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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,657
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,396 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,657 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
WoodTrust Financial Corp8,449$1.37M0.22%+416+5.2%Added
Prudent Man Advisors, LLC8,457$1.37M0.51%+355+4.4%Added
Great Lakes Retirement, Inc.8,471$1.37M0.20%−51−0.6%Reduced
Pacific Center for Financial Services8,472$1.37M0.39%+5,346+171.0%Added
Spinnaker Investment Group, LLC8,493$1.38M0.39%+14+0.2%Added
LVW Advisors, LLC8,497$1.38M0.23%−1,736−17.0%Reduced
Worldquant Millennium Advisors LLC8,510$1.38M0.02%−146,328−94.5%Reduced
Sachetta, LLC9,438$1.38M0.66%00.0%Unchanged
S. R. Schill & Associates8,552$1.39M0.60%+4,855+131.3%Added
W.H. Cornerstone Investments Inc.8,559$1.39M1.00%+48+0.6%Added
MTM Investment Management, LLC8,566$1.39M0.57%+24+0.3%Added
SFMG, LLC8,569$1.39M0.12%+439+5.4%Added
Klingman & Associates, LLC8,578$1.39M0.10%−298−3.4%Reduced
MBA Advisors LLC8,583$1.39M0.72%−328−3.7%Reduced
HCR Wealth Advisors8,583$1.39M0.21%−1,048−10.9%Reduced
Ellis Investment Partners, LLC8,588$1.39M0.30%+13+0.2%Added
Ghe, LLC8,633$1.40M0.65%+21+0.2%Added
Tower View Investment Management & Research LLC8,650$1.40M0.82%+457+5.6%Added
Monograph Wealth Advisors, LLC8,681$1.41M0.21%+6,612+319.6%Added
Ategra Capital Management, LLC8,682$1.41M0.65%00.0%Unchanged
Wayfinding Financial, LLC8,568$1.41M0.83%+323+3.9%Added
Waterloo Capital, L.P.8,716$1.41M0.18%+2,440+38.9%Added
Barlow Wealth Partners, Inc.9,125$1.42M0.19%+290+3.3%Added
Towerpoint Wealth, LLC8,744$1.42M0.71%−10.0%Reduced
Hilltop Partners LLC8,744$1.42M0.51%+1,470+20.2%Added
Mosaic Family Wealth Partners, LLC8,745$1.42M0.23%+1,142+15.0%Added
Centric Wealth Management8,695$1.42M0.45%+86+1.0%Added
WNY Asset Management, LLC8,761$1.42M0.22%−54−0.6%Reduced
First National Bank8,790$1.43M1.08%+239+2.8%Added
Paradigm Asset Management Co LLC8,793$1.43M0.36%00.0%Unchanged
Arjuna Capital8,806$1.43M0.41%−26,011−74.7%Reduced
Beacon Financial Group8,817$1.43M0.16%−405−4.4%Reduced
Cadinha & Co LLC8,831$1.43M0.25%−570−6.1%Reduced
Buttonwood Financial Advisors Inc.8,834$1.43M0.67%−415−4.5%Reduced
Revisor Wealth Management LLC9,295$1.43M0.65%+6,724+261.5%Added
WealthBridge Capital Management, LLC8,846$1.44M0.48%−46−0.5%Reduced
First Business Financial Services, Inc.8,858$1.44M0.15%+523+6.3%Added
Cora Capital Advisors LLC8,872$1.44M0.77%+20.0%Added
Alpha Cubed Investments, LLC8,889$1.44M0.08%−471−5.0%Reduced
Paragon Capital Management Ltd8,896$1.44M0.26%−71−0.8%Reduced
Cubic Asset Management, LLC8,898$1.44M0.34%00.0%Unchanged
Opus Investment Management Inc8,900$1.44M0.94%00.0%Unchanged
Palumbo Wealth Management LLC8,900$1.44M0.65%−107−1.2%Reduced
Quest Investment Management LLC8,908$1.45M0.16%−79−0.9%Reduced
Valley National Advisers Inc8,944$1.45M0.22%−286−3.1%Reduced
TRUE Private Wealth Advisors8,948$1.45M0.17%−582−6.1%Reduced
Burt Wealth Advisors8,954$1.45M0.37%+275+3.2%Added
GoalVest Advisory LLC8,958$1.45M0.48%+856+10.6%Added
Sawgrass Asset Management LLC8,963$1.45M0.16%+452+5.3%Added
Arvest Investments, Inc.8,969$1.46M0.23%−135−1.5%Reduced
Raleigh Capital Management Inc.8,986$1.46M0.63%−123−1.4%Reduced
Keel Point, LLC8,992$1.46M0.15%+225+2.6%Added
Insight Inv LLC9,006$1.46M1.27%+675+8.1%Added
Insight Advisors, LLC9,006$1.46M0.28%−686−7.1%Reduced
JB Capital LLC9,011$1.46M0.10%−52−0.6%Reduced
Keystone Financial Planning, Inc.9,021$1.46M0.47%00.0%Unchanged
Bank of Nova Scotia Trust Co9,037$1.47M0.16%−130−1.4%Reduced
Apella Capital, LLC9,365$1.47M0.07%−452−4.6%Reduced
NVWM, LLC9,048$1.47M0.40%−56−0.6%Reduced
Harbor Advisory Corp9,056$1.47M0.50%00.0%Unchanged
Two Sigma Securities, LLC9,062$1.47M0.07%+4,455+96.7%Added
White Pine Capital LLC9,013$1.47M0.56%+182+2.1%Added
Doliver Advisors, LP9,066$1.47M0.41%−25−0.3%Reduced
W.G. Shaheen & Associates DBA Whitney & Co9,071$1.47M0.18%−90−1.0%Reduced
Enterprise Financial Services Corp9,085$1.47M0.89%−630−6.5%Reduced
Pacific Wealth Strategies Group, Inc.9,087$1.47M1.23%+319+3.6%Added
Birinyi Associates Inc9,110$1.48M0.48%−1,812−16.6%Reduced
Deseret Mutual Benefit Administrators9,123$1.48M0.74%+191+2.1%Added
Providence Wealth Advisors, LLC9,239$1.48M1.26%+1,403+17.9%Added
Meadow Creek Wealth Advisors LLC9,140$1.48M1.03%+280+3.2%Added
Allen Mooney & Barnes Investment Advisors LLC9,521$1.48M0.28%−521−5.2%Reduced
Eukles Asset Management9,186$1.49M0.65%+348+3.9%Added
Novare Capital Management LLC9,206$1.49M0.13%−65−0.7%Reduced
Gilman Hill Asset Management, LLC9,216$1.50M0.27%−57−0.6%Reduced
Kennon-Green & Company, LLC9,218$1.50M1.40%−215−2.3%Reduced
American State Bank (Iowa)9,220$1.50M1.00%−957−9.4%Reduced
WealthShield Partners, LLC9,223$1.50M0.24%−971−9.5%Reduced
ELCO Management Co., LLC9,225$1.50M0.91%−54−0.6%Reduced
Compton Wealth Advisory Group, LLC9,231$1.50M0.41%+261+2.9%Added
SignalPoint Asset Management, LLC9,233$1.50M0.41%−22−0.2%Reduced
Argus Investors' Counsel, Inc.9,244$1.50M0.92%−699−7.0%Reduced
New England Research & Management, Inc.9,246$1.50M0.74%00.0%Unchanged
Prestige Wealth Management Group LLC9,269$1.50M0.32%−197−2.1%Reduced
Proficio Capital Partners LLC9,287$1.51M0.17%+228+2.5%Added
Alliance Wealth Advisors, LLC9,289$1.51M0.95%−62−0.7%Reduced
Premier Path Wealth Partners, LLC9,322$1.51M0.28%−595−6.0%Reduced
Benedetti & Gucer, Inc.9,309$1.51M0.75%−825−8.1%Reduced
Holistic Financial Partners9,318$1.51M0.77%+238+2.6%Added
Investment Research & Advisory Group, Inc.9,341$1.52M0.70%+398+4.5%Added
Thor Investment Management Inc9,344$1.52M1.20%−5,569−37.3%Reduced
Levy Wealth Management Group, LLC10,358$1.52M0.43%00.0%Unchanged
Comprehensive Financial Consultants Institutional, Inc.9,383$1.52M0.63%+550+6.2%Added
J. L. Bainbridge & Co., Inc.9,408$1.53M0.16%−13−0.1%Reduced
Godsey & Gibb Associates9,426$1.53M0.16%−145−1.5%Reduced
Cullen Capital Management LLC9,429$1.53M0.02%−1,332−12.4%Reduced
TFC Financial Management9,434$1.53M0.27%+184+2.0%Added
Analyst IMS Investment Management Services Ltd.9,443$1.53M0.07%+885+10.3%Added
Oxbow Advisors, LLC9,464$1.54M0.21%−75−0.8%Reduced
Hohimer Wealth Management, LLC9,474$1.54M0.36%+668+7.6%Added
HMS Capital Management, LLC9,475$1.54M0.85%−392−4.0%Reduced