Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2025
Institutional positions in Procter & Gamble Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,027
- +78 vs. Q4 2024
- Shares held
- 1.61B
- +23.3M (+1.5%) vs. Q4 2024
- Total value
- $274.0B
- +$8.40B (+3.2%) vs. Q4 2024
- New holders
- 204
- 1,701 more added
- Sold out
- 126
- 1,683 more reduced
68 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fulcrum Equity Management | 1,330 | $226.7K | 0.25% | −1,063−44.4% | Reduced |
| IAM Advisory, LLC | 1,331 | $226.8K | 0.06% | −185−12.2% | Reduced |
| Core Wealth Management, Inc. | 1,331 | $226.8K | 0.09% | −9−0.7% | Reduced |
| Coastal Investment Advisors, Inc. | 1,331 | $226.9K | 0.10% | −322−19.5% | Reduced |
| Vawter Financial, Ltd. | 1,335 | $227.5K | 0.13% | −66−4.7% | Reduced |
| RWM Asset Management, LLC | 1,336 | $227.7K | 0.04% | +7+0.5% | Added |
| Redwood Financial Network Corp | 1,336 | $227.7K | 0.17% | −8−0.6% | Reduced |
| Quest Partners LLC | 1,337 | $227.9K | 0.02% | +1,337 | New |
| Migdal Insurance & Financial Holdings Ltd. | 1,337 | $228.0K | 0.00% | +1,337 | New |
| Greenfield Seitz Capital Management, LLC | 1,339 | $228.2K | 0.09% | 00.0% | Unchanged |
| WP Advisors, LLC | 1,339 | $228.3K | 0.08% | +8+0.6% | Added |
| Santori & Peters | 1,341 | $228.6K | 0.09% | +1+0.1% | Added |
| Camarda Financial Advisors, LLC | 1,342 | $228.6K | 0.10% | +65+5.1% | Added |
| IFC Advisors LLC | 1,343 | $228.9K | 0.05% | −5,085−79.1% | Reduced |
| Henrickson Nauta Wealth Advisors, Inc. | 1,399 | $228.9K | 0.09% | +4+0.3% | Added |
| Investor's Fiduciary Advisor Network, LLC | 1,345 | $229.0K | 0.11% | −6,636−83.1% | Reduced |
| Am Investment Strategies LLC | 1,346 | $229.0K | 0.06% | −50−3.6% | Reduced |
| Pin Oak Investment Advisors Inc | 1,297 | $229.0K | 0.17% | +294+29.3% | Added |
| Earnest Partners LLC | 1,348 | $229.7K | 0.00% | 00.0% | Unchanged |
| Hughes Financial Services, LLC | 1,348 | $229.9K | 0.04% | +26+2.0% | Added |
| Atlas Wealth Partners, LLC | 1,352 | $230.0K | 0.28% | 00.0% | Unchanged |
| Firestone Capital Management | 1,351 | $230.3K | 0.06% | −188−12.2% | Reduced |
| Henderson Brothers Financial Partners, LLC | 1,610 | $230.8K | 0.12% | +1,610 | New |
| Sentinel Pension Advisors Inc | 1,356 | $231.0K | 0.04% | +2+0.1% | Added |
| Trust Co of Oklahoma | 1,356 | $231.1K | 0.08% | −85−5.9% | Reduced |
| Dale Q Rice Investment Management Ltd | 1,356 | $231.1K | 0.12% | +1,356 | New |
| Cathy Pareto & Associates, Inc | 1,356 | $231.1K | 0.20% | +2+0.1% | Added |
| Walleye Capital LLC | 1,357 | $231.3K | 0.00% | −49,103−97.3% | Reduced |
| Lanham O'Dell & Company, Inc. | 1,358 | $231.4K | 0.13% | +1,358 | New |
| One Wealth Capital Management, LLC | 1,362 | $232.1K | 0.12% | 00.0% | Unchanged |
| Stordahl Capital Management, Inc. | 1,364 | $232.5K | 0.06% | +27+2.0% | Added |
| Worth Asset Management, LLC | 1,365 | $232.7K | 0.13% | +1,365 | New |
| Lathrop Investment Management Corp | 1,369 | $233.0K | 0.05% | +39+2.9% | Added |
| Idaho Trust Bank | 1,368 | $233.1K | 0.10% | −100−6.8% | Reduced |
| BetterWealth, LLC | 1,372 | $233.8K | 0.07% | +178+14.9% | Added |
| Fingerlakes Wealth Management, Inc. | 1,374 | $234.2K | 0.20% | −217−13.6% | Reduced |
| Uniting Wealth Partners, LLC | 1,375 | $234.3K | 0.12% | 00.0% | Unchanged |
| O'Brien Wealth Partners LLC | 1,377 | $234.7K | 0.04% | +180+15.0% | Added |
| Vermillion Wealth Management, Inc. | 1,378 | $234.8K | 0.07% | −115−7.7% | Reduced |
| Ferguson Shapiro LLC | 1,382 | $235.5K | 0.09% | +15+1.1% | Added |
| Fairscale Capital, LLC | 1,384 | $235.9K | 0.21% | −61−4.2% | Reduced |
| Graham Capital Wealth Management, LLC | 1,384 | $235.9K | 0.25% | 00.0% | Unchanged |
| Facet Wealth, Inc. | 1,485 | $235.9K | 0.01% | −81−5.2% | Reduced |
| Private Management Group Inc | 1,384 | $235.9K | 0.01% | +64+4.8% | Added |
| Counterweight Ventures, LLC | 1,385 | $236.0K | 0.17% | 00.0% | Unchanged |
| Blue Bell Private Wealth Management, LLC | 1,393 | $237.4K | 0.04% | +44+3.3% | Added |
| McCarthy & Cox | 1,394 | $237.6K | 0.10% | −4−0.3% | Reduced |
| Kieckhefer Group LLC | 1,400 | $238.6K | 0.17% | 00.0% | Unchanged |
| Capstone Wealth Management Group LLC | 1,400 | $238.6K | 0.19% | 00.0% | Unchanged |
| Echo45 Advisors LLC | 1,401 | $238.7K | 0.16% | −161−10.3% | Reduced |
| Krane Funds Advisors LLC | 1,401 | $238.8K | 0.01% | −171−10.9% | Reduced |
| Francis Financial, Inc. | 1,403 | $239.1K | 0.06% | −1,347−49.0% | Reduced |
| LeConte Wealth Management, LLC | 1,408 | $240.0K | 0.15% | +1,408 | New |
| Select Asset Management & Trust | 1,406 | $240.0K | 0.10% | 00.0% | Unchanged |
| Searcy Financial Services Inc | 1,409 | $240.1K | 0.10% | +3+0.2% | Added |
| Blue Rock Wealth Management LLC | 1,410 | $240.3K | 0.20% | −37−2.6% | Reduced |
| Summit Investment Advisors, Inc. | 1,512 | $240.7K | 0.21% | +9+0.6% | Added |
| CLG LLC | 1,413 | $240.8K | 0.08% | +4+0.3% | Added |
| Rakuten Securities, Inc. | 1,416 | $241.3K | 0.12% | −90−6.0% | Reduced |
| Renasant Bank | 1,419 | $241.8K | 0.16% | −309−17.9% | Reduced |
| FMB Wealth Management | 1,421 | $242.1K | 0.13% | +102+7.7% | Added |
| 1 North Wealth Services LLC | 1,421 | $242.2K | 0.11% | 00.0% | Unchanged |
| Per Stirling Capital Management, LLC. | 1,423 | $242.6K | 0.03% | +6+0.4% | Added |
| Mount Vernon Associates Inc | 1,428 | $243.0K | 0.20% | 00.0% | Unchanged |
| Orion Capital Management LLC | 1,428 | $243.4K | 0.10% | 00.0% | Unchanged |
| Spreng Capital Management, Inc. | 1,429 | $243.5K | 0.11% | 00.0% | Unchanged |
| Legacy Financial Group LLC | 1,430 | $243.7K | 0.04% | −90−5.9% | Reduced |
| Dodds Wealth, LLC | 1,431 | $243.8K | 0.08% | 00.0% | Unchanged |
| Michael B. Yongue | 1,432 | $244.0K | 0.31% | −300−17.3% | Reduced |
| Bensler, LLC | 1,432 | $244.1K | 0.03% | −14−1.0% | Reduced |
| Lansing Street Advisors | 1,438 | $245.1K | 0.08% | +46+3.3% | Added |
| Contravisory Investment Management, Inc. | 1,439 | $245.2K | 0.05% | 00.0% | Unchanged |
| Horizon Family Wealth, Inc. | 1,441 | $245.6K | 0.16% | −37−2.5% | Reduced |
| Endowment Wealth Management, Inc. | 1,441 | $245.6K | 0.16% | +12+0.8% | Added |
| Joel Adams & Associates, Inc. | 1,443 | $246.0K | 0.22% | +250+21.0% | Added |
| Blue Square Asset Management, LLC | 1,447 | $246.7K | 0.13% | −9,964−87.3% | Reduced |
| TD Capital Management LLC | 1,448 | $246.8K | 0.02% | +258+21.7% | Added |
| Archetype Wealth Partners | 1,451 | $247.0K | 0.04% | −53−3.5% | Reduced |
| Mitchell Capital Management Co | 1,455 | $248.0K | 0.05% | −155−9.6% | Reduced |
| Websterrogers Financial Advisors, LLC | 1,455 | $248.0K | 0.08% | 00.0% | Unchanged |
| RVW Wealth, LLC | 1,456 | $248.2K | 0.02% | +226+18.4% | Added |
| Ameliora Wealth Management Ltd. | 1,460 | $248.8K | 0.09% | 00.0% | Unchanged |
| Tilson Financial Group, Inc. | 1,460 | $249.0K | 0.10% | +1,460 | New |
| Next Level Private LLC | 1,462 | $249.1K | 0.09% | +7+0.5% | Added |
| Grove Street Fiduciary, LLC | 1,462 | $249.2K | 0.13% | +19+1.3% | Added |
| Madden Securities Corp | 1,463 | $249.3K | 0.10% | −237−13.9% | Reduced |
| AllSquare Wealth Management LLC | 1,464 | $249.5K | 0.15% | 00.0% | Unchanged |
| May Barnhard Investments LLC | 1,467 | $250.1K | 0.12% | −100−6.4% | Reduced |
| Miller Wealth Advisors, LLC | 1,468 | $250.2K | 0.14% | 00.0% | Unchanged |
| Northeast Financial Group, Inc. | 1,468 | $250.2K | 0.09% | +60+4.3% | Added |
| Millennium Capital Advisors, LLC | 1,470 | $250.5K | 0.18% | 00.0% | Unchanged |
| Ellevest, Inc. | 1,472 | $250.8K | 0.02% | −205−12.2% | Reduced |
| Eagle Harbor Asset Management Inc | 1,473 | $251.0K | 0.25% | 00.0% | Unchanged |
| Myecfo, LLC | 1,473 | $251.1K | 0.13% | 00.0% | Unchanged |
| Advisory Resource Group | 1,478 | $251.8K | 0.05% | −25−1.7% | Reduced |
| Accelerate Investment Advisors LLC | 1,481 | $252.4K | 0.21% | +209+16.4% | Added |
| Collier Financial | 1,482 | $252.6K | 0.21% | 00.0% | Unchanged |
| Intrepid Financial Planning Group LLC | 1,488 | $253.6K | 0.12% | 00.0% | Unchanged |
| Hobbs Group Advisors, LLC | 1,491 | $254.1K | 0.10% | −371−19.9% | Reduced |
| IMZ Advisory Inc | 1,500 | $255.6K | 0.12% | +114+8.2% | Added |