Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q3 2025
Institutional positions in Procter & Gamble Co as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,907
- +9 vs. Q2 2025
- Shares held
- 1.57B
- −3.99M (−0.3%) vs. Q2 2025
- Total value
- $240.7B
- −$9.01B (−3.6%) vs. Q2 2025
- New holders
- 174
- 1,520 more added
- Sold out
- 165
- 1,786 more reduced
70 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| JBR Co Financial Management Inc | 2,696 | $414.2K | 0.18% | 00.0% | Unchanged |
| Argus Investors' Counsel, Inc. | 2,698 | $414.5K | 0.33% | −2,537−48.5% | Reduced |
| M3 Advisory Group, LLC | 2,702 | $415.1K | 0.26% | −431−13.8% | Reduced |
| Verity Asset Management, Inc. | 2,706 | $415.5K | 0.14% | +1,243+85.0% | Added |
| Fortem Financial Group, LLC | 2,705 | $415.6K | 0.12% | −696−20.5% | Reduced |
| Morris Financial Concepts, Inc. | 2,705 | $415.6K | 0.15% | −8−0.3% | Reduced |
| Green Harvest Asset Management LLC | 2,708 | $416.0K | 0.01% | +90+3.4% | Added |
| Element Wealth, LLC | 2,708 | $416.1K | 0.18% | +233+9.4% | Added |
| Saxon Interests, Inc. | 2,650 | $416.2K | 0.16% | −93−3.4% | Reduced |
| Warren Street Wealth Advisors, LLC | 2,718 | $417.7K | 0.13% | −700−20.5% | Reduced |
| Riverview Trust Co | 2,719 | $417.8K | 0.50% | 00.0% | Unchanged |
| Profit Investment Management, LLC | 2,720 | $417.9K | 0.53% | −1,715−38.7% | Reduced |
| Houlihan Financial Resource Group, Ltd. | 2,729 | $419.3K | 0.37% | −2,281−45.5% | Reduced |
| Penobscot Wealth Management | 2,730 | $419.4K | 0.13% | −56−2.0% | Reduced |
| Bullseye Investment Management, LLC | 2,463 | $419.8K | 0.26% | 00.0% | Unchanged |
| Armbruster Capital Management, Inc. | 2,733 | $419.9K | 0.07% | −382−12.3% | Reduced |
| Marex Group plc | 2,736 | $420.4K | 0.01% | +2,736 | New |
| Lynx Investment Advisory | 2,737 | $420.5K | 0.25% | +26+1.0% | Added |
| Adapt Wealth Advisors, LLC | 2,737 | $420.6K | 0.16% | +8+0.3% | Added |
| Gsa Capital Partners LLP | 2,742 | $421.0K | 0.04% | −17,977−86.8% | Reduced |
| Baring Financial LLC | 2,741 | $421.2K | 0.29% | −10.0% | Reduced |
| R.H. Dinel Investment Counsel, Inc. | 2,743 | $421.5K | 0.27% | 00.0% | Unchanged |
| BCGM Wealth Management, LLC | 2,746 | $422.0K | 0.11% | +8+0.3% | Added |
| Gouws Capital LLC | 2,750 | $422.5K | 0.23% | 00.0% | Unchanged |
| Todd Asset Management LLC | 2,754 | $423.2K | 0.01% | 00.0% | Unchanged |
| FMA Wealth Management, LLC | 2,755 | $423.3K | 0.29% | 00.0% | Unchanged |
| Rahlfs Capital, LLC | 2,755 | $423.3K | 0.33% | 00.0% | Unchanged |
| Vista Cima Wealth Management LLC | 2,756 | $423.5K | 0.35% | +2,756 | New |
| Bay Capital Advisors, LLC | 2,761 | $424.2K | 0.28% | +3+0.1% | Added |
| Aletheian Wealth Advisors LLC | 2,764 | $424.7K | 0.20% | −43−1.5% | Reduced |
| Emprise Bank | 2,766 | $425.0K | 0.18% | +68+2.5% | Added |
| Crown Wealth Group, LLC | 2,766 | $425.0K | 0.13% | +4+0.1% | Added |
| Wealthcare Capital Partners, LLC | 2,770 | $425.6K | 0.20% | −1,053−27.5% | Reduced |
| Warner Financial, Inc | 2,770 | $426.0K | 0.16% | 00.0% | Unchanged |
| Virtue Capital Management, LLC | 4,108 | $426.1K | 0.09% | −4,072−49.8% | Reduced |
| Objective Capital Management, LLC | 2,774 | $426.3K | 0.44% | 00.0% | Unchanged |
| LeClair Wealth Partners LLC | 2,777 | $426.7K | 0.27% | −21−0.8% | Reduced |
| O'Keefe Stevens Advisory, Inc. | 2,778 | $426.8K | 0.12% | 00.0% | Unchanged |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 2,780 | $427.1K | 0.10% | +120+4.5% | Added |
| WestHill Financial Advisors, Inc. | 2,781 | $427.3K | 0.08% | −96−3.3% | Reduced |
| Bishop & Co Investment Management, LLC | 2,782 | $427.5K | 0.14% | 00.0% | Unchanged |
| Vision Capital Management, Inc. | 2,783 | $427.6K | 0.05% | −155−5.3% | Reduced |
| Total Investment Management Inc | 2,789 | $428.5K | 0.06% | −36−1.3% | Reduced |
| Cambria Investment Management, L.P. | 2,796 | $429.6K | 0.03% | +2,796 | New |
| Maxele Advisors, LLC | 2,800 | $430.1K | 0.37% | −25−0.9% | Reduced |
| Mountain Capital Investment Advisors, Inc | 2,808 | $430.1K | 0.08% | +481+20.7% | Added |
| Arbor Investment Advisors, LLC | 2,800 | $430.2K | 0.05% | −474−14.5% | Reduced |
| Gabelli & Co Investment Advisers, Inc. | 2,800 | $430.2K | 0.07% | 00.0% | Unchanged |
| Provident Trust Co | 2,800 | $430.2K | 0.01% | 00.0% | Unchanged |
| LWM Advisory Services, LLC | 2,806 | $430.5K | 0.25% | +170+6.4% | Added |
| Affiance Financial, LLC | 2,803 | $430.7K | 0.08% | +69+2.5% | Added |
| Huntleigh Advisors, Inc. | 2,805 | $431.0K | 0.07% | −537−16.1% | Reduced |
| Renaissance Group LLC | 2,806 | $431.1K | 0.02% | −608−17.8% | Reduced |
| Sara-Bay Financial | 2,817 | $432.8K | 0.12% | 00.0% | Unchanged |
| AXS Investments LLC | 2,817 | $432.8K | 0.14% | +735+35.3% | Added |
| Falcon Wealth Planning | 2,817 | $432.8K | 0.04% | +176+6.7% | Added |
| Westshore Wealth, LLC | 2,820 | $433.2K | 0.15% | +4+0.1% | Added |
| MTM Financial Group, LLC | 2,821 | $433.4K | 0.21% | −728−20.5% | Reduced |
| Flywheel Private Wealth LLC | 2,825 | $434.0K | 0.34% | 00.0% | Unchanged |
| Lakeshore Financial Planning, Inc. | 2,824 | $434.0K | 0.16% | −113−3.8% | Reduced |
| Fullcircle Wealth LLC | 2,950 | $434.2K | 0.15% | +429+17.0% | Added |
| Elwood & Goetz Wealth Advisory Group, LLC | 2,834 | $435.5K | 0.08% | +65+2.3% | Added |
| Good Steward Wealth Advisors,LLC | 2,835 | $435.6K | 0.30% | −435−13.3% | Reduced |
| American Institute for Advanced Investment Management, LLP | 2,837 | $435.9K | 0.29% | −200−6.6% | Reduced |
| Seeds Investor LLC | 2,838 | $436.0K | 0.09% | −185−6.1% | Reduced |
| Prairie Wealth Advisors, Inc. | 2,840 | $436.4K | 0.18% | −583−17.0% | Reduced |
| Elgethun Capital Management | 2,868 | $436.5K | 0.08% | −987−25.6% | Reduced |
| National Philanthropic Trust | 2,842 | $436.7K | 0.00% | +896+46.0% | Added |
| Aspire Growth Partners LLC | 2,844 | $436.9K | 0.32% | +17+0.6% | Added |
| Essential Partners LLC | 2,848 | $437.6K | 0.14% | +2,743+2,612.4% | Added |
| Twin Focus Capital Partners, LLC | 2,850 | $438.0K | 0.06% | −10.0% | Reduced |
| Ables, Iannone, Moore & Associates, Inc. | 2,852 | $438.2K | 0.25% | −211−6.9% | Reduced |
| RD Lewis Holdings, Inc. | 2,961 | $438.3K | 0.41% | −12−0.4% | Reduced |
| CMH Wealth Management LLC | 2,853 | $438.4K | 0.09% | −11−0.4% | Reduced |
| Greenwood Capital Associates LLC | 2,856 | $438.8K | 0.05% | −32,132−91.8% | Reduced |
| Proficio Capital Partners LLC | 2,859 | $439.3K | 0.03% | −8,898−75.7% | Reduced |
| Taylor Financial Group, Inc. | 2,861 | $439.6K | 0.25% | 00.0% | Unchanged |
| Midwest Professional Planners, LTD. | 2,864 | $440.1K | 0.11% | +9+0.3% | Added |
| B & T Capital Management DBA Alpha Capital Management | 2,870 | $441.0K | 0.07% | −65−2.2% | Reduced |
| Independent Wealth Network Inc. | 2,872 | $441.3K | 0.14% | −45−1.5% | Reduced |
| Sterling Financial Planning, Inc. | 2,872 | $441.3K | 0.14% | 00.0% | Unchanged |
| 360 Financial, Inc. | 2,872 | $441.4K | 0.14% | −149−4.9% | Reduced |
| Trinity Financial Advisors LLC | 2,873 | $441.4K | 0.13% | −475−14.2% | Reduced |
| Dopkins Wealth Management, LLC | 2,881 | $442.7K | 0.19% | 00.0% | Unchanged |
| Yarger Wealth Strategies, LLC | 2,884 | $443.1K | 0.20% | +319+12.4% | Added |
| Facet Wealth, Inc. | 2,886 | $443.5K | 0.01% | +406+16.4% | Added |
| Solstein Capital, LLC | 2,890 | $444.0K | 0.20% | −387−11.8% | Reduced |
| Concentric Capital Strategies, LP | 2,890 | $444.0K | 0.02% | +40+1.4% | Added |
| Bright Futures Wealth Management, LLC. | 2,899 | $445.5K | 0.35% | +2,899 | New |
| Skyline Advisors, Inc. | 2,900 | $445.6K | 0.15% | −272−8.6% | Reduced |
| Mullaney, Keating & Wright, Inc. | 2,904 | $446.2K | 0.25% | 00.0% | Unchanged |
| Vicus Capital | 2,906 | $446.5K | 0.03% | +195+7.2% | Added |
| Manske Wealth Management | 2,909 | $446.9K | 0.14% | −86−2.9% | Reduced |
| Cowa, LLC | 2,915 | $448.0K | 0.15% | −230−7.3% | Reduced |
| Gateway Wealth Partners, LLC | 2,920 | $448.7K | 0.06% | +551+23.3% | Added |
| Petix & Botte Co | 2,920 | $448.7K | 0.10% | 00.0% | Unchanged |
| StrongBox Wealth, LLC | 2,920 | $448.7K | 0.15% | −128−4.2% | Reduced |
| O'Brien Greene & Co. Inc | 2,925 | $449.4K | 0.14% | −156−5.1% | Reduced |
| Crowley Wealth Management, Inc. | 2,932 | $450.5K | 0.36% | +7+0.2% | Added |
| McHugh Group, LLC | 2,932 | $450.5K | 0.27% | −150−4.9% | Reduced |