Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2024
Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,658
- +116 vs. Q4 2023
- Shares held
- 1.58B
- +31.8M (+2.1%) vs. Q4 2023
- Total value
- $254.9B
- +$29.0B (+12.8%) vs. Q4 2023
- New holders
- 233
- 1,397 more added
- Sold out
- 117
- 1,644 more reduced
46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Perennial Advisors, LLC | 2,062 | $334.6K | 0.08% | −3−0.1% | Reduced |
| Cascade Financial Partners, LLC | 2,156 | $334.9K | 0.05% | +2,156 | New |
| Human Investing LLC | 2,066 | $335.2K | 0.07% | −349−14.5% | Reduced |
| Yoder Wealth Management, Inc. | 2,066 | $335.2K | 0.22% | −143−6.5% | Reduced |
| Alerus Financial NA | 2,067 | $335.4K | 0.03% | −371−15.2% | Reduced |
| Dakota Community Bank & Trust NA | 2,070 | $335.9K | 1.82% | −47−2.2% | Reduced |
| Operose Advisors LLC | 2,070 | $335.9K | 0.11% | 00.0% | Unchanged |
| Congress Park Capital LLC | 2,075 | $336.7K | 0.15% | 00.0% | Unchanged |
| Waller Financial Planning Group, Inc | 2,076 | $336.8K | 0.09% | +346+20.0% | Added |
| Hourglass Capital, LLC | 2,077 | $337.0K | 0.10% | +77+3.9% | Added |
| Warwick Investment Management, Inc. | 2,077 | $337.1K | 0.08% | +698+50.6% | Added |
| IFG Advisors, LLC | 2,079 | $337.3K | 0.09% | −81−3.8% | Reduced |
| Richardson Financial Services Inc. | 2,050 | $337.5K | 0.24% | +387+23.3% | Added |
| Carr Financial Group Corp | 2,085 | $338.2K | 0.11% | +214+11.4% | Added |
| Planning Alternatives Ltd | 2,086 | $338.4K | 0.06% | −96−4.4% | Reduced |
| Adapt Wealth Advisors, LLC | 2,086 | $338.5K | 0.24% | +2,086 | New |
| Van Leeuwen & Company, LLC | 2,087 | $338.6K | 0.17% | +101+5.1% | Added |
| Elwood & Goetz Wealth Advisory Group, LLC | 2,094 | $339.8K | 0.08% | +236+12.7% | Added |
| Measured Wealth Private Client Group, LLC | 2,099 | $340.6K | 0.12% | 00.0% | Unchanged |
| RW Investment Management LLC | 2,102 | $341.0K | 0.05% | +42+2.0% | Added |
| FFT Wealth Management LLC | 2,102 | $341.1K | 0.03% | +222+11.8% | Added |
| Hanlon Investment Management, Inc. | 2,103 | $341.2K | 0.10% | +291+16.1% | Added |
| Financial Management Network Inc | 2,195 | $341.2K | 0.09% | +2,195 | New |
| Avaii Wealth Management, LLC | 2,109 | $342.2K | 0.20% | +54+2.6% | Added |
| IPG Investment Advisors LLC | 2,110 | $342.3K | 0.07% | −4,460−67.9% | Reduced |
| Koesten, Hirschmann & Crabtree, INC. | 2,124 | $344.6K | 0.22% | +176+9.0% | Added |
| Acorn Creek Capital LLC | 2,129 | $345.4K | 0.22% | −4,146−66.1% | Reduced |
| Latash Investments, LLC | 2,131 | $345.8K | 0.25% | 00.0% | Unchanged |
| Matrix Asset Advisors Inc | 2,132 | $345.9K | 0.04% | −212−9.0% | Reduced |
| One + One Wealth Management, LLC | 2,137 | $346.7K | 0.20% | 00.0% | Unchanged |
| Wealth Advisors of Iowa, LLC | 2,138 | $346.9K | 0.21% | 00.0% | Unchanged |
| First Bank & Trust | 2,139 | $347.1K | 0.07% | 00.0% | Unchanged |
| Atlantic Edge Private Wealth Management, LLC | 2,139 | $347.1K | 0.12% | +125+6.2% | Added |
| Rollins Financial Advisors, LLC | 2,144 | $347.9K | 0.07% | 00.0% | Unchanged |
| ETF Store, Inc. | 2,150 | $348.8K | 0.20% | −44−2.0% | Reduced |
| Harvest Fund Management Co., Ltd | 2,152 | $349.0K | 0.03% | +1,564+266.0% | Added |
| BCGM Wealth Management, LLC | 2,157 | $349.9K | 0.13% | +7+0.3% | Added |
| Rise Advisors, LLC | 2,161 | $350.6K | 0.19% | +1,165+117.0% | Added |
| MGO Private Wealth, LLC | 2,162 | $350.8K | 0.22% | 00.0% | Unchanged |
| ZRC Wealth Management, LLC | 2,164 | $351.1K | 0.18% | −807−27.2% | Reduced |
| Lafayette Investments, Inc. | 2,174 | $352.7K | 0.08% | +2+0.1% | Added |
| Acorn Financial Advisory Services Inc | 2,175 | $352.9K | 0.07% | −1,562−41.8% | Reduced |
| Fiduciary Alliance LLC | 2,200 | $353.3K | 0.06% | −204−8.5% | Reduced |
| Fishman Jay A Ltd | 2,180 | $353.7K | 0.04% | 00.0% | Unchanged |
| Shapiro Capital Management LLC | 2,184 | $354.3K | 0.01% | +10.0% | Added |
| Madden Securities Corp | 2,185 | $354.5K | 0.16% | 00.0% | Unchanged |
| Fairfield, Bush & Co. | 2,186 | $354.7K | 0.21% | 00.0% | Unchanged |
| Tilia Fiduciary Partners, Inc. | 2,188 | $355.0K | 0.29% | −90−4.0% | Reduced |
| McLean Asset Management Corp | 2,268 | $355.3K | 0.12% | −23−1.0% | Reduced |
| Falcon Wealth Planning | 2,194 | $356.0K | 0.06% | −43−1.9% | Reduced |
| Foresight Capital Management Advisors, Inc. | 2,193 | $356.0K | 0.27% | −3−0.1% | Reduced |
| Mason & Associates, LLC | 2,193 | $356.0K | 0.27% | +2,193 | New |
| Second Line Capital, LLC | 2,194 | $356.0K | 0.12% | +250+12.9% | Added |
| Seeds Investor LLC | 2,196 | $356.3K | 0.33% | +518+30.9% | Added |
| West Bancorporation Inc | 2,199 | $356.8K | 0.23% | −815−27.0% | Reduced |
| Investment Partners Asset Management, Inc. | 2,200 | $356.9K | 0.32% | +10.0% | Added |
| Oracle Alpha Inc. | 2,200 | $356.9K | 0.64% | −338−13.3% | Reduced |
| Provident Investment Management, Inc. | 2,200 | $356.9K | 0.03% | −58−2.6% | Reduced |
| Edgewood Management LLC | 2,200 | $356.9K | 0.00% | 00.0% | Unchanged |
| Western Financial Corp | 2,200 | $356.9K | 0.22% | 00.0% | Unchanged |
| Hoxton Planning & Management, LLC | 2,201 | $357.1K | 0.17% | +325+17.3% | Added |
| Triad Wealth Partners, LLC | 2,206 | $357.9K | 0.27% | +2,206 | New |
| Cahill Financial Advisors Inc | 2,206 | $358.0K | 0.05% | +337+18.0% | Added |
| Versant Capital Management, Inc | 2,207 | $358.1K | 0.10% | +18+0.8% | Added |
| Mezzasalma Advisors, LLC | 2,208 | $358.2K | 0.17% | −170−7.1% | Reduced |
| Lipe & Dalton | 2,214 | $359.0K | 0.19% | 00.0% | Unchanged |
| WMG Financial Advisors, LLC | 2,215 | $359.4K | 0.21% | +324+17.1% | Added |
| Custom Portfolio Group LLC | 2,216 | $359.5K | 0.30% | 00.0% | Unchanged |
| Sonata Capital Group Inc | 2,221 | $360.0K | 0.16% | 00.0% | Unchanged |
| Avenir Corp | 2,221 | $360.4K | 0.03% | 00.0% | Unchanged |
| David R. Rahn & Associates Inc. | 2,230 | $361.8K | 0.15% | +47+2.2% | Added |
| Guardian Capital Advisors LP | 2,307 | $362.1K | 0.04% | −8−0.3% | Reduced |
| Pullen Investment Management, LLC | 2,234 | $362.5K | 0.31% | +2,234 | New |
| Woodley Farra Manion Portfolio Management Inc | 2,234 | $362.5K | 0.02% | −465−17.2% | Reduced |
| OneAscent Wealth Management LLC | 2,240 | $363.0K | 0.14% | +442+24.6% | Added |
| Aua Capital Management, LLC | 2,244 | $364.1K | 0.21% | +45+2.0% | Added |
| Charles Schwab Investment Advisory, Inc. | 2,246 | $364.5K | 0.00% | +247+12.4% | Added |
| Keystone Wealth Services, LLC | 2,249 | $364.9K | 0.12% | −66−2.9% | Reduced |
| Nikulski Financial, Inc. | 2,250 | $365.1K | 0.12% | −68−2.9% | Reduced |
| Infrastructure Capital Advisors, LLC | 2,261 | $366.8K | 0.05% | +460+25.5% | Added |
| New Potomac Partners, LLC | 2,262 | $367.1K | 0.20% | −304−11.8% | Reduced |
| Alpha Family Trust | 2,265 | $367.5K | 0.22% | 00.0% | Unchanged |
| Lee Financial Co | 2,266 | $367.7K | 0.06% | −18−0.8% | Reduced |
| Bedell Frazier Investment Counseling, LLC | 2,274 | $369.0K | 0.09% | −26−1.1% | Reduced |
| XTX Topco Ltd | 2,274 | $369.0K | 0.05% | +2,274 | New |
| LM Advisors LLC | 2,271 | $369.0K | 0.06% | −1,000−30.6% | Reduced |
| GW&K Investment Management, LLC | 2,276 | $369.0K | 0.00% | +313+15.9% | Added |
| Tandem Investment Advisors, Inc. | 2,273 | $369.0K | 0.01% | +526+30.1% | Added |
| Orser Capital Management, LLC | 2,282 | $370.3K | 0.36% | −120−5.0% | Reduced |
| Hart & Patterson Financial Group LLC | 2,283 | $370.4K | 0.18% | −164−6.7% | Reduced |
| Family Wealth Group, LLC | 2,285 | $370.7K | 0.40% | +64+2.9% | Added |
| ERTS Wealth Advisors, LLC | 2,295 | $372.4K | 0.08% | −98−4.1% | Reduced |
| Meridian Financial, LLC | 2,296 | $372.5K | 0.28% | +10.0% | Added |
| Eagle Strategies LLC | 2,298 | $372.9K | 0.08% | −2,723−54.2% | Reduced |
| Trust Co of Kansas | 2,301 | $373.0K | 0.20% | 00.0% | Unchanged |
| apricus wealth, LLC | 2,303 | $373.7K | 0.26% | −390−14.5% | Reduced |
| Grant Street Asset Management, Inc. | 2,313 | $375.2K | 0.12% | 00.0% | Unchanged |
| JMG Financial Group, Ltd. | 2,320 | $376.4K | 0.01% | 00.0% | Unchanged |
| Derbend Asset Management | 2,323 | $376.9K | 0.19% | +206+9.7% | Added |
| Fielder Capital Group LLC | 2,324 | $377.1K | 0.17% | +2,324 | New |