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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,657
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,396 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,657 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Moseley Investment Management Inc7,321$1.19M0.59%−790−9.7%Reduced
New England Capital Financial Advisors LLC7,333$1.19M0.67%+20.0%Added
Corundum Group, Inc.7,335$1.19M0.57%−128−1.7%Reduced
Palisade Capital Management LLC7,373$1.20M0.03%−4,548−38.2%Reduced
Merriman Wealth Management, LLC7,373$1.20M0.05%+633+9.4%Added
Philadelphia Trust Co7,385$1.20M0.10%+11+0.1%Added
Gallagher Fiduciary Advisors, LLC7,386$1.20M0.04%+364+5.2%Added
Eisler Capital (UK) Ltd.7,388$1.20M0.15%−24,069−76.5%Reduced
Aletheian Wealth Advisors LLC7,420$1.20M0.65%+2,245+43.4%Added
Strategic Financial Services, Inc,7,431$1.21M0.08%−282−3.7%Reduced
Avalon Trust Co7,434$1.21M0.10%00.0%Unchanged
Smith Shellnut Wilson LLC7,436$1.21M0.64%00.0%Unchanged
Connors Investor Services Inc7,451$1.21M0.13%−21,221−74.0%Reduced
Axim Planning & Wealth7,463$1.21M0.98%−32−0.4%Reduced
EagleClaw Capital Managment, LLC7,495$1.22M0.22%00.0%Unchanged
Edentree Asset Management Ltd7,500$1.22M0.39%00.0%Unchanged
Unionview, LLC7,498$1.22M1.01%−225−2.9%Reduced
Addison Advisors LLC7,506$1.22M0.42%−10−0.1%Reduced
Convergence Investment Partners, LLC7,517$1.22M0.47%+1,521+25.4%Added
Little House Capital LLC7,531$1.22M0.40%−1,163−13.4%Reduced
Allen Capital Group, LLC7,537$1.22M0.18%+634+9.2%Added
Sonnipe Ltd7,559$1.23M0.13%00.0%Unchanged
Drive Wealth Management, LLC7,618$1.24M0.35%−27−0.4%Reduced
Gateway Advisory, LLC7,626$1.24M0.22%−219−2.8%Reduced
Mine & Arao Wealth Creation & Management, LLC.7,650$1.24M0.61%+4+0.1%Added
Allstate Corp7,657$1.24M0.09%−135−1.7%Reduced
St. Johns Investment Management Company, LLC7,671$1.24M0.60%−114−1.5%Reduced
Campion Asset Management LLC7,675$1.25M0.96%+5+0.1%Added
Fox Run Management, L.L.C.7,675$1.25M0.27%+7,675New
Dover Advisors, LLC7,688$1.25M0.85%+3,535+85.1%Added
Stephenson National Bank & Trust7,698$1.25M0.43%+110+1.4%Added
Diversified, LLC7,715$1.25M0.17%+504+7.0%Added
Peachtree Investment Partners, LLC7,723$1.25M0.51%+81+1.1%Added
Detalus Advisors, LLC7,724$1.25M0.45%−22−0.3%Reduced
Pensionmark Financial Group, LLC7,166$1.25M0.18%−1,647−18.7%Reduced
Lawson Kroeker Investment Management Inc7,734$1.25M0.24%−81−1.0%Reduced
Biechele Royce Advisors7,750$1.26M0.42%−3,142−28.8%Reduced
Geller Advisors LLC7,770$1.26M0.10%+264+3.5%Added
Brick & Kyle, Associates56,389$1.26M0.56%+48,320+598.8%Added
Mirabaud Asset Management Ltd7,780$1.26M0.51%+701+9.9%Added
Trueblood Wealth Management, LLC7,787$1.26M0.72%+76+1.0%Added
Presilium Private Wealth, LLC7,793$1.26M0.34%+6+0.1%Added
Menard Financial Group LLC7,810$1.27M1.07%+125+1.6%Added
Wolff Wiese Magana LLC7,819$1.27M1.09%+86+1.1%Added
Bremer Bank National Association7,841$1.27M0.24%−3,195−29.0%Reduced
Brave Asset Management Inc7,857$1.27M0.33%+258+3.4%Added
Royal Capital Wealth Management, LLC7,860$1.28M1.00%+7+0.1%Added
Patriot Investment Management Inc.7,875$1.28M0.10%−34−0.4%Reduced
Berger Financial Group, Inc7,882$1.28M0.11%+326+4.3%Added
Atlas Private Wealth Advisors7,884$1.28M0.43%−8,205−51.0%Reduced
Qsemble Capital Management, LP7,888$1.28M0.28%+1,908+31.9%Added
Cross Staff Investments Inc7,899$1.28M1.08%00.0%Unchanged
Moller Financial Services7,917$1.28M0.35%00.0%Unchanged
Colonial River Wealth Management, LLC7,928$1.29M0.73%−2,303−22.5%Reduced
Finivi Inc.7,933$1.29M1.17%+19+0.2%Added
Full Sail Capital, LLC7,943$1.29M0.09%−729−8.4%Reduced
Portland Global Advisors LLC7,953$1.29M0.18%−148−1.8%Reduced
Zions Bancorporation, N.A.7,955$1.29M0.10%−1,714−17.7%Reduced
Levin Capital Strategies, L.P.7,961$1.29M0.13%−450−5.4%Reduced
Motco7,962$1.29M0.08%+853+12.0%Added
Private Portfolio Partners LLC7,976$1.29M0.27%+724+10.0%Added
First Interstate Bank7,976$1.29M0.09%−534−6.3%Reduced
Acima Private Wealth, LLC8,032$1.30M0.48%−360−4.3%Reduced
Harbour Capital Advisors, LLC8,130$1.31M0.32%−225−2.7%Reduced
Autumn Glory Partners, LLC8,061$1.31M0.64%00.0%Unchanged
Dorchester Wealth Management Co8,085$1.31M0.24%00.0%Unchanged
Athena Investment Management8,090$1.31M0.79%−408−4.8%Reduced
Ontario Teachers Pension Plan Board8,115$1.32M0.01%−1,711−17.4%Reduced
Keudell/Morrison Wealth Management8,126$1.32M0.40%−922−10.2%Reduced
Wealth Architects, LLC8,136$1.32M0.17%−144−1.7%Reduced
Westbourne Investment Advisors, Inc.8,150$1.32M0.49%−700−7.9%Reduced
Kuhn & Co Investment Counsel8,163$1.32M1.25%+10.0%Added
Investment Partners, Ltd.8,173$1.33M0.60%−2,693−24.8%Reduced
Cim Investment Mangement Inc8,176$1.33M0.40%00.0%Unchanged
Aurora Private Wealth, Inc.8,252$1.33M1.15%−59−0.7%Reduced
Dynasty Wealth Management, LLC8,194$1.33M0.04%+8,194New
Journey Strategic Wealth LLC8,195$1.33M0.06%+946+13.1%Added
Financial Partners Group, LLC8,213$1.33M0.52%−302−3.5%Reduced
EPG Wealth Management LLC8,214$1.33M0.33%−126−1.5%Reduced
Entropy Technologies, LP8,234$1.34M0.14%−5,630−40.6%Reduced
Archer Investment Corp8,246$1.34M0.40%+211+2.6%Added
Hurlow Wealth Management Group, Inc.8,269$1.34M0.47%00.0%Unchanged
Redwood Wealth Management Group, LLC8,272$1.34M1.42%−102−1.2%Reduced
Catalytic Wealth RIA, LLC8,275$1.34M0.27%+3,623+77.9%Added
Vivid Wealth Management, LLC8,280$1.34M0.84%−202−2.4%Reduced
Nemes Rush Group LLC8,293$1.35M0.19%−111−1.3%Reduced
Allegiance Financial Group Advisory Services LLC8,295$1.35M0.55%+20.0%Added
Gilliland Jeter Wealth Management LLC8,302$1.35M0.47%+185+2.3%Added
Sonoma Private Wealth LLC8,311$1.35M2.17%+121+1.5%Added
Vienna Powszechne Towarzystwo Emerytalne S.A. Vienna Insurance Group8,315$1.35M0.53%+602+7.8%Added
Sound Income Strategies, LLC8,320$1.35M0.10%+357+4.5%Added
Childress Capital Advisors, LLC8,345$1.35M0.39%−270−3.1%Reduced
17 Capital Partners, LLC8,354$1.36M1.01%00.0%Unchanged
Viawealth, LLC8,378$1.36M0.85%+37+0.4%Added
CIC Wealth, LLC8,397$1.36M0.40%−311−3.6%Reduced
Tucker Asset Management LLC8,405$1.36M0.31%−1,218−12.7%Reduced
Howard Capital Management Group, LLC8,418$1.37M0.11%+589+7.5%Added
Personal Cfo Solutions, LLC8,425$1.37M0.21%−436−4.9%Reduced
Violich Capital Management, Inc.8,437$1.37M0.20%+59+0.7%Added
Integris Wealth Management, LLC8,441$1.37M0.38%−19−0.2%Reduced