Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Cercano Management LLC | 4,272 | $612.2K | 0.02% | 00.0% | Unchanged |
| Ridgeline Wealth Planning, LLC | 4,284 | $613.9K | 0.44% | −686−13.8% | Reduced |
| Argonautica Private Wealth Management, Inc | 4,288 | $614.5K | 0.18% | 00.0% | Unchanged |
| Financial Partners Group, Inc | 4,050 | $614.7K | 0.07% | +1,004+33.0% | Added |
| Fiduciary Financial Group, LLC | 4,295 | $615.5K | 0.09% | +157+3.8% | Added |
| TruWealth Advisors, LLC | 4,300 | $616.2K | 0.03% | −22−0.5% | Reduced |
| Timber Creek Capital Management LLC | 4,300 | $616.2K | 0.14% | −323−7.0% | Reduced |
| Trifecta Capital Advisors, LLC | 4,301 | $616.4K | 0.09% | −87−2.0% | Reduced |
| Corundum Group, Inc. | 4,308 | $617.4K | 0.21% | −1,524−26.1% | Reduced |
| RD Lewis Holdings, Inc. | 3,981 | $618.3K | 0.53% | +1,020+34.4% | Added |
| Canandaigua National Trust Co of Florida | 4,316 | $618.5K | 0.39% | +400+10.2% | Added |
| Sicart Associates LLC | 4,316 | $618.5K | 0.16% | 00.0% | Unchanged |
| Nautilus Advisors LLC | 4,322 | $619.3K | 0.40% | −54−1.2% | Reduced |
| NWF Advisory Services Inc. | 4,324 | $619.7K | 0.07% | +310+7.7% | Added |
| LVW Advisors, LLC | 4,326 | $619.9K | 0.06% | −802−15.6% | Reduced |
| Birchbrook, Inc. | 4,335 | $621.3K | 0.31% | +55+1.3% | Added |
| Seven Mile Advisory | 4,337 | $621.5K | 0.11% | −845−16.3% | Reduced |
| Edgemoor Investment Advisors, Inc. | 4,338 | $621.7K | 0.05% | −350−7.5% | Reduced |
| Shulman DeMeo Asset Management LLC | 4,341 | $622.1K | 0.14% | −8−0.2% | Reduced |
| First National Bank Sioux Falls | 4,346 | $622.8K | 0.19% | −15−0.3% | Reduced |
| Lodestar Private Asset Management LLC | 4,356 | $624.2K | 0.06% | +534+14.0% | Added |
| Tandem Investment Partners LLC | 4,356 | $624.3K | 0.53% | −538−11.0% | Reduced |
| Advisor Resource Council | 4,078 | $624.6K | 0.22% | +4,078 | New |
| Bank & Trust Co | 4,359 | $624.7K | 0.44% | +226+5.5% | Added |
| Magnus Financial Group LLC | 4,359 | $624.7K | 0.05% | +354+8.8% | Added |
| Pathfinder Wealth Consulting, Inc. | 4,368 | $625.9K | 0.40% | +4,368 | New |
| Provident Living Financial Services, Inc. | 4,374 | $626.8K | 0.62% | +4,374 | New |
| Sequent Asset Management, LLC | 4,374 | $627.0K | 0.28% | −449−9.3% | Reduced |
| Members Wealth LLC | 4,196 | $627.3K | 0.39% | +8+0.2% | Added |
| Cortland Associates Inc | 4,383 | $628.0K | 0.08% | −2,481−36.1% | Reduced |
| Promethium Advisors,llc | 4,386 | $628.6K | 0.34% | −177−3.9% | Reduced |
| Encompass More Asset Management | 4,386 | $628.6K | 0.12% | −60−1.3% | Reduced |
| Wedge Capital Management L L P | 4,387 | $628.7K | 0.01% | +391+9.8% | Added |
| BAM Wealth Management, LLC | 4,388 | $628.8K | 0.45% | −26−0.6% | Reduced |
| JNBA Financial Advisors | 4,396 | $630.0K | 0.06% | +66+1.5% | Added |
| Shakespeare Wealth Management, Inc. | 4,398 | $630.3K | 0.14% | −91−2.0% | Reduced |
| Auxano Advisors, LLC | 4,416 | $632.9K | 0.12% | −2,831−39.1% | Reduced |
| Jacobsen Capital Management | 4,428 | $634.6K | 0.21% | −127−2.8% | Reduced |
| Cadinha & Co LLC | 4,428 | $634.6K | 0.10% | −12−0.3% | Reduced |
| Semus Wealth Partners LLC | 4,429 | $634.7K | 0.34% | +28+0.6% | Added |
| Legacy Bridge, LLC | 4,430 | $634.9K | 0.26% | +29+0.7% | Added |
| Guerra Pan Advisors, LLC | 4,437 | $635.9K | 0.38% | −79−1.7% | Reduced |
| Channel Wealth LLC | 4,449 | $637.6K | 0.16% | −198−4.3% | Reduced |
| Baker Boyer National Bank | 4,454 | $638.3K | 0.19% | −261−5.5% | Reduced |
| Ti-Trust, Inc | 4,460 | $639.2K | 0.39% | −23−0.5% | Reduced |
| Meridian Investment Counsel Inc. | 4,461 | $639.3K | 0.15% | 00.0% | Unchanged |
| Wheelhouse Advisory Group LLC | 4,438 | $639.4K | 0.24% | +71+1.6% | Added |
| Barnes Dennig Private Wealth Management LLC | 4,471 | $640.7K | 0.64% | +978+28.0% | Added |
| Arthur M. Cohen & Associates, LLC | 4,480 | $642.0K | 0.10% | 00.0% | Unchanged |
| Nicholson Meyer Capital Management, Inc. | 4,489 | $643.3K | 0.49% | −352−7.3% | Reduced |
| America First Investment Advisors, LLC | 4,492 | $643.7K | 0.12% | 00.0% | Unchanged |
| Vantage Financial Partners, LLC | 4,493 | $643.9K | 0.13% | −4−0.1% | Reduced |
| Cahaba Wealth Management, Inc. | 4,495 | $644.2K | 0.04% | −55−1.2% | Reduced |
| Asset Advisory Group, Inc. | 4,497 | $644.6K | 0.32% | +4,497 | New |
| Ssa Swiss Advisors AG | 4,504 | $645.0K | 0.30% | 00.0% | Unchanged |
| First American Trust, FSB | 4,507 | $645.9K | 0.04% | −324−6.7% | Reduced |
| Aventura Private Wealth, LLC | 4,508 | $646.1K | 0.23% | −921−17.0% | Reduced |
| Trail Ridge Investment Advisors, LLC | 4,510 | $646.3K | 0.28% | +36+0.8% | Added |
| Capital Management Associates, Inc | 4,478 | $646.5K | 0.14% | +860+23.8% | Added |
| Firethorn Wealth Partners, LLC | 4,521 | $647.9K | 0.24% | −110−2.4% | Reduced |
| Coquina Private Wealth LLC | 4,540 | $650.6K | 0.52% | +4,540 | New |
| BridgePort Financial Solutions, LLC | 4,540 | $650.7K | 0.17% | +20.0% | Added |
| Martel Wealth Advisors Inc | 4,549 | $651.9K | 0.11% | 00.0% | Unchanged |
| Granite Harbor Advisors, Inc. | 4,553 | $652.4K | 0.28% | +442+10.8% | Added |
| Altfest L J & Co Inc | 4,555 | $652.7K | 0.07% | +32+0.7% | Added |
| Strategy Asset Managers LLC | 4,556 | $652.9K | 0.11% | −286−5.9% | Reduced |
| Encompass Wealth Advisors, LLC | 4,562 | $653.8K | 0.22% | −1,960−30.1% | Reduced |
| Planned Solutions, Inc. | 4,569 | $654.7K | 0.21% | +332+7.8% | Added |
| Cladis Investment Advisory, LLC | 4,573 | $655.4K | 0.36% | −6−0.1% | Reduced |
| Caldwell Sutter Capital, Inc. | 4,583 | $656.7K | 0.28% | +213+4.9% | Added |
| Teachers Insurance & Annuity Association of America | 4,583 | $656.8K | 0.77% | 00.0% | Unchanged |
| Ellsworth Advisors, LLC | 4,565 | $660.3K | 0.13% | −207−4.3% | Reduced |
| ORG Partners LLC | 4,607 | $660.5K | 0.12% | −466−9.2% | Reduced |
| Perennial Investment Advisors, LLC | 4,624 | $662.7K | 0.05% | −135−2.8% | Reduced |
| Montis Financial, LLC | 4,626 | $662.9K | 0.13% | 00.0% | Unchanged |
| Curat Global, LLC | 4,629 | $663.4K | 0.74% | −2,235−32.6% | Reduced |
| J.Safra Asset Management Corp | 4,631 | $663.6K | 0.03% | +564+13.9% | Added |
| Evernest Financial Advisors, LLC | 4,219 | $663.8K | 0.14% | −2,866−40.5% | Reduced |
| Torrey Growth & Income Advisors | 4,636 | $664.4K | 0.23% | +1,211+35.4% | Added |
| Evelyn Partners Investment Management (Europe) Ltd | 4,646 | $665.8K | 0.22% | −384−7.6% | Reduced |
| TSFG, LLC | 4,649 | $666.0K | 0.10% | +23+0.5% | Added |
| Barry Investment Advisors, LLC | 4,659 | $667.7K | 0.15% | −486−9.4% | Reduced |
| Fidelity D & D Bancorp Inc | 4,662 | $668.1K | 0.29% | −364−7.2% | Reduced |
| Goepper Burkhardt LLC | 4,663 | $668.3K | 0.22% | +48+1.0% | Added |
| Builder Investment Group Inc | 4,664 | $668.4K | 0.14% | 00.0% | Unchanged |
| Flagship Wealth Advisors, LLC | 4,678 | $670.4K | 0.19% | −1,075−18.7% | Reduced |
| Providence Capital Advisors, LLC | 4,684 | $671.3K | 0.11% | −200−4.1% | Reduced |
| Robinson Smith Wealth Advisors LLC | 4,684 | $671.3K | 0.46% | 00.0% | Unchanged |
| KW Wealth Management LLC | 4,697 | $673.2K | 1.02% | −105−2.2% | Reduced |
| Allen Wealth Management, LLC | 4,704 | $674.1K | 0.41% | +265+6.0% | Added |
| Ridge Creek Global, Inc | 4,704 | $674.1K | 0.57% | +4,704 | New |
| Centennial Wealth Advisory LLC | 4,705 | $674.5K | 0.18% | +123+2.7% | Added |
| Curran Financial Partners, LLC | 4,711 | $675.1K | 0.13% | −19−0.4% | Reduced |
| Liberty Capital Management, Inc. | 4,715 | $675.7K | 0.13% | −315−6.3% | Reduced |
| Peak Planning Group, LLC | 4,720 | $676.5K | 0.19% | −280−5.6% | Reduced |
| Castle Rock Wealth Management, LLC | 4,364 | $677.9K | 0.15% | −425−8.9% | Reduced |
| SC&H Financial Advisors, Inc. | 4,737 | $678.8K | 0.11% | +10.0% | Added |
| Milestones Private Investment Advisors LLC | 4,740 | $679.4K | 0.47% | −134−2.7% | Reduced |
| Heritage Investment Group, Inc. | 4,743 | $679.8K | 0.10% | +161+3.5% | Added |
| Tradewinds Capital Management, LLC | 4,748 | $680.5K | 0.14% | −213−4.3% | Reduced |