Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,048
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,849 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Compass Financial Services Inc | 852 | $122.1K | 0.05% | −60−6.6% | Reduced |
| Harbor Asset Planning, Inc. | 856 | $122.6K | 0.10% | +2+0.2% | Added |
| Red Tortoise LLC | 867 | $124.3K | 0.05% | 00.0% | Unchanged |
| Carolina Wealth Advisors, LLC | 868 | $124.4K | 0.06% | +10+1.2% | Added |
| Moisand Fitzgerald Tamayo, LLC | 870 | $124.7K | 0.01% | −20−2.2% | Reduced |
| Financial Network Wealth Advisors LLC | 883 | $126.6K | 0.13% | +5+0.6% | Added |
| eCIO, Inc. | 885 | $126.8K | 0.06% | +885 | New |
| Newton One Investments LLC | 888 | $127.3K | 0.04% | +6+0.7% | Added |
| Operose Advisors LLC | 890 | $127.5K | 0.03% | +53+6.3% | Added |
| McGuire Capital Advisors Inc | 902 | $129.3K | 0.08% | +902 | New |
| Gold Investment Management Ltd. | 914 | $131.0K | 0.04% | +2+0.2% | Added |
| Sfam, LLC | 916 | $131.3K | 0.12% | +916 | New |
| Greykasell Wealth Strategies, Inc. | 920 | $131.8K | 0.05% | −117−11.3% | Reduced |
| Affinity Wealth LLC | 920 | $131.8K | 0.09% | 00.0% | Unchanged |
| Nvest Wealth Strategies, Inc. | 924 | $132.4K | 0.10% | +924 | New |
| Kemnay Advisory Services Inc. | 931 | $133.4K | 0.02% | +931 | New |
| Lummis Asset Management, LP | 6,700 | $133.8K | 0.08% | 00.0% | Unchanged |
| High Note Wealth, LLC | 947 | $135.7K | 0.03% | −296−23.8% | Reduced |
| Quattro Advisors LLC | 951 | $136.4K | 0.11% | +951 | New |
| Hager Investment Management Services, LLC | 956 | $137.0K | 0.07% | −330−25.7% | Reduced |
| Reyes Financial Architecture, Inc. | 970 | $139.0K | 0.08% | −1,661−63.1% | Reduced |
| High Point Wealth Management, LLC | 980 | $140.4K | 0.13% | +980 | New |
| Intesa Sanpaolo Wealth Management | 986 | $141.3K | 0.03% | +986 | New |
| American Capital Advisory, LLC | 992 | $142.2K | 0.06% | +13+1.3% | Added |
| Rakuten Securities, Inc. | 1,000 | $143.3K | 0.05% | −1,048−51.2% | Reduced |
| Family Capital Trust Co | 1,002 | $143.6K | 0.05% | +14+1.4% | Added |
| Raffa Wealth Management, LLC | 1,016 | $145.6K | 0.02% | +38+3.9% | Added |
| Concord Investment Counsel Inc. | 1,018 | $145.9K | 0.05% | −555−35.3% | Reduced |
| Tripletail Wealth Management, LLC | 1,031 | $147.8K | 0.19% | 00.0% | Unchanged |
| Hoese & Co LLP | 1,050 | $150.5K | 0.11% | 00.0% | Unchanged |
| Beaird Harris Wealth Management, LLC | 1,077 | $154.3K | 0.01% | −7−0.6% | Reduced |
| ESL Trust Services, LLC | 1,087 | $155.8K | 0.03% | −13−1.2% | Reduced |
| Fortitude Family Office, LLC | 1,099 | $157.5K | 0.04% | −442−28.7% | Reduced |
| Burkett Financial Services, LLC | 1,099 | $157.6K | 0.05% | +7+0.6% | Added |
| Peterson Wealth Services | 1,101 | $157.8K | 0.04% | +1,061+2,652.5% | Added |
| CKW Financial Group | 1,110 | $159.0K | 0.02% | 00.0% | Unchanged |
| McCarthy Grittinger Financial Group, LLC | 1,116 | $159.9K | 0.04% | 00.0% | Unchanged |
| HFM Investment Advisors, LLC | 1,117 | $160.1K | 0.06% | +26+2.4% | Added |
| DHJJ Financial Advisors, Ltd. | 1,118 | $160.2K | 0.05% | 00.0% | Unchanged |
| Godfrey Financial Associates, Inc. | 1,128 | $161.7K | 0.14% | +1,128 | New |
| GPS Wealth Strategies Group, LLC | 1,135 | $162.6K | 0.14% | −10,762−90.5% | Reduced |
| Activest Wealth Management | 1,144 | $164.0K | 0.03% | +426+59.3% | Added |
| Hughes Financial Services, LLC | 1,153 | $165.2K | 0.03% | −31−2.6% | Reduced |
| Entrust Financial LLC | 1,153 | $165.2K | 0.12% | +1,153 | New |
| Granite FO LLC | 1,166 | $167.1K | 0.09% | −38−3.2% | Reduced |
| Delos Wealth Advisors, LLC | 1,170 | $167.7K | 0.11% | −85−6.8% | Reduced |
| Ulland Investment Advisors, LLC | 1,180 | $169.0K | 0.14% | 00.0% | Unchanged |
| Estate Planners Group, LLC | 1,200 | $172.0K | 0.07% | +1,200 | New |
| Canton Hathaway, LLC | 1,221 | $175.0K | 0.03% | 00.0% | Unchanged |
| Mascoma Wealth Management LLC | 1,229 | $176.1K | 0.04% | −599−32.8% | Reduced |
| Gunpowder Capital Management, LLC dba Oliver Wealth Management | 1,243 | $178.1K | 0.14% | +1,243 | New |
| Horizon Bancorp Inc | 1,247 | $179.0K | 0.09% | −67−5.1% | Reduced |
| Darwin Advisors, LLC | 1,260 | $180.6K | 0.06% | −36−2.8% | Reduced |
| Sherman Asset Management, Inc. | 1,280 | $183.4K | 0.16% | 00.0% | Unchanged |
| Vermillion Wealth Management, Inc. | 1,292 | $185.2K | 0.08% | −13−1.0% | Reduced |
| Whi Trust Co LLC | 1,300 | $186.3K | 0.14% | +1,300 | New |
| Kilter Group LLC | 1,348 | $193.2K | 0.09% | +31+2.4% | Added |
| Mitsubishi UFJ Morgan Stanley Securities Co., Ltd. | 1,355 | $194.2K | 0.31% | +1,355 | New |
| Eagle Bay Advisors LLC | 1,359 | $194.8K | 0.14% | −78−5.4% | Reduced |
| Vision Financial Markets LLC | 1,367 | $195.8K | 0.20% | −28−2.0% | Reduced |
| Fairscale Capital, LLC | 1,384 | $198.3K | 0.13% | −154−10.0% | Reduced |
| S&T Bank | 1,394 | $199.8K | 0.06% | −1,126−44.7% | Reduced |
| Dunhill Financial, LLC | 1,103 | $199.9K | 0.05% | −284−20.5% | Reduced |
| Intrepid Capital Management Inc | 1,397 | $200.3K | 0.08% | 00.0% | Unchanged |
| American National Bank of Texas | 1,400 | $200.6K | 0.19% | −100−6.7% | Reduced |
| Orion Capital Management LLC | 1,400 | $200.6K | 0.07% | −28−2.0% | Reduced |
| Keeler & Nadler Financial Planning & Wealth Management | 1,406 | $201.5K | 0.07% | +95+7.2% | Added |
| Briaud Financial Planning, Inc | 1,410 | $202.1K | 0.05% | −85−5.7% | Reduced |
| Strategic Financial Concepts, LLC | 1,411 | $202.2K | 0.18% | −1,212−46.2% | Reduced |
| B.O.S.S. Retirement Advisors, LLC | 1,411 | $202.3K | 0.06% | −79−5.3% | Reduced |
| David R. Rahn & Associates Inc. | 1,412 | $202.3K | 0.05% | −539−27.6% | Reduced |
| Prospect Financial Group LLC | 1,413 | $202.5K | 0.19% | −240−14.5% | Reduced |
| NerdWallet Wealth Partners, LLC | 1,413 | $202.5K | 0.09% | −32−2.2% | Reduced |
| Gallagher Capital Advisors, LLC | 1,414 | $202.6K | 0.13% | −148−9.5% | Reduced |
| Searcy Financial Services Inc | 1,416 | $203.0K | 0.08% | 00.0% | Unchanged |
| One Wealth Capital Management, LLC | 1,418 | $203.2K | 0.09% | +53+3.9% | Added |
| FMB Wealth Management | 1,419 | $203.3K | 0.08% | −8−0.6% | Reduced |
| Austin Wealth Management, LLC | 1,438 | $203.5K | 0.03% | +90+6.7% | Added |
| May Hill Capital, LLC | 1,420 | $203.5K | 0.05% | −966−40.5% | Reduced |
| Cedar Mountain Advisors, LLC | 1,420 | $203.6K | 0.04% | +14+1.0% | Added |
| 1 North Wealth Services LLC | 1,421 | $203.6K | 0.07% | 00.0% | Unchanged |
| BWM Planning, LLC | 1,421 | $203.6K | 0.05% | +1,421 | New |
| Capstone Wealth Management Group LLC | 1,423 | $203.9K | 0.12% | 00.0% | Unchanged |
| Windsor Advisory Group, LLC | 1,425 | $204.2K | 0.18% | −1,620−53.2% | Reduced |
| Oak Barrel Wealth Advisory LLC | 1,426 | $204.4K | 0.12% | +1,426 | New |
| Nova R Wealth, Inc. | 1,427 | $204.6K | 0.07% | −271−16.0% | Reduced |
| Montz Harcus Wealth Management LLC | 1,430 | $204.9K | 0.08% | +1,430 | New |
| Dodds Wealth, LLC | 1,431 | $205.1K | 0.05% | 00.0% | Unchanged |
| Rodgers & Associates, LTD | 1,431 | $205.1K | 0.02% | −114−7.4% | Reduced |
| Websterrogers Financial Advisors, LLC | 1,431 | $205.1K | 0.06% | −24−1.6% | Reduced |
| Legacy Financial Group, Inc. | 1,432 | $205.2K | 0.05% | −412−22.3% | Reduced |
| Contravisory Investment Management, Inc. | 1,433 | $205.4K | 0.04% | 00.0% | Unchanged |
| Redwood Financial Network Corp | 1,433 | $205.4K | 0.13% | +103+7.7% | Added |
| Stewardship Concepts Financial Services LLC | 1,432 | $205.4K | 0.17% | +1,432 | New |
| Gilpin Wealth Management, LLC | 1,434 | $205.5K | 0.16% | +1,434 | New |
| Horizon Family Wealth, Inc. | 1,435 | $205.5K | 0.11% | −25−1.7% | Reduced |
| Braeburn Wealth Management LLC | 1,435 | $205.6K | 0.11% | +1,435 | New |
| Dougherty & Associates, LLC | 1,436 | $205.8K | 0.18% | +1,436 | New |
| Mayport, LLC | 1,438 | $206.1K | 0.04% | +35+2.5% | Added |
| PFG Private Wealth Management, LLC | 1,440 | $206.4K | 0.09% | +1,440 | New |