Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2025
Institutional positions in Procter & Gamble Co as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,047
- +222 vs. Q3 2025
- Shares held
- 1.60B
- +36.4M (+2.3%) vs. Q3 2025
- Total value
- $229.1B
- −$10.7B (−4.5%) vs. Q3 2025
- New holders
- 412
- 1,416 more added
- Sold out
- 190
- 1,848 more reduced
81 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| One Day In July LLC | 2,793 | $400.3K | 0.03% | +963+52.6% | Added |
| Birchwood Financial Partners, Inc. | 2,793 | $400.3K | 0.40% | +2,793 | New |
| Maxele Advisors, LLC | 2,800 | $401.2K | 0.33% | 00.0% | Unchanged |
| Gabelli & Co Investment Advisers, Inc. | 2,800 | $401.3K | 0.06% | 00.0% | Unchanged |
| Provident Trust Co | 2,800 | $401.3K | 0.01% | 00.0% | Unchanged |
| Garde Capital, Inc. | 2,801 | $401.4K | 0.02% | −830−22.9% | Reduced |
| Stephens Consulting, LLC | 2,805 | $402.0K | 0.13% | +127+4.7% | Added |
| Warwick Investment Management, Inc. | 2,808 | $402.3K | 0.06% | −209−6.9% | Reduced |
| Arbor Investment Advisors, LLC | 2,808 | $402.4K | 0.05% | +8+0.3% | Added |
| Skyline Advisors, Inc. | 2,816 | $403.5K | 0.13% | −84−2.9% | Reduced |
| Cambridge Financial Group, LLC | 2,435 | $403.8K | 0.14% | −202−7.7% | Reduced |
| MTM Financial Group, LLC | 2,821 | $404.3K | 0.19% | 00.0% | Unchanged |
| Flywheel Private Wealth LLC | 2,824 | $404.7K | 0.25% | −10.0% | Reduced |
| Sara-Bay Financial | 2,817 | $405.8K | 0.12% | 00.0% | Unchanged |
| Weaver Consulting Group | 2,833 | $406.0K | 0.10% | −175−5.8% | Reduced |
| Armbruster Capital Management, Inc. | 2,834 | $406.1K | 0.07% | +101+3.7% | Added |
| American Institute for Advanced Investment Management, LLP | 2,837 | $406.6K | 0.26% | 00.0% | Unchanged |
| Gibbs Wealth Management | 2,883 | $409.1K | 0.10% | −759−20.8% | Reduced |
| Redwood Family Wealth LLC | 2,854 | $409.1K | 0.40% | +2,854 | New |
| Tarbox Family Office, Inc. | 2,855 | $409.2K | 0.07% | −130−4.4% | Reduced |
| WestHill Financial Advisors, Inc. | 2,856 | $409.3K | 0.08% | +75+2.7% | Added |
| Taylor Financial Group, Inc. | 2,861 | $410.0K | 0.24% | 00.0% | Unchanged |
| Aspire Growth Partners LLC | 2,862 | $410.2K | 0.29% | +18+0.6% | Added |
| Koesten, Hirschmann & Crabtree, INC. | 2,865 | $410.6K | 0.20% | +811+39.5% | Added |
| Hurlow Wealth Management Group, Inc. | 2,867 | $410.9K | 0.10% | −315−9.9% | Reduced |
| Archetype Wealth Partners | 2,871 | $411.0K | 0.05% | −796−21.7% | Reduced |
| SFE Investment Counsel | 2,870 | $411.3K | 0.06% | +905+46.1% | Added |
| WMG Financial Advisors, LLC | 2,871 | $411.5K | 0.17% | −151−5.0% | Reduced |
| Bay Capital Advisors, LLC | 2,872 | $411.5K | 0.25% | +111+4.0% | Added |
| Sterling Financial Planning, Inc. | 2,872 | $411.6K | 0.12% | 00.0% | Unchanged |
| 360 Financial, Inc. | 2,874 | $411.8K | 0.12% | +2+0.1% | Added |
| Atalanta Sosnoff Capital, LLC | 2,880 | $412.7K | 0.01% | +1,128+64.4% | Added |
| Dopkins Wealth Management, LLC | 2,881 | $412.9K | 0.17% | 00.0% | Unchanged |
| North Forty Two & Co. | 2,887 | $413.7K | 0.39% | −656−18.5% | Reduced |
| GW&K Investment Management, LLC | 2,891 | $414.0K | 0.00% | −395−12.0% | Reduced |
| Solstein Capital, LLC | 2,890 | $414.2K | 0.17% | 00.0% | Unchanged |
| GSG Advisors LLC | 2,893 | $414.5K | 0.11% | −76−2.6% | Reduced |
| Ruggaard & Associates LLC | 2,897 | $415.2K | 0.16% | −790−21.4% | Reduced |
| Invested Advisors | 2,899 | $415.5K | 0.43% | −159−5.2% | Reduced |
| Mullaney, Keating & Wright, Inc. | 2,904 | $416.2K | 0.22% | 00.0% | Unchanged |
| Elm Partners Management LLC | 2,910 | $417.0K | 0.02% | −46−1.6% | Reduced |
| Helen Stephens Group, LLC | 2,911 | $417.1K | 0.09% | −63−2.1% | Reduced |
| WealthPLAN Partners, LLC | 2,913 | $417.5K | 0.06% | +845+40.9% | Added |
| Element Wealth, LLC | 2,915 | $417.7K | 0.17% | +207+7.6% | Added |
| Renaissance Investment Group LLC | 2,916 | $417.9K | 0.08% | −20−0.7% | Reduced |
| LeConte Wealth Management, LLC | 2,916 | $417.9K | 0.27% | −70−2.3% | Reduced |
| O'Brien Greene & Co. Inc | 2,925 | $419.2K | 0.12% | 00.0% | Unchanged |
| Twin Focus Capital Partners, LLC | 2,926 | $419.4K | 0.05% | +76+2.7% | Added |
| Manske Wealth Management | 2,927 | $419.4K | 0.12% | +18+0.6% | Added |
| McHugh Group, LLC | 2,932 | $420.2K | 0.24% | 00.0% | Unchanged |
| Tulsa Wealth Advisors, INC | 2,935 | $420.6K | 0.14% | +2,935 | New |
| Morey & Quinn Wealth Partners, LLC | 2,941 | $421.5K | 0.30% | 00.0% | Unchanged |
| USAdvisors Wealth Management, LLC | 2,951 | $422.0K | 0.14% | −1,006−25.4% | Reduced |
| DGS Capital Management, LLC | 2,946 | $422.2K | 0.07% | +547+22.8% | Added |
| McRae Capital Management Inc | 2,947 | $422.3K | 0.09% | −34−1.1% | Reduced |
| Petix & Botte Co | 2,950 | $422.8K | 0.10% | +30+1.0% | Added |
| San Luis Wealth Advisors LLC | 2,950 | $422.8K | 0.07% | −892−23.2% | Reduced |
| Gould Asset Management LLC | 2,952 | $423.1K | 0.07% | −1,502−33.7% | Reduced |
| Yukon Wealth Management, Inc. | 2,698 | $423.2K | 0.24% | −977−26.6% | Reduced |
| Lakeshore Financial Planning, Inc. | 2,957 | $423.7K | 0.15% | +133+4.7% | Added |
| Capstone Financial Advisors, Inc. | 2,964 | $424.7K | 0.02% | −521−14.9% | Reduced |
| Cooper/Haims Advisors, LLC | 2,966 | $425.0K | 0.19% | +19+0.6% | Added |
| Blue Edge Capital, LLC | 2,968 | $425.3K | 0.06% | +424+16.7% | Added |
| Ami Investment Management Inc | 2,968 | $425.3K | 0.10% | −35−1.2% | Reduced |
| Charter Capital Management, LLC | 2,972 | $425.9K | 0.22% | 00.0% | Unchanged |
| Excelsior Advisor Network LLC | 2,973 | $426.1K | 0.21% | +2,973 | New |
| Investment Partners Asset Management, Inc. | 2,974 | $426.3K | 0.27% | 00.0% | Unchanged |
| Laurel Oak Wealth Management, LLC | 2,979 | $426.9K | 0.07% | +2,979 | New |
| Rockbridge Investment Management, LCC | 2,980 | $427.1K | 0.04% | −344−10.3% | Reduced |
| Ledgewood Wealth Advisors, LLC | 2,981 | $427.2K | 0.25% | 00.0% | Unchanged |
| Independent Wealth Network Inc. | 2,982 | $427.3K | 0.13% | +110+3.8% | Added |
| Bright Futures Wealth Management, LLC. | 2,982 | $427.4K | 0.32% | +83+2.9% | Added |
| Uniting Wealth Partners, LLC | 2,984 | $427.7K | 0.13% | −311−9.4% | Reduced |
| Cowa, LLC | 2,985 | $427.8K | 0.13% | +70+2.4% | Added |
| Nordwand Advisors, LLC | 2,988 | $428.2K | 0.07% | 00.0% | Unchanged |
| Wealthcare Capital Partners, LLC | 2,989 | $428.4K | 0.20% | +219+7.9% | Added |
| UMA Financial Services, Inc. | 2,990 | $428.4K | 0.06% | −1,388−31.7% | Reduced |
| Olistico Wealth, LLC | 2,993 | $428.9K | 0.21% | 00.0% | Unchanged |
| First Financial Bankshares Inc | 2,994 | $429.1K | 0.01% | −800−21.1% | Reduced |
| Capital Investment Counsel, LLC | 2,994 | $429.1K | 0.06% | −108−3.5% | Reduced |
| Storen Legacy Partners, LLC | 2,995 | $429.2K | 0.13% | +2,995 | New |
| Eclectic Associates Inc | 3,006 | $430.8K | 0.07% | +1,080+56.1% | Added |
| Knightsbridge Asset Management, LLC | 3,016 | $432.2K | 0.07% | −608−16.8% | Reduced |
| Gentry Private Wealth, LLC | 3,029 | $434.1K | 0.27% | −276−8.4% | Reduced |
| BOK Financial Private Wealth, Inc. | 3,034 | $434.8K | 0.03% | −67−2.2% | Reduced |
| Johnson Bixby & Associates, LLC | 3,040 | $435.7K | 0.05% | −138−4.3% | Reduced |
| Baltimore-Washington Financial Advisors, Inc. | 3,040 | $435.7K | 0.02% | +453+17.5% | Added |
| McNamara Financial Services, Inc. | 3,045 | $436.4K | 0.08% | 00.0% | Unchanged |
| Beverly Hills Private Wealth, LLC | 3,050 | $437.1K | 0.07% | −33−1.1% | Reduced |
| Ninety One SA (PTY) Ltd | 3,058 | $438.2K | 0.02% | −2,878−48.5% | Reduced |
| Sun Group Wealth Partners | 3,061 | $438.7K | 0.35% | +3,061 | New |
| Werba Rubin Papier Wealth Management | 3,066 | $439.4K | 0.12% | +799+35.2% | Added |
| Burton Enright Welch | 3,069 | $439.9K | 0.06% | −10−0.3% | Reduced |
| Wealth Management Partners, LLC | 3,073 | $440.4K | 0.13% | +570+22.8% | Added |
| Potentia Wealth | 3,081 | $441.5K | 0.16% | −300−8.9% | Reduced |
| SageGuard Financial Group, LLC | 3,088 | $442.6K | 0.07% | +3,088 | New |
| Titleist Asset Management, LLC | 3,095 | $443.5K | 0.04% | +1,105+55.5% | Added |
| Fca Corp | 3,100 | $444.3K | 0.13% | −1,395−31.0% | Reduced |
| Bolthouse Investments, LLC | 3,101 | $444.4K | 0.40% | 00.0% | Unchanged |
| Savior LLC | 3,105 | $445.0K | 1.61% | −811−20.7% | Reduced |