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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,657
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,396 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,657 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Onyx Bridge Wealth Group LLC9,533$1.54M0.27%+70+0.7%Added
Investment House LLC9,486$1.54M0.09%−53−0.6%Reduced
SNS Financial Group, LLC9,495$1.54M0.17%−205−2.1%Reduced
Harrington Investments, INC9,531$1.55M0.88%+29+0.3%Added
Ausdal Financial Partners, Inc.9,539$1.55M0.18%+65+0.7%Added
Sanders Morris Harris LLC9,541$1.55M0.29%+3,445+56.5%Added
Crewe Advisors LLC9,567$1.55M0.18%+9,567New
Mirabella Financial Services LLP9,566$1.55M0.11%+3,581+59.8%Added
CVA Family Office, LLC9,570$1.55M0.28%+519+5.7%Added
Wealth Effects LLC9,580$1.55M0.57%−300−3.0%Reduced
Wealth Management Associates, Inc.9,427$1.55M0.73%−227−2.4%Reduced
STAR Financial Bank9,590$1.56M1.33%−442−4.4%Reduced
LSV Asset Management9,600$1.56M0.00%00.0%Unchanged
Greatmark Investment Partners, Inc.9,606$1.56M0.22%−325−3.3%Reduced
Patriot Financial Group Insurance Agency, LLC9,937$1.56M0.25%−148−1.5%Reduced
Wolf Group Capital Advisors10,289$1.56M0.74%00.0%Unchanged
Wimmer Associates 1, LLC9,662$1.57M0.82%−60−0.6%Reduced
Meridian Wealth Advisors, LLC9,674$1.57M0.29%−121−1.2%Reduced
Steigerwald, Gordon & Koch Inc.9,687$1.57M0.20%−50−0.5%Reduced
West Michigan Advisors, LLC9,691$1.57M0.51%+104+1.1%Added
Northcape Wealth Management, LLC9,722$1.58M0.57%−1,639−14.4%Reduced
All Terrain Financial Advisors, LLC9,725$1.58M0.68%−40.0%Reduced
Barrett & Company, Inc.9,726$1.58M0.75%+784+8.8%Added
Smallwood Wealth Investment Management, LLC9,734$1.58M1.22%+225+2.4%Added
Wrapmanager Inc9,757$1.58M0.44%+1,175+13.7%Added
Bank Pictet & Cie (Asia) Ltd9,765$1.58M0.87%+5,347+121.0%Added
Waddell & Associates, LLC9,786$1.59M0.21%−556−5.4%Reduced
Taylor Frigon Capital Management LLC9,794$1.59M0.76%+68+0.7%Added
CMG Global Holdings, LLC9,809$1.59M1.09%+5+0.1%Added
Compass Wealth Management LLC9,852$1.60M0.40%−175−1.7%Reduced
Charter Research & Investment Group, Inc.9,854$1.60M1.27%+150+1.5%Added
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors9,855$1.60M0.19%+5,422+122.3%Added
Segment Wealth Management, LLC9,863$1.60M0.12%+464+4.9%Added
SPC Financial, Inc.9,875$1.60M0.15%−119−1.2%Reduced
Arden Trust Co9,888$1.60M0.22%−163−1.6%Reduced
Catalina Capital Group, LLC9,910$1.61M0.69%+6,432+184.9%Added
Hodges Capital Management Inc.9,912$1.61M0.10%+1,273+14.7%Added
Enterprise Bank & Trust Co9,935$1.61M0.55%+342+3.6%Added
Pacifica Partners Inc.10,079$1.61M0.71%−30−0.3%Reduced
Plotkin Financial Advisors, LLC9,944$1.61M1.07%+6,581+195.7%Added
Capstone Wealth Management Group, LLC9,963$1.62M1.16%+452+4.8%Added
Valley Brook Capital Group9,966$1.62M1.29%−84−0.8%Reduced
Windsor Capital Management, LLC9,967$1.62M0.50%−189−1.9%Reduced
Ambassador Advisors, LLC9,973$1.62M0.29%+2,234+28.9%Added
626 Financial, LLC9,975$1.62M0.98%−124−1.2%Reduced
Hazlett, Burt & Watson, Inc.9,990$1.62M0.97%+342+3.5%Added
Rowland & Co Investment Counsel9,990$1.62M0.34%−118−1.2%Reduced
KLCM Advisors, Inc.9,991$1.62M0.21%+347+3.6%Added
Independent Solutions Wealth Management, LLC9,993$1.62M0.38%+86+0.9%Added
Navalign, LLC9,997$1.62M0.54%+218+2.2%Added
Access Financial Services, Inc.10,010$1.62M0.73%−690−6.4%Reduced
Freedom Day Solutions, LLC10,053$1.63M0.58%−200−2.0%Reduced
Winthrop Advisory Group LLC10,057$1.63M0.24%−169−1.7%Reduced
Fulton Breakefield Broenniman LLC10,065$1.63M0.13%+867+9.4%Added
Lauterbach Financial Advisors, LLC10,087$1.64M1.07%−367−3.5%Reduced
Mystic Asset Management, Inc.10,107$1.64M0.68%+402+4.1%Added
Chickasaw Capital Management LLC10,106$1.64M0.08%+260+2.6%Added
Wolff Financial Management LLC10,116$1.64M0.48%+30.0%Added
Foster Group, Inc.10,127$1.64M0.08%+1,022+11.2%Added
Wellington Wealth Strategies, LLC.10,140$1.65M0.79%+10,140New
Charter Oak Capital Management, LLC10,161$1.65M0.18%+149+1.5%Added
NFP Retirement, Inc.10,187$1.65M0.14%+82+0.8%Added
Alexander Labrunerie & Co., Inc.10,193$1.65M0.92%+10,193New
Isthmus Partners, LLC10,194$1.65M0.19%−411−3.9%Reduced
Blue Fin Capital, Inc.10,218$1.66M0.37%−60−0.6%Reduced
West Family Investments, Inc.10,220$1.66M0.51%+26+0.3%Added
Capital Square, LLC10,227$1.66M1.17%+507+5.2%Added
Lake Street Financial LLC10,231$1.66M0.23%−3,995−28.1%Reduced
Tremblant Capital Group10,252$1.66M0.19%+4,420+75.8%Added
Continuum Advisory, LLC10,021$1.66M0.25%−3,341−25.0%Reduced
KPP Advisory Services LLC10,258$1.66M0.46%+530+5.4%Added
Raelipskie Partnership10,275$1.67M0.95%−1,504−12.8%Reduced
Successful Portfolios LLC10,288$1.67M1.14%−402−3.8%Reduced
McDonald Partners LLC10,298$1.67M0.46%−46−0.4%Reduced
Sittner & Nelson, LLC10,312$1.67M0.84%−33−0.3%Reduced
Lombard Odier Asset Management (Switzerland) SA10,314$1.67M0.12%+10,314New
Abundance Wealth Counselors10,317$1.67M0.39%+627+6.5%Added
JSF Financial, LLC10,332$1.68M0.52%+4,112+66.1%Added
Hutchinson Capital Management10,356$1.68M0.34%00.0%Unchanged
Carson Advisory Inc.10,379$1.68M1.18%−76−0.7%Reduced
Dividend Assets Capital, LLC10,402$1.69M0.36%−34−0.3%Reduced
Lokken Investment Group LLC10,430$1.69M0.84%+293+2.9%Added
Sentry LLC10,441$1.69M0.32%−7−0.1%Reduced
Heritage Wealth Advisors10,452$1.70M0.08%−339−3.1%Reduced
Peoples Bank10,492$1.70M1.33%−70−0.7%Reduced
Aberdeen Wealth Management LLC10,493$1.70M0.99%+156+1.5%Added
Knollwood Investment Advisory, LLC10,501$1.70M0.31%00.0%Unchanged
Woodward Diversified Capital, LLC10,520$1.71M1.06%+901+9.4%Added
Emfo, LLC10,534$1.71M1.56%00.0%Unchanged
Creative Financial Designs Inc10,550$1.71M0.16%+5,063+92.3%Added
CJM Wealth Advisers, Ltd.10,607$1.72M0.65%+14+0.1%Added
GFG Capital, LLC10,621$1.72M0.45%−57−0.5%Reduced
Vise Technologies, Inc.10,632$1.73M0.34%−3,642−25.5%Reduced
BCS Wealth Management10,638$1.73M0.55%+4,247+66.5%Added
Coastal Bridge Advisors, LLC10,667$1.73M0.40%+23+0.2%Added
Quent Capital, LLC10,684$1.73M0.20%+206+2.0%Added
Virtue Capital Management, LLC11,123$1.73M0.31%−13,185−54.2%Reduced
MBB Public Markets I LLC10,701$1.74M0.11%+10,701New
Councilmark Asset Management, LLC10,705$1.74M1.25%+10,705New
Angeles Investment Advisors, LLC10,710$1.74M0.09%+1,049+10.9%Added