor Wealth Advisors, LLC | 1,716 | $276.7K | 0.27% | +1,716 | New |
| Andina Capital Management, LLC | 1,934 | $277.2K | 0.17% | +122+6.7% | Added |
| Sterling Investment Management, Inc. | 1,935 | $277.3K | 0.16% | +1+0.1% | Added |
| Keyvantage Wealth, LLC | 1,936 | $277.4K | 0.12% | −161−7.7% | Reduced |
| Arta Finance Wealth Management LLC | 1,937 | $277.6K | 0.14% | +1,937 | New |
| Michels Family Financial, LLC | 1,940 | $278.0K | 0.20% | −21−1.1% | Reduced |
| Consilio Wealth Advisors, LLC | 1,944 | $278.6K | 0.08% | +85+4.6% | Added |
| PCG Wealth Advisors, LLC | 1,947 | $279.1K | 0.08% | +21+1.1% | Added |
| HT Partners LLC | 1,948 | $279.2K | 0.08% | 00.0% | Unchanged |
| Mitchell Capital Management Co | 1,950 | $279.5K | 0.05% | −3,215−62.2% | Reduced |
| Lifelong Wealth Advisors, Inc. | 1,951 | $279.6K | 0.07% | −77−3.8% | Reduced |
| Graney & King, LLC | 1,952 | $279.7K | 0.16% | +1+0.1% | Added |
| Planning Alternatives Ltd | 1,954 | $280.0K | 0.04% | +393+25.2% | Added |
| Xxi Wealth, LLC | 1,955 | $280.2K | 0.17% | +1,955 | New |
| Barnes Wealth Management Group, Inc | 1,956 | $280.3K | 0.15% | +45+2.4% | Added |
| Bingham Private Wealth, LLC | 1,961 | $281.0K | 0.24% | +1,961 | New |
| C2C Wealth Management, LLC | 1,967 | $281.9K | 0.24% | 00.0% | Unchanged |
| Bridgefront Capital, LLC | 1,969 | $282.2K | 0.07% | −12,954−86.8% | Reduced |
| Greater Midwest Financial Group, LLC | 1,971 | $282.5K | 0.16% | −20−1.0% | Reduced |
| Plan Group Financial, LLC | 1,974 | $283.0K | 0.07% | −49−2.4% | Reduced |
| Fourth Dimension Wealth, LLC | 1,980 | $283.8K | 0.10% | +63+3.3% | Added |
| Ridgepath Capital Management LLC | 1,847 | $283.8K | 0.13% | 00.0% | Unchanged |
| Colton Groome Financial Advisors, LLC | 1,982 | $284.0K | 0.08% | +86+4.5% | Added |
| First Wilshire Securities Management Inc | 1,990 | $285.2K | 0.07% | −10−0.5% | Reduced |
| Liberty Square Wealth Partners LLC | 1,993 | $285.6K | 0.08% | 00.0% | Unchanged |
| IVC Wealth Advisors LLC | 1,993 | $285.6K | 0.12% | +30+1.5% | Added |
| Kaydan Wealth Management, Inc. | 1,994 | $285.8K | 0.08% | 00.0% | Unchanged |
| Blue Capital, Inc. | 1,995 | $285.9K | 0.20% | +532+36.4% | Added |
| Pinney & Scofield, Inc. | 1,998 | $286.3K | 0.16% | 00.0% | Unchanged |