Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Almanack Investment Partners, LLC. | 4,753 | $681.2K | 0.12% | +97+2.1% | Added |
| Central Pacific Bank - Trust Division | 4,753 | $681.2K | 0.08% | +296+6.6% | Added |
| Uncommon Cents Investing LLC | 4,760 | $682.2K | 0.17% | +215+4.7% | Added |
| Frisch Financial Group, Inc. | 4,769 | $683.4K | 0.15% | −60−1.2% | Reduced |
| Traveka Wealth, LLC | 4,781 | $685.2K | 0.28% | −4,798−50.1% | Reduced |
| Guardian Partners Inc. | 4,373 | $685.5K | 0.05% | +2,044+87.8% | Added |
| Elser Financial Planning, Inc | 4,787 | $686.0K | 0.50% | +291+6.5% | Added |
| Westside Investment Management, Inc. | 4,806 | $686.9K | 0.11% | −24−0.5% | Reduced |
| McClarren Financial Advisors, Inc. | 1,707 | $687.9K | 0.41% | −2,471−59.1% | Reduced |
| Israel Discount Bank of New York | 4,802 | $688.2K | 1.87% | −267−5.3% | Reduced |
| Pring Turner Capital Group Inc | 4,803 | $688.4K | 0.43% | 00.0% | Unchanged |
| TFR Capital, LLC. | 4,807 | $688.9K | 0.23% | −117−2.4% | Reduced |
| Long Road Investment Counsel, LLC | 4,815 | $690.0K | 0.26% | −536−10.0% | Reduced |
| Forza Wealth Management, LLC | 4,817 | $690.3K | 0.25% | 00.0% | Unchanged |
| iA Global Asset Management Inc. | 4,819 | $691.0K | 0.01% | +3,059+173.8% | Added |
| Beacon Investment Advisory Services, Inc. | 4,825 | $691.5K | 0.03% | −447−8.5% | Reduced |
| Compass Ion Advisors, LLC | 4,839 | $693.4K | 0.07% | +424+9.6% | Added |
| Retirement Income Solutions, Inc | 4,846 | $694.5K | 0.12% | −72−1.5% | Reduced |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 4,850 | $695.1K | 0.17% | +2,070+74.5% | Added |
| Hollencrest Capital Management | 4,851 | $695.2K | 0.02% | −341−6.6% | Reduced |
| Houlihan Financial Resource Group, Ltd. | 4,722 | $698.0K | 0.27% | +1,993+73.0% | Added |
| LongView Asset Management LLC | 4,879 | $699.2K | 0.49% | +279+6.1% | Added |
| Omnia Family Wealth, LLC | 4,888 | $700.5K | 0.21% | +236+5.1% | Added |
| Piscataqua Savings Bank | 4,891 | $700.9K | 0.49% | +24+0.5% | Added |
| Sheets Smith Wealth Management | 4,894 | $701.4K | 0.08% | +918+23.1% | Added |
| Kirtland Hills Capital Management, LLC | 4,896 | $701.6K | 0.25% | −8−0.2% | Reduced |
| Schrum Private Wealth Management LLC | 4,900 | $702.3K | 0.52% | −353−6.7% | Reduced |
| CPA Asset Management LLC | 4,905 | $702.9K | 0.25% | −878−15.2% | Reduced |
| BCJ Capital Management, LLC | 4,908 | $703.4K | 0.04% | −206−4.0% | Reduced |
| Advisory Advocates, LLC | 4,915 | $704.4K | 0.70% | +4,915 | New |
| Randolph Co Inc | 4,915 | $704.4K | 0.07% | −685−12.2% | Reduced |
| Rooted Wealth Advisors, Inc. | 4,496 | $705.3K | 0.20% | +83+1.9% | Added |
| Round Rock Advisors, LLC | 4,923 | $705.5K | 0.11% | −108−2.1% | Reduced |
| Adelphi Trust Co | 4,928 | $706.2K | 0.58% | +4,928 | New |
| Lecap Asset Management Ltd | 4,929 | $706.4K | 0.28% | +4,929 | New |
| KWMG, LLC | 4,932 | $706.8K | 0.06% | −974−16.5% | Reduced |
| Ironvine Capital Partners, LLC | 4,940 | $708.0K | 0.07% | 00.0% | Unchanged |
| Polymer Capital Management (US) LLC | 4,941 | $708.1K | 0.09% | +4,941 | New |
| Paladin Wealth, LLC | 4,950 | $709.4K | 0.48% | +371+8.1% | Added |
| Florida Financial Advisors, LLC | 4,962 | $709.6K | 0.19% | +230+4.9% | Added |
| Eagle Strategies LLC | 4,953 | $709.9K | 0.09% | −25−0.5% | Reduced |
| Phillips Wealth Planners LLC | 4,864 | $710.4K | 0.57% | −1,856−27.6% | Reduced |
| Boomfish Wealth Group, LLC | 4,959 | $710.6K | 0.38% | −108−2.1% | Reduced |
| Strategic Equity Management | 4,959 | $710.7K | 0.24% | −40−0.8% | Reduced |
| Resurgent Financial Advisors LLC | 4,961 | $711.0K | 0.36% | +200+4.2% | Added |
| Seelaus Asset Management LLC | 4,976 | $713.1K | 0.57% | −211−4.1% | Reduced |
| Pathway Financial Advisors LLC | 5,111 | $715.1K | 0.09% | 00.0% | Unchanged |
| Capital Financial Group Inc | 4,997 | $716.1K | 0.40% | +4,997 | New |
| Alesco Advisors LLC | 4,998 | $716.3K | 0.02% | −319−6.0% | Reduced |
| RBF Capital, LLC | 5,000 | $716.5K | 0.03% | −2,000−28.6% | Reduced |
| Amplius Wealth Advisors, LLC | 5,000 | $716.5K | 0.06% | −35−0.7% | Reduced |
| Kagan Cocozza Asset Management | 5,036 | $721.6K | 0.51% | +232+4.8% | Added |
| Lake Street Financial LLC | 5,040 | $722.2K | 0.09% | −110−2.1% | Reduced |
| Basepoint Wealth LLC | 5,061 | $725.4K | 0.44% | −478−8.6% | Reduced |
| Costello Asset Management, INC | 5,064 | $725.7K | 0.24% | −244−4.6% | Reduced |
| Birinyi Associates Inc | 5,065 | $726.0K | 0.18% | −1,995−28.3% | Reduced |
| Fortitude Advisory Group L.L.C. | 5,067 | $726.1K | 0.31% | +75+1.5% | Added |
| Meridian Wealth Advisors, LLC | 5,073 | $727.0K | 0.10% | +61+1.2% | Added |
| Sound Income Strategies, LLC | 5,033 | $727.5K | 0.03% | +116+2.4% | Added |
| Brindle & Bay Financial Advisors, LLC | 5,084 | $728.5K | 0.48% | +5,084 | New |
| Northwest Quadrant Wealth Management, LLC | 5,086 | $728.8K | 0.15% | +27+0.5% | Added |
| TMB Capital Partners, LLC | 5,095 | $730.2K | 0.25% | +5,095 | New |
| Hickory Point Bank & Trust | 5,098 | $730.6K | 0.53% | +50+1.0% | Added |
| Cottonwood Capital Advisors, LLC | 5,108 | $732.1K | 0.52% | +4+0.1% | Added |
| Pursuit Wealth Strategies, LLC | 5,111 | $732.5K | 1.03% | +5,111 | New |
| Investment Research Partners LLC | 5,121 | $733.9K | 0.32% | −1,418−21.7% | Reduced |
| Everpar Advisors LLC | 5,126 | $734.6K | 0.27% | −783−13.3% | Reduced |
| Gladius Capital Management LP | 5,129 | $735.0K | 0.91% | +5,129 | New |
| Capital Advisors Wealth Management, LLC | 5,152 | $738.4K | 0.10% | +36+0.7% | Added |
| Root Financial Partners, LLC | 5,157 | $739.1K | 0.04% | +266+5.4% | Added |
| Foster Group, Inc. | 5,179 | $742.2K | 0.02% | −1,530−22.8% | Reduced |
| Miller Capital Partners, Inc. | 5,182 | $742.6K | 0.38% | +5,182 | New |
| HighMark Wealth Management LLC | 5,199 | $745.1K | 0.30% | +36+0.7% | Added |
| Severin Investments, LLC | 5,200 | $745.3K | 0.66% | +2,795+116.2% | Added |
| Strategies Wealth Advisors, LLC | 5,207 | $746.3K | 0.07% | +2,561+96.8% | Added |
| Approach Retirement Advisors, LLC | 5,218 | $747.8K | 0.64% | +5,218 | New |
| Beto Financial Group, LLC | 4,884 | $748.1K | 0.50% | +4,884 | New |
| Fiduciary Family Office, LLC | 5,222 | $748.4K | 0.22% | −4,012−43.4% | Reduced |
| Z3 Capital Partners, LLC | 5,225 | $748.8K | 0.18% | +5,225 | New |
| JSF Financial, LLC | 5,239 | $750.8K | 0.16% | −63−1.2% | Reduced |
| NorthAvenue LLC | 5,242 | $751.3K | 0.62% | +5,242 | New |
| Quantum Financial Advisors, LLC | 5,247 | $751.9K | 0.08% | +786+17.6% | Added |
| TSG Advice Partners, LLC | 5,248 | $752.1K | 0.11% | +5,248 | New |
| Signature Equity Partners, LLC | 5,248 | $752.2K | 0.42% | +5,248 | New |
| Joho Capital LLC | 5,250 | $752.4K | 0.16% | −7,300−58.2% | Reduced |
| Weil Company, Inc. | 5,251 | $752.6K | 0.17% | +206+4.1% | Added |
| Raleigh Capital Management Inc. | 5,259 | $753.6K | 0.27% | −9−0.2% | Reduced |
| Rock Point Advisors, LLC | 5,270 | $755.2K | 0.19% | 00.0% | Unchanged |
| Proathlete Wealth Management LLC | 5,281 | $756.9K | 0.21% | +150+2.9% | Added |
| Willner & Heller, LLC | 5,293 | $758.5K | 0.55% | −86−1.6% | Reduced |
| Cabot Wealth Management Inc | 5,294 | $758.7K | 0.08% | −73−1.4% | Reduced |
| BDFS Capital LLC | 5,294 | $758.7K | 0.38% | +5,294 | New |
| White Lighthouse Investment Management Inc. | 5,305 | $760.2K | 0.11% | +29+0.5% | Added |
| Wilkerson Advisory Group LLC | 5,307 | $760.5K | 0.27% | +5,307 | New |
| Pasadena Private Wealth, LLC | 5,336 | $764.6K | 0.10% | −350−6.2% | Reduced |
| Brookwood Investment Group LLC | 5,336 | $764.8K | 0.09% | −633−10.6% | Reduced |
| OMC Financial Services LTD | 5,339 | $765.2K | 0.29% | 00.0% | Unchanged |
| Buttonwood Financial Advisors Inc. | 5,351 | $766.8K | 0.26% | −364−6.4% | Reduced |
| Brogan Financial, Inc. | 5,365 | $768.8K | 0.34% | +8+0.1% | Added |
| Joule Financial, LLC | 5,366 | $769.0K | 0.23% | −129−2.3% | Reduced |