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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q2 2025

Institutional positions in Procter & Gamble Co as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,968
+3 vs. Q1 2025
Shares held
1.61B
+2.37M (+0.1%) vs. Q1 2025
Total value
$255.3B
−$18.0B (−6.6%) vs. Q1 2025
New holders
169
1,594 more added
Sold out
166
1,764 more reduced

62 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 3,968 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ2 2025: $255.3B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q1 2025.

Institutions holding PG in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Orion Capital Management LLC1,428$227.5K0.09%00.0%Unchanged
FMB Wealth Management1,429$227.7K0.11%+8+0.6%Added
Per Stirling Capital Management, LLC.1,430$227.8K0.03%+7+0.5%Added
SMART Wealth LLC1,432$228.1K0.07%−199−12.2%Reduced
Contravisory Investment Management, Inc.1,433$228.3K0.04%−6−0.4%Reduced
Prasad Wealth Partners, LLC1,438$229.0K0.07%+198+16.0%Added
Heritage Wealth Management, Inc.1,441$229.6K0.17%−157−9.8%Reduced
Grove Street Fiduciary, LLC1,443$229.9K0.11%−19−1.3%Reduced
Purus Wealth Management, LLC1,444$230.1K0.08%+1,444New
Trademark Financial Management, LLC1,444$230.1K0.14%−110−7.1%Reduced
SHEPHERD WEALTH MANAGEMENT Ltd LIABILITY Co1,502$230.6K0.17%−89−5.6%Reduced
BostonPremier Wealth LLC1,448$230.7K0.13%+1,448New
Glass Jacobson Investment Advisors llc1,448$230.7K0.09%−1,636−53.0%Reduced
Horizon Family Wealth, Inc.1,450$231.1K0.14%+9+0.6%Added
Summit Investment Advisors, Inc.1,534$231.1K0.19%+22+1.5%Added
Fairscale Capital, LLC1,538$231.4K0.17%+154+11.1%Added
Websterrogers Financial Advisors, LLC1,455$231.8K0.07%00.0%Unchanged
Advisory Resource Group1,456$231.9K0.04%−22−1.5%Reduced
WFA of San Diego, LLC1,457$232.1K0.17%+1,457New
Fonville Wealth Management LLC1,458$232.2K0.06%−103−6.6%Reduced
MBB Public Markets I LLC1,459$232.4K0.03%−341−18.9%Reduced
Ameliora Wealth Management Ltd.1,460$232.6K0.08%00.0%Unchanged
Verity Asset Management, Inc.1,463$232.9K0.11%−1,241−45.9%Reduced
AllSquare Wealth Management LLC1,464$233.2K0.13%00.0%Unchanged
Beck Bode, LLC1,465$233.3K0.04%+1,465New
Jackson Thornton Asset Management, LLC1,481$233.8K0.03%−2,243−60.2%Reduced
IMZ Advisory Inc1,508$233.9K0.09%+8+0.5%Added
Miller Wealth Advisors, LLC1,468$233.9K0.11%00.0%Unchanged
Select Asset Management & Trust1,467$234.0K0.08%+61+4.3%Added
ERn Financial, LLC1,470$234.2K0.05%−3,781−72.0%Reduced
May Barnhard Investments LLC1,470$234.3K0.11%+3+0.2%Added
Mizuho Markets Americas LLC1,473$234.7K0.01%−6,453−81.4%Reduced
Eagle Harbor Asset Management Inc1,473$234.7K0.23%00.0%Unchanged
Next Level Private LLC1,473$234.7K0.08%+11+0.8%Added
Myecfo, LLC1,473$234.8K0.12%00.0%Unchanged
Global Assets Advisory, LLC1,459$235.2K0.09%−170−10.4%Reduced
Henrickson Nauta Wealth Advisors, Inc.1,477$235.4K0.08%+78+5.6%Added
Prosperitas Financial LLC1,478$235.4K0.11%+164+12.5%Added
Tilson Financial Group, Inc.1,483$236.0K0.09%+23+1.6%Added
Fusion Capital, LLC1,484$236.4K0.08%−29−1.9%Reduced
Counterweight Ventures, LLC1,485$236.6K0.15%+100+7.2%Added
Intrepid Financial Planning Group LLC1,488$237.1K0.10%00.0%Unchanged
Future You Wealth LLC1,493$237.9K0.13%−16−1.1%Reduced
Seizert Capital Partners, LLC1,500$239.0K0.01%00.0%Unchanged
Ithaka Group LLC1,500$239.0K0.04%00.0%Unchanged
BOCHK Asset Management Ltd1,500$239.0K0.07%+500+50.0%Added
von Borstel & Associates, Inc.1,590$239.0K0.06%−48−2.9%Reduced
Echo45 Advisors LLC1,501$239.2K0.15%+100+7.1%Added
Alpha Financial Partners, LLC1,504$239.6K0.17%+244+19.4%Added
Schneider Downs Wealth Management Advisors, LP1,506$239.9K0.04%−144−8.7%Reduced
Sageworth Trust Co of South Dakota1,506$239.9K0.26%00.0%Unchanged
Ahl Investment Management, Inc.1,509$240.4K0.16%00.0%Unchanged
OneAscent Family Office, LLC1,511$241.0K0.23%−1,415−48.4%Reduced
Paul Damon & Associates, Inc.1,515$241.3K0.13%+1,515New
Lifestyle Asset Management, Inc.1,516$241.5K0.11%+334+28.3%Added
Dunhill Financial, LLC1,518$242.0K0.07%+661+77.1%Added
Tobam1,522$242.0K0.09%−151−9.0%Reduced
Values Added Financial LLC1,520$242.2K0.12%+1,520New
Howard Bailey Securities, LLC1,527$243.3K0.07%−192−11.2%Reduced
Legacy Financial Group LLC1,528$243.4K0.03%+98+6.9%Added
True Link Financial Advisors, LLC1,528$243.4K0.02%+1,528New
PSI Advisors, LLC1,531$243.9K0.12%−230−13.1%Reduced
Madden Securities Corp1,531$243.9K0.08%+68+4.6%Added
Hoya Capital Real Estate, LLC1,532$244.1K4.64%00.0%Unchanged
Intrepid Capital Management Inc1,542$245.7K0.10%+242+18.6%Added
Cherrydale Wealth Management, LLC1,542$245.7K0.09%−291−15.9%Reduced
USA Financial Portformulas Corp1,545$246.1K0.04%+292+23.3%Added
Sawyer & Company, Inc1,680$246.4K0.09%00.0%Unchanged
MWA Asset Management1,549$246.8K0.15%−80−4.9%Reduced
Brian Low Financial Group, LLC1,549$246.8K0.23%+1,549New
Fortitude Family Office, LLC1,550$246.9K0.08%−1,137−42.3%Reduced
Sharkey, Howes & Javer1,551$247.1K0.03%00.0%Unchanged
Sims Investment Management, LLC1,554$247.5K0.10%−78−4.8%Reduced
Millennium Capital Advisors, LLC1,554$247.6K0.17%+84+5.7%Added
LifePlan Investment Advisors, Inc.1,558$248.2K0.12%−18−1.1%Reduced
Panoramic Capital Partners, LLC1,549$249.1K0.17%−148−8.7%Reduced
Steadtrust LLC1,565$249.4K0.20%+1,565New
Oliver Luxxe Assets LLC1,566$249.5K0.04%−314−16.7%Reduced
Womack Financial LLC1,566$249.5K0.21%+16+1.0%Added
Renasant Bank1,566$249.5K0.17%+147+10.4%Added
Idaho Trust Bank1,568$249.8K0.09%+200+14.6%Added
Lighthouse Financial LLC1,573$250.6K0.19%−100−6.0%Reduced
Mount Vernon Associates Inc1,578$251.0K0.18%+150+10.5%Added
Somerset Group LLC1,578$251.4K0.21%00.0%Unchanged
Blue Bell Private Wealth Management, LLC1,580$251.7K0.04%+187+13.4%Added
Dodds Wealth, LLC1,581$251.9K0.07%+150+10.5%Added
Wealthspan Partners, LLC1,587$252.9K0.10%−32−2.0%Reduced
Cascades Capital Asset Management, LLC1,588$252.9K0.13%−348−18.0%Reduced
Clarus Group, Inc.1,589$253.1K0.09%00.0%Unchanged
Financial Symmetry Inc1,591$253.5K0.13%−51−3.1%Reduced
Alaethes Wealth LLC1,591$253.5K0.08%−20−1.2%Reduced
Planning Directions Inc1,593$253.8K0.14%−26,249−94.3%Reduced
Landing Point Financial Group, LLC1,593$253.8K0.16%+2+0.1%Added
Variant Private Wealth, LLC1,596$254.2K0.26%+1,596New
Brooktree Capital Management1,600$254.9K0.17%+1,600New
Palisades Hudson Asset Management, L.P.1,601$255.0K0.10%00.0%Unchanged
Benchmark Financial Wealth Advisors, LLC1,603$255.4K0.08%−135−7.8%Reduced
Spectrum Planning & Advisory Services Inc.1,604$255.6K0.17%+1,604New
Custos Family Office, LLC1,608$256.1K0.08%+301+23.0%Added
Lodestone Wealth Management LLC1,068$256.1K0.12%−563−34.5%Reduced