Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2025
Institutional positions in Procter & Gamble Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,026
- +78 vs. Q4 2024
- Shares held
- 1.61B
- +23.3M (+1.5%) vs. Q4 2024
- Total value
- $274.0B
- +$8.40B (+3.2%) vs. Q4 2024
- New holders
- 204
- 1,700 more added
- Sold out
- 126
- 1,683 more reduced
68 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Running Point Capital Advisors, LLC | 2,500 | $426.1K | 0.14% | +445+21.7% | Added |
| Global Strategic Investment Solutions, LLC | 2,502 | $426.3K | 0.05% | −276−9.9% | Reduced |
| Financial Insights, Inc. | 2,503 | $426.6K | 0.17% | +170+7.3% | Added |
| Silvant Capital Management LLC | 2,513 | $428.3K | 0.02% | 00.0% | Unchanged |
| Tacita Capital Inc | 2,518 | $429.1K | 0.31% | 00.0% | Unchanged |
| Wealth Management Partners, LLC | 2,519 | $429.3K | 0.20% | +101+4.2% | Added |
| EntryPoint Capital, LLC | 2,524 | $430.1K | 0.20% | +2,524 | New |
| Pennington Partners & Co., LLC | 2,525 | $430.3K | 0.25% | −1,194−32.1% | Reduced |
| Park Capital Management, LLC | 2,526 | $430.5K | 0.50% | +113+4.7% | Added |
| Lazari Capital Management, Inc. | 2,530 | $431.2K | 0.18% | +88+3.6% | Added |
| Capula Management Ltd | 2,531 | $431.3K | 0.00% | +511+25.3% | Added |
| Grant Street Asset Management, Inc. | 2,534 | $431.8K | 0.11% | 00.0% | Unchanged |
| Family Firm, Inc. | 2,543 | $433.4K | 0.10% | −6−0.2% | Reduced |
| RCS Financial Planning, LLC | 2,548 | $434.2K | 0.23% | 00.0% | Unchanged |
| Strategic Advocates LLC | 2,548 | $434.3K | 0.15% | +271+11.9% | Added |
| Lockerman Financial Group, Inc. | 2,549 | $434.5K | 0.66% | +4+0.2% | Added |
| Hudson Value Partners, LLC | 2,550 | $434.6K | 0.16% | 00.0% | Unchanged |
| Etesian Wealth Advisors, Inc. | 2,554 | $435.3K | 0.19% | −507−16.6% | Reduced |
| Lorne Steinberg Wealth Management Inc. | 2,555 | $435.4K | 0.13% | +158+6.6% | Added |
| Hoxton Planning & Management, LLC | 2,560 | $436.3K | 0.17% | −117−4.4% | Reduced |
| Carr Financial Group Corp | 2,563 | $436.7K | 0.14% | +187+7.9% | Added |
| Altiora Financial Group, LLC | 2,563 | $436.8K | 0.09% | −990−27.9% | Reduced |
| Nexus Investment Management ULC | 1,800 | $441.2K | 0.05% | 00.0% | Unchanged |
| Fagan Associates, Inc. | 2,596 | $442.5K | 0.07% | +74+2.9% | Added |
| Sagace Wealth Management LLC | 2,597 | $442.6K | 0.33% | +39+1.5% | Added |
| Aspire Growth Partners LLC | 2,785 | $443.7K | 0.39% | +59+2.2% | Added |
| Cowa, LLC | 2,607 | $444.3K | 0.19% | −344−11.7% | Reduced |
| Defined Financial Planning LLC | 2,611 | $445.3K | 0.45% | +208+8.7% | Added |
| Blake Schutter Theil Wealth Advisors, LLC | 2,614 | $445.5K | 0.51% | +14+0.5% | Added |
| Prostatis Group LLC | 2,639 | $449.7K | 0.14% | −191−6.7% | Reduced |
| Foresight Capital Management Advisors, Inc. | 2,645 | $450.7K | 0.28% | +3+0.1% | Added |
| OneAscent Wealth Management LLC | 2,646 | $451.0K | 0.20% | −508−16.1% | Reduced |
| NBZ Investment Advisors LLC | 2,647 | $451.1K | 0.26% | +2,647 | New |
| 1858 Wealth Management, LLC | 2,657 | $452.8K | 0.38% | −3−0.1% | Reduced |
| Boyer & Corporon Wealth Management, LLC | 2,657 | $452.8K | 0.16% | 00.0% | Unchanged |
| Rocky Mountain Advisers, LLC | 2,657 | $452.9K | 0.14% | −1,497−36.0% | Reduced |
| Providence Capital Advisors, LLC | 2,659 | $453.1K | 0.09% | −872−24.7% | Reduced |
| New Covenant Trust Company, N.A. | 2,697 | $453.2K | 0.48% | −157−5.5% | Reduced |
| Wiser Wealth Management, Inc | 2,665 | $454.2K | 0.13% | −10−0.4% | Reduced |
| Weik Capital Management | 2,670 | $455.0K | 0.19% | −845−24.0% | Reduced |
| Sherman Asset Management, Inc. | 2,674 | $455.7K | 0.44% | +143+5.6% | Added |
| Affiance Financial, LLC | 2,676 | $456.2K | 0.11% | −79−2.9% | Reduced |
| Crown Wealth Group, LLC | 2,679 | $456.6K | 0.24% | +154+6.1% | Added |
| Fiduciary Wealth Partners, LLC | 2,683 | $457.2K | 0.40% | +2,683 | New |
| Reliant Investment Partners, LLC | 2,684 | $457.4K | 0.47% | −51−1.9% | Reduced |
| Fortitude Family Office, LLC | 2,687 | $457.9K | 0.16% | −2,799−51.0% | Reduced |
| McGuire Investment Group, LLC | 2,687 | $457.9K | 0.07% | 00.0% | Unchanged |
| Mezzasalma Advisors, LLC | 2,688 | $458.1K | 0.16% | 00.0% | Unchanged |
| Canvas Wealth Advisors, LLC | 2,731 | $458.5K | 0.12% | +256+10.3% | Added |
| Wilkins Miller Wealth Management, LLC | 2,689 | $458.5K | 0.34% | +7+0.3% | Added |
| JBR Co Financial Management Inc | 2,696 | $459.5K | 0.27% | 00.0% | Unchanged |
| Lynx Investment Advisory | 2,696 | $459.5K | 0.31% | +21+0.8% | Added |
| Retirement Planning Group, LLC | 2,699 | $459.9K | 0.47% | +13+0.5% | Added |
| Verity Asset Management, Inc. | 2,704 | $460.8K | 0.19% | +2,704 | New |
| Three Bridge Wealth Advisors, LLC | 2,705 | $461.0K | 0.16% | +81+3.1% | Added |
| Peak Financial Management, Inc. | 2,707 | $461.5K | 0.14% | −4−0.1% | Reduced |
| Root Financial Partners, LLC | 2,708 | $461.6K | 0.05% | +116+4.5% | Added |
| Investment Partners Asset Management, Inc. | 2,718 | $463.2K | 0.36% | −15−0.5% | Reduced |
| Options Solutions, LLC | 2,723 | $464.1K | 0.22% | +223+8.9% | Added |
| Nikulski Financial, Inc. | 2,727 | $464.7K | 0.14% | +489+21.8% | Added |
| Total Investment Management Inc | 2,728 | $464.9K | 0.06% | −201−6.9% | Reduced |
| Adapt Wealth Advisors, LLC | 2,729 | $465.0K | 0.23% | 00.0% | Unchanged |
| Victory Financial Group, LLC | 2,735 | $465.1K | 0.09% | +920+50.7% | Added |
| Abel Hall, LLC | 2,732 | $465.5K | 0.28% | +922+50.9% | Added |
| Morris Financial Concepts, Inc. | 2,734 | $466.0K | 0.20% | −56−2.0% | Reduced |
| Abacus Wealth Partners, LLC | 2,740 | $466.9K | 0.07% | −966−26.1% | Reduced |
| BCGM Wealth Management, LLC | 2,742 | $467.2K | 0.14% | −51−1.8% | Reduced |
| R.H. Dinel Investment Counsel, Inc. | 2,743 | $467.5K | 0.32% | 00.0% | Unchanged |
| Saxon Interests, Inc. | 2,743 | $467.5K | 0.22% | +106+4.0% | Added |
| RFP Financial Group LLC | 2,744 | $467.6K | 0.19% | −379−12.1% | Reduced |
| Princeton Capital Management LLC | 2,747 | $468.1K | 0.16% | −45−1.6% | Reduced |
| Stephens Consulting, LLC | 2,749 | $468.5K | 0.12% | −91−3.2% | Reduced |
| Emprise Bank | 2,750 | $468.7K | 0.25% | −84−3.0% | Reduced |
| Todd Asset Management LLC | 2,754 | $469.3K | 0.01% | 00.0% | Unchanged |
| Bright Futures Wealth Management, LLC. | 2,832 | $469.4K | 0.51% | −225−7.4% | Reduced |
| Rahlfs Capital, LLC | 2,755 | $469.5K | 0.47% | 00.0% | Unchanged |
| Gill Capital Partners, LLC | 2,758 | $470.0K | 0.16% | −2−0.1% | Reduced |
| PAX Financial Group, LLC | 2,761 | $470.5K | 0.08% | +518+23.1% | Added |
| Bay Capital Advisors, LLC | 2,764 | $471.0K | 0.39% | −2−0.1% | Reduced |
| Burton Enright Welch | 2,767 | $471.5K | 0.10% | +195+7.6% | Added |
| Crowley Wealth Management, Inc. | 2,769 | $471.9K | 0.45% | −64−2.3% | Reduced |
| Warner Financial, Inc | 2,770 | $472.0K | 0.21% | 00.0% | Unchanged |
| Maxele Advisors, LLC | 2,772 | $472.4K | 0.46% | +762+37.9% | Added |
| AXS Investments LLC | 2,777 | $473.3K | 0.13% | −467−14.4% | Reduced |
| O'Keefe Stevens Advisory, Inc. | 2,778 | $473.4K | 0.16% | −37−1.3% | Reduced |
| Altus Wealth Group LLC | 2,779 | $473.6K | 0.22% | +12+0.4% | Added |
| Bishop & Co Investment Management, LLC | 2,782 | $474.1K | 0.18% | 00.0% | Unchanged |
| Aveo Capital Partners, LLC | 2,980 | $474.7K | 0.08% | −1,627−35.3% | Reduced |
| Garner Asset Management Corp | 2,793 | $476.0K | 0.21% | −269−8.8% | Reduced |
| Objective Capital Management, LLC | 2,793 | $476.1K | 0.61% | −1,006−26.5% | Reduced |
| B & T Capital Management DBA Alpha Capital Management | 2,795 | $476.4K | 0.09% | +63+2.3% | Added |
| LeClair Wealth Partners LLC | 2,797 | $476.7K | 0.34% | +2+0.1% | Added |
| Climber Capital SA | 3,200 | $476.9K | 0.38% | 00.0% | Unchanged |
| Gabelli & Co Investment Advisers, Inc. | 2,800 | $477.2K | 0.07% | 00.0% | Unchanged |
| Provident Trust Co | 2,800 | $477.2K | 0.01% | 00.0% | Unchanged |
| Reyes Financial Architecture, Inc. | 2,801 | $477.3K | 0.35% | +10.0% | Added |
| LWM Advisory Services, LLC | 2,807 | $478.4K | 0.33% | +311+12.5% | Added |
| FMA Wealth Management, LLC | 2,755 | $478.9K | 0.37% | −100−3.5% | Reduced |
| Westshore Wealth, LLC | 2,812 | $479.3K | 0.20% | +3+0.1% | Added |
| Weaver Consulting Group | 2,816 | $479.9K | 0.14% | +75+2.7% | Added |