Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Northstar Asset Management Inc | 3,814 | $546.6K | 0.14% | −377−9.0% | Reduced |
| Zinnia Wealth Advisory, LLC | 3,819 | $547.4K | 0.59% | +3,819 | New |
| Apeiron RIA LLC | 3,591 | $547.9K | 0.11% | −603−14.4% | Reduced |
| Key Client Fiduciary Advisors, LLC | 3,825 | $548.2K | 0.19% | −137−3.5% | Reduced |
| Aegis Wealth Management, Inc. | 3,826 | $548.3K | 0.43% | +3,826 | New |
| Cary Street Partner Investment Advisory LLC | 3,829 | $548.7K | 0.15% | +67+1.8% | Added |
| Trust Co of Kansas | 3,837 | $550.0K | 0.25% | −737−16.1% | Reduced |
| Kozak & Associates, Inc. | 3,878 | $550.2K | 0.11% | −807−17.2% | Reduced |
| Traphagen Investment Advisors LLC | 3,843 | $550.7K | 0.05% | −1,066−21.7% | Reduced |
| RPS Advisory Solutions LLC | 3,844 | $550.9K | 0.26% | −295−7.1% | Reduced |
| Winslow Asset Management Inc | 3,847 | $551.0K | 0.10% | −220−5.4% | Reduced |
| Pacific Sun Financial Corp | 3,847 | $551.3K | 0.27% | −43−1.1% | Reduced |
| SOA Wealth Advisors, LLC. | 15,475 | $551.9K | 0.09% | −135−0.9% | Reduced |
| Guardian Financial Partners, LLC | 3,853 | $552.2K | 0.23% | +445+13.1% | Added |
| Traynor Capital Management, Inc. | 3,863 | $553.6K | 0.03% | −577−13.0% | Reduced |
| Gateway Wealth Partners, LLC | 3,865 | $553.8K | 0.06% | +945+32.4% | Added |
| Fiduciary Wealth Partners, LLC | 3,866 | $554.0K | 0.23% | −90−2.3% | Reduced |
| Longview Financial Advisors, Inc. | 3,866 | $554.1K | 0.38% | +3,866 | New |
| Northern Financial Advisors Inc | 3,868 | $554.3K | 0.63% | −4,993−56.3% | Reduced |
| Cedarwood Wealth LLC | 3,709 | $554.4K | 0.62% | +3,709 | New |
| John Boyer, Inc. | 3,869 | $554.6K | 0.57% | −1,653−29.9% | Reduced |
| Financial Management Professionals, Inc. | 3,884 | $556.6K | 0.06% | −171−4.2% | Reduced |
| Cadent Capital Advisors, LLC | 3,891 | $557.6K | 0.15% | −205−5.0% | Reduced |
| Stonebrook Private Inc. | 3,899 | $558.7K | 0.12% | +35+0.9% | Added |
| Bellevue Group AG | 3,900 | $558.9K | 0.01% | +3,900 | New |
| Bulltick Wealth Management, LLC | 3,911 | $560.5K | 0.12% | +3,911 | New |
| Guidance Point Advisors, LLC | 3,923 | $562.4K | 0.13% | −79−2.0% | Reduced |
| Seascape Capital Management | 3,943 | $565.0K | 0.16% | −940−19.3% | Reduced |
| Optivise Advisory Services LLC | 3,947 | $565.6K | 0.33% | +428+12.2% | Added |
| Pacific Sage Partners, LLC | 3,952 | $566.4K | 0.09% | −10.0% | Reduced |
| McDonald Partners LLC | 3,956 | $566.9K | 0.18% | −2,323−37.0% | Reduced |
| Sterling Investment Counsel, LLC | 3,664 | $568.5K | 0.16% | +1,642+81.2% | Added |
| Shufro Rose & Co LLC | 3,974 | $569.5K | 0.04% | −100−2.5% | Reduced |
| Central Valley Advisors, LLC | 3,977 | $569.9K | 0.17% | +164+4.3% | Added |
| 1248 Management, LLC | 3,978 | $570.1K | 0.30% | −172−4.1% | Reduced |
| McLaughlin Asset Management, Inc. | 3,980 | $570.4K | 0.51% | +3,980 | New |
| Three Seasons Wealth, LLC | 3,996 | $572.7K | 0.05% | +3,996 | New |
| Mathes Company, Inc. | 4,000 | $573.0K | 0.20% | 00.0% | Unchanged |
| Lavaca Capital LLC | 4,006 | $574.1K | 0.10% | 00.0% | Unchanged |
| MFA Wealth Services | 4,011 | $574.8K | 0.39% | −579−12.6% | Reduced |
| City National Bank of Florida | 4,015 | $575.4K | 0.38% | +863+27.4% | Added |
| Sound Financial Strategies Group, LLC | 4,017 | $575.7K | 0.41% | −375−8.5% | Reduced |
| Acorn Wealth Advisors, LLC | 4,030 | $577.5K | 0.17% | +20.0% | Added |
| Piedmont Capital Management, LLC | 4,036 | $578.4K | 0.38% | +4,036 | New |
| Wealth Quarterback LLC | 4,037 | $578.5K | 0.21% | +16+0.4% | Added |
| Pollock Investment Advisors, LLC | 4,037 | $578.5K | 0.43% | 00.0% | Unchanged |
| Partners in Financial Planning | 4,038 | $578.7K | 0.10% | +8+0.2% | Added |
| Advance Capital Management, Inc. | 4,042 | $579.2K | 0.02% | −187−4.4% | Reduced |
| Bearing Point Capital, LLC | 4,043 | $579.4K | 0.09% | +487+13.7% | Added |
| Garton & Associates Financial Advisors LLC | 4,044 | $579.6K | 0.32% | +4,044 | New |
| Kestra Investment Management, LLC | 4,048 | $580.1K | 0.01% | −67−1.6% | Reduced |
| LifeSteps Financial, Inc. | 4,054 | $581.0K | 0.37% | 00.0% | Unchanged |
| Prudent Man Advisors, LLC | 4,058 | $581.6K | 0.21% | −49−1.2% | Reduced |
| Holistic Financial Partners | 4,059 | $581.6K | 0.21% | −473−10.4% | Reduced |
| Dupree Financial Group, LLC | 4,065 | $582.6K | 0.21% | −45−1.1% | Reduced |
| Fox Run Management, L.L.C. | 4,067 | $582.8K | 0.09% | +246+6.4% | Added |
| Disciplined Investors, L.L.C. | 4,068 | $583.0K | 0.38% | −3−0.1% | Reduced |
| Peninsula Asset Management Inc | 4,072 | $583.6K | 0.30% | −75−1.8% | Reduced |
| KFA Private Wealth Group, LLC | 4,075 | $584.0K | 0.14% | +14+0.3% | Added |
| Marathon Wealth Advisors LLC | 4,076 | $584.1K | 0.23% | +4,076 | New |
| Tower View Investment Management & Research LLC | 4,090 | $586.1K | 0.29% | −1,994−32.8% | Reduced |
| Ashton Thomas Securities, LLC | 4,091 | $586.3K | 0.11% | −486−10.6% | Reduced |
| STAR Financial Bank | 4,098 | $587.3K | 0.30% | +7+0.2% | Added |
| Quantum Private Wealth, LLC | 4,100 | $587.6K | 0.17% | 00.0% | Unchanged |
| Cherry Tree Wealth Management, LLC | 4,101 | $587.7K | 0.12% | +410+11.1% | Added |
| United Community Bank | 4,103 | $588.0K | 0.22% | −10−0.2% | Reduced |
| Frazier Financial Advisors, LLC | 4,110 | $588.9K | 0.35% | +209+5.4% | Added |
| Walkner Condon Financial Advisors LLC | 4,115 | $589.7K | 0.08% | −190−4.4% | Reduced |
| Quadrant Private Wealth Management, LLC | 4,119 | $590.2K | 0.10% | +286+7.5% | Added |
| Sepio Capital, LP | 4,122 | $590.8K | 0.03% | +159+4.0% | Added |
| Generation Capital Management LLC | 4,127 | $591.4K | 0.38% | 00.0% | Unchanged |
| Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A. | 4,140 | $593.3K | 0.05% | −12−0.3% | Reduced |
| Northstar Financial Companies, Inc. | 4,146 | $594.2K | 0.47% | +50+1.2% | Added |
| Maimon Wealth Management Ltd. | 4,147 | $594.3K | 0.55% | +4,147 | New |
| Campbell Newman Asset Management Inc | 4,150 | $594.7K | 0.04% | 00.0% | Unchanged |
| Up Strategic Wealth Investment Advisors LLC | 3,738 | $595.0K | 0.43% | +1,695+83.0% | Added |
| Snowwater Investment Partners, LLC | 4,152 | $595.0K | 0.55% | +4,152 | New |
| CVFG LLC | 4,158 | $595.9K | 0.41% | +109+2.7% | Added |
| Novem Group | 4,161 | $596.3K | 0.07% | −5,929−58.8% | Reduced |
| Arrowroot Family Office, LLC | 4,161 | $596.4K | 0.22% | −115−2.7% | Reduced |
| Cottage Street Advisors LLC | 4,165 | $596.9K | 0.25% | −548−11.6% | Reduced |
| Blue Zone Wealth Advisors, LLC | 4,168 | $597.3K | 0.11% | 00.0% | Unchanged |
| Cadia Private Client LLC | 4,172 | $597.9K | 0.47% | +4,172 | New |
| Family Management Corp | 4,182 | $599.3K | 0.08% | +544+15.0% | Added |
| Diversified Management Inc | 4,185 | $599.8K | 0.14% | +4,185 | New |
| Xcel Wealth Management, LLC | 4,187 | $600.0K | 0.15% | +611+17.1% | Added |
| Prota Financial, LLC | 4,192 | $600.8K | 0.43% | +4,192 | New |
| Cherry Creek Investment Advisors, Inc. | 4,196 | $601.3K | 0.26% | −104−2.4% | Reduced |
| Sentinus, LLC | 4,204 | $602.5K | 0.06% | +682+19.4% | Added |
| Eurizon SLJ Capital Ltd | 4,204 | $602.5K | 0.24% | +4,204 | New |
| V. M. Manning & Co., Inc. | 4,214 | $603.9K | 0.61% | −140−3.2% | Reduced |
| LMG Wealth Partners, LLC | 4,222 | $605.1K | 0.11% | −14,860−77.9% | Reduced |
| BXM Wealth LLC | 58,683 | $605.9K | 0.47% | +52,515+851.4% | Added |
| Versant Capital Management, Inc | 4,240 | $607.6K | 0.08% | −1,248−22.7% | Reduced |
| Sandy Cove Advisors, LLC | 4,247 | $608.7K | 0.18% | −499−10.5% | Reduced |
| X-Square Capital, LLC | 4,259 | $610.0K | 0.20% | +32+0.8% | Added |
| FLC Capital Advisors | 4,261 | $610.6K | 0.11% | −129−2.9% | Reduced |
| 4WEALTH Advisors, Inc. | 4,264 | $611.1K | 0.53% | +419+10.9% | Added |
| Oakmont Investment Advisors, Inc. | 4,266 | $611.4K | 0.45% | +4,266 | New |
| Abacus Wealth Partners, LLC | 4,270 | $611.9K | 0.06% | +1,765+70.5% | Added |