Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| W Advisors, LLC | 5,947 | $852.3K | 0.43% | −140−2.3% | Reduced |
| Abacus Planning Group, Inc. | 5,953 | $853.1K | 0.11% | −351−5.6% | Reduced |
| O'Rourke & Company, Inc | 5,961 | $854.3K | 0.33% | +352+6.3% | Added |
| Tannin Capital LLC | 5,964 | $854.7K | 0.76% | +5,964 | New |
| SGL Investment Advisors, Inc. | 5,393 | $855.4K | 0.34% | −1,749−24.5% | Reduced |
| Lyell Wealth Management, LP | 5,979 | $856.9K | 0.06% | +168+2.9% | Added |
| Alpine Bank Wealth Management | 5,985 | $857.7K | 0.12% | +309+5.4% | Added |
| Nemes Rush Group LLC | 5,987 | $858.0K | 0.08% | −713−10.6% | Reduced |
| Farrow Financial Inc. | 5,989 | $858.3K | 0.49% | 00.0% | Unchanged |
| TCFG Wealth Management, LLC | 5,997 | $859.4K | 0.34% | −60−1.0% | Reduced |
| Gibson Wealth Advisors LLC | 6,008 | $861.0K | 0.59% | 00.0% | Unchanged |
| St. Louis Trust Co | 6,009 | $861.1K | 0.10% | 00.0% | Unchanged |
| Spirit of America Management Corp | 6,015 | $862.0K | 0.18% | 00.0% | Unchanged |
| Interchange Capital Partners, LLC | 6,015 | $862.0K | 0.16% | +925+18.2% | Added |
| Ontario Teachers Pension Plan Board | 6,017 | $862.3K | 0.02% | +4,431+279.4% | Added |
| Strong Retirement Solutions LLC | 6,017 | $862.3K | 0.58% | +6,017 | New |
| Alliance Wealth Advisors, LLC | 6,020 | $862.7K | 0.19% | +63+1.1% | Added |
| Johnson & White Wealth Management, LLC | 6,024 | $863.2K | 0.38% | +308+5.4% | Added |
| NFP Retirement, Inc. | 6,025 | $863.4K | 0.05% | +26+0.4% | Added |
| Nvest Financial, LLC | 6,030 | $864.1K | 0.36% | +853+16.5% | Added |
| Retirement Planning Co of New England, Inc. | 6,032 | $864.4K | 0.35% | +10.0% | Added |
| Integrity Advisory Solutions, LLC | 6,031 | $864.4K | 0.12% | +353+6.2% | Added |
| Vista Investment Partners II, LLC | 6,032 | $864.4K | 0.37% | −192−3.1% | Reduced |
| LifeWealth Investments, LLC | 6,051 | $867.2K | 0.27% | −8,418−58.2% | Reduced |
| Clarity Financial LLC | 6,055 | $867.7K | 0.08% | −169,424−96.5% | Reduced |
| Rossby Financial, LCC | 6,071 | $870.0K | 0.27% | +747+14.0% | Added |
| McIlrath & Eck, LLC | 6,081 | $871.5K | 0.08% | +432+7.6% | Added |
| Baker Ellis Asset Management LLC | 6,082 | $871.6K | 0.10% | −334−5.2% | Reduced |
| Bank of Nova Scotia Trust Co | 6,082 | $871.6K | 0.08% | −69−1.1% | Reduced |
| Greenspring Advisors, LLC | 6,084 | $871.9K | 0.05% | +4,577+303.7% | Added |
| Fortis Group Advisors, LLC | 5,762 | $872.9K | 0.15% | −240−4.0% | Reduced |
| Chemistry Wealth Management LLC | 6,093 | $873.2K | 0.16% | −150−2.4% | Reduced |
| BlackDiamond Wealth Management Inc. | 5,552 | $873.5K | 0.43% | +2,959+114.1% | Added |
| Moss Adams Wealth Advisors LLC | 6,104 | $874.8K | 0.06% | −905−12.9% | Reduced |
| Legacy Capital Wealth Partners, LLC | 6,106 | $875.1K | 0.19% | +771+14.5% | Added |
| Altus Wealth Management, LLC | 6,129 | $878.3K | 0.38% | −133−2.1% | Reduced |
| Hamilton Point Investment Advisors, LLC | 6,130 | $878.6K | 0.13% | +52+0.9% | Added |
| Drive Wealth Management, LLC | 6,133 | $878.9K | 0.17% | −1,754−22.2% | Reduced |
| Founders Capital Management, LLC | 6,134 | $879.1K | 0.13% | −6−0.1% | Reduced |
| Cromwell Holdings LLC | 6,142 | $880.2K | 0.48% | −1,056−14.7% | Reduced |
| KC Investment Advisors, LLC | 6,145 | $880.7K | 0.21% | −919−13.0% | Reduced |
| TFB Advisors LLC | 6,147 | $880.9K | 0.25% | −9−0.1% | Reduced |
| SBI Okasan Asset Management Co.Ltd. | 6,100 | $881.9K | 0.05% | +6,100 | New |
| Partnership Wealth Management, LLC | 6,166 | $883.6K | 0.64% | +6+0.1% | Added |
| Net Worth Advisory Group | 6,173 | $884.6K | 0.18% | +1,953+46.3% | Added |
| Stableford Capital II LLC | 6,178 | $885.4K | 0.32% | −176−2.8% | Reduced |
| Thompson David Blair | 6,184 | $886.2K | 0.51% | +6,184 | New |
| Tanager Wealth Management LLP | 6,187 | $886.7K | 0.09% | +9+0.1% | Added |
| Affinity Capital Advisors, LLC | 6,194 | $887.6K | 0.12% | −458−6.9% | Reduced |
| Financial Advisors Network, Inc. | 6,208 | $889.6K | 0.12% | −440−6.6% | Reduced |
| Keudell/Morrison Wealth Management | 6,213 | $890.4K | 0.19% | +6,213 | New |
| Providence Financial Advisors, LLC | 6,219 | $891.2K | 0.89% | +167+2.8% | Added |
| Iron Financial, LLC | 6,234 | $893.3K | 0.41% | +34+0.5% | Added |
| Mainsail Financial Group, LLC | 6,236 | $893.7K | 0.37% | +117+1.9% | Added |
| Brick & Kyle, Associates | 6,256 | $896.0K | 0.32% | −161−2.5% | Reduced |
| Magnolia Capital Management Ltd | 6,250 | $896.0K | 0.67% | 00.0% | Unchanged |
| Towerpoint Wealth, LLC | 6,262 | $897.4K | 0.36% | −600−8.7% | Reduced |
| LongView Wealth Management | 6,256 | $897.5K | 0.22% | −50−0.8% | Reduced |
| Harbour Capital Advisors, LLC | 6,338 | $898.7K | 0.18% | −1,050−14.2% | Reduced |
| Vigilare Wealth Management | 6,271 | $898.7K | 0.30% | −893−12.5% | Reduced |
| SkyView Investment Advisors, LLC | 6,275 | $899.0K | 0.11% | −154−2.4% | Reduced |
| Saxony Capital Management, LLC | 6,274 | $899.1K | 0.55% | −80−1.3% | Reduced |
| Blodgett Wealth Advisors, LLC | 6,280 | $900.0K | 0.63% | −200−3.1% | Reduced |
| HTG Investment Advisors, Inc. | 6,285 | $900.7K | 0.28% | −24−0.4% | Reduced |
| Trilogy Capital Inc. | 6,289 | $901.3K | 0.04% | +67+1.1% | Added |
| Floyd Financial Group LLC | 5,612 | $902.3K | 0.61% | +660+13.3% | Added |
| Wellington Grp LLC | 6,297 | $902.4K | 0.30% | +6,297 | New |
| Rede Wealth, LLC | 6,306 | $903.7K | 0.31% | +4,869+338.8% | Added |
| Legacy Trust | 6,307 | $903.9K | 0.17% | +398+6.7% | Added |
| Emerald Advisors, LLC | 6,316 | $905.1K | 0.12% | +1,061+20.2% | Added |
| Berman McAleer LLC | 6,317 | $905.3K | 0.12% | −246−3.7% | Reduced |
| Redwood Investment Management, LLC | 6,323 | $906.0K | 0.10% | −478−7.0% | Reduced |
| Ark Wealth Advisors LLC | 6,334 | $907.8K | 0.98% | +6,334 | New |
| Rexford Capital Inc | 6,340 | $908.6K | 0.69% | +161+2.6% | Added |
| CSS LLC | 6,340 | $908.6K | 0.05% | +6,340 | New |
| Kingstone Capital Partners Texas, LLC | 6,341 | $909.0K | 0.53% | +5+0.1% | Added |
| Mosley Wealth Management | 6,043 | $910.6K | 0.42% | +6,043 | New |
| Sentry Investment Management LLC | 6,360 | $911.0K | 0.60% | 00.0% | Unchanged |
| First Business Financial Services, Inc. | 6,360 | $911.5K | 0.08% | −985−13.4% | Reduced |
| General Partner, Inc. | 6,377 | $913.9K | 0.52% | 00.0% | Unchanged |
| Athena Investment Management | 6,378 | $914.0K | 0.47% | 00.0% | Unchanged |
| Kuhn & Co Investment Counsel | 6,378 | $914.0K | 0.61% | +174+2.8% | Added |
| St. Johns Investment Management Company, LLC | 6,380 | $914.3K | 0.38% | +90+1.4% | Added |
| Davis Capital Management | 6,387 | $915.3K | 0.63% | −67−1.0% | Reduced |
| Swisher Financial Concepts, Inc. | 6,388 | $915.5K | 0.52% | −59−0.9% | Reduced |
| Fortress Wealth Group, LLC | 6,037 | $916.2K | 0.35% | +1,150+23.5% | Added |
| Borer Denton & Associates, Inc. | 6,393 | $916.2K | 0.31% | +940+17.2% | Added |
| Farringdon Capital, Ltd. | 6,395 | $916.5K | 0.22% | −9,491−59.7% | Reduced |
| Cascade Financial Partners, LLC | 6,402 | $917.5K | 0.09% | −571−8.2% | Reduced |
| Sivia Capital Partners, LLC | 6,402 | $917.5K | 0.19% | −2,077−24.5% | Reduced |
| Lincoln Capital LLC | 6,410 | $918.6K | 0.17% | +60+0.9% | Added |
| Pinnacle West Asset Management, Inc. | 6,410 | $919.0K | 0.60% | −100−1.5% | Reduced |
| Claris Financial LLC | 6,427 | $921.1K | 0.49% | −218−3.3% | Reduced |
| Sunburst Financial Group, LLC | 6,432 | $921.8K | 0.19% | −46−0.7% | Reduced |
| Greenwich Wealth Management LLC | 6,435 | $922.0K | 0.04% | +10.0% | Added |
| Minot DeBlois Advisors LLC | 6,447 | $923.9K | 0.83% | +291+4.7% | Added |
| Castle Wealth Management LLC | 6,464 | $926.4K | 0.31% | −609−8.6% | Reduced |
| Moseley Investment Management Inc | 6,474 | $927.8K | 0.29% | −423−6.1% | Reduced |
| Brady Martz Wealth Solutions, LLC | 6,475 | $928.0K | 0.16% | +368+6.0% | Added |
| Axim Planning & Wealth | 6,476 | $928.1K | 0.99% | +1,195+22.6% | Added |