Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q3 2025
Institutional positions in Procter & Gamble Co as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,906
- +9 vs. Q2 2025
- Shares held
- 1.57B
- −3.99M (−0.3%) vs. Q2 2025
- Total value
- $240.7B
- −$9.01B (−3.6%) vs. Q2 2025
- New holders
- 174
- 1,520 more added
- Sold out
- 165
- 1,785 more reduced
70 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Baron Wealth Management LLC | 5,915 | $908.9K | 0.30% | −63−1.1% | Reduced |
| Greenwood Gearhart Inc | 5,930 | $911.2K | 0.05% | +60+1.0% | Added |
| Graybill Bartz & Assoc Ltd | 5,935 | $911.9K | 0.28% | −43−0.7% | Reduced |
| Jackson Thornton Asset Management, LLC | 6,052 | $912.0K | 0.09% | +4,571+308.6% | Added |
| Ninety One SA (PTY) Ltd | 5,936 | $913.1K | 0.04% | +5,936 | New |
| Alliance Wealth Advisors, LLC | 5,957 | $915.2K | 0.21% | −59−1.0% | Reduced |
| Wynn Capital, LLC | 5,964 | $916.3K | 0.44% | −60−1.0% | Reduced |
| Brookwood Investment Group LLC | 5,969 | $917.1K | 0.12% | +299+5.3% | Added |
| TFB Advisors LLC | 6,156 | $918.2K | 0.27% | −14,147−69.7% | Reduced |
| Financial Advisors, LLC | 5,977 | $918.4K | 0.16% | 00.0% | Unchanged |
| Farrow Financial Inc. | 5,989 | $920.2K | 0.53% | 00.0% | Unchanged |
| Partners Wealth Management, LLC | 5,996 | $921.3K | 0.91% | +72+1.2% | Added |
| NFP Retirement, Inc. | 5,999 | $921.8K | 0.06% | −314−5.0% | Reduced |
| Gibson Wealth Advisors LLC | 6,008 | $923.1K | 0.66% | 00.0% | Unchanged |
| St. Louis Trust Co | 6,009 | $923.3K | 0.12% | 00.0% | Unchanged |
| Spirit of America Management Corp | 6,015 | $924.2K | 0.19% | 00.0% | Unchanged |
| Lebenthal Global Advisors, LLC | 6,019 | $924.8K | 0.16% | +263+4.6% | Added |
| Blackston Financial Advisory Group, LLC | 6,026 | $925.9K | 0.55% | −125−2.0% | Reduced |
| Retirement Planning Co of New England, Inc. | 6,031 | $926.6K | 0.37% | −96−1.6% | Reduced |
| Golden State Wealth Management, LLC | 6,038 | $927.8K | 0.10% | −15−0.2% | Reduced |
| Zions Bancorporation, National Association | 6,046 | $929.0K | 0.05% | −4,207−41.0% | Reduced |
| Providence Financial Advisors, LLC | 6,052 | $929.9K | 0.89% | +6,052 | New |
| Richard W. Paul & Associates, LLC | 6,054 | $930.2K | 0.32% | +635+11.7% | Added |
| TCFG Wealth Management, LLC | 6,057 | $930.7K | 0.37% | −80−1.3% | Reduced |
| Hamilton Point Investment Advisors, LLC | 6,078 | $934.0K | 0.15% | +276+4.8% | Added |
| PBMares Wealth Management LLC | 6,079 | $934.1K | 0.15% | +143+2.4% | Added |
| Tower View Investment Management & Research LLC | 6,084 | $934.7K | 0.48% | −224−3.6% | Reduced |
| Asset Planning Services Inc | 6,084 | $935.0K | 0.39% | 00.0% | Unchanged |
| W Advisors, LLC | 6,087 | $935.3K | 0.49% | +14+0.2% | Added |
| Brady Martz Wealth Solutions, LLC | 6,107 | $938.4K | 0.17% | +30+0.5% | Added |
| Wall Street Access Asset Management, LLC | 6,118 | $940.1K | 0.23% | +519+9.3% | Added |
| Mainsail Financial Group, LLC | 6,119 | $940.2K | 0.40% | +285+4.9% | Added |
| Balboa Wealth Partners | 6,124 | $940.9K | 0.16% | −307−4.8% | Reduced |
| Coastwise Capital Group, LLC | 6,129 | $941.7K | 0.66% | +760+14.2% | Added |
| Apexium Financial, LP | 6,134 | $942.5K | 0.05% | −223−3.5% | Reduced |
| Founders Capital Management, LLC | 6,140 | $943.4K | 0.15% | 00.0% | Unchanged |
| Bank of Nova Scotia Trust Co | 6,151 | $945.1K | 0.09% | −1,673−21.4% | Reduced |
| Minot DeBlois Advisors LLC | 6,156 | $945.9K | 0.86% | +200+3.4% | Added |
| Oarsman Capital, Inc. | 6,159 | $946.3K | 0.13% | +175+2.9% | Added |
| Partnership Wealth Management, LLC | 6,160 | $946.5K | 0.73% | −563−8.4% | Reduced |
| Calton & Associates, Inc. | 6,164 | $947.1K | 0.14% | +135+2.2% | Added |
| BXM Wealth LLC | 6,168 | $947.7K | 0.90% | +861+16.2% | Added |
| Rexford Capital Inc | 6,179 | $949.4K | 0.73% | −29−0.5% | Reduced |
| Tanager Wealth Management LLP | 6,178 | $949.4K | 0.10% | −403−6.1% | Reduced |
| Phoenix Wealth Advisors | 6,182 | $949.9K | 0.37% | −27−0.4% | Reduced |
| PCG Asset Management, LLC | 6,193 | $951.6K | 0.76% | −20−0.3% | Reduced |
| Iron Financial, LLC | 6,200 | $952.6K | 0.46% | +10.0% | Added |
| Kuhn & Co Investment Counsel | 6,204 | $953.2K | 0.75% | −240−3.7% | Reduced |
| Elevate Capital Advisors, LLC | 6,207 | $953.7K | 0.66% | −10,623−63.1% | Reduced |
| Cypress Capital Advisors, LLC | 6,221 | $955.9K | 0.54% | −249−3.8% | Reduced |
| Wellington Shields & Co., LLC | 6,222 | $956.0K | 0.25% | −49−0.8% | Reduced |
| Trilogy Capital Inc. | 6,222 | $956.1K | 0.04% | +122+2.0% | Added |
| Vista Investment Partners II, LLC | 6,224 | $956.3K | 0.45% | −96−1.5% | Reduced |
| Colorado Capital Management, Inc. | 6,228 | $957.0K | 0.37% | +20.0% | Added |
| Sentry Investment Management LLC | 6,360 | $958.0K | 0.64% | +59+0.9% | Added |
| New Republic Capital, LLC | 6,235 | $958.1K | 0.29% | −378−5.7% | Reduced |
| Cardinal Point Capital Management, ULC | 6,237 | $958.3K | 0.07% | −585−8.6% | Reduced |
| Planning Center, Inc. | 6,239 | $958.6K | 0.10% | −10.0% | Reduced |
| Stephenson National Bank & Trust | 6,243 | $959.2K | 0.29% | −700−10.1% | Reduced |
| Chemistry Wealth Management LLC | 6,243 | $959.2K | 0.19% | −78−1.2% | Reduced |
| Castlekeep Investment Advisors LLC | 6,247 | $959.9K | 0.45% | −870−12.2% | Reduced |
| Magnolia Capital Management Ltd | 6,250 | $960.0K | 0.74% | 00.0% | Unchanged |
| Peachtree Investment Partners, LLC | 6,256 | $961.2K | 0.33% | −396−6.0% | Reduced |
| LexAurum Advisors, LLC | 6,257 | $961.4K | 0.14% | −601−8.8% | Reduced |
| Greenline Partners, LLC | 6,258 | $961.5K | 0.12% | −544−8.0% | Reduced |
| Altus Wealth Management, LLC | 6,262 | $962.1K | 0.43% | 00.0% | Unchanged |
| McDonald Partners LLC | 6,279 | $964.6K | 0.29% | −4,901−43.8% | Reduced |
| Clark Asset Management, LLC | 6,280 | $965.0K | 0.11% | +769+14.0% | Added |
| St. Johns Investment Management Company, LLC | 6,290 | $966.5K | 0.41% | +87+1.4% | Added |
| Lincoln Capital LLC | 6,350 | $966.9K | 0.18% | +99+1.6% | Added |
| Canopy Partners, LLC | 6,294 | $967.1K | 0.32% | +119+1.9% | Added |
| Sulzberger Capital Advisors, Inc. | 6,303 | $968.4K | 1.08% | −294−4.5% | Reduced |
| Abacus Planning Group, Inc. | 6,304 | $968.6K | 0.13% | +172+2.8% | Added |
| LongView Wealth Management | 6,306 | $969.0K | 0.26% | +415+7.0% | Added |
| Capital Performance Advisors LLP | 6,309 | $969.4K | 0.16% | +2,080+49.2% | Added |
| HTG Investment Advisors, Inc. | 6,309 | $969.4K | 0.33% | −548−8.0% | Reduced |
| Duncan Williams Asset Management, LLC | 6,313 | $970.0K | 0.27% | +10+0.2% | Added |
| Investment Research Partners LLC | 6,539 | $972.9K | 0.44% | +6,539 | New |
| Kingstone Capital Partners Texas, LLC | 6,336 | $974.0K | 0.57% | −2,876−31.2% | Reduced |
| Osprey Private Wealth LLC | 6,345 | $974.9K | 0.35% | +6,345 | New |
| First National Corp | 6,371 | $975.9K | 0.19% | +602+10.4% | Added |
| Stableford Capital II LLC | 6,354 | $976.3K | 0.35% | +184+3.0% | Added |
| Saxony Capital Management, LLC | 6,354 | $976.3K | 0.64% | +52+0.8% | Added |
| Revisor Wealth Management LLC | 6,497 | $979.7K | 0.34% | +265+4.3% | Added |
| General Partner, Inc. | 6,377 | $979.8K | 0.54% | 00.0% | Unchanged |
| Athena Investment Management | 6,378 | $979.9K | 0.51% | 00.0% | Unchanged |
| Second Line Capital, LLC | 6,389 | $981.7K | 0.20% | −197−3.0% | Reduced |
| Vestor Capital, LLC | 6,392 | $982.0K | 0.06% | −2,927−31.4% | Reduced |
| KLCM Advisors, Inc. | 6,397 | $982.9K | 0.10% | −3,867−37.7% | Reduced |
| Baker Ellis Asset Management LLC | 6,416 | $985.8K | 0.12% | +1,492+30.3% | Added |
| Brick & Kyle, Associates | 6,417 | $986.0K | 0.36% | +5+0.1% | Added |
| Winnow Wealth LLC | 6,407 | $986.7K | 0.77% | +5,946+1,289.8% | Added |
| SkyView Investment Advisors, LLC | 6,429 | $988.0K | 0.12% | −74−1.1% | Reduced |
| Greenwich Wealth Management LLC | 6,434 | $989.0K | 0.05% | −52−0.8% | Reduced |
| Cambridge Advisors Inc. | 6,441 | $989.7K | 0.19% | 00.0% | Unchanged |
| Swisher Financial Concepts, Inc. | 6,447 | $990.6K | 0.59% | −14−0.2% | Reduced |
| Biltmore Wealth Management, LLC | 6,451 | $991.2K | 0.38% | +724+12.6% | Added |
| Davis Capital Management | 6,454 | $991.7K | 0.69% | +6,454 | New |
| Sunburst Financial Group, LLC | 6,478 | $995.3K | 0.21% | −11,538−64.0% | Reduced |
| Blodgett Wealth Advisors, LLC | 6,480 | $995.7K | 0.73% | 00.0% | Unchanged |