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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,658
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,397 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,658 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Davis Investment Partners, LLC1,604$252.1K0.11%−54−3.3%Reduced
Commons Capital, LLC1,554$252.1K0.37%+2+0.1%Added
LBMC Investment Advisors, LLC1,554$252.1K0.02%00.0%Unchanged
Verity Asset Management, Inc.1,555$252.3K0.14%00.0%Unchanged
Inspire Advisors, LLC1,556$252.4K0.03%+35+2.3%Added
Treynor Bancshares, Inc.1,569$254.6K0.15%00.0%Unchanged
IAM Advisory, LLC1,575$255.6K0.07%−68−4.1%Reduced
Somerset Group LLC1,578$256.0K0.24%00.0%Unchanged
Security National Bank of Sioux City Iowa1,580$256.4K0.18%−97−5.8%Reduced
Fusion Capital, LLC1,582$256.6K0.12%+6+0.4%Added
Halpern Financial, Inc.1,644$256.7K0.07%00.0%Unchanged
Vectors Research Management, LLC1,253$257.0K0.07%−225,604−99.4%Reduced
Invictus Private Wealth, LLC1,591$258.1K0.02%−1,366−46.2%Reduced
Nova R Wealth, Inc.1,592$258.4K0.13%+3+0.2%Added
PCG Wealth Advisors, LLC1,593$258.4K0.12%+1,593New
Wealthspan Partners, LLC1,598$259.3K0.15%+1,598New
Kiely Wealth Advisory Group, Inc.1,610$259.4K0.15%00.0%Unchanged
Core Wealth Advisors, Inc.1,600$259.7K0.09%−105−6.2%Reduced
Palisades Hudson Asset Management, L.P.1,606$261.0K0.12%00.0%Unchanged
Clare Market Investments LLC1,615$262.0K0.08%+8+0.5%Added
Thrive Capital Management, LLC1,619$262.6K0.14%−99−5.8%Reduced
Sugar Maple Asset Management, LLC1,618$263.0K0.25%+1,618New
Cedrus LLC1,625$263.7K0.14%−603−27.1%Reduced
Mount Vernon Associates Inc1,628$264.0K0.22%00.0%Unchanged
Clark Asset Management, LLC1,628$264.2K0.08%−232−12.5%Reduced
MWA Asset Management1,629$264.3K0.19%+60+3.8%Added
Martel Wealth Advisors Inc1,630$264.5K0.06%00.0%Unchanged
Sentinel Pension Advisors Inc1,639$265.9K0.06%−42−2.5%Reduced
Marshall Financial Group Inc1,639$265.9K0.09%+1,639New
Roble, Belko & Company, Inc1,640$266.0K0.05%−3−0.2%Reduced
Syverson Strege & Co1,643$266.6K0.10%+231+16.4%Added
Benson Investment Management Company, Inc.1,644$266.7K0.11%00.0%Unchanged
CarsonAllaria Wealth Management, Ltd.1,646$267.1K0.17%−620−27.4%Reduced
Marotta Asset Management1,650$267.7K0.06%−885−34.9%Reduced
Elevated Capital Advisors, LLC1,652$268.0K0.08%−79−4.6%Reduced
Private Capital Management, LLC1,656$268.7K0.03%+12+0.7%Added
Clark Financial Services Group Inc1,656$269.0K0.32%+1,656New
Motive Wealth Advisors1,663$269.8K0.16%+1,663New
Alpha Financial Partners, LLC1,665$270.1K0.25%+2+0.1%Added
Affinity Wealth Management LLC1,665$270.2K0.05%+35+2.1%Added
Legacy Financial Group LLC1,667$270.5K0.05%+1,667New
Von Berge Wealth Management Group, LLC1,668$270.6K0.17%+3+0.2%Added
Benchmark Financial Wealth Advisors, LLC1,670$270.9K0.10%+1,670New
S&T Bank1,671$271.0K0.05%00.0%Unchanged
Spectrum Wealth Counsel, LLC1,671$271.1K0.03%+16+1.0%Added
Madison Park Capital Advisors, LLC1,671$271.1K0.24%+80+5.0%Added
US Financial Advisors, LLC1,672$271.2K0.09%+3+0.2%Added
Matisse Capital1,672$271.3K0.13%−16−0.9%Reduced
Forum Private Client Group LLC1,673$271.5K0.13%−78−4.5%Reduced
Fiera Capital Corp1,675$271.8K0.00%+222+15.3%Added
Sentinus, LLC1,676$271.9K0.10%+1,676New
MY Wealth Management Inc.1,678$272.3K0.30%00.0%Unchanged
Capital Investment Counsel, LLC1,679$272.4K0.06%+1,679New
NBW Capital LLC1,684$273.2K0.06%+1,684New
Heron Bay Capital Management1,685$273.4K0.06%−700−29.4%Reduced
McCarthy & Cox1,686$273.6K0.10%+1,686New
Arrowroot Family Office, LLC1,687$273.7K0.18%+1,687New
Hyperion Partners, LLC1,688$273.9K0.20%−25−1.5%Reduced
Shikiar Asset Management Inc1,690$274.0K0.08%00.0%Unchanged
Echo45 Advisors LLC1,689$274.0K0.20%+36+2.2%Added
May Barnhard Investments LLC1,690$274.2K0.14%+110+7.0%Added
Kingdom Financial Group LLC.1,690$274.3K0.19%−636−27.3%Reduced
Greenup Street Wealth Management LLC1,690$274.3K0.07%−25−1.5%Reduced
International Private Wealth Advisors LLC1,696$275.2K0.53%−23−1.3%Reduced
Rbo & Co LLC1,700$275.8K0.05%00.0%Unchanged
TCP Asset Management, LLC1,708$277.1K0.07%−14−0.8%Reduced
Arq Wealth Advisors, LLC1,712$277.8K0.12%+54+3.3%Added
Lodestone Wealth Management LLC1,716$278.5K0.15%−91−5.0%Reduced
Wealth Advisors of Tampa Bay, LLC1,718$278.7K0.13%−115−6.3%Reduced
Investors Research Corp1,723$279.6K0.07%00.0%Unchanged
Bank of Stockton1,724$279.7K0.09%+220+14.6%Added
National Philanthropic Trust1,725$279.9K0.01%−1,931−52.8%Reduced
Summit Financial Wealth Advisors, LLC1,729$280.5K0.06%+354+25.7%Added
Adamsbrown Wealth Consultants LLC1,732$281.1K0.11%+15+0.9%Added
Campbell & CO Investment Adviser LLC1,734$281.3K0.02%+1,734New
Cypress Capital Management LLC (WY)1,735$281.5K0.30%+10+0.6%Added
R.m.sincerbeaux Capital Management LLC1,736$281.7K0.18%00.0%Unchanged
Opinicus Capital, Inc.1,736$281.7K0.25%+1,736New
Austin Wealth Management, LLC1,680$281.9K0.07%−10,793−86.5%Reduced
Gradient Capital Advisors, LLC1,741$282.4K0.10%−112−6.0%Reduced
Michael B. Yongue1,741$282.5K0.25%−126−6.7%Reduced
Consilio Wealth Advisors, LLC1,746$283.3K0.13%+379+27.7%Added
BEAM Asset Management, LLC1,746$283.3K0.17%−690−28.3%Reduced
Carmel Capital Partners, LLC1,747$283.5K0.12%+48+2.8%Added
Briaud Financial Planning, Inc1,749$284.0K0.16%+1,749New
Eisler Capital (US) LLC1,752$284.3K0.10%+1,752New
Fingerlakes Wealth Management, Inc.1,752$284.3K0.27%−64−3.5%Reduced
Idaho Trust Bank1,752$284.3K0.27%+334+23.6%Added
Concorde Asset Management, LLC1,761$285.6K0.20%−342−16.3%Reduced
Act Wealth Management, LLC1,760$285.6K0.14%−262−13.0%Reduced
Independent Wealth Network Inc.1,763$286.0K0.13%+1,763New
Twin Peaks Wealth Advisors, LLC1,764$286.3K0.16%+212+13.7%Added
Tandem Capital Management Corp1,766$286.5K0.16%−166−8.6%Reduced
Towarzystwo Funduszy Inwestycyjnych Pzu SA1,767$286.7K0.12%+150+9.3%Added
Hibernia Wealth Partners, LLC1,769$287.0K0.20%+123+7.5%Added
Members Capital Advisors Inc1,772$287.5K0.81%00.0%Unchanged
Sanctuary Wealth Management, L.L.C.1,788$290.1K0.24%00.0%Unchanged
Ridgepath Capital Management LLC1,790$290.4K0.33%+1,790New
Bamco Inc1,796$291.4K0.00%00.0%Unchanged
Capital Wealth Management, LLC1,797$291.6K0.14%+1,797New