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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q3 2025

Institutional positions in Procter & Gamble Co as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,906
+9 vs. Q2 2025
Shares held
1.57B
−3.99M (−0.3%) vs. Q2 2025
Total value
$240.7B
−$9.01B (−3.6%) vs. Q2 2025
New holders
174
1,520 more added
Sold out
165
1,785 more reduced

70 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 3,906 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ3 2025: $240.7B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q2 2025.

Institutions holding PG in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Aspiring Ventures, LLC8,223$1.26M0.45%−50−0.6%Reduced
Pacific Center for Financial Services8,226$1.26M0.32%+20.0%Added
WNY Asset Management, LLC8,227$1.26M0.12%−380−4.4%Reduced
WealthBridge Capital Management, LLC8,228$1.26M0.30%−428−4.9%Reduced
Howard Capital Management Group, LLC8,240$1.27M0.08%−187−2.2%Reduced
180 Wealth Advisors, LLC8,248$1.27M0.15%−27−0.3%Reduced
DMG Group, LLC8,257$1.27M0.88%+701+9.3%Added
Wealth Effects LLC8,264$1.27M0.41%−162−1.9%Reduced
True North Advisors, LLC8,269$1.27M0.20%+1,588+23.8%Added
GeoWealth Management, LLC8,277$1.27M0.05%−52−0.6%Reduced
Trueblood Wealth Management, LLC8,279$1.27M0.50%+41+0.5%Added
Personal Cfo Solutions, LLC8,288$1.27M0.22%+29+0.4%Added
Wealth Watch Advisors, INC8,296$1.27M0.53%−418−4.8%Reduced
von Borstel & Associates, Inc.8,773$1.27M0.20%+7,183+451.8%Added
Premier Path Wealth Partners, LLC8,308$1.28M0.16%−1,094−11.6%Reduced
Infinity Wealth Counsel, LLC8,327$1.28M1.24%00.0%Unchanged
Insight Advisors, LLC8,335$1.28M0.20%−515−5.8%Reduced
New England Research & Management, Inc.8,345$1.28M0.59%−75−0.9%Reduced
Munich Reinsurance Co Stock Corp in Munich8,346$1.28M0.03%+8,346New
Addison Advisors LLC8,346$1.28M0.30%−216−2.5%Reduced
Enterprise Financial Services Corp8,437$1.30M0.67%−336−3.8%Reduced
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors8,447$1.30M0.08%+2,038+31.8%Added
Sivia Capital Partners, LLC8,479$1.30M0.37%+2,335+38.0%Added
SFMG, LLC8,498$1.31M0.09%+182+2.2%Added
Burt Wealth Advisors8,499$1.31M0.32%00.0%Unchanged
Howe & Rusling Inc8,513$1.31M0.09%+2,038+31.5%Added
Ellis Investment Partners, LLC8,525$1.31M0.24%+76+0.9%Added
Sanders Morris Harris LLC8,530$1.31M0.17%+5,131+151.0%Added
Cora Capital Advisors LLC8,556$1.31M0.56%+24+0.3%Added
Norris Perne & French LLP8,560$1.32M0.09%+2,715+46.4%Added
Integris Wealth Management, LLC8,562$1.32M0.32%00.0%Unchanged
JB Capital LLC8,563$1.32M0.06%+26+0.3%Added
Gallagher Fiduciary Advisors, LLC8,573$1.32M0.05%−2,044−19.3%Reduced
Thoroughbred Financial Services, LLC8,594$1.32M0.08%−3,979−31.6%Reduced
Beacon Financial Group8,601$1.32M0.13%−668−7.2%Reduced
Wood Tarver Financial Group, LLC8,606$1.32M0.39%−51−0.6%Reduced
Allen Mooney & Barnes Investment Advisors LLC8,617$1.32M0.21%−45−0.5%Reduced
Smallwood Wealth Investment Management, LLC8,617$1.32M0.68%−5−0.1%Reduced
Cantor Fitzgerald Investment Adviser L.P.8,628$1.33M0.09%−392−4.3%Reduced
Crewe Advisors LLC8,635$1.33M0.13%−121−1.4%Reduced
Edentree Asset Management Ltd8,656$1.33M0.32%00.0%Unchanged
Austin Private Wealth, LLC8,662$1.33M0.10%+633+7.9%Added
Paragon Capital Management Ltd8,671$1.33M0.25%00.0%Unchanged
Kennon-Green & Company, LLC8,678$1.33M1.03%−20.0%Reduced
Roxbury Financial LLC8,724$1.34M1.24%+57+0.7%Added
EagleClaw Capital Managment, LLC8,775$1.35M0.19%+75+0.9%Added
Golden State Equity Partners8,788$1.35M0.23%+263+3.1%Added
Valley Brook Capital Group8,798$1.35M0.91%−385−4.2%Reduced
CMG Global Holdings, LLC9,176$1.35M0.66%−205−2.2%Reduced
Harbor Advisory Corp8,806$1.35M0.40%00.0%Unchanged
626 Financial, LLC8,818$1.35M0.60%−105−1.2%Reduced
Mosaic Family Wealth Partners, LLC8,830$1.36M0.16%+159+1.8%Added
Balentine LLC8,830$1.36M0.05%−404−4.4%Reduced
Capula Management Ltd8,839$1.36M0.01%+6,954+368.9%Added
Northern Financial Advisors Inc8,861$1.36M0.71%+72+0.8%Added
Symmetry Partners, LLC8,868$1.36M0.15%+1,974+28.6%Added
Sentry LLC8,883$1.36M0.34%−1,628−15.5%Reduced
McAdam, LLC8,883$1.36M0.07%+850+10.6%Added
BIP Wealth, LLC8,885$1.37M0.07%+1,878+26.8%Added
Delta Global Management LP8,896$1.37M0.10%+8,896New
Gilman Hill Asset Management, LLC8,898$1.37M0.21%−528−5.6%Reduced
Opus Investment Management Inc8,900$1.37M0.85%00.0%Unchanged
First Financial Corp8,908$1.37M0.54%−2,504−21.9%Reduced
Prestige Wealth Management Group LLC8,911$1.37M0.26%+29+0.3%Added
Novak & Powell Financial Services, Inc.8,913$1.37M0.72%−35−0.4%Reduced
WealthPlan Investment Management, LLC8,918$1.37M0.09%−925−9.4%Reduced
Baker Tilly Wealth Management, LLC8,920$1.37M0.31%+1,605+21.9%Added
Trust Co of the South8,924$1.37M0.23%+1,053+13.4%Added
DecisionMap Wealth Management, LLC8,933$1.37M0.88%−222−2.4%Reduced
Tang Capital Management LLC8,952$1.38M0.05%00.0%Unchanged
Barrett & Company, Inc.9,003$1.38M0.47%+88+1.0%Added
Kennebec Savings Bank8,974$1.38M1.26%+241+2.8%Added
Wealth Management Associates, Inc.8,982$1.38M0.49%−200−2.2%Reduced
MJP Associates Inc8,985$1.38M0.18%−246−2.7%Reduced
China Universal Asset Management Co., Ltd.8,985$1.38M0.11%+940+11.7%Added
Heartland Bank & Trust Co8,992$1.38M0.57%−3,337−27.1%Reduced
First National Bank of Hutchinson8,996$1.38M0.73%+5,066+128.9%Added
Caption Management, LLC9,000$1.38M0.08%+9,000New
Annis Gardner Whiting Capital Advisors, LLC9,004$1.38M0.29%+1,149+14.6%Added
Campion Asset Management LLC9,007$1.38M0.98%−254−2.7%Reduced
Keystone Financial Planning, Inc.9,021$1.39M0.40%00.0%Unchanged
Investment House LLC9,025$1.39M0.07%−393−4.2%Reduced
Chancellor Financial Group WB LP9,037$1.39M0.99%−28−0.3%Reduced
SNS Financial Group, LLC9,044$1.39M0.12%−6−0.1%Reduced
Argentarii, LLC9,053$1.39M0.59%−1,566−14.7%Reduced
HBW Advisory Services LLC9,071$1.39M0.16%+1,200+15.2%Added
Diversified Enterprises, LLC9,078$1.39M0.09%−728−7.4%Reduced
South Plains Financial, Inc.9,094$1.40M0.87%+428+4.9%Added
Thor Investment Management Inc9,097$1.40M0.84%−8−0.1%Reduced
Wimmer Associates 1, LLC9,126$1.40M0.67%−70−0.8%Reduced
M.E. Allison & Co., Inc.9,126$1.40M0.98%00.0%Unchanged
Westbourne Investment Advisors, Inc.9,150$1.41M0.39%00.0%Unchanged
Charter Research & Investment Group, Inc.9,161$1.41M0.97%−43−0.5%Reduced
Cove Private Wealth, LLC9,162$1.41M0.45%00.0%Unchanged
Asset Planning,Inc9,171$1.41M1.02%−204−2.2%Reduced
Ambassador Advisors, LLC9,180$1.41M0.21%−644−6.6%Reduced
Global Trust Asset Management, LLC9,185$1.41M0.64%−365−3.8%Reduced
Maple Capital Management, Inc.9,219$1.42M0.09%−1,742−15.9%Reduced
Fiduciary Family Office, LLC9,234$1.42M0.40%+915+11.0%Added
Wealth Alliance Advisory Group, LLC9,250$1.42M0.26%−262−2.8%Reduced