Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2025
Institutional positions in Procter & Gamble Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,026
- +78 vs. Q4 2024
- Shares held
- 1.61B
- +23.3M (+1.5%) vs. Q4 2024
- Total value
- $274.0B
- +$8.40B (+3.2%) vs. Q4 2024
- New holders
- 204
- 1,700 more added
- Sold out
- 126
- 1,683 more reduced
68 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Curat Global, LLC | 4,910 | $836.8K | 1.02% | +4,910 | New |
| Probity Advisors, Inc. | 4,912 | $837.1K | 0.16% | −225−4.4% | Reduced |
| TFR Capital, LLC. | 4,913 | $837.3K | 0.35% | +2,035+70.7% | Added |
| Goepper Burkhardt LLC | 4,922 | $838.9K | 0.34% | −300−5.7% | Reduced |
| Sweeney & Michel, LLC | 5,299 | $839.3K | 0.37% | +5,299 | New |
| Atticus Wealth Management, LLC | 4,927 | $839.6K | 0.27% | −154−3.0% | Reduced |
| Castle Rock Wealth Management, LLC | 4,956 | $839.7K | 0.23% | +10.0% | Added |
| Ironvine Capital Partners, LLC | 4,940 | $841.9K | 0.09% | 00.0% | Unchanged |
| Hixon Zuercher, LLC | 4,955 | $844.4K | 0.30% | 00.0% | Unchanged |
| United Community Bank | 4,960 | $845.3K | 0.31% | +300+6.4% | Added |
| Schear Investment Advisers, LLC | 4,978 | $848.4K | 0.49% | −58−1.2% | Reduced |
| Sage Capital Management, LLC | 4,987 | $849.9K | 0.46% | +15+0.3% | Added |
| Seamount Financial Group Inc | 4,995 | $851.2K | 0.58% | −190−3.7% | Reduced |
| BluePath Capital Management, LLC | 4,995 | $851.3K | 0.89% | −2,385−32.3% | Reduced |
| Eley Financial Management, Inc | 5,000 | $852.8K | 0.34% | 00.0% | Unchanged |
| Houlihan Financial Resource Group, Ltd. | 5,006 | $853.0K | 0.38% | +4+0.1% | Added |
| McIlrath & Eck, LLC | 5,025 | $856.3K | 0.11% | −1,637−24.6% | Reduced |
| Claris Financial LLC | 5,109 | $856.5K | 0.56% | 00.0% | Unchanged |
| Morse Asset Management, Inc | 5,033 | $857.7K | 0.22% | −220−4.2% | Reduced |
| Ethos Financial Group, LLC | 5,105 | $858.1K | 0.08% | 00.0% | Unchanged |
| Waterway Wealth Management, LLC | 5,041 | $859.0K | 0.36% | +687+15.8% | Added |
| Weil Company, Inc. | 5,045 | $859.8K | 0.26% | −277−5.2% | Reduced |
| Strategic Equity Management | 5,050 | $860.7K | 0.36% | −44−0.9% | Reduced |
| Proathlete Wealth Management LLC | 5,031 | $860.9K | 0.31% | +196+4.1% | Added |
| Firethorn Wealth Partners, LLC | 5,070 | $864.0K | 0.41% | −120−2.3% | Reduced |
| Eagle Strategies LLC | 5,074 | $864.7K | 0.15% | −24−0.5% | Reduced |
| Israel Discount Bank of New York | 5,102 | $869.5K | 0.67% | −275−5.1% | Reduced |
| White Lighthouse Investment Management Inc. | 5,104 | $869.9K | 0.16% | +1,053+26.0% | Added |
| PUREfi Wealth, LLC | 5,109 | $870.7K | 0.87% | +1,848+56.7% | Added |
| Borer Denton & Associates, Inc. | 5,113 | $871.4K | 0.31% | 00.0% | Unchanged |
| Floyd Financial Group LLC | 5,120 | $872.6K | 0.79% | +121+2.4% | Added |
| Apeiron RIA LLC | 5,121 | $872.8K | 0.26% | −101−1.9% | Reduced |
| Northwest Financial Advisors | 5,125 | $873.4K | 0.72% | −54−1.0% | Reduced |
| Sivia Capital Partners, LLC | 5,128 | $874.0K | 0.41% | −375−6.8% | Reduced |
| Bridgefront Capital, LLC | 5,131 | $874.4K | 0.25% | +5,131 | New |
| Medallion Wealth Advisors, LLC | 5,136 | $875.9K | 0.40% | +373+7.8% | Added |
| Hickory Point Bank & Trust | 5,148 | $877.3K | 0.77% | +83+1.6% | Added |
| Meridian Wealth Advisors, LLC | 5,148 | $877.4K | 0.15% | −24,169−82.4% | Reduced |
| Cottonwood Capital Advisors, LLC | 5,168 | $880.7K | 0.65% | +4+0.1% | Added |
| Hillsdale Investment Management Inc. | 5,171 | $881.2K | 0.04% | −60−1.1% | Reduced |
| First American Trust, FSB | 5,171 | $881.3K | 0.08% | +35+0.7% | Added |
| Lantz Financial LLC | 5,173 | $881.7K | 0.24% | −23−0.4% | Reduced |
| 1248 Management, LLC | 5,177 | $882.3K | 0.38% | +214+4.3% | Added |
| Sovran Advisors, LLC | 5,176 | $883.2K | 0.11% | +566+12.3% | Added |
| Kirtland Hills Capital Management, LLC | 5,177 | $883.4K | 0.54% | +10+0.2% | Added |
| Seelaus Asset Management LLC | 5,187 | $884.0K | 0.84% | +111+2.2% | Added |
| Philip James Wealth Mangement, LLC | 5,199 | $886.0K | 0.11% | −7−0.1% | Reduced |
| LongView Asset Management LLC | 5,200 | $886.2K | 0.76% | 00.0% | Unchanged |
| Alpha Family Trust | 5,205 | $887.0K | 0.52% | +2,940+129.8% | Added |
| Nicholson Meyer Capital Management, Inc. | 5,212 | $888.1K | 0.82% | +5,212 | New |
| Pekin Hardy Strauss, Inc. | 5,215 | $888.7K | 0.11% | −870−14.3% | Reduced |
| Kelman-Lazarov, Inc. | 5,225 | $890.5K | 0.16% | −234−4.3% | Reduced |
| Argus Investors' Counsel, Inc. | 5,238 | $892.7K | 0.68% | −1,592−23.3% | Reduced |
| ERn Financial, LLC | 5,251 | $895.0K | 0.14% | −90−1.7% | Reduced |
| Sierra Summit Advisors LLC | 5,259 | $896.2K | 0.19% | +220+4.4% | Added |
| Spartan Planning & Wealth Management | 5,259 | $896.3K | 0.87% | −454−7.9% | Reduced |
| Willow Creek Wealth Management Inc. | 5,280 | $899.8K | 0.09% | +1,007+23.6% | Added |
| Ssa Swiss Advisors AG | 5,280 | $899.8K | 0.46% | +5,280 | New |
| Board of the Pension Protection Fund | 5,300 | $903.2K | 1.03% | +2,400+82.8% | Added |
| ORG Partners LLC | 4,832 | $903.7K | 0.22% | −786−14.0% | Reduced |
| Paulson Wealth Management Inc. | 5,303 | $903.8K | 0.25% | +113+2.2% | Added |
| Richard W. Paul & Associates, LLC | 5,312 | $905.3K | 0.36% | −841−13.7% | Reduced |
| Lebenthal Global Advisors, LLC | 5,318 | $906.3K | 0.17% | +97+1.9% | Added |
| Castleview Partners, LLC | 5,320 | $906.6K | 0.61% | +110+2.1% | Added |
| Armstrong Advisory Group, Inc | 5,408 | $906.7K | 0.07% | 00.0% | Unchanged |
| Parkside Advisors LLC | 5,325 | $907.6K | 0.22% | 00.0% | Unchanged |
| Future Fund LLC | 5,337 | $909.5K | 1.17% | +5,337 | New |
| OMC Financial Services LTD | 5,337 | $909.6K | 0.41% | +10.0% | Added |
| Coastwise Capital Group, LLC | 5,343 | $910.5K | 0.77% | +72+1.4% | Added |
| Aventura Private Wealth, LLC | 5,343 | $910.6K | 0.48% | −12−0.2% | Reduced |
| Long Road Investment Counsel, LLC | 5,351 | $911.9K | 0.35% | 00.0% | Unchanged |
| Rock Point Advisors, LLC | 5,353 | $912.2K | 0.28% | 00.0% | Unchanged |
| BCJ Capital Management, LLC | 5,356 | $912.8K | 0.07% | −453−7.8% | Reduced |
| BXM Wealth LLC | 5,377 | $912.8K | 1.10% | +339+6.7% | Added |
| TRUE Private Wealth Advisors | 5,362 | $913.9K | 0.11% | +896+20.1% | Added |
| Cadinha & Co LLC | 5,368 | $914.8K | 0.20% | 00.0% | Unchanged |
| Winnow Wealth LLC | 5,374 | $915.7K | 0.84% | +5,325+10,867.3% | Added |
| Pring Turner Capital Group Inc | 5,373 | $915.7K | 0.57% | +52+1.0% | Added |
| NWF Advisory Services Inc. | 5,378 | $916.5K | 0.13% | −966−15.2% | Reduced |
| Amica Retiree Medical Trust | 5,394 | $919.0K | 1.40% | −1,288−19.3% | Reduced |
| Northwest Quadrant Wealth Management, LLC | 5,405 | $921.1K | 0.22% | −145−2.6% | Reduced |
| Algert Global LLC | 5,410 | $922.0K | 0.02% | +400+8.0% | Added |
| Traphagen Investment Advisors LLC | 5,447 | $928.3K | 0.10% | +478+9.6% | Added |
| Brogan Financial, Inc. | 5,460 | $930.5K | 0.45% | +402+7.9% | Added |
| JSF Financial, LLC | 5,463 | $931.0K | 0.25% | −5,278−49.1% | Reduced |
| Capital International Sarl | 5,465 | $931.3K | 0.02% | +1,989+57.2% | Added |
| Safeguard Investment Advisory Group, LLC | 5,467 | $933.3K | 0.25% | +1,554+39.7% | Added |
| Outlook Wealth Advisors, LLC | 5,480 | $933.9K | 0.26% | +49+0.9% | Added |
| O'Rourke & Company, Inc | 5,503 | $937.8K | 0.47% | +50+0.9% | Added |
| American Investment Services, Inc. | 5,503 | $937.8K | 0.17% | +54+1.0% | Added |
| SRS Capital Advisors, Inc. | 5,504 | $938.0K | 0.06% | −1,388−20.1% | Reduced |
| Corundum Group, Inc. | 5,511 | $939.2K | 0.45% | −5,065−47.9% | Reduced |
| Encompass More Asset Management | 5,513 | $939.6K | 0.28% | −48−0.9% | Reduced |
| Balboa Wealth Partners | 5,516 | $940.0K | 0.23% | +9+0.2% | Added |
| Smith Thornton Advisors LLC | 5,544 | $944.8K | 0.59% | +29+0.5% | Added |
| Costello Asset Management, INC | 5,548 | $945.5K | 0.38% | +5,234+1,666.9% | Added |
| Beacon Investment Advisory Services, Inc. | 5,559 | $947.4K | 0.04% | −506−8.3% | Reduced |
| Bruce G. Allen Investments, LLC | 5,564 | $948.1K | 0.75% | −66−1.2% | Reduced |
| Gerber Kawasaki Wealth & Investment Management | 5,567 | $948.7K | 0.04% | +71+1.3% | Added |
| Triad Wealth Partners, LLC | 5,576 | $950.2K | 0.30% | +1,638+41.6% | Added |