Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2025
Institutional positions in Procter & Gamble Co as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 4,026
- +78 vs. Q4 2024
- Shares held
- 1.61B
- +23.3M (+1.5%) vs. Q4 2024
- Total value
- $274.0B
- +$8.40B (+3.2%) vs. Q4 2024
- New holders
- 204
- 1,700 more added
- Sold out
- 126
- 1,683 more reduced
68 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Wealthcare Capital Partners, LLC | 3,923 | $668.5K | 0.34% | −43−1.1% | Reduced |
| Wealth Quarterback LLC | 3,927 | $669.3K | 0.38% | −205−5.0% | Reduced |
| Veracity Capital LLC | 3,929 | $669.5K | 0.26% | +33+0.8% | Added |
| First National Bank of Hutchinson | 3,930 | $669.8K | 0.44% | −135−3.3% | Reduced |
| Jackson Square Capital, LLC | 3,939 | $671.3K | 0.22% | −40−1.0% | Reduced |
| Acropolis Investment Management, LLC | 3,940 | $671.5K | 0.04% | +38+1.0% | Added |
| Hayek Kallen Investment Management | 3,951 | $673.0K | 0.25% | +45+1.2% | Added |
| Old Port Advisors | 3,951 | $673.3K | 0.20% | −73−1.8% | Reduced |
| Palisade Capital Management LLC | 3,957 | $674.4K | 0.02% | −16−0.4% | Reduced |
| Wellspring Financial Advisors, LLC | 3,959 | $674.7K | 0.08% | −2−0.1% | Reduced |
| RPS Advisory Solutions LLC | 3,964 | $675.5K | 0.48% | −140−3.4% | Reduced |
| Stonebrook Private Inc. | 3,965 | $675.6K | 0.18% | −378−8.7% | Reduced |
| Fiduciary Financial Group, LLC | 4,131 | $675.7K | 0.15% | +437+11.8% | Added |
| Sheets Smith Wealth Management | 3,970 | $676.6K | 0.08% | −50−1.2% | Reduced |
| Sterling Investment Counsel, LLC | 3,982 | $678.6K | 0.23% | +2,278+133.7% | Added |
| GW Henssler & Associates Ltd | 3,982 | $678.6K | 0.04% | −84−2.1% | Reduced |
| Abound Wealth Management | 3,988 | $679.7K | 0.23% | −209−5.0% | Reduced |
| Vertex Planning Partners, LLC | 3,999 | $681.5K | 0.15% | +36+0.9% | Added |
| Principal Street Partners, LLC | 4,004 | $682.4K | 0.13% | +299+8.1% | Added |
| Partners in Financial Planning | 4,017 | $684.5K | 0.14% | +530+15.2% | Added |
| Walkner Condon Financial Advisors LLC | 4,018 | $684.7K | 0.14% | +176+4.6% | Added |
| Severin Investments, LLC | 4,028 | $686.4K | 0.69% | +44+1.1% | Added |
| One Charles Private Wealth Services, LLC | 4,031 | $687.0K | 0.22% | −10.0% | Reduced |
| Capital Advisors, Ltd. LLC | 4,036 | $688.0K | 0.09% | +635+18.7% | Added |
| Lederer & Associates Investment Counsel | 4,045 | $689.0K | 0.50% | 00.0% | Unchanged |
| Lavaca Capital LLC | 4,046 | $689.5K | 0.31% | −15−0.4% | Reduced |
| Enclave Advisors LLC | 4,049 | $690.0K | 0.12% | −62−1.5% | Reduced |
| Strive Asset Management, LLC | 4,053 | $690.7K | 0.48% | +136+3.5% | Added |
| Planned Solutions, Inc. | 4,058 | $691.6K | 0.28% | +218+5.7% | Added |
| Black Diamond Financial, LLC | 4,064 | $692.5K | 0.10% | −2,097−34.0% | Reduced |
| Gallacher Capital Management LLC | 4,070 | $693.6K | 0.34% | +4,070 | New |
| WESPAC Advisors, LLC | 4,074 | $694.3K | 0.57% | +40+1.0% | Added |
| Key Client Fiduciary Advisors, LLC | 4,078 | $695.0K | 0.32% | −68−1.6% | Reduced |
| Disciplined Investors, L.L.C. | 4,088 | $696.7K | 0.63% | +135+3.4% | Added |
| Northstar Financial Companies, Inc. | 4,091 | $697.1K | 0.76% | −1,447−26.1% | Reduced |
| Harrell Investment Partners, LLC | 4,099 | $698.6K | 0.21% | 00.0% | Unchanged |
| CVFG LLC | 4,104 | $699.4K | 0.64% | +42+1.0% | Added |
| Boyd Wealth Management, LLC | 4,112 | $700.8K | 0.35% | 00.0% | Unchanged |
| Lodestar Private Asset Management LLC | 4,117 | $701.6K | 0.09% | −216−5.0% | Reduced |
| Generation Capital Management LLC | 4,127 | $703.3K | 0.63% | 00.0% | Unchanged |
| Bank & Trust Co | 4,133 | $704.3K | 0.57% | −24−0.6% | Reduced |
| Capstone Financial Advisors, Inc. | 4,135 | $704.7K | 0.04% | +360+9.5% | Added |
| Wedge Capital Management L L P | 4,138 | $705.2K | 0.01% | +116+2.9% | Added |
| Masso Torrence Wealth Management Inc. | 4,143 | $706.0K | 0.38% | +87+2.1% | Added |
| MGB Wealth Management, LLC | 4,182 | $706.4K | 0.26% | −496−10.6% | Reduced |
| Uncommon Cents Investing LLC | 4,145 | $706.4K | 0.21% | −25−0.6% | Reduced |
| Guidance Point Advisors, LLC | 4,149 | $706.9K | 0.20% | +4+0.1% | Added |
| Richwood Investment Advisors, LLC | 4,150 | $707.2K | 0.60% | −436−9.5% | Reduced |
| Campbell Newman Asset Management Inc | 4,150 | $707.2K | 0.06% | 00.0% | Unchanged |
| Garde Capital, Inc. | 4,160 | $708.9K | 0.04% | −200−4.6% | Reduced |
| Citadel Investment Advisory, Inc. | 4,162 | $709.0K | 0.35% | 00.0% | Unchanged |
| Optimum Investment Advisors | 4,162 | $709.3K | 0.33% | 00.0% | Unchanged |
| Ti-Trust, Inc | 4,163 | $709.5K | 0.47% | 00.0% | Unchanged |
| LifeSteps Financial, Inc. | 4,164 | $709.6K | 0.58% | −61−1.4% | Reduced |
| Impact Partnership Wealth, LLC | 4,166 | $709.9K | 0.15% | +59+1.4% | Added |
| Pathway Financial Advisors LLC | 4,175 | $711.5K | 0.13% | +76+1.9% | Added |
| Centerpoint Advisory Group | 4,176 | $711.7K | 0.70% | +40+1.0% | Added |
| Barry Investment Advisors, LLC | 4,178 | $711.9K | 0.19% | +16+0.4% | Added |
| Pollock Investment Advisors, LLC | 4,187 | $713.5K | 0.58% | −900−17.7% | Reduced |
| Trinity Financial Advisors LLC | 4,144 | $714.3K | 0.26% | +95+2.3% | Added |
| Maia Wealth LLC | 4,225 | $714.6K | 0.16% | −133−3.1% | Reduced |
| Tradition Wealth Management, LLC | 4,194 | $714.8K | 0.06% | +736+21.3% | Added |
| Seven Mile Advisory | 4,200 | $715.8K | 0.48% | +292+7.5% | Added |
| Impact Asset Management GmbH | 4,230 | $720.9K | 0.28% | +4,230 | New |
| Basepoint Wealth LLC | 4,230 | $720.9K | 0.56% | +20+0.5% | Added |
| X-Square Capital, LLC | 4,231 | $721.0K | 0.31% | +33+0.8% | Added |
| Monticello Wealth Management, LLC | 4,231 | $721.1K | 0.06% | +27+0.6% | Added |
| Prosperity Financial Group, Inc. | 4,244 | $723.3K | 0.36% | +59+1.4% | Added |
| KFA Private Wealth Group, LLC | 4,248 | $723.9K | 0.25% | +1,991+88.2% | Added |
| Members Wealth LLC | 4,252 | $724.7K | 0.55% | −24−0.6% | Reduced |
| Meridian Investment Counsel Inc. | 4,262 | $726.3K | 0.21% | −45−1.0% | Reduced |
| Winslow Asset Management Inc | 4,267 | $727.0K | 0.16% | −155−3.5% | Reduced |
| Net Worth Advisory Group | 4,267 | $727.1K | 0.23% | +43+1.0% | Added |
| Berry Wealth Group, LP | 4,269 | $727.5K | 0.57% | +1,026+31.6% | Added |
| Cercano Management LLC | 4,272 | $728.0K | 0.02% | 00.0% | Unchanged |
| Ashton Thomas Securities, LLC | 4,296 | $729.9K | 0.20% | +47+1.1% | Added |
| Seascape Capital Management | 4,282 | $730.0K | 0.25% | +34+0.8% | Added |
| Quadrant Private Wealth Management, LLC | 4,285 | $730.3K | 0.18% | −886−17.1% | Reduced |
| Guardian Wealth Advisors, LLC | 4,289 | $731.0K | 0.47% | +295+7.4% | Added |
| SRN Advisors, LLC | 4,295 | $732.0K | 0.82% | −134−3.0% | Reduced |
| Barnes Dennig Private Wealth Management LLC | 4,296 | $732.1K | 1.11% | +4,296 | New |
| Capital Advisors Wealth Management, LLC | 4,306 | $733.8K | 0.13% | +57+1.3% | Added |
| Waycross Partners, LLC | 4,309 | $734.3K | 0.08% | 00.0% | Unchanged |
| Cove Private Wealth, LLC | 4,310 | $734.5K | 0.39% | +2,510+139.4% | Added |
| Centennial Wealth Advisory LLC | 4,311 | $734.8K | 0.27% | +237+5.8% | Added |
| Acorn Wealth Advisors, LLC | 4,318 | $735.9K | 0.31% | −356−7.6% | Reduced |
| Financial Management Professionals, Inc. | 4,337 | $739.1K | 0.09% | +150+3.6% | Added |
| Birchbrook, Inc. | 4,345 | $740.5K | 0.42% | −75−1.7% | Reduced |
| J.Safra Asset Management Corp | 4,346 | $740.6K | 0.06% | +1,282+41.8% | Added |
| Strategies Wealth Advisors, LLC | 4,347 | $740.9K | 0.09% | +2,439+127.8% | Added |
| Cardinal Strategic Wealth Guidance | 4,351 | $741.5K | 0.24% | −235−5.1% | Reduced |
| Canandaigua National Trust Co of Florida | 4,354 | $742.0K | 0.65% | −334−7.1% | Reduced |
| Vanguard Capital Wealth Advisors | 4,358 | $742.6K | 0.91% | −68−1.5% | Reduced |
| Betterment LLC | 4,359 | $743.0K | 0.00% | +273+6.7% | Added |
| Innova Wealth Partners | 4,361 | $743.1K | 0.46% | +20.0% | Added |
| Central Valley Advisors, LLC | 4,363 | $743.5K | 0.28% | −1,789−29.1% | Reduced |
| Nautilus Advisors LLC | 4,374 | $745.4K | 0.62% | +10.0% | Added |
| Advance Capital Management, Inc. | 4,377 | $745.9K | 0.04% | +1,047+31.4% | Added |
| Emerald Advisors, LLC | 4,385 | $747.4K | 0.10% | +600+15.9% | Added |
| FLC Capital Advisors | 4,390 | $748.1K | 0.17% | −63−1.4% | Reduced |