Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2025
Institutional positions in Procter & Gamble Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,027
- +78 vs. Q4 2024
- Shares held
- 1.61B
- +23.3M (+1.5%) vs. Q4 2024
- Total value
- $274.0B
- +$8.40B (+3.2%) vs. Q4 2024
- New holders
- 204
- 1,701 more added
- Sold out
- 126
- 1,683 more reduced
68 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Colrain Capital LLC | 1,500 | $255.6K | 0.22% | −150−9.1% | Reduced |
| Seizert Capital Partners, LLC | 1,500 | $255.6K | 0.01% | 00.0% | Unchanged |
| Ithaka Group LLC | 1,500 | $255.6K | 0.05% | 00.0% | Unchanged |
| Sageworth Trust Co of South Dakota | 1,506 | $256.7K | 0.31% | +1,506 | New |
| Greenspring Advisors, LLC | 1,507 | $256.8K | 0.06% | 00.0% | Unchanged |
| Ahl Investment Management, Inc. | 1,509 | $257.1K | 0.18% | 00.0% | Unchanged |
| Future You Wealth LLC | 1,509 | $257.2K | 0.16% | −87−5.5% | Reduced |
| Indie Asset Partners, LLC | 1,509 | $257.2K | 0.22% | −208−12.1% | Reduced |
| Fusion Capital, LLC | 1,513 | $257.8K | 0.10% | +6+0.4% | Added |
| State of Wyoming | 1,514 | $258.0K | 0.03% | −2,315−60.5% | Reduced |
| Ascent Capital Management, LLC | 1,519 | $258.9K | 0.26% | +61+4.2% | Added |
| CogentBlue Wealth Advisors, LLC | 1,520 | $259.0K | 0.23% | +1,520 | New |
| Gray Private Wealth, LLC | 1,522 | $259.4K | 0.16% | 00.0% | Unchanged |
| Measured Wealth Private Client Group, LLC | 1,524 | $259.7K | 0.08% | −372−19.6% | Reduced |
| Collaborative Wealth Managment Inc. | 1,527 | $260.3K | 0.12% | +4+0.3% | Added |
| WealthTrust Asset Management, LLC | 1,532 | $261.0K | 0.19% | −143−8.5% | Reduced |
| Hoya Capital Real Estate, LLC | 1,532 | $261.1K | 5.10% | 00.0% | Unchanged |
| Legacy Financial Group, Inc. | 1,542 | $262.8K | 0.08% | −346−18.3% | Reduced |
| Von Berge Wealth Management Group, LLC | 1,651 | $263.4K | 0.17% | +3+0.2% | Added |
| Womack Financial LLC | 1,550 | $264.2K | 0.24% | 00.0% | Unchanged |
| Sharkey, Howes & Javer | 1,551 | $264.3K | 0.04% | −375−19.5% | Reduced |
| Fonville Wealth Management LLC | 1,561 | $264.7K | 0.08% | −187−10.7% | Reduced |
| Trademark Financial Management, LLC | 1,554 | $264.9K | 0.20% | −72−4.4% | Reduced |
| Yoder Wealth Management, Inc. | 1,555 | $265.0K | 0.15% | −458−22.8% | Reduced |
| Shorepoint Capital Partners LLC | 1,555 | $265.0K | 0.06% | +137+9.7% | Added |
| Cornerstone Financial Group, LLC | 1,652 | $265.8K | 0.24% | +5+0.3% | Added |
| Wallington Asset Management, LLC | 1,561 | $266.0K | 0.04% | 00.0% | Unchanged |
| Vision Financial Markets LLC | 1,562 | $266.1K | 0.29% | +51+3.4% | Added |
| Global Assets Advisory, LLC | 1,629 | $266.8K | 0.05% | +1,629 | New |
| Rappaport Reiches Capital Management, LLC | 1,567 | $267.0K | 0.07% | +1,567 | New |
| LifePlan Investment Advisors, Inc. | 1,576 | $268.6K | 0.15% | 00.0% | Unchanged |
| Panoramic Capital Partners, LLC | 1,697 | $268.8K | 0.28% | −186−9.9% | Reduced |
| Somerset Group LLC | 1,578 | $268.9K | 0.24% | 00.0% | Unchanged |
| Strengthening Families & Communities, LLC | 1,634 | $269.5K | 0.16% | +73+4.7% | Added |
| Clarus Group, Inc. | 1,589 | $270.7K | 0.11% | 00.0% | Unchanged |
| SHEPHERD WEALTH MANAGEMENT Ltd LIABILITY Co | 1,591 | $271.1K | 0.28% | −4,017−71.6% | Reduced |
| Landing Point Financial Group, LLC | 1,591 | $271.1K | 0.21% | +3+0.2% | Added |
| Heritage Wealth Management, Inc. | 1,598 | $272.3K | 0.23% | −4−0.2% | Reduced |
| Alpha Financial Advisors, LLC | 1,599 | $272.5K | 0.12% | +6+0.4% | Added |
| Legacy Capital Group California, Inc. | 1,599 | $272.5K | 0.09% | +96+6.4% | Added |
| Palisades Hudson Asset Management, L.P. | 1,601 | $273.0K | 0.12% | 00.0% | Unchanged |
| Spectrum Asset Management, Inc. (NB/CA) | 1,605 | $273.5K | 0.12% | +1,605 | New |
| Magnolia Capital Advisors LLC | 1,608 | $274.0K | 0.07% | −550−25.5% | Reduced |
| Arlington Financial Advisors, LLC | 1,608 | $274.1K | 0.05% | +1,608 | New |
| AAFCPAs Wealth Management, LLC | 1,610 | $274.4K | 0.15% | +155+10.7% | Added |
| Alaethes Wealth LLC | 1,611 | $274.5K | 0.10% | +17+1.1% | Added |
| CapWealth Advisors, LLC | 1,618 | $275.7K | 0.03% | −4−0.2% | Reduced |
| Virtus ETF Advisers LLC | 1,618 | $275.7K | 0.18% | +1,618 | New |
| Mason Investment Advisory Services, Inc. | 1,619 | $275.9K | 0.02% | −1,048−39.3% | Reduced |
| Wealthspan Partners, LLC | 1,619 | $276.0K | 0.13% | +2+0.1% | Added |
| Adamsbrown Wealth Consultants LLC | 1,621 | $276.3K | 0.09% | −144−8.2% | Reduced |
| Crestmont Private Wealth LLC | 1,622 | $276.4K | 0.12% | +162+11.1% | Added |
| Fortis Capital Advisors, LLC | 1,622 | $276.4K | 0.06% | +1,622 | New |
| Forum Private Client Group LLC | 1,625 | $276.9K | 0.12% | +7+0.4% | Added |
| Custom Index Systems, LLC | 1,625 | $276.9K | 0.14% | −1,004−38.2% | Reduced |
| Collective Family Office LLC | 1,626 | $277.1K | 0.07% | −260−13.8% | Reduced |
| South Street Advisors LLC | 1,627 | $277.4K | 0.05% | −1−0.1% | Reduced |
| MWA Asset Management | 1,629 | $277.6K | 0.19% | 00.0% | Unchanged |
| SMART Wealth LLC | 1,631 | $277.9K | 0.10% | −510−23.8% | Reduced |
| Lodestone Wealth Management LLC | 1,631 | $278.0K | 0.15% | +10+0.6% | Added |
| Wealth Management Strategies, Inc. | 1,632 | $278.1K | 0.19% | +5+0.3% | Added |
| Sims Investment Management, LLC | 1,632 | $278.1K | 0.12% | +965+144.7% | Added |
| Matisse Capital | 1,633 | $278.3K | 0.15% | −39−2.3% | Reduced |
| Swan Global Investments, LLC | 1,634 | $278.5K | 0.01% | +1,634 | New |
| Lee Financial Co | 1,636 | $278.8K | 0.04% | −427−20.7% | Reduced |
| von Borstel & Associates, Inc. | 1,638 | $279.0K | 0.08% | +43+2.7% | Added |
| Gallagher Capital Advisors, LLC | 1,637 | $279.0K | 0.21% | +10+0.6% | Added |
| Crabel Capital Management, LLC | 1,638 | $279.1K | 0.30% | +43+2.7% | Added |
| waypoint wealth counsel | 1,639 | $279.2K | 0.18% | +261+18.9% | Added |
| Capital Management Associates, Inc | 1,639 | $279.3K | 0.06% | −713−30.3% | Reduced |
| Financial Symmetry Inc | 1,642 | $279.8K | 0.17% | +51+3.2% | Added |
| Vestia Personal Wealth Advisors | 1,643 | $280.0K | 0.22% | −15−0.9% | Reduced |
| Benson Investment Management Company, Inc. | 1,644 | $280.2K | 0.12% | 00.0% | Unchanged |
| Tamar Securities, LLC | 1,647 | $280.6K | 0.04% | +1,647 | New |
| Schneider Downs Wealth Management Advisors, LP | 1,650 | $281.2K | 0.05% | +110+7.1% | Added |
| LMR Partners LLP | 1,652 | $281.5K | 0.01% | +1,652 | New |
| High Falls Advisors, Inc | 1,654 | $281.9K | 0.07% | +127+8.3% | Added |
| Spectrum Wealth Counsel, LLC | 1,655 | $282.0K | 0.03% | 00.0% | Unchanged |
| US Financial Advisors, LLC | 1,662 | $283.3K | 0.08% | +2+0.1% | Added |
| Waterfront Wealth Inc. | 1,663 | $283.4K | 0.07% | −151−8.3% | Reduced |
| Phillips Financial Management, LLC | 1,667 | $284.1K | 0.02% | +162+10.8% | Added |
| Core Wealth Advisors, Inc. | 1,668 | $284.3K | 0.09% | +1,668 | New |
| Tobam | 1,673 | $285.0K | 0.12% | −3,902−70.0% | Reduced |
| Lighthouse Financial LLC | 1,673 | $285.1K | 0.25% | −300−15.2% | Reduced |
| Hager Investment Management Services, LLC | 1,678 | $286.0K | 0.20% | −358−17.6% | Reduced |
| MY Wealth Management Inc. | 1,678 | $286.0K | 0.28% | 00.0% | Unchanged |
| Sawyer & Company, Inc | 1,680 | $286.0K | 0.12% | 00.0% | Unchanged |
| Nova R Wealth, Inc. | 1,680 | $286.3K | 0.14% | +78+4.9% | Added |
| Human Investing LLC | 1,681 | $286.4K | 0.05% | −125−6.9% | Reduced |
| Beacon Financial Strategies CORP | 1,682 | $286.6K | 0.19% | −7−0.4% | Reduced |
| Pacific Global Investment Management CO | 1,684 | $287.0K | 0.41% | −1,475−46.7% | Reduced |
| Granite Bay Wealth Management, LLC | 1,684 | $287.0K | 0.10% | −385−18.6% | Reduced |
| Cypress Financial Planning LLC | 1,686 | $287.3K | 0.10% | −37−2.1% | Reduced |
| RW Investment Management LLC | 1,686 | $287.3K | 0.04% | −363−17.7% | Reduced |
| Heritage Wealth Management, Inc./Texas | 1,689 | $287.8K | 0.17% | 00.0% | Unchanged |
| Shikiar Asset Management Inc | 1,690 | $288.0K | 0.09% | 00.0% | Unchanged |
| Andina Capital Management, LLC | 1,691 | $288.2K | 0.21% | +1,691 | New |
| Sloy Dahl & Holst, LLC | 1,695 | $288.9K | 0.05% | 00.0% | Unchanged |
| Beacon Investment Advisors LLC | 1,695 | $288.9K | 0.14% | +1,695 | New |
| Signal Tree Financial Partners LLC | 1,698 | $289.3K | 0.29% | −7−0.4% | Reduced |