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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q3 2025

Institutional positions in Procter & Gamble Co as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,907
+9 vs. Q2 2025
Shares held
1.57B
−3.99M (−0.3%) vs. Q2 2025
Total value
$240.7B
−$9.01B (−3.6%) vs. Q2 2025
New holders
174
1,520 more added
Sold out
165
1,786 more reduced

70 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 3,907 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ3 2025: $240.7B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q2 2025.

Institutions holding PG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
LFA - Lugano Financial Advisors SA378$57.7K0.03%00.0%Unchanged
Financial Life Planners395$60.6K0.04%+395New
Cornerstone Planning Group LLC296$61.3K0.01%−2,098−87.6%Reduced
Park Circle Co400$61.5K0.05%00.0%Unchanged
Conquis Financial LLC401$61.6K0.06%−2−0.5%Reduced
Tanglewood Legacy Advisors, LLC405$62.2K0.02%−74−15.4%Reduced
Aventus Investment Advisors, Inc.406$62.4K0.05%00.0%Unchanged
Hara Capital LLC407$62.5K0.04%00.0%Unchanged
WealthCollab, LLC413$63.5K0.03%−19−4.4%Reduced
CBIZ Investment Advisory Services, LLC417$64.0K0.00%−29−6.5%Reduced
Evergreen Private Wealth LLC431$66.2K0.03%+12+2.9%Added
Avion Wealth438$67.0K0.01%−318−42.1%Reduced
Boreal Capital Management LLC0$67.1K0.05%0Unchanged
Access Investment Management LLC437$67.1K0.02%−125−22.2%Reduced
Lowe Wealth Advisors, LLC455$69.9K0.03%00.0%Unchanged
Accordant Advisory Group Inc461$70.8K0.05%00.0%Unchanged
Insight Financial Services465$71.6K0.04%00.0%Unchanged
IAG Wealth Partners, LLC472$72.5K0.01%+3+0.6%Added
Keystone Financial Group, Inc.474$72.8K0.04%00.0%Unchanged
Innovative Advisory Group, LLC477$73.3K0.05%00.0%Unchanged
SIMA Wealth Partners, LLC479$73.6K0.06%−27−5.3%Reduced
Clarity Asset Management, Inc.484$74.3K0.04%+4+0.8%Added
American Wealth Advisors, LLC490$75.3K0.07%+490New
Advantage Trust Co492$75.6K0.03%00.0%Unchanged
Valued Wealth Advisors LLC503$77.3K0.04%−70−12.2%Reduced
Howard Hughes Medical Institute504$77.4K0.05%−2−0.4%Reduced
Silicon Valley Capital Partners514$78.9K0.01%−52−9.2%Reduced
MRP Capital Investments, LLC510$81.3K0.07%00.0%Unchanged
Westfuller Advisors, LLC537$82.5K0.04%+537New
Consultiva Wealth Management, Corp.546$83.9K0.24%00.0%Unchanged
Miller Wealth Advisors, LLC550$84.5K0.03%−918−62.5%Reduced
Curio Wealth, LLC550$84.5K0.03%−50−8.3%Reduced
Birch Capital Management, LLC550$84.5K0.04%00.0%Unchanged
Retirement Wealth Solutions LLC550$84.5K0.06%−3−0.5%Reduced
Paladin Advisory Group, LLC559$85.9K0.07%00.0%Unchanged
Cheviot Value Management, LLC582$88.1K0.01%00.0%Unchanged
Dynamic Wealth Strategies, LLC585$89.9K0.06%00.0%Unchanged
Abich Financial Wealth Management LLC590$90.7K0.03%+590New
One River Asset Management, LLC611$93.9K0.30%+611New
CGC Financial Services, LLC631$97.0K0.03%00.0%Unchanged
Keener Financial Planning LLC635$97.0K0.04%00.0%Unchanged
Copia Wealth Management642$98.6K0.07%+236+58.1%Added
WPG Advisers, LLC654$100.5K0.08%+135+26.0%Added
Grey Fox Wealth Advisors, LLC654$100.5K0.02%+654New
Investors Research Corp657$100.9K0.02%+50+8.2%Added
Peck Wealth Management, LLC666$102.3K0.10%+666New
Horrell Capital Management, Inc.668$102.6K0.04%00.0%Unchanged
JTC Employer Solutions Trusteee Ltd679$104.0K0.01%00.0%Unchanged
Global Wealth Strategies & Associates698$107.3K0.03%+61+9.6%Added
Financiere des Professionnels - Fonds d,investissement inc.700$107.6K0.01%00.0%Unchanged
Activest Wealth Management718$110.3K0.02%−14−1.9%Reduced
PFS Partners, LLC720$110.6K0.05%−122−14.5%Reduced
IMG Wealth Management, Inc.722$110.9K0.08%00.0%Unchanged
Migdal Insurance & Financial Holdings Ltd.721$111.0K0.00%00.0%Unchanged
Blume Capital Management, Inc.748$114.9K0.02%−28−3.6%Reduced
Stelac Advisory Services LLC754$115.9K0.04%+754New
DiNuzzo Private Wealth, Inc.751$117.9K0.01%−5−0.7%Reduced
Covestor Ltd809$124.0K0.07%−18−2.2%Reduced
Centerpoint Advisors, LLC806$124.0K0.04%+44+5.8%Added
Bradley & Co. Private Wealth Management, LLC808$124.1K0.07%00.0%Unchanged
1620 Investment Advisors, Inc.811$124.6K0.08%00.0%Unchanged
Financial Perspectives, Inc835$128.3K0.04%+150+21.9%Added
Operose Advisors LLC837$128.6K0.03%00.0%Unchanged
Creative Capital Management Investments LLC850$130.6K0.04%00.0%Unchanged
Harbor Asset Planning, Inc.854$131.2K0.12%+2+0.2%Added
Carolina Wealth Advisors, LLC858$131.8K0.06%+346+67.6%Added
Hurley Capital, LLC859$132.0K0.07%+12+1.4%Added
Red Tortoise LLC867$133.3K0.06%00.0%Unchanged
TruNorth Capital Management, LLC871$133.8K0.03%−339−28.0%Reduced
Financial Network Wealth Advisors LLC878$134.9K0.15%−7−0.8%Reduced
Newton One Investments LLC882$135.5K0.04%+6+0.7%Added
Moisand Fitzgerald Tamayo, LLC890$136.7K0.02%00.0%Unchanged
Gold Investment Management Ltd.912$140.1K0.05%+2+0.2%Added
Compass Financial Services Inc912$140.2K0.06%+119+15.0%Added
Wealth Preservation Advisors, LLC916$140.7K0.08%−1−0.1%Reduced
Affinity Wealth LLC920$141.4K0.11%00.0%Unchanged
Ogorek Anthony Joseph967$148.0K0.04%+25+2.7%Added
Raffa Wealth Management, LLC978$150.3K0.03%+89+10.0%Added
American Capital Advisory, LLC979$150.4K0.07%+10+1.0%Added
Family Capital Trust Co988$151.8K0.05%+988New
Cranbrook Wealth Management, LLC988$151.9K0.03%+405+69.5%Added
Tripletail Wealth Management, LLC1,031$154.9K0.18%+1,031New
Greykasell Wealth Strategies, Inc.1,037$159.3K0.07%+117+12.7%Added
Hoese & Co LLP1,050$161.3K0.12%−125−10.6%Reduced
Newbridge Financial Services Group, Inc.1,083$166.5K0.02%−9,577−89.8%Reduced
Beaird Harris Wealth Management, LLC1,084$166.5K0.01%+88+8.8%Added
HFM Investment Advisors, LLC1,091$167.6K0.07%−2−0.2%Reduced
Burkett Financial Services, LLC1,092$167.8K0.06%−75−6.4%Reduced
Peterson Wealth Services40$168.9K0.04%−1,010−96.2%Reduced
Binnacle Investments Inc1,100$169.0K0.10%+3+0.3%Added
ESL Trust Services, LLC1,100$169.0K0.03%+20+1.9%Added
CKW Financial Group1,110$170.0K0.02%+1+0.1%Added
Holos Integrated Wealth LLC1,136$170.0K0.10%00.0%Unchanged
McCarthy Grittinger Financial Group, LLC1,116$171.5K0.04%00.0%Unchanged
DHJJ Financial Advisors, Ltd.1,118$171.8K0.06%−2−0.2%Reduced
Hughes Financial Services, LLC1,184$172.3K0.03%−1−0.1%Reduced
Cloud Capital Management, LLC1,132$173.0K0.09%+1,132New
Clear Investment Research, LLC1,170$179.9K0.24%00.0%Unchanged
Ulland Investment Advisors, LLC1,180$181.0K0.14%00.0%Unchanged
Granite FO LLC1,204$185.0K0.10%00.0%Unchanged