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Livermore
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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2025

Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,048
+222 vs. Q3 2025
Shares held
1.60B
+36.4M (+2.3%) vs. Q3 2025
Total value
$229.1B
−$10.7B (−4.5%) vs. Q3 2025
New holders
412
1,416 more added
Sold out
190
1,849 more reduced

81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 4,048 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2025: $229.1B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.

Institutions holding PG in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Fingerlakes Wealth Management, Inc.1,441$206.5K0.13%−127−8.1%Reduced
Per Stirling Capital Management, LLC.1,441$206.5K0.02%+9+0.6%Added
Fonville Wealth Management LLC1,441$206.5K0.04%−15−1.0%Reduced
Grove Street Fiduciary, LLC1,443$206.8K0.09%00.0%Unchanged
Financial Symmetry Inc1,445$207.1K0.08%−146−9.2%Reduced
Glass Jacobson Investment Advisors llc1,448$207.5K0.07%00.0%Unchanged
Maridea Wealth Management LLC1,449$207.7K0.03%−58−3.8%Reduced
Sierra Ocean, LLC1,450$207.8K0.17%−306−17.4%Reduced
Seed Wealth Management, Inc.1,450$207.8K0.14%−125−7.9%Reduced
Retirement Planning Group, LLC1,450$207.9K0.14%+1+0.1%Added
CLG LLC1,451$208.0K0.05%+5+0.3%Added
Select Asset Management & Trust1,451$208.0K0.06%−16−1.1%Reduced
Cahill Financial Advisors Inc1,455$208.4K0.02%−84−5.5%Reduced
Values Added Financial LLC1,456$208.7K0.09%00.0%Unchanged
WFA of San Diego, LLC1,457$208.8K0.15%00.0%Unchanged
Northland Securities, Inc.1,458$208.9K0.20%+1,458New
Ameliora Wealth Management Ltd.1,460$209.2K0.06%00.0%Unchanged
Holos Integrated Wealth LLC1,478$209.6K0.12%+342+30.1%Added
Mount Vernon Associates Inc1,465$210.0K0.14%00.0%Unchanged
Defined Wealth Management, LLC1,466$210.1K0.12%+1,466New
SMART Wealth LLC1,466$210.2K0.06%+14+1.0%Added
Entelevest, LLC1,468$210.4K0.22%+1,468New
Sentinel Pension Advisors Inc1,470$210.7K0.03%+118+8.7%Added
Somerset Group LLC1,528$210.9K0.16%−50−3.2%Reduced
Myecfo, LLC1,473$211.2K0.09%00.0%Unchanged
Fusion Capital, LLC1,482$212.4K0.06%−5−0.3%Reduced
Advisory Resource Group1,485$212.8K0.04%+29+2.0%Added
Counterweight Ventures, LLC1,485$212.8K0.12%00.0%Unchanged
Summit Wealth Group LLC1,486$213.0K0.03%−41,205−96.5%Reduced
Cloud Capital Management, LLC1,487$213.0K0.10%+355+31.4%Added
Fiscal Wisdom Wealth Management, LLC1,489$213.3K0.20%+40+2.8%Added
Financial Harvest, LLC1,494$214.1K0.13%+60+4.2%Added
Unify Financial Advisors1,497$214.5K0.22%+1,497New
Seizert Capital Partners, LLC1,500$215.0K0.01%00.0%Unchanged
Ithaka Group LLC1,500$215.0K0.04%00.0%Unchanged
Tilson Financial Group, Inc.1,501$215.1K0.07%+9+0.6%Added
Crown Wealth Group, LLC1,504$215.5K0.06%−1,262−45.6%Reduced
Abel Hall, LLC1,505$215.6K0.05%+1,505New
Lighthouse Financial LLC1,506$215.8K0.14%+33+2.2%Added
RWM Asset Management, LLC1,445$216.0K0.02%−137−8.7%Reduced
Avondale Wealth Management1,510$216.4K0.11%−440−22.6%Reduced
RVW Wealth, LLC1,510$216.4K0.02%+1,510New
Alta Wealth Advisors LLC1,514$216.9K0.07%+1,514New
Ducere Wealth Management LLC1,516$217.2K0.08%+1,516New
Measured Wealth Private Client Group, LLC1,516$217.3K0.06%−9−0.6%Reduced
Patton Fund Management, Inc.1,516$217.3K0.03%+149+10.9%Added
Blue Bell Private Wealth Management, LLC1,517$217.4K0.03%+164+12.1%Added
Cascades Capital Asset Management, LLC1,518$217.5K0.09%+142+10.3%Added
Endowment Wealth Management, Inc.1,518$217.6K0.10%+164+12.1%Added
Lafayette Investments, Inc.1,519$217.7K0.04%−748−33.0%Reduced
Robinswood Financial LLC1,520$217.9K0.07%−199−11.6%Reduced
Alphadyne Asset Management LP1,524$218.4K0.02%+1,524New
Cypress Financial Planning LLC1,521$219.0K0.06%−203−11.8%Reduced
SHEPHERD WEALTH MANAGEMENT Ltd LIABILITY Co1,515$219.0K0.15%+7+0.5%Added
Warren Street Wealth Advisors, LLC1,529$219.2K0.06%−1,189−43.7%Reduced
Private Capital Management, LLC1,532$219.5K0.02%+1,532New
Hoya Capital Real Estate, LLC1,532$219.6K3.55%00.0%Unchanged
Long Run Wealth Advisors, LLC1,532$219.6K0.04%−129−7.8%Reduced
Pin Oak Investment Advisors Inc1,372$220.0K0.15%00.0%Unchanged
Sugar Maple Asset Management, LLC1,536$220.1K0.15%00.0%Unchanged
Concorde Asset Management, LLC1,536$220.1K0.09%−183−10.6%Reduced
Align Financial, LLC220,267$220.3K0.13%+220,267New
Omnitrust Wealth Management, Inc1,538$220.4K0.28%+1,538New
Conscious Wealth Investments, LLC1,391$220.6K0.13%+43+3.2%Added
SL Advisors, LLC1,541$220.8K0.45%+11+0.7%Added
Lionshead Wealth Management, LLC1,542$221.0K0.17%−27−1.7%Reduced
Westwood Wealth Management1,542$221.0K0.17%+1,542New
Investment Planning Advisors, Inc.1,543$221.2K0.06%+1,543New
Acumen Wealth Advisors, LLC1,545$221.4K0.06%+1,545New
Running Point Capital Advisors, LLC1,547$221.7K0.06%−257−14.2%Reduced
CDM Financial Counseling Services, Inc.1,548$221.8K0.21%+1,548New
Stembrook Asset Management, LLC1,548$221.8K0.21%+1,548New
Oldfather Financial Services, LLC1,550$222.1K0.07%+1,550New
Brian Low Financial Group, LLC1,550$222.1K0.16%−39−2.5%Reduced
Virtue Asset Management LLC1,550$222.1K0.18%+28+1.8%Added
Womack Financial LLC1,550$222.1K0.16%−12−0.8%Reduced
Sharkey, Howes & Javer1,551$222.3K0.03%00.0%Unchanged
von Borstel & Associates, Inc.1,559$223.0K0.05%−7,214−82.2%Reduced
Wealthspan Partners, LLC1,559$223.4K0.08%+3+0.2%Added
Paces Ferry Wealth Advisors, LLC1,560$223.6K0.09%−342−18.0%Reduced
Cushing Capital Partners, LLC1,561$223.6K0.17%+93+6.3%Added
Buffalo Business & Estate Services Ltd1,565$224.3K0.03%+1,565New
Clarus Group, Inc.1,565$224.3K0.08%00.0%Unchanged
5th Street Advisors, LLC1,565$224.3K0.10%+1,565New
TD Capital Management LLC1,567$224.6K0.02%−306−16.3%Reduced
MWA Asset Management1,569$224.9K0.13%00.0%Unchanged
Eagle Harbor Asset Management Inc1,577$226.0K0.19%+104+7.1%Added
StoryOne LLC0$226.1K0.14%0New
Rialto Wealth Management, LLC1,579$226.3K0.05%+240+17.9%Added
Strategic Family Wealth Counselors, L.L.C.1,540$226.4K0.05%+1,540New
Hidden Cove Wealth Management, LLC1,580$226.4K0.15%−443−21.9%Reduced
Precedent Wealth Partners, LLC1,581$226.6K0.05%−60−3.7%Reduced
Cypress Capital Management LLC (WY)1,583$226.9K0.21%−142−8.2%Reduced
Accelerate Investment Advisors LLC1,585$227.2K0.15%−24−1.5%Reduced
Caerus Investment Advisors, LLC1,586$227.3K0.08%−8,255−83.9%Reduced
Victrix Investment Advisors1,589$227.7K0.09%−833−34.4%Reduced
CapWealth Advisors, LLC1,589$227.7K0.02%+16+1.0%Added
Thryve Wealth Management LLC1,589$227.7K0.11%+1,589New
IFC Advisors LLC1,590$227.9K0.03%+1,590New
Murphy & Mullick Capital Management Corp1,591$228.0K0.16%−194−10.9%Reduced