Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 17 sales; 4,044 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,048
- +223 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 413
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,044 | $239.0B |
| Q1 2026 | 4,028 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Investor's Fiduciary Advisor Network, LLC | 8,201 | $1.18M | 0.25% | +185+2.3% | Added |
| Argent Capital Management LLC | 8,201 | $1.18M | 0.03% | 00.0% | Unchanged |
| Transamerica Financial Advisors, Inc. | 8,203 | $1.18M | 0.10% | +1,219+17.5% | Added |
| Wolff Wiese Magana LLC | 8,228 | $1.18M | 0.65% | +92+1.1% | Added |
| Wealth Watch Advisors, INC | 8,231 | $1.18M | 0.44% | −65−0.8% | Reduced |
| 626 Financial, LLC | 8,239 | $1.18M | 0.51% | −579−6.6% | Reduced |
| Lawood & Co | 8,246 | $1.18M | 1.12% | +8,246 | New |
| Southeast Asset Advisors Inc. | 8,266 | $1.18M | 0.11% | +45+0.5% | Added |
| Thoroughbred Financial Services, LLC | 8,270 | $1.19M | 0.07% | −324−3.8% | Reduced |
| Cfo Capital Management LLC | 8,273 | $1.19M | 0.89% | +8,273 | New |
| Angeles Wealth Management, LLC | 8,282 | $1.19M | 0.07% | +3,117+60.3% | Added |
| Little House Capital LLC | 8,290 | $1.19M | 0.30% | +6,020+265.2% | Added |
| Wealth Effects LLC | 8,290 | $1.19M | 0.37% | +26+0.3% | Added |
| Milestone Asset Management, LLC | 8,304 | $1.19M | 0.22% | +8,304 | New |
| Fulton Breakefield Broenniman LLC | 8,305 | $1.19M | 0.08% | −1,575−15.9% | Reduced |
| World Equity Group, Inc. | 8,317 | $1.19M | 0.33% | −3,484−29.5% | Reduced |
| Osprey Private Wealth LLC | 8,320 | $1.19M | 0.34% | +1,975+31.1% | Added |
| Infinity Wealth Counsel, LLC | 8,327 | $1.19M | 1.09% | 00.0% | Unchanged |
| Elmwood Wealth Management, Inc. | 8,337 | $1.19M | 0.38% | +1,227+17.3% | Added |
| Barrett & Company, Inc. | 8,341 | $1.20M | 0.40% | −662−7.4% | Reduced |
| Prestige Wealth Management Group LLC | 8,341 | $1.20M | 0.23% | −570−6.4% | Reduced |
| JB Capital LLC | 8,356 | $1.20M | 0.05% | −207−2.4% | Reduced |
| Howard Capital Management Group, LLC | 8,357 | $1.20M | 0.08% | +117+1.4% | Added |
| Aspiring Ventures, LLC | 8,361 | $1.20M | 0.42% | +138+1.7% | Added |
| ELCO Management Co., LLC | 8,369 | $1.20M | 0.76% | +320+4.0% | Added |
| Granite Islands Private Wealth, LLC | 8,425 | $1.20M | 1.11% | +8,425 | New |
| Impact Partnership Wealth, LLC | 8,423 | $1.21M | 0.15% | +4,402+109.5% | Added |
| Roxbury Financial LLC | 8,430 | $1.21M | 1.08% | −294−3.4% | Reduced |
| Wedgewood Investors Inc | 8,433 | $1.21M | 1.38% | −2,790−24.9% | Reduced |
| Integris Wealth Management, LLC | 8,441 | $1.21M | 0.28% | −121−1.4% | Reduced |
| Dynamic Technology Lab Private Ltd | 8,472 | $1.21M | 0.28% | +8,472 | New |
| McAdam, LLC | 8,492 | $1.22M | 0.06% | −391−4.4% | Reduced |
| Wood Tarver Financial Group, LLC | 8,497 | $1.22M | 0.34% | −109−1.3% | Reduced |
| Kennon-Green & Company, LLC | 8,511 | $1.22M | 0.97% | −167−1.9% | Reduced |
| SFMG, LLC | 8,520 | $1.22M | 0.08% | +22+0.3% | Added |
| Diamant Asset Management, Inc. | 8,531 | $1.22M | 0.88% | +1,049+14.0% | Added |
| Constant Guidance Financial LLC | 8,532 | $1.22M | 0.86% | +8,532 | New |
| Meadow Creek Wealth Advisors LLC | 8,534 | $1.22M | 0.78% | +116+1.4% | Added |
| Intellectus Partners, LLC | 8,542 | $1.22M | 0.24% | +4,411+106.8% | Added |
| Virtue Capital Management, LLC | 8,634 | $1.22M | 0.19% | +4,526+110.2% | Added |
| Ellis Investment Partners, LLC | 8,544 | $1.22M | 0.21% | +19+0.2% | Added |
| Smallwood Wealth Investment Management, LLC | 8,546 | $1.22M | 0.64% | −71−0.8% | Reduced |
| Frec Markets, Inc. | 8,615 | $1.23M | 0.36% | +8,615 | New |
| Cantor Fitzgerald Investment Adviser L.P. | 8,628 | $1.24M | 0.09% | 00.0% | Unchanged |
| InTrack Investment Management Inc | 8,632 | $1.24M | 0.69% | +668+8.4% | Added |
| DMG Group, LLC | 8,640 | $1.24M | 0.83% | +383+4.6% | Added |
| CFM Wealth Partners LLC | 8,655 | $1.24M | 0.18% | −628−6.8% | Reduced |
| Edentree Asset Management Ltd | 8,656 | $1.24M | 0.38% | 00.0% | Unchanged |
| Paragon Capital Management Ltd | 8,659 | $1.24M | 0.25% | −12−0.1% | Reduced |
| Mission Creek Capital Partners, Inc. | 8,663 | $1.24M | 0.25% | −1,112−11.4% | Reduced |
| Cora Capital Advisors LLC | 8,687 | $1.24M | 0.48% | +131+1.5% | Added |
| Valley Brook Capital Group | 8,698 | $1.25M | 0.82% | −100−1.1% | Reduced |
| PW Nova Financial Services LLC | 8,803 | $1.25M | 0.47% | +8,803 | New |
| HMS Capital Management, LLC | 8,713 | $1.25M | 0.52% | −1,182−11.9% | Reduced |
| Austin Private Wealth, LLC | 8,713 | $1.25M | 0.09% | +51+0.6% | Added |
| Gallagher Fiduciary Advisors, LLC | 8,715 | $1.25M | 0.04% | +142+1.7% | Added |
| Allen Mooney & Barnes Investment Advisors LLC | 8,732 | $1.25M | 0.19% | +115+1.3% | Added |
| Heartland Bank & Trust Co | 8,756 | $1.25M | 0.53% | −236−2.6% | Reduced |
| Sentry LLC | 8,765 | $1.26M | 0.34% | −118−1.3% | Reduced |
| Tempo Wealth, LLC | 8,787 | $1.26M | 0.22% | +8,787 | New |
| Mosaic Family Wealth Partners, LLC | 8,793 | $1.26M | 0.14% | −37−0.4% | Reduced |
| Harbor Advisory Corp | 8,806 | $1.26M | 0.38% | 00.0% | Unchanged |
| Wealth Group, Ltd. | 8,806 | $1.26M | 1.23% | +8,806 | New |
| Thor Investment Management Inc | 8,818 | $1.26M | 0.73% | −279−3.1% | Reduced |
| Alta Advisers Ltd | 8,818 | $1.26M | 0.46% | −2,700−23.4% | Reduced |
| Pacific Center for Financial Services | 8,226 | $1.26M | 0.32% | 00.0% | Unchanged |
| DecisionMap Wealth Management, LLC | 8,835 | $1.27M | 0.78% | −98−1.1% | Reduced |
| Baker Avenue Asset Management, LP | 8,862 | $1.27M | 0.03% | −2,715−23.5% | Reduced |
| Wealth Alliance Advisory Group, LLC | 8,869 | $1.27M | 0.22% | −381−4.1% | Reduced |
| Investment House LLC | 8,889 | $1.27M | 0.06% | −136−1.5% | Reduced |
| Campion Asset Management LLC | 8,889 | $1.27M | 0.88% | −118−1.3% | Reduced |
| Opus Investment Management Inc | 8,900 | $1.28M | 0.78% | 00.0% | Unchanged |
| Novak & Powell Financial Services, Inc. | 8,905 | $1.28M | 0.67% | −8−0.1% | Reduced |
| Core Wealth Partners LLC | 8,909 | $1.28M | 0.57% | −6,027−40.4% | Reduced |
| Centric Wealth Management | 8,339 | $1.28M | 0.27% | −15,476−65.0% | Reduced |
| EagleClaw Capital Managment, LLC | 8,925 | $1.28M | 0.19% | +150+1.7% | Added |
| Eukles Asset Management | 8,925 | $1.28M | 0.50% | −337−3.6% | Reduced |
| Wimmer Associates 1, LLC | 8,928 | $1.28M | 0.59% | −198−2.2% | Reduced |
| TFC Financial Management | 8,930 | $1.28M | 0.16% | +861+10.7% | Added |
| New Republic Capital, LLC | 8,943 | $1.28M | 0.34% | +2,708+43.4% | Added |
| Accel Wealth Management | 8,951 | $1.28M | 0.35% | −907−9.2% | Reduced |
| Camden Capital, LLC | 8,961 | $1.28M | 0.08% | −1,358−13.2% | Reduced |
| Delta Global Management LP | 8,970 | $1.29M | 0.09% | +74+0.8% | Added |
| Finivi Inc. | 8,987 | $1.29M | 0.74% | −365−3.9% | Reduced |
| Chancellor Financial Group WB LP | 8,989 | $1.29M | 0.88% | −48−0.5% | Reduced |
| First Financial Corp | 8,990 | $1.29M | 0.49% | +82+0.9% | Added |
| Pacific Point Advisors, LLC | 8,995 | $1.29M | 0.69% | −445−4.7% | Reduced |
| Greatmark Investment Partners, Inc. | 8,995 | $1.29M | 0.15% | −711−7.3% | Reduced |
| Banque de Luxembourg S.A. | 9,000 | $1.29M | 0.60% | +824+10.1% | Added |
| SNS Financial Group, LLC | 9,001 | $1.29M | 0.11% | −43−0.5% | Reduced |
| Charter Research & Investment Group, Inc. | 9,011 | $1.29M | 0.86% | −150−1.6% | Reduced |
| Keystone Financial Planning, Inc. | 9,021 | $1.29M | 0.37% | 00.0% | Unchanged |
| Verus Capital Partners, LLC | 9,056 | $1.30M | 0.09% | +1,295+16.7% | Added |
| Steigerwald, Gordon & Koch Inc. | 9,087 | $1.30M | 0.13% | −368−3.9% | Reduced |
| MBL Wealth, LLC | 9,092 | $1.30M | 0.10% | +2,050+29.1% | Added |
| Beacon Financial Advisory LLC | 9,098 | $1.30M | 0.30% | −396−4.2% | Reduced |
| HBW Advisory Services LLC | 9,103 | $1.30M | 0.14% | +32+0.4% | Added |
| Motley Fool Wealth Management, LLC | 9,123 | $1.31M | 0.10% | −1,881−17.1% | Reduced |
| M.E. Allison & Co., Inc. | 9,126 | $1.31M | 0.89% | 00.0% | Unchanged |
| Nippon Life Global Investors Americas, Inc. | 9,130 | $1.31M | 0.05% | −470−4.9% | Reduced |