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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 17 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,657
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,396 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,657 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Salomon & Ludwin, LLC14,784$2.40M0.21%+396+2.8%Added
Plante Moran Financial Advisors, LLC14,802$2.40M0.26%+122+0.8%Added
Skopos Labs, Inc.15,000$2.41M1.04%+1,487+11.0%Added
Hall Capital Management Co Inc14,854$2.41M1.19%−80−0.5%Reduced
Empirical Asset Management, LLC20,868$2.42M1.17%+17,462+512.7%Added
Boltwood Capital Management14,936$2.42M0.75%−465−3.0%Reduced
Carmichael Hill & Associates, Inc.14,944$2.42M1.00%−125−0.8%Reduced
Modus Advisors, LLC14,946$2.43M0.90%−464−3.0%Reduced
Prosperity Wealth Management, Inc.14,977$2.43M1.15%+181+1.2%Added
PYA Waltman Capital, LLC15,002$2.43M0.90%+308+2.1%Added
Townsend Asset Management Corp15,006$2.43M0.97%−300−2.0%Reduced
First City Capital Management, Inc.15,023$2.44M1.35%−2,286−13.2%Reduced
Financial Council Asset Management Inc15,075$2.45M1.45%−285−1.9%Reduced
Roberts Glore & Co Inc15,077$2.45M0.73%−605−3.9%Reduced
Cypress Capital, LLC15,104$2.45M0.67%−1,190−7.3%Reduced
Kowal Investment Group, LLC15,106$2.45M0.53%+646+4.5%Added
Well Done, LLC15,110$2.45M0.48%+528+3.6%Added
Signet Financial Management, LLC15,129$2.45M0.34%+3,694+32.3%Added
Ascension Asset Management LLC15,198$2.47M1.33%+15,198New
TCI Wealth Advisors, Inc.15,208$2.47M0.24%+44+0.3%Added
Simon Quick Advisors, LLC15,209$2.47M0.18%+1,588+11.7%Added
Zullo Investment Group, Inc.15,216$2.47M1.16%+95+0.6%Added
Invesco, LLC15,228$2.47M1.05%+19+0.1%Added
Raab & Moskowitz Asset Management LLC15,232$2.47M0.69%+1,274+9.1%Added
Richard Bernstein Advisors LLC15,235$2.47M0.05%00.0%Unchanged
Eads & Heald Wealth Management15,284$2.48M1.16%−1,101−6.7%Reduced
Alpha Omega Wealth Management LLC15,290$2.48M0.46%−23−0.2%Reduced
Lindenwold Advisors15,317$2.49M1.33%−64−0.4%Reduced
Thompson Siegel & Walmsley LLC15,337$2.49M0.04%−55−0.4%Reduced
Robertson Stephens Wealth Management, LLC15,338$2.49M0.14%−10,722−41.1%Reduced
Blueprint Investment Partners LLC15,354$2.49M0.49%+6,335+70.2%Added
Godshalk Welsh Capital Management, Inc.15,355$2.49M1.68%+150+1.0%Added
First Nebraska Trust Co15,368$2.49M0.26%+196+1.3%Added
Van Hulzen Asset Management, LLC15,370$2.49M0.17%−2,662−14.8%Reduced
Atlas Private Wealth Management15,401$2.50M1.05%+1,337+9.5%Added
Weaver Capital Management LLC15,449$2.51M0.87%+1,926+14.2%Added
Stamos Capital Partners, L.P.15,460$2.51M0.57%−1,840−10.6%Reduced
Thomasville National Bank15,485$2.51M0.21%−428−2.7%Reduced
Norden Group LLC15,496$2.51M0.51%+6,061+64.2%Added
North Star Asset Management Inc15,540$2.52M0.12%+22+0.1%Added
Exeter Financial, LLC16,232$2.52M1.16%+315+2.0%Added
Exencial Wealth Advisors, LLC15,604$2.53M0.09%−646−4.0%Reduced
Cacti Asset Management LLC15,345$2.54M0.21%00.0%Unchanged
Credential Qtrade Securities Inc.15,640$2.54M0.14%+3,335+27.1%Added
Semmax Financial Advisors Inc.15,207$2.54M0.84%−1,740−10.3%Reduced
Walden Wealth Partners LLC16,341$2.54M1.47%−1,270−7.2%Reduced
Oxford Financial Group Ltd15,662$2.54M0.18%−1,471−8.6%Reduced
Lindbrook Capital, LLC15,693$2.55M0.24%+1,058+7.2%Added
Private Harbour Investment Management & Counsel, LLC15,703$2.55M2.74%−125−0.8%Reduced
Chesapeake Wealth Management15,707$2.55M0.93%−288−1.8%Reduced
Diligent Investors, LLC15,742$2.55M0.64%−483−3.0%Reduced
PFW Advisors LLC15,766$2.56M0.78%−41−0.3%Reduced
GeoWealth Management, LLC15,826$2.57M0.10%+6,233+65.0%Added
Crescent Grove Advisors, LLC15,828$2.57M0.27%−605−3.7%Reduced
Jackson Hole Capital Partners, LLC15,845$2.57M0.59%+836+5.6%Added
ICW Investment Advisors LLC15,865$2.57M1.14%+739+4.9%Added
Ballast, Inc.15,893$2.58M0.81%+1,365+9.4%Added
Summit Trail Advisors, LLC15,931$2.58M0.07%−134−0.8%Reduced
Triangle Securities Wealth Management15,947$2.59M0.74%+540+3.5%Added
SOL Capital Management CO15,973$2.59M0.33%00.0%Unchanged
Bell & Brown Wealth Advisors, LLC15,987$2.59M1.11%+345+2.2%Added
Scott & Selber, Inc.15,996$2.60M0.88%−60−0.4%Reduced
GAMMA Investing LLC16,026$2.60M0.53%+3,009+23.1%Added
Hendershot Investments Inc.16,065$2.61M0.37%−121−0.7%Reduced
Alphinity Investment Management Pty Ltd16,079$2.61M0.02%−4,025−20.0%Reduced
First United Bank Trust16,088$2.61M0.97%+78+0.5%Added
Asahi Life Asset Management Co., Ltd.16,128$2.62M1.57%−5,330−24.8%Reduced
Brooks, Moore & Associates, Inc.16,150$2.62M1.68%−32−0.2%Reduced
West Oak Capital, LLC16,192$2.63M1.12%+145+0.9%Added
Camden Capital, LLC16,198$2.63M0.23%+4,096+33.8%Added
Page Arthur B16,216$2.63M2.71%−35−0.2%Reduced
Umpqua Bank16,217$2.63M1.08%+16,217New
M&G Plc16,279$2.64M0.02%+16,279New
Guardian Wealth Advisors, LLC16,274$2.64M0.32%+218+1.4%Added
Regatta Capital Group, LLC16,295$2.64M0.59%+24+0.1%Added
Independent Financial Group, LLC16,296$2.64M0.12%+70+0.4%Added
Avidian Wealth Solutions, LLC16,303$2.65M0.14%−189−1.1%Reduced
Maple Capital Management, Inc.16,304$2.65M0.24%−131−0.8%Reduced
Thrive Wealth Management, LLC16,326$2.65M0.55%+645+4.1%Added
Hutchens & Kramer Investment Management Group, LLC16,502$2.65M1.57%−6,300−27.6%Reduced
Glen Eagle Advisors, LLC16,360$2.65M0.50%−360−2.2%Reduced
Bonness Enterprises Inc16,400$2.66M0.96%00.0%Unchanged
CoreFirst Bank & Trust16,423$2.66M1.67%−145−0.9%Reduced
Middleton & Co Inc16,436$2.67M0.31%+100+0.6%Added
Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors16,438$2.67M0.47%+140+0.9%Added
Hartline Investment Corp16,438$2.67M0.47%+16,438New
Gilbert & Cook, Inc.16,460$2.67M0.36%−755−4.4%Reduced
Joseph Group Capital Management16,479$2.67M1.34%+2,872+21.1%Added
Tennessee Valley Asset Management Partners16,498$2.68M0.65%−324−1.9%Reduced
Winning Points Advisors, LLC18,270$2.68M4.13%00.0%Unchanged
RMB Capital Management, LLC16,536$2.68M0.06%+10,956+196.3%Added
Mechanics Financial Corp16,563$2.69M1.40%+379+2.3%Added
Pinnacle Bancorp, Inc.16,571$2.69M0.80%−207−1.2%Reduced
Sendero Wealth Management, LLC16,619$2.70M0.46%+116+0.7%Added
Sweet Financial Partners, LLC16,694$2.71M0.63%+954+6.1%Added
Hardman Johnston Global Advisors LLC16,700$2.71M0.09%00.0%Unchanged
Venturi Wealth Management, LLC16,725$2.71M0.17%−936−5.3%Reduced
Channel Wealth LLC16,819$2.73M1.10%+677+4.2%Added
Amussen Hunsaker Associates LLC17,081$2.74M0.50%+409+2.5%Added
Connecticut Wealth Management, LLC16,874$2.74M0.15%+275+1.7%Added