Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| ZEGA Investments, LLC | 5,368 | $769.2K | 0.15% | −30−0.6% | Reduced |
| Harrell Investment Partners, LLC | 5,371 | $769.7K | 0.18% | −40−0.7% | Reduced |
| Valley National Advisers Inc | 5,378 | $770.0K | 0.11% | −22−0.4% | Reduced |
| CacheTech Inc. | 5,376 | $770.4K | 0.14% | −173−3.1% | Reduced |
| VisionPoint Advisory Group, LLC | 5,378 | $770.7K | 0.15% | −1,316−19.7% | Reduced |
| Gerber Kawasaki Wealth & Investment Management | 5,384 | $771.7K | 0.03% | −219−3.9% | Reduced |
| Riverbend Wealth Management, LLC | 5,386 | $771.8K | 0.49% | +685+14.6% | Added |
| Compass Capital Corp | 4,852 | $771.9K | 0.30% | −1,216−20.0% | Reduced |
| Elevated Financial Group LLC | 5,389 | $772.3K | 0.27% | +5,389 | New |
| Lantz Financial LLC | 5,395 | $773.1K | 0.16% | +132+2.5% | Added |
| Prentice Wealth Management LLC | 5,415 | $776.0K | 0.18% | +380+7.5% | Added |
| Signet Private Wealth LLC | 5,445 | $780.4K | 0.75% | +5,445 | New |
| Sirios Capital Management L P | 5,454 | $781.6K | 0.10% | −2,184−28.6% | Reduced |
| Tower Trust & Investment Co | 5,458 | $782.1K | 0.49% | +523+10.6% | Added |
| Innova Wealth Partners | 5,459 | $782.3K | 0.39% | +45+0.8% | Added |
| Buckhead Capital Management LLC | 5,464 | $783.0K | 0.28% | −100−1.8% | Reduced |
| Guardian Wealth Advisors, LLC | 5,466 | $783.3K | 0.44% | +298+5.8% | Added |
| Sweeney & Michel, LLC | 4,907 | $785.1K | 0.23% | +23+0.5% | Added |
| Adams Asset Advisors, LLC | 5,483 | $785.8K | 0.10% | +1,842+50.6% | Added |
| Occidental Asset Management, LLC | 5,489 | $786.6K | 0.09% | −129−2.3% | Reduced |
| Philip James Wealth Mangement, LLC | 5,492 | $787.1K | 0.09% | +60+1.1% | Added |
| Blackston Financial Advisory Group, LLC | 5,495 | $787.5K | 0.48% | −531−8.8% | Reduced |
| Apriem Advisors | 5,505 | $788.9K | 0.07% | −13−0.2% | Reduced |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 5,510 | $789.6K | 0.26% | +666+13.7% | Added |
| Revolve Wealth Partners, LLC | 5,510 | $789.7K | 0.09% | −372−6.3% | Reduced |
| LCM Capital Management Inc | 5,512 | $789.9K | 0.38% | −342−5.8% | Reduced |
| TriaGen Wealth Management LLC | 5,521 | $791.2K | 0.20% | 00.0% | Unchanged |
| Twin Lakes Capital Management, LLC | 7,381 | $792.2K | 0.35% | −373−4.8% | Reduced |
| Live Oak Private Wealth LLC | 5,536 | $793.4K | 0.11% | 00.0% | Unchanged |
| Golden State Wealth Management, LLC | 5,536 | $793.5K | 0.08% | −502−8.3% | Reduced |
| Hamilton Capital, LLC | 5,539 | $793.8K | 0.04% | +5,539 | New |
| Monograph Wealth Advisors, LLC | 5,550 | $795.4K | 0.08% | 00.0% | Unchanged |
| Aurora Private Wealth, Inc. | 5,552 | $796.0K | 0.52% | +5,552 | New |
| Broadleaf Partners, LLC | 5,556 | $796.2K | 0.17% | 00.0% | Unchanged |
| Morse Asset Management, Inc | 5,559 | $796.7K | 0.16% | +350+6.7% | Added |
| Basecamp Wealth Advisors LLC | 5,562 | $797.1K | 0.17% | +5,562 | New |
| City State Bank | 5,564 | $797.4K | 0.22% | −54−1.0% | Reduced |
| Bruce G. Allen Investments, LLC | 5,566 | $797.6K | 0.54% | −16−0.3% | Reduced |
| Walsh & Associates, LLC | 5,568 | $798.0K | 0.79% | +5,568 | New |
| Mark Sheptoff Financial Planning, LLC | 5,577 | $799.2K | 0.38% | −260−4.5% | Reduced |
| OP Asset Management Ltd | 5,580 | $799.7K | 0.01% | +1,333+31.4% | Added |
| Townsend & Associates, Inc | 5,532 | $800.2K | 0.07% | +170+3.2% | Added |
| Berkeley Capital Partners, LLC | 5,597 | $802.1K | 0.19% | +3+0.1% | Added |
| Peachtree Investment Partners, LLC | 5,603 | $802.9K | 0.27% | −653−10.4% | Reduced |
| Chesapeake Asset Management LLC | 5,612 | $804.3K | 0.67% | +85+1.5% | Added |
| QTR Family Wealth, LLC | 5,061 | $805.0K | 0.35% | +198+4.1% | Added |
| RNC Capital Management LLC | 5,623 | $805.8K | 0.04% | −255−4.3% | Reduced |
| Greenwood Gearhart Inc | 5,634 | $807.4K | 0.04% | −296−5.0% | Reduced |
| Oarsman Capital, Inc. | 5,634 | $807.5K | 0.10% | −525−8.5% | Reduced |
| Vestor Capital, LLC | 824 | $809.0K | 0.06% | −5,568−87.1% | Reduced |
| Patrick M Sweeney & Associates, Inc | 5,653 | $810.1K | 0.51% | 00.0% | Unchanged |
| Citizens Business Bank | 5,659 | $811.0K | 0.13% | 00.0% | Unchanged |
| Kelman-Lazarov, Inc. | 5,677 | $813.5K | 0.12% | −154−2.6% | Reduced |
| Philadelphia Trust Co | 5,680 | $814.0K | 0.06% | 00.0% | Unchanged |
| Cambridge Advisors Inc. | 5,696 | $816.3K | 0.16% | −745−11.6% | Reduced |
| Castleview Partners, LLC | 5,697 | $816.4K | 0.40% | +501+9.6% | Added |
| Iat Reinsurance Co Ltd. | 5,700 | $816.9K | 0.24% | 00.0% | Unchanged |
| Fairvoy Private Wealth, LLC | 5,701 | $817.1K | 0.18% | +1,241+27.8% | Added |
| Clayton Financial Group LLC | 5,714 | $818.9K | 0.42% | +796+16.2% | Added |
| Pekin Hardy Strauss, Inc. | 5,715 | $819.0K | 0.08% | +390+7.3% | Added |
| Altus Wealth Group LLC | 5,717 | $819.3K | 0.33% | +3,244+131.2% | Added |
| Smith Thornton Advisors LLC | 5,719 | $819.7K | 0.42% | +85+1.5% | Added |
| Cypress Capital Advisors, LLC | 5,737 | $822.2K | 0.44% | −484−7.8% | Reduced |
| Clark Estates Inc | 5,750 | $824.0K | 0.20% | 00.0% | Unchanged |
| Vantus Wealth LLC | 5,756 | $824.9K | 0.61% | +5,756 | New |
| Ethos Financial Group, LLC | 5,758 | $825.1K | 0.06% | +691+13.6% | Added |
| D'Orazio & Associates, Inc. | 5,758 | $825.1K | 0.11% | +82+1.4% | Added |
| Argentarii, LLC | 5,770 | $826.9K | 0.28% | −3,283−36.3% | Reduced |
| Wynn Capital, LLC | 5,780 | $828.3K | 0.40% | −184−3.1% | Reduced |
| Capstone Wealth Management Group, LLC | 5,781 | $828.5K | 0.35% | +85+1.5% | Added |
| Center for Wealth Management Advisory | 5,790 | $829.7K | 0.61% | +5,790 | New |
| Partners Wealth Management, LLC | 5,797 | $830.8K | 0.87% | −199−3.3% | Reduced |
| PCG Asset Management, LLC | 5,758 | $830.9K | 0.66% | −435−7.0% | Reduced |
| Wealth Advisory Team LLC | 5,804 | $831.8K | 0.74% | +5,804 | New |
| Garrett Wealth Advisory Group, LLC | 5,810 | $832.7K | 0.16% | +7+0.1% | Added |
| Fi3 FINANCIAL ADVISORS, LLC | 5,814 | $833.2K | 0.25% | −750−11.4% | Reduced |
| Meramec Financial Planners, LLC | 5,244 | $834.7K | 0.33% | +5,244 | New |
| Alhambra Investment Partners LLC | 5,827 | $835.1K | 0.39% | +50+0.9% | Added |
| Capital International Sarl | 5,830 | $835.5K | 0.01% | 00.0% | Unchanged |
| North Point Portfolio Managers Corp | 5,832 | $835.8K | 0.14% | 00.0% | Unchanged |
| Asset Planning Services Inc | 5,844 | $837.0K | 0.37% | −240−3.9% | Reduced |
| Barnes Pettey Financial Advisors, LLC | 5,844 | $837.5K | 0.41% | 00.0% | Unchanged |
| Baron Wealth Management LLC | 5,854 | $838.9K | 0.26% | −61−1.0% | Reduced |
| Avalon Trust Co | 5,857 | $839.4K | 0.05% | −1,614−21.6% | Reduced |
| Dividend Assets Capital, LLC | 5,865 | $840.5K | 0.16% | −850−12.7% | Reduced |
| Hopwood Financial Services, Inc. | 5,880 | $842.7K | 0.59% | +144+2.5% | Added |
| Stephenson National Bank & Trust | 5,886 | $843.5K | 0.24% | −357−5.7% | Reduced |
| Acima Private Wealth, LLC | 5,907 | $846.5K | 0.26% | 00.0% | Unchanged |
| Capital Planning Advisors, LLC | 5,911 | $847.1K | 0.11% | +5,911 | New |
| Baldwin Investment Management, LLC | 5,913 | $847.3K | 0.10% | −1,127−16.0% | Reduced |
| Aviso Wealth Management | 5,913 | $847.5K | 0.36% | +73+1.3% | Added |
| Strategic Wealth Partners, Ltd. | 5,914 | $847.6K | 0.06% | −609−9.3% | Reduced |
| Leith Wheeler Investment Counsel Ltd. | 5,919 | $848.3K | 0.06% | +5,919 | New |
| Phoenix Wealth Advisors | 5,925 | $849.1K | 0.33% | −257−4.2% | Reduced |
| Verum Partners LLC | 5,930 | $849.9K | 0.17% | −1,145−16.2% | Reduced |
| Graybill Bartz & Assoc Ltd | 5,935 | $850.6K | 0.25% | 00.0% | Unchanged |
| Vantage Point Financial LLC | 5,937 | $850.9K | 0.30% | +132+2.3% | Added |
| QP Wealth Management, LLC | 5,941 | $851.4K | 0.75% | +5,941 | New |
| Planning Center, Inc. | 5,946 | $852.1K | 0.09% | −293−4.7% | Reduced |
| Wellspring Financial Advisors, LLC | 5,944 | $852.2K | 0.07% | +1,845+45.0% | Added |