Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Perfromance Wealth Partners, LLC | 6,477 | $928.2K | 0.03% | −223−3.3% | Reduced |
| Second Line Capital, LLC | 6,484 | $929.2K | 0.19% | +95+1.5% | Added |
| Sulzberger Capital Advisors, Inc. | 6,497 | $931.1K | 0.94% | +194+3.1% | Added |
| Biltmore Wealth Management, LLC | 6,499 | $931.3K | 0.35% | +48+0.7% | Added |
| CM Wealth Advisors LLC | 6,511 | $933.1K | 0.21% | +1,378+26.8% | Added |
| Parvin Asset Management, LLC | 6,515 | $933.7K | 0.75% | −986−13.1% | Reduced |
| Castlekeep Investment Advisors LLC | 6,516 | $933.8K | 0.42% | +269+4.3% | Added |
| Clark Asset Management, LLC | 6,516 | $933.8K | 0.10% | +236+3.8% | Added |
| Evansbrook LLC | 6,518 | $934.0K | 0.62% | +6,518 | New |
| Coastwise Capital Group, LLC | 6,525 | $935.1K | 0.47% | +396+6.5% | Added |
| Strait & Sound Wealth Management LLC | 6,531 | $936.0K | 0.35% | −291−4.3% | Reduced |
| OV Management LLC | 6,540 | $937.2K | 0.81% | 00.0% | Unchanged |
| Ade, LLC | 6,562 | $940.4K | 0.46% | 00.0% | Unchanged |
| Canopy Partners, LLC | 6,563 | $940.5K | 0.31% | +269+4.3% | Added |
| Guilbault Capital LLC | 6,567 | $941.1K | 1.05% | +6,567 | New |
| KFG Wealth Management, LLC | 6,575 | $942.2K | 0.13% | −518−7.3% | Reduced |
| Tucker Asset Management LLC | 6,579 | $942.8K | 0.27% | −4,883−42.6% | Reduced |
| Shum Financial Group, Inc. | 6,582 | $943.3K | 0.68% | −58−0.9% | Reduced |
| Smith Shellnut Wilson LLC | 6,590 | $944.4K | 0.36% | −607−8.4% | Reduced |
| Denali Advisors LLC | 6,593 | $944.8K | 0.10% | −19−0.3% | Reduced |
| Zevin Asset Management LLC | 6,596 | $945.3K | 0.13% | −252−3.7% | Reduced |
| Cardinal Point Capital Management, ULC | 6,598 | $945.6K | 0.06% | +361+5.8% | Added |
| Guinness Atkinson Asset Management Inc | 6,543 | $945.9K | 0.45% | −133−2.0% | Reduced |
| Premier Fund Managers Ltd | 6,564 | $946.0K | 0.05% | −1,000−13.2% | Reduced |
| Winthrop Capital Management, LLC | 6,617 | $948.0K | 0.22% | −349−5.0% | Reduced |
| RFG - Bristol Wealth Advisors, LLC | 6,615 | $948.1K | 0.26% | −482−6.8% | Reduced |
| Carlson Financial, Inc. | 6,622 | $949.1K | 0.55% | +6,622 | New |
| Clear Creek Financial Management, LLC | 6,626 | $949.6K | 0.08% | −701−9.6% | Reduced |
| Winnow Wealth LLC | 6,611 | $952.0K | 0.70% | +204+3.2% | Added |
| Armstrong Advisory Group, Inc | 6,646 | $952.5K | 0.06% | +1,492+28.9% | Added |
| Patriot Investment Management Inc. | 6,651 | $953.2K | 0.06% | −943−12.4% | Reduced |
| Security Financial Services, INC. | 6,652 | $953.4K | 0.15% | +10.0% | Added |
| Sterling Wealth Management, Inc. | 6,664 | $955.0K | 0.27% | −4,047−37.8% | Reduced |
| Seamount Financial Group Inc | 6,666 | $955.3K | 0.43% | +163+2.5% | Added |
| Kelly Financial Group LLC | 6,666 | $955.4K | 0.24% | −50−0.7% | Reduced |
| PUREfi Wealth, LLC | 6,682 | $957.6K | 0.73% | +23+0.3% | Added |
| Rik Saylor Financial, Inc. | 6,684 | $957.8K | 0.70% | +188+2.9% | Added |
| Lifeworks Advisors, LLC | 6,692 | $959.0K | 0.12% | +2,423+56.8% | Added |
| Investors Asset Management of Georgia Inc | 6,697 | $959.7K | 0.40% | −25−0.4% | Reduced |
| Baader Bank INC | 6,760 | $959.8K | 0.08% | −2,581−27.6% | Reduced |
| Lawson Kroeker Investment Management Inc | 6,715 | $962.3K | 0.29% | −390−5.5% | Reduced |
| Aristotle Atlantic Partners, LLC | 6,720 | $963.0K | 0.04% | 00.0% | Unchanged |
| Fukoku Mutual Life Insurance Co | 6,721 | $963.2K | 0.06% | −1,103−14.1% | Reduced |
| Dudley Capital Management, LLC | 6,725 | $963.8K | 0.42% | +51+0.8% | Added |
| Freedom Day Solutions, LLC | 6,731 | $964.6K | 0.26% | −1,369−16.9% | Reduced |
| Marshall & Sterling Wealth Advisors Inc. | 6,737 | $965.5K | 0.64% | −366−5.2% | Reduced |
| Duncan Williams Asset Management, LLC | 6,174 | $968.5K | 0.24% | −139−2.2% | Reduced |
| Mine & Arao Wealth Creation & Management, LLC. | 6,766 | $969.6K | 0.38% | −118−1.7% | Reduced |
| Landaas & Co | 6,775 | $971.0K | 0.21% | +117+1.8% | Added |
| Royal Capital Wealth Management, LLC | 6,782 | $971.9K | 0.57% | −420−5.8% | Reduced |
| First Heartland Consultants, Inc. | 6,774 | $972.8K | 0.07% | +273+4.2% | Added |
| Calton & Associates, Inc. | 6,791 | $973.2K | 0.14% | +627+10.2% | Added |
| Richard W. Paul & Associates, LLC | 6,792 | $973.3K | 0.32% | +738+12.2% | Added |
| Certified Advisory Corp | 6,801 | $974.7K | 0.09% | +1,144+20.2% | Added |
| China Universal Asset Management Co., Ltd. | 6,843 | $980.7K | 0.08% | −2,142−23.8% | Reduced |
| Cardiff Park Advisors, LLC | 6,846 | $981.1K | 0.08% | −137−2.0% | Reduced |
| MBA Advisors LLC | 6,851 | $981.8K | 0.40% | +29+0.4% | Added |
| Lester Murray Antman dba SimplyRich | 6,854 | $982.0K | 0.26% | 00.0% | Unchanged |
| Hilton Head Capital Partners, LLC | 6,860 | $983.1K | 0.57% | +6,860 | New |
| Mangrove Partners | 6,861 | $983.3K | 0.08% | +6,861 | New |
| Inceptionr LLC | 6,862 | $983.4K | 0.27% | −7,490−52.2% | Reduced |
| Millstone Evans Group, LLC | 6,863 | $983.5K | 0.58% | −122−1.7% | Reduced |
| Westwood Holdings Group Inc. | 6,902 | $989.1K | 0.01% | −311−4.3% | Reduced |
| Onefund, LLC | 6,908 | $990.0K | 0.59% | +353+5.4% | Added |
| Wrapmanager Inc | 6,916 | $991.2K | 0.34% | −1,035−13.0% | Reduced |
| FSM Wealth Advisors, LLC | 6,927 | $992.7K | 0.14% | +16+0.2% | Added |
| Proffitt & Goodson Inc | 6,927 | $992.7K | 0.14% | −30−0.4% | Reduced |
| PeakShares LLC | 6,936 | $994.0K | 0.97% | +6,936 | New |
| J. Team Financial, Inc. | 6,940 | $994.6K | 0.99% | −394−5.4% | Reduced |
| Orrstown Financial Services Inc | 6,942 | $994.9K | 0.17% | −4,540−39.5% | Reduced |
| Wall Street Access Asset Management, LLC | 6,943 | $995.0K | 0.23% | +825+13.5% | Added |
| Elk River Wealth Management, LLC | 6,953 | $996.4K | 0.16% | −65−0.9% | Reduced |
| Portland Global Advisors LLC | 6,955 | $996.7K | 0.11% | 00.0% | Unchanged |
| Syntegra Private Wealth Group, LLC | 6,960 | $997.4K | 0.09% | −1,156−14.2% | Reduced |
| Monticello Wealth Management, LLC | 6,970 | $998.8K | 0.06% | +131+1.9% | Added |
| Hardworking Capital Advisors, LLC | 6,997 | $1.00M | 0.91% | +6,997 | New |
| LSV Asset Management | 7,000 | $1.00M | 0.00% | −1,100−13.6% | Reduced |
| WealthTrust Axiom LLC | 7,006 | $1.00M | 0.26% | −24−0.3% | Reduced |
| Bond & Devick Financial Network, Inc. | 7,014 | $1.01M | 0.28% | +13+0.2% | Added |
| Peoples Bank | 7,015 | $1.01M | 1.01% | −62−0.9% | Reduced |
| Medallion Wealth Advisors, LLC | 7,017 | $1.01M | 0.34% | +180+2.6% | Added |
| Windsor Capital Management, LLC | 7,018 | $1.01M | 0.28% | +144+2.1% | Added |
| Balboa Wealth Partners | 7,025 | $1.01M | 0.17% | +901+14.7% | Added |
| Waller Financial Planning Group, Inc | 7,027 | $1.01M | 0.22% | +91+1.3% | Added |
| Revisor Wealth Management LLC | 6,742 | $1.01M | 0.27% | +245+3.8% | Added |
| GeoWealth Management, LLC | 7,033 | $1.01M | 0.04% | −1,244−15.0% | Reduced |
| Balentine LLC | 7,060 | $1.01M | 0.04% | −1,770−20.0% | Reduced |
| 17 Capital Partners, LLC | 7,066 | $1.01M | 0.53% | −17−0.2% | Reduced |
| Lederer & Associates Investment Counsel | 7,068 | $1.01M | 0.68% | +3,783+115.2% | Added |
| Wayfinding Financial, LLC | 7,089 | $1.01M | 0.43% | −114−1.6% | Reduced |
| Community Bank of Raymore | 7,085 | $1.02M | 0.69% | 00.0% | Unchanged |
| Archer Investment Corp | 7,087 | $1.02M | 0.23% | +1,431+25.3% | Added |
| Greenline Partners, LLC | 7,092 | $1.02M | 0.12% | +834+13.3% | Added |
| Eubel Brady & Suttman Asset Management Inc | 7,124 | $1.02M | 0.11% | +10+0.1% | Added |
| TRUE Private Wealth Advisors | 7,127 | $1.02M | 0.10% | −34−0.5% | Reduced |
| Outlook Wealth Advisors, LLC | 7,130 | $1.02M | 0.23% | +51+0.7% | Added |
| Strategic Financial Services, Inc, | 6,421 | $1.02M | 0.05% | −432−6.3% | Reduced |
| Viawealth, LLC | 7,149 | $1.02M | 0.58% | −256−3.5% | Reduced |
| Income Insurance Ltd | 7,153 | $1.03M | 0.66% | +7,153 | New |
| Doliver Advisors, LP | 7,157 | $1.03M | 0.26% | −63−0.9% | Reduced |