Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| East Coast Asset Management, LLC. | 3,107 | $445.4K | 0.13% | −10.0% | Reduced |
| Gemmer Asset Management LLC | 3,112 | $446.0K | 0.03% | +62+2.0% | Added |
| Summa Corp. | 3,119 | $447.0K | 0.19% | −10.0% | Reduced |
| Pine Harbor Wealth Management, LLC | 3,120 | $447.2K | 0.14% | +10.0% | Added |
| Blueshift Asset Management, LLC | 3,121 | $447.3K | 0.13% | +849+37.4% | Added |
| Decker Wealth Management LLC | 3,123 | $447.6K | 0.10% | +3,123 | New |
| Trust Co | 3,129 | $448.4K | 0.04% | +1,604+105.2% | Added |
| Whelan Financial | 3,131 | $448.7K | 0.14% | −225−6.7% | Reduced |
| Seeds Investor LLC | 3,144 | $450.5K | 0.09% | +306+10.8% | Added |
| Bell Investment Advisors, Inc | 3,144 | $450.6K | 0.07% | −147−4.5% | Reduced |
| Scissortail Wealth Management, LLC | 3,145 | $450.7K | 0.10% | 00.0% | Unchanged |
| Ellevest, Inc. | 3,145 | $450.7K | 0.06% | −307−8.9% | Reduced |
| Jmac Enterprises LLC | 3,157 | $452.4K | 0.09% | −4,700−59.8% | Reduced |
| Armor Investment Advisors, LLC | 3,163 | $453.2K | 0.17% | −642−16.9% | Reduced |
| Blake Schutter Theil Wealth Advisors, LLC | 3,164 | $453.5K | 0.37% | +165+5.5% | Added |
| Burkett Asset Management Ltd | 3,165 | $453.6K | 0.46% | +3,165 | New |
| Passive Capital Management, LLC. | 3,169 | $454.1K | 0.14% | 00.0% | Unchanged |
| B & T Capital Management DBA Alpha Capital Management | 3,171 | $454.4K | 0.06% | +301+10.5% | Added |
| StrongBox Wealth, LLC | 3,173 | $454.7K | 0.15% | +253+8.7% | Added |
| Coordinated Financial Services, Inc. | 3,177 | $455.3K | 0.26% | +3,177 | New |
| Convergence Investment Partners, LLC | 3,177 | $455.3K | 0.09% | −148−4.5% | Reduced |
| ProVise Management Group, LLC | 3,181 | $455.9K | 0.03% | +48+1.5% | Added |
| Consolidated Planning Corp | 3,183 | $456.1K | 0.05% | −663−17.2% | Reduced |
| Prasad Wealth Partners, LLC | 3,183 | $456.1K | 0.12% | +1,866+141.7% | Added |
| Clearwave Capital, LLC | 3,186 | $456.6K | 0.34% | +3,186 | New |
| KilterHowling LLC | 3,188 | $456.9K | 0.23% | +61+2.0% | Added |
| Focused Wealth Management, Inc | 3,193 | $457.6K | 0.05% | −93−2.8% | Reduced |
| Consilium Wealth Advisory, LLC | 3,196 | $458.0K | 0.17% | 00.0% | Unchanged |
| Climber Capital SA | 3,200 | $458.0K | 0.30% | +3,200 | New |
| WESPAC Advisors, LLC | 3,199 | $458.4K | 0.25% | −913−22.2% | Reduced |
| Legacy Edge Advisors, LLC | 3,200 | $458.6K | 0.05% | +22+0.7% | Added |
| OneAscent Wealth Management LLC | 3,205 | $459.3K | 0.15% | −69−2.1% | Reduced |
| Rare Wolf Capital LLC | 3,208 | $459.7K | 0.29% | +3,208 | New |
| Leonteq Securities AG | 3,208 | $459.7K | 0.02% | −2,698−45.7% | Reduced |
| Financial Network Wealth Management LLC | 3,215 | $460.0K | 0.14% | 00.0% | Unchanged |
| Aurdan Capital Management, LLC | 3,211 | $460.2K | 0.14% | 00.0% | Unchanged |
| Riggs Asset Managment Co. Inc. | 3,221 | $461.6K | 0.09% | −70−2.1% | Reduced |
| Renasant Bank | 3,223 | $461.9K | 0.31% | +800+33.0% | Added |
| Sym Financial Corp | 3,231 | $463.0K | 0.05% | −1,347−29.4% | Reduced |
| Orca Investment Management, LLC | 3,232 | $463.2K | 0.36% | +35+1.1% | Added |
| Mascagni Wealth Management, Inc. | 3,241 | $464.5K | 0.35% | −50−1.5% | Reduced |
| OneAscent Investment Solutions LLC | 3,247 | $465.3K | 0.49% | +130+4.2% | Added |
| Bullock Wealth Management Group | 3,255 | $466.5K | 0.23% | +183+6.0% | Added |
| Carl P. Sherr & Co., LLC | 3,076 | $466.8K | 0.21% | +71+2.4% | Added |
| Sequent Planning LLC | 3,261 | $467.4K | 0.12% | +10.0% | Added |
| Williamson Legacy Group, LLC | 3,266 | $468.1K | 0.37% | −36−1.1% | Reduced |
| Worthington Financial Partners, LLC | 3,267 | $468.2K | 0.41% | +3,267 | New |
| DV Equities, LLC | 3,275 | $469.3K | 0.08% | +3,275 | New |
| Professional Financial Advisors, LLC | 3,280 | $470.1K | 0.10% | +2+0.1% | Added |
| Alchemi Wealth, LLC | 3,280 | $470.2K | 0.26% | +3,280 | New |
| Cardinal Strategic Wealth Guidance | 3,286 | $470.9K | 0.12% | −875−21.0% | Reduced |
| Salvus Wealth Management, LLC | 3,287 | $471.0K | 0.26% | +3,287 | New |
| Marks Group Wealth Management, Inc | 3,288 | $471.1K | 0.05% | +113+3.6% | Added |
| Braun-Bostich & Associates Inc. | 3,288 | $471.2K | 0.29% | −284−8.0% | Reduced |
| Moment Partners, LLC | 3,288 | $471.2K | 0.10% | −97−2.9% | Reduced |
| Cape Investment Advisory, Inc. | 3,289 | $471.3K | 0.14% | +3,113+1,768.8% | Added |
| Gallacher Capital Management LLC | 3,290 | $471.4K | 0.18% | −1,090−24.9% | Reduced |
| Facet Wealth, Inc. | 3,202 | $471.8K | 0.01% | +316+10.9% | Added |
| Quad-Cities Investment Group, LLC | 3,294 | $472.0K | 0.19% | −196−5.6% | Reduced |
| D.B. Root & Company, LLC | 3,296 | $472.4K | 0.12% | +184+5.9% | Added |
| Fortune Financial Advisors, LLC | 3,300 | $472.9K | 0.32% | +5+0.2% | Added |
| Master's Wealth Management Inc. | 3,310 | $474.4K | 0.17% | +3,310 | New |
| Salomon & Ludwin, LLC | 3,382 | $474.7K | 0.04% | −262−7.2% | Reduced |
| Auour Investments LLC | 3,313 | $474.8K | 0.15% | −60−1.8% | Reduced |
| Bouchey Financial Group Ltd | 3,327 | $476.7K | 0.04% | −61−1.8% | Reduced |
| Bangor Savings Bank | 3,327 | $476.8K | 0.04% | −1,015−23.4% | Reduced |
| a16z Perennial Management, L.P. | 3,327 | $476.8K | 0.04% | +82+2.5% | Added |
| North Capital, Inc. | 3,335 | $477.9K | 0.41% | +393+13.4% | Added |
| Birch Financial Group, LLC | 3,339 | $478.5K | 0.27% | +182+5.8% | Added |
| Grant Private Wealth Management Inc | 3,341 | $478.8K | 0.29% | −536−13.8% | Reduced |
| Clifford Group, LLC | 3,342 | $478.9K | 0.37% | −256−7.1% | Reduced |
| Beacon Bridge Wealth Partners, LLC | 3,342 | $478.9K | 0.16% | +79+2.4% | Added |
| Ponta Wealth Partners, LLC | 3,342 | $478.9K | 0.45% | +3,342 | New |
| Private Wealth Management Group, LLC | 3,342 | $478.9K | 0.13% | −213−6.0% | Reduced |
| Laffer Tengler Investments | 3,344 | $479.2K | 0.07% | +52+1.6% | Added |
| Arq Wealth Advisors, LLC | 3,347 | $479.7K | 0.13% | −249−6.9% | Reduced |
| Insight 2811, Inc. | 3,349 | $479.9K | 0.21% | −45−1.3% | Reduced |
| Darden Wealth Group Inc | 3,353 | $480.7K | 0.23% | −40−1.2% | Reduced |
| Slagle Financial, LLC | 3,356 | $480.9K | 0.17% | −14,653−81.4% | Reduced |
| Cascade Investment Group, Inc. | 3,358 | $481.2K | 0.32% | 00.0% | Unchanged |
| Symphony Financial Services, Inc. | 3,358 | $481.3K | 0.25% | −97−2.8% | Reduced |
| Sunflower Bank, N.A. | 3,359 | $481.4K | 0.12% | −418−11.1% | Reduced |
| Sage Investment Advisers LLC | 3,360 | $481.5K | 0.36% | +3,360 | New |
| Smith & Howard Wealth Management, LLC | 3,361 | $481.7K | 0.11% | 00.0% | Unchanged |
| MPS Loria Financial Planners, LLC | 3,372 | $483.2K | 0.12% | +18+0.5% | Added |
| Aft, Forsyth & Company, Inc. | 3,379 | $484.2K | 0.21% | −60−1.7% | Reduced |
| Rockport Wealth LLC | 3,383 | $484.8K | 0.09% | −7−0.2% | Reduced |
| Sachetta, LLC | 3,386 | $485.3K | 0.27% | −2,155−38.9% | Reduced |
| Sompo Asset Management Co., Ltd. | 3,390 | $485.8K | 0.08% | −500−12.9% | Reduced |
| Pointe Capital Management LLC | 3,394 | $486.4K | 0.24% | −67−1.9% | Reduced |
| Ballast Advisors LLC | 3,401 | $487.4K | 0.13% | 00.0% | Unchanged |
| Falcon Wealth Planning | 3,406 | $488.1K | 0.04% | +589+20.9% | Added |
| Sather Financial Group Inc | 3,408 | $488.4K | 0.03% | −55−1.6% | Reduced |
| Capital Advantage, Inc. | 3,408 | $488.4K | 0.07% | +230+7.2% | Added |
| TrueWealth Advisors, LLC | 3,409 | $488.5K | 0.13% | −114−3.2% | Reduced |
| West Bancorporation Inc | 3,410 | $488.7K | 0.26% | 00.0% | Unchanged |
| Fiducient Advisors LLC | 3,412 | $489.0K | 0.06% | +1,693+98.5% | Added |
| Greenberg Financial Group | 3,414 | $489.2K | 0.20% | +3,414 | New |
| Pettinga Financial Advisors, LLC | 3,435 | $492.3K | 0.09% | −260−7.0% | Reduced |
| Stone Point Wealth LLC | 3,437 | $492.6K | 0.13% | −33−1.0% | Reduced |