Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q3 2025
Institutional positions in Procter & Gamble Co as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,907
- +9 vs. Q2 2025
- Shares held
- 1.57B
- −3.99M (−0.3%) vs. Q2 2025
- Total value
- $240.7B
- −$9.01B (−3.6%) vs. Q2 2025
- New holders
- 174
- 1,520 more added
- Sold out
- 165
- 1,786 more reduced
70 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fortune Financial Advisors, LLC | 3,295 | $506.2K | 0.38% | −75−2.2% | Reduced |
| Uniting Wealth Partners, LLC | 3,295 | $506.3K | 0.12% | +1,920+139.6% | Added |
| Williamson Legacy Group, LLC | 3,302 | $507.4K | 0.39% | −125−3.6% | Reduced |
| Gentry Private Wealth, LLC | 3,305 | $507.8K | 0.35% | +129+4.1% | Added |
| Rockbridge Investment Management, LCC | 3,324 | $510.7K | 0.05% | −62−1.8% | Reduced |
| Convergence Investment Partners, LLC | 3,325 | $510.9K | 0.11% | +10.0% | Added |
| MPS Loria Financial Planners, LLC | 3,354 | $515.3K | 0.14% | +17+0.5% | Added |
| Whelan Financial | 3,356 | $515.7K | 0.16% | +226+7.2% | Added |
| Cascade Investment Group, Inc. | 3,358 | $516.0K | 0.34% | −367−9.9% | Reduced |
| Smith & Howard Wealth Management, LLC | 3,361 | $516.5K | 0.12% | −123−3.5% | Reduced |
| Auour Investments LLC | 3,373 | $518.3K | 0.17% | 00.0% | Unchanged |
| IMS Capital Management | 3,379 | $519.3K | 0.24% | −1,366−28.8% | Reduced |
| Potentia Wealth | 3,381 | $519.5K | 0.20% | 00.0% | Unchanged |
| Moment Partners, LLC | 3,385 | $520.1K | 0.09% | +91+2.8% | Added |
| Bouchey Financial Group Ltd | 3,388 | $520.5K | 0.04% | −176−4.9% | Reduced |
| Rockport Wealth LLC | 3,390 | $520.8K | 0.11% | +2+0.1% | Added |
| Darden Wealth Group Inc | 3,393 | $521.5K | 0.27% | −80−2.3% | Reduced |
| Insight 2811, Inc. | 3,394 | $521.5K | 0.23% | −37−1.1% | Reduced |
| Ballast Advisors LLC | 3,401 | $522.6K | 0.14% | −118−3.4% | Reduced |
| Guardian Financial Partners, LLC | 3,408 | $523.7K | 0.22% | +37+1.1% | Added |
| DSG Capital Advisors, LLC | 3,409 | $523.8K | 0.08% | −32,965−90.6% | Reduced |
| West Bancorporation Inc | 3,410 | $523.9K | 0.29% | +1,411+70.6% | Added |
| Vista Investment Management | 3,421 | $525.6K | 0.18% | +55+1.6% | Added |
| Torrey Growth & Income Advisors | 3,425 | $526.3K | 0.15% | +3,425 | New |
| Aft, Forsyth & Company, Inc. | 3,439 | $528.4K | 0.25% | −188−5.2% | Reduced |
| MGB Wealth Management, LLC | 3,441 | $528.6K | 0.15% | −55−1.6% | Reduced |
| Ellevest, Inc. | 3,452 | $530.3K | 0.08% | +2,069+149.6% | Added |
| Symphony Financial Services, Inc. | 3,455 | $530.8K | 0.29% | +3+0.1% | Added |
| Pointe Capital Management LLC | 3,461 | $531.8K | 0.26% | 00.0% | Unchanged |
| Sather Financial Group Inc | 3,463 | $532.1K | 0.03% | +338+10.8% | Added |
| Stuart Chaussee & Associates, Inc. | 3,470 | $533.1K | 0.12% | +8+0.2% | Added |
| Compass Financial Group, INC | 3,470 | $533.1K | 0.08% | −25−0.7% | Reduced |
| Stone Point Wealth LLC | 3,470 | $533.2K | 0.15% | +655+23.3% | Added |
| McElhenny Sheffield Capital Management, LLC | 3,473 | $533.6K | 0.13% | +167+5.1% | Added |
| Hubbell Strickland Wealth Management, LLC | 3,484 | $535.4K | 0.22% | +7+0.2% | Added |
| Capstone Financial Advisors, Inc. | 3,485 | $535.4K | 0.03% | +164+4.9% | Added |
| Phillips Financial Management, LLC | 3,485 | $535.5K | 0.04% | +1,452+71.4% | Added |
| LVZ Advisors, Inc. | 3,489 | $536.0K | 0.06% | +80+2.3% | Added |
| Quad-Cities Investment Group, LLC | 3,490 | $536.3K | 0.23% | +3+0.1% | Added |
| Barnes Dennig Private Wealth Management LLC | 3,493 | $536.7K | 0.58% | −613−14.9% | Reduced |
| Algert Global LLC | 3,494 | $536.9K | 0.01% | −2,100−37.5% | Reduced |
| Crabel Capital Management, LLC | 3,501 | $537.9K | 0.48% | +1,817+107.9% | Added |
| MKT Advisors LLC | 3,524 | $539.7K | 0.20% | −167−4.5% | Reduced |
| Ewa, LLC | 3,516 | $540.3K | 0.15% | +65+1.9% | Added |
| Advocacy Wealth Management Services, LLC | 3,517 | $540.4K | 0.02% | +3,517 | New |
| Fortis Capital Management LLC | 3,518 | $540.5K | 0.08% | +156+4.6% | Added |
| Optivise Advisory Services LLC | 3,519 | $540.8K | 0.32% | +116+3.4% | Added |
| Sentinus, LLC | 3,522 | $541.1K | 0.12% | +583+19.8% | Added |
| Three Bridge Wealth Advisors, LLC | 3,523 | $541.3K | 0.14% | −652−15.6% | Reduced |
| TrueWealth Advisors, LLC | 3,523 | $541.4K | 0.15% | −37−1.0% | Reduced |
| Perbak Capital Partners LLP | 3,527 | $541.9K | 0.10% | +3,527 | New |
| A4 Wealth Advisors LLC | 3,531 | $542.5K | 0.46% | +3,531 | New |
| Foyston, Gordon, & Payne Inc | 3,532 | $542.7K | 0.12% | 00.0% | Unchanged |
| North Forty Two & Co. | 3,543 | $544.4K | 0.53% | 00.0% | Unchanged |
| Rebalance, LLC | 3,546 | $544.8K | 0.03% | 00.0% | Unchanged |
| Principal Street Partners, LLC | 3,546 | $544.9K | 0.09% | −7,033−66.5% | Reduced |
| Beirne Wealth Consulting Services, LLC | 3,547 | $545.4K | 0.13% | +3,547 | New |
| Bay Rivers Group | 3,550 | $545.5K | 0.23% | +6+0.2% | Added |
| Private Wealth Management Group, LLC | 3,555 | $546.2K | 0.15% | −41−1.1% | Reduced |
| Bearing Point Capital, LLC | 3,556 | $546.4K | 0.09% | 00.0% | Unchanged |
| Flaharty Asset Management, LLC | 3,558 | $546.7K | 0.07% | +43+1.2% | Added |
| Mosaic Financial Group, LLC | 3,559 | $547.0K | 0.39% | +8+0.2% | Added |
| Riversedge Advisors, LLC | 3,567 | $548.0K | 0.09% | +3,567 | New |
| Covenant Partners, LLC | 3,571 | $548.7K | 0.16% | 00.0% | Unchanged |
| Braun-Bostich & Associates Inc. | 3,572 | $548.8K | 0.35% | −8−0.2% | Reduced |
| Lesa Sroufe & Co | 3,570 | $549.0K | 0.44% | 00.0% | Unchanged |
| Xcel Wealth Management, LLC | 3,576 | $549.4K | 0.14% | −159−4.3% | Reduced |
| Heartland Advisors Inc | 3,580 | $550.1K | 0.03% | +3,580 | New |
| Arq Wealth Advisors, LLC | 3,596 | $552.5K | 0.16% | +3,596 | New |
| EdgeRock Capital LLC | 3,596 | $552.6K | 0.15% | +147+4.3% | Added |
| Pingora Partners LLC | 3,597 | $552.7K | 0.37% | 00.0% | Unchanged |
| Clifford Group, LLC | 3,598 | $552.8K | 0.43% | −349−8.8% | Reduced |
| Salomon & Ludwin, LLC | 3,644 | $554.9K | 0.05% | +1,040+39.9% | Added |
| Tortoise Investment Management, LLC | 3,613 | $555.1K | 0.05% | +52+1.5% | Added |
| Capital Management Associates, Inc | 3,618 | $555.3K | 0.15% | +666+22.6% | Added |
| D. Scott Neal, Inc. | 3,617 | $555.8K | 0.26% | +10+0.3% | Added |
| Brand Asset Management Group, Inc. | 3,619 | $556.0K | 0.16% | −15−0.4% | Reduced |
| Capital Advisory Group Advisory Services, LLC | 3,621 | $556.5K | 0.17% | −67−1.8% | Reduced |
| Knightsbridge Asset Management, LLC | 3,624 | $556.8K | 0.09% | +1,900+110.2% | Added |
| Garde Capital, Inc. | 3,631 | $557.9K | 0.03% | −928−20.4% | Reduced |
| Mendel Capital Management LLC | 3,631 | $558.0K | 0.29% | +49+1.4% | Added |
| Family Management Corp | 3,638 | $559.0K | 0.08% | −952−20.7% | Reduced |
| Presper Financial Architects, LLC | 3,638 | $559.0K | 0.32% | +41+1.1% | Added |
| Adams Asset Advisors, LLC | 3,641 | $559.4K | 0.07% | 00.0% | Unchanged |
| Gibbs Wealth Management | 3,642 | $559.6K | 0.13% | −1,411−27.9% | Reduced |
| Tradition Wealth Management, LLC | 3,648 | $560.5K | 0.04% | −509−12.2% | Reduced |
| Pinnacle Wealth Management Group, Inc. | 3,657 | $561.9K | 0.29% | −37−1.0% | Reduced |
| Parisi Gray Wealth Management | 3,659 | $562.2K | 0.15% | +34+0.9% | Added |
| Clear Street Markets LLC | 3,660 | $562.4K | 0.18% | +2,419+194.9% | Added |
| Archetype Wealth Partners | 3,667 | $563.0K | 0.07% | +751+25.8% | Added |
| Yukon Wealth Management, Inc. | 3,675 | $564.7K | 0.19% | +13+0.4% | Added |
| Laraway Financial Inc | 3,680 | $565.4K | 0.39% | 00.0% | Unchanged |
| Clearwater Capital Advisors, LLC | 3,686 | $566.3K | 0.05% | +39+1.1% | Added |
| Ruggaard & Associates LLC | 3,687 | $566.5K | 0.21% | −20−0.5% | Reduced |
| Cherry Tree Wealth Management, LLC | 3,691 | $567.1K | 0.12% | +3+0.1% | Added |
| Pettinga Financial Advisors, LLC | 3,695 | $567.7K | 0.11% | +60+1.7% | Added |
| Private Management Group Inc | 3,711 | $570.3K | 0.02% | +5+0.1% | Added |
| Accredited Wealth Management, LLC | 188 | $570.3K | 0.45% | −3,524−94.9% | Reduced |
| Boothbay Fund Management, LLC | 3,720 | $571.6K | 0.01% | +595+19.0% | Added |
| FSA Wealth Management LLC | 3,720 | $571.6K | 0.21% | −84−2.2% | Reduced |