Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 17 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Premier Path Wealth Partners, LLC | 7,162 | $1.03M | 0.13% | −1,146−13.8% | Reduced |
| MTM Investment Management, LLC | 7,171 | $1.03M | 0.33% | −86−1.2% | Reduced |
| Chapman Financial Group, LLC | 7,173 | $1.03M | 0.70% | −133−1.8% | Reduced |
| Flynn Zito Capital Management, LLC | 7,179 | $1.03M | 0.37% | −245−3.3% | Reduced |
| Presilium Private Wealth, LLC | 7,185 | $1.03M | 0.19% | 00.0% | Unchanged |
| Allegiance Financial Group Advisory Services LLC | 7,195 | $1.03M | 0.22% | −223−3.0% | Reduced |
| Legacy Advisors, LLC | 7,195 | $1.03M | 0.11% | +1,698+30.9% | Added |
| Institute for Wealth Management, LLC. | 7,202 | $1.03M | 0.11% | +30.0% | Added |
| Byrne Asset Management LLC | 7,206 | $1.03M | 0.58% | – | – |
| SmartHarvest Portfolios, LLC | 7,225 | $1.04M | 0.36% | +7,225 | New |
| Golden Reserve Retirement LLC | 7,226 | $1.04M | 0.19% | +7,226 | New |
| Cassia Capital Partners, LLC | 7,239 | $1.04M | 0.56% | −99−1.3% | Reduced |
| New England Capital Financial Advisors LLC | 7,305 | $1.05M | 0.41% | +20.0% | Added |
| Koss-Olinger Consulting, LLC | 7,318 | $1.05M | 0.08% | −350−4.6% | Reduced |
| Sax Wealth Advisors, LLC | 7,329 | $1.05M | 0.05% | +144+2.0% | Added |
| Donaldson Capital Management, LLC | 7,341 | $1.05M | 0.03% | −304−4.0% | Reduced |
| Redwood Wealth Management Group, LLC | 7,348 | $1.05M | 0.44% | −20.0% | Reduced |
| Mirador Capital Partners LP | 7,353 | $1.05M | 0.14% | −383−5.0% | Reduced |
| Brave Asset Management Inc | 7,357 | $1.05M | 0.25% | −92−1.2% | Reduced |
| Allen Capital Group, LLC | 7,372 | $1.06M | 0.10% | +166+2.3% | Added |
| First National Bank of Hutchinson | 7,385 | $1.06M | 0.62% | −1,611−17.9% | Reduced |
| Sovereign Financial Group, Inc. | 7,397 | $1.06M | 0.19% | +884+13.6% | Added |
| First Interstate Bank | 7,412 | $1.06M | 0.06% | −253−3.3% | Reduced |
| Smart Money Group LLC | 7,420 | $1.06M | 0.31% | +107+1.5% | Added |
| Winthrop Partners - WNY, LLC | 7,426 | $1.06M | 0.57% | +7,426 | New |
| Maia Wealth LLC | 6,605 | $1.06M | 0.18% | +908+15.9% | Added |
| Walled Lake Planning & Wealth Management, LLC | 7,439 | $1.07M | 0.34% | +15+0.2% | Added |
| Transatlantique Private Wealth LLC | 7,599 | $1.07M | 0.34% | +270+3.7% | Added |
| Register Financial Advisors LLC | 7,469 | $1.07M | 0.42% | +191+2.6% | Added |
| 180 Wealth Advisors, LLC | 7,481 | $1.07M | 0.12% | −767−9.3% | Reduced |
| KDT Advisors, LLC | 7,483 | $1.07M | 1.50% | +304+4.2% | Added |
| Finward Bancorp | 7,483 | $1.07M | 0.83% | −616−7.6% | Reduced |
| Spinnaker Investment Group, LLC | 7,496 | $1.07M | 0.19% | +30+0.4% | Added |
| Sage Rhino Capital LLC | 7,534 | $1.08M | 0.20% | −184−2.4% | Reduced |
| Cannon Financial Strategists, Inc. | 7,537 | $1.08M | 0.15% | 00.0% | Unchanged |
| Mattern Wealth Management LLC | 7,563 | $1.08M | 0.21% | −50−0.7% | Reduced |
| Cornerstone National Bank & Trust Co | 7,572 | $1.09M | 0.43% | +183+2.5% | Added |
| Optas, LLC | 7,586 | $1.09M | 0.17% | +1,799+31.1% | Added |
| River Street Advisors LLC | 7,588 | $1.09M | 0.41% | +235+3.2% | Added |
| Investment Partners, Ltd. | 7,599 | $1.09M | 0.38% | −340−4.3% | Reduced |
| Ocean Capital Management, LLC | 7,611 | $1.09M | 0.22% | −257−3.3% | Reduced |
| Richwood Investment Advisors, LLC | 6,863 | $1.09M | 0.78% | +2,714+65.4% | Added |
| WoodTrust Financial Corp | 7,659 | $1.10M | 0.13% | +100+1.3% | Added |
| Patriot Financial Group Insurance Agency, LLC | 7,655 | $1.10M | 0.13% | +71+0.9% | Added |
| Financial Consulate, Inc | 7,656 | $1.10M | 0.15% | −564−6.9% | Reduced |
| SJS Investment Consulting Inc. | 7,658 | $1.10M | 0.14% | −29−0.4% | Reduced |
| NCM Capital Management, LLC | 7,661 | $1.10M | 0.41% | +960+14.3% | Added |
| Beacon Financial Group | 7,670 | $1.10M | 0.11% | −931−10.8% | Reduced |
| Nalls Sherbakoff Group, LLC | 7,671 | $1.10M | 0.79% | +492+6.9% | Added |
| Clarion Wealth Managment Partners, LLC | 7,676 | $1.10M | 1.02% | +159+2.1% | Added |
| Winch Advisory Services, LLC | 7,682 | $1.10M | 0.24% | +18+0.2% | Added |
| Detalus Advisors, LLC | 7,682 | $1.10M | 0.27% | −61−0.8% | Reduced |
| Barlow Wealth Partners, Inc. | 7,769 | $1.10M | 0.12% | −394−4.8% | Reduced |
| Triad Wealth Partners, LLC | 7,693 | $1.10M | 0.10% | −10.0% | Reduced |
| Colorado Capital Management, Inc. | 7,698 | $1.10M | 0.41% | +1,470+23.6% | Added |
| AA Financial Advisors, LLC | 7,697 | $1.10M | 0.20% | −400−4.9% | Reduced |
| Evermay Wealth Management LLC | 7,714 | $1.11M | 0.12% | −415−5.1% | Reduced |
| MQS Management LLC | 7,717 | $1.11M | 0.65% | +7,717 | New |
| Summit Wealth Group, LLC | 7,727 | $1.11M | 0.26% | +171+2.3% | Added |
| DB&C Advisors, LLC | 7,743 | $1.11M | 1.39% | +7,743 | New |
| Aberdeen Wealth Management LLC | 7,756 | $1.11M | 0.51% | −194−2.4% | Reduced |
| Bellecapital International Ltd. | 7,783 | $1.12M | 0.20% | +3,555+84.1% | Added |
| London & Capital Asset Management Ltd | 7,785 | $1.12M | 0.01% | +7,785 | New |
| Ambassador Advisors, LLC | 7,795 | $1.12M | 0.16% | −1,385−15.1% | Reduced |
| EPG Wealth Management LLC | 7,807 | $1.12M | 0.30% | −76−1.0% | Reduced |
| Cim Investment Mangement Inc | 7,810 | $1.12M | 0.29% | 00.0% | Unchanged |
| Founders Grove Wealth Partners, LLC | 7,814 | $1.12M | 0.25% | −64−0.8% | Reduced |
| KLCM Advisors, Inc. | 7,820 | $1.12M | 0.10% | +1,423+22.2% | Added |
| Godsey & Gibb Associates | 7,821 | $1.12M | 0.10% | −205−2.6% | Reduced |
| RM Financial Services, LLC | 7,827 | $1.12M | 1.00% | +7,827 | New |
| Addison Advisors LLC | 7,829 | $1.12M | 0.25% | −517−6.2% | Reduced |
| GGM Financials LLC | 7,855 | $1.13M | 0.55% | +28+0.4% | Added |
| Alliance Wealth Advisors, LLC | 7,863 | $1.13M | 0.54% | 00.0% | Unchanged |
| Cross Staff Investments Inc | 7,868 | $1.13M | 0.69% | −110−1.4% | Reduced |
| Sovran Advisors, LLC | 7,810 | $1.13M | 0.10% | +82+1.1% | Added |
| Ghe, LLC | 7,887 | $1.13M | 0.37% | +7,887 | New |
| Liberty Wealth Management LLC | 7,896 | $1.13M | 0.15% | +510+6.9% | Added |
| 49 Wealth Management, LLC | 7,896 | $1.13M | 0.09% | +493+6.7% | Added |
| Purkiss Capital Advisors LLC | 7,937 | $1.14M | 0.53% | −246−3.0% | Reduced |
| WealthBridge Capital Management, LLC | 7,957 | $1.14M | 0.26% | −271−3.3% | Reduced |
| True North Advisors, LLC | 7,960 | $1.14M | 0.15% | −309−3.7% | Reduced |
| Berger Financial Group, Inc | 7,961 | $1.14M | 0.07% | −1,374−14.7% | Reduced |
| Arjuna Capital | 7,968 | $1.14M | 0.28% | +97+1.2% | Added |
| Crewe Advisors LLC | 7,985 | $1.14M | 0.10% | −650−7.5% | Reduced |
| Generations Wealth, LLC | 7,994 | $1.15M | 1.17% | +7,994 | New |
| Gilliland Jeter Wealth Management LLC | 8,006 | $1.15M | 0.35% | −107−1.3% | Reduced |
| Atticus Wealth Management, LLC | 8,016 | $1.15M | 0.28% | −84−1.0% | Reduced |
| Clark & Stuart, Inc | 8,075 | $1.16M | 0.80% | −60−0.7% | Reduced |
| Moller Financial Services | 8,088 | $1.16M | 0.24% | +44+0.5% | Added |
| MEMBERS Trust Co | 8,090 | $1.16M | 0.04% | −33−0.4% | Reduced |
| Enterprise Financial Services Corp | 8,096 | $1.16M | 0.59% | −341−4.0% | Reduced |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 8,108 | $1.16M | 0.41% | +5,940+274.0% | Added |
| Trueblood Wealth Management, LLC | 8,122 | $1.16M | 0.45% | −157−1.9% | Reduced |
| Measured Risk Portfolios, Inc. | 8,124 | $1.16M | 1.34% | −68−0.8% | Reduced |
| Insight Advisors, LLC | 8,132 | $1.17M | 0.18% | −203−2.4% | Reduced |
| Signature Estate & Investment Advisors LLC | 8,139 | $1.17M | 0.02% | −67−0.8% | Reduced |
| J. L. Bainbridge & Co., Inc. | 8,141 | $1.17M | 0.10% | −79−1.0% | Reduced |
| VUB Generali dochodkova spravcovska spolocnost, a.s. | 8,146 | $1.17M | 0.89% | +8,146 | New |
| 71 West Capital Partners | 8,164 | $1.17M | 0.05% | +8,164 | New |
| Investor's Fiduciary Advisor Network, LLC | 8,201 | $1.18M | 0.25% | +185+2.3% | Added |