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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,657
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,396 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,657 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Nilsine Partners, LLC6,457$1.05M0.14%−204−3.1%Reduced
Planning Center, Inc.6,472$1.05M0.23%−1,108−14.6%Reduced
Broadleaf Partners, LLC6,476$1.05M0.27%00.0%Unchanged
Revolve Wealth Partners, LLC6,487$1.05M0.18%+148+2.3%Added
Private Wealth Strategies, L.L.C.6,494$1.05M0.23%+16+0.2%Added
Amarillo National Bank6,507$1.06M0.20%−140−2.1%Reduced
Greenwich Wealth Management LLC6,521$1.06M0.08%−484−6.9%Reduced
MBL Wealth, LLC6,525$1.06M0.12%−824−11.2%Reduced
Partnership Wealth Management, LLC6,531$1.06M0.74%−80−1.2%Reduced
Redmond Asset Management, LLC6,541$1.06M0.34%−98−1.5%Reduced
Lincoln Capital LLC6,544$1.06M0.24%00.0%Unchanged
Safeguard Financial, LLC6,548$1.06M0.35%−2,172−24.9%Reduced
Evernest Financial Advisors, LLC6,727$1.06M0.50%−3,725−35.6%Reduced
Baker Boyer National Bank6,557$1.06M0.37%−308−4.5%Reduced
Jackson Square Capital, LLC6,559$1.06M0.27%+424+6.9%Added
WealthTrust Axiom LLC6,566$1.07M0.34%−31−0.5%Reduced
FCG Investment Co6,569$1.07M0.85%−614−8.5%Reduced
Etfidea, LLC6,579$1.07M0.36%00.0%Unchanged
LongView Wealth Management6,581$1.07M0.42%−74−1.1%Reduced
Founders Capital Management, LLC6,589$1.07M0.20%+200+3.1%Added
Flynn Zito Capital Management, LLC6,594$1.07M0.55%+1,799+37.5%Added
Encompass Wealth Advisors, LLC6,606$1.07M0.28%−11−0.2%Reduced
RNC Capital Management LLC6,613$1.07M0.06%−2,359−26.3%Reduced
Cortland Associates Inc6,612$1.07M0.14%+29+0.4%Added
Pinnacle West Asset Management, Inc.6,620$1.07M0.85%−15−0.2%Reduced
Phoenix Wealth Advisors6,628$1.08M0.66%−14−0.2%Reduced
O'Dell Group, LLC6,640$1.08M0.26%+14+0.2%Added
AA Financial Advisors, LLC6,648$1.08M0.44%+6,648New
My Legacy Advisors, LLC6,649$1.08M0.36%−69−1.0%Reduced
Schonfeld Strategic Advisors LLC6,650$1.08M0.01%−33,310−83.4%Reduced
Callan Capital, LLC6,654$1.08M0.09%+2,265+51.6%Added
Zevin Asset Management LLC6,657$1.08M0.18%−170−2.5%Reduced
River Street Advisors LLC6,659$1.08M0.73%+265+4.1%Added
Central Valley Advisors, LLC6,668$1.08M0.56%+111+1.7%Added
Mark Sheptoff Financial Planning, LLC6,672$1.08M0.60%−100−1.5%Reduced
Dohj, LLC6,681$1.08M0.29%+510+8.3%Added
DMG Group, LLC6,684$1.08M0.94%+372+5.9%Added
Fort Pitt Capital Group, LLC6,690$1.09M0.03%−700−9.5%Reduced
Rede Wealth, LLC6,717$1.09M0.46%+193+3.0%Added
Landaas & Co6,717$1.09M0.35%+10+0.1%Added
Aristotle Atlantic Partners, LLC6,720$1.09M0.04%00.0%Unchanged
Longfellow Investment Management Co LLC6,724$1.09M0.25%+46+0.7%Added
Bond & Devick Financial Network, Inc.6,729$1.09M0.59%−144−2.1%Reduced
MQS Management LLC6,733$1.09M0.63%−1,428−17.5%Reduced
Dudley Capital Management, LLC6,814$1.09M0.64%−100−1.4%Reduced
BayBridge Capital Group, LLC6,831$1.10M0.96%+305+4.7%Added
Auxano Advisors, LLC6,773$1.10M0.32%+1,182+21.1%Added
Creekmur Asset Management LLC6,792$1.10M0.38%+2,391+54.3%Added
Walled Lake Planning & Wealth Management, LLC6,791$1.10M0.45%−109−1.6%Reduced
Annis Gardner Whiting Capital Advisors, LLC6,795$1.10M0.39%+357+5.5%Added
Financial Sense Advisors, Inc.6,800$1.10M0.39%−302−4.3%Reduced
Beacon Investment Advisory Services, Inc.6,812$1.11M0.05%−473−6.5%Reduced
MEMBERS Trust Co6,827$1.11M0.03%+294+4.5%Added
Eubel Brady & Suttman Asset Management Inc6,834$1.11M0.14%+34+0.5%Added
Trail Ridge Investment Advisors, LLC6,839$1.11M0.63%−930−12.0%Reduced
Stoneridge Investment Partners LLC6,840$1.11M0.42%−10,992−61.6%Reduced
Old Mission Investment Co LLC6,853$1.11M0.37%−231−3.3%Reduced
Teamwork Financial Advisors, LLC6,853$1.11M0.17%−6,846−50.0%Reduced
Mirador Capital Partners LP6,884$1.12M0.21%+100+1.5%Added
Baldwin Investment Management, LLC6,898$1.12M0.15%+549+8.6%Added
Gibson Wealth Advisors LLC6,908$1.12M1.08%+6,908New
Lester Murray Antman dba SimplyRich6,920$1.12M0.36%−44−0.6%Reduced
Investors Asset Management of Georgia Inc6,922$1.12M0.53%−500−6.7%Reduced
Advisor Resource Council7,674$1.13M0.48%−5,643−42.4%Reduced
HTG Investment Advisors, Inc.6,948$1.13M0.65%−22−0.3%Reduced
Outlook Wealth Advisors, LLC6,954$1.13M0.35%+384+5.8%Added
McIlrath & Eck, LLC6,961$1.13M0.18%−39−0.6%Reduced
Davis Capital Management7,037$1.13M1.01%−258−3.5%Reduced
Proffitt & Goodson Inc6,984$1.13M0.20%+74+1.1%Added
Evermay Wealth Management LLC6,987$1.13M0.17%+574+9.0%Added
RBF Capital, LLC7,000$1.14M0.06%00.0%Unchanged
Affinity Capital Advisors, LLC7,007$1.14M0.25%−110−1.5%Reduced
CPA Asset Management LLC7,011$1.14M0.64%00.0%Unchanged
Davies Financial Advisors, Inc.7,037$1.14M1.17%+7,037New
HHM Wealth Advisors, LLC7,056$1.14M0.19%−360−4.9%Reduced
Cannon Financial Strategists, Inc.7,076$1.15M0.23%+491+7.5%Added
Pekin Hardy Strauss, Inc.7,119$1.16M0.16%−100−1.4%Reduced
Strait & Sound Wealth Management LLC7,413$1.16M0.65%−99−1.3%Reduced
RFP Financial Group LLC7,123$1.16M0.45%−201−2.7%Reduced
Greenline Partners, LLC7,136$1.16M0.18%00.0%Unchanged
Elk River Wealth Management, LLC7,139$1.16M0.24%−1,206−14.5%Reduced
Byrne Asset Management LLC7,139$1.16M0.80%––
Vigilare Wealth Management7,149$1.16M0.57%−2,098−22.7%Reduced
Westwood Holdings Group Inc.7,158$1.16M0.01%+446+6.6%Added
Eagle Global Advisors LLC7,159$1.16M0.07%00.0%Unchanged
KFG Wealth Management, LLC7,170$1.16M0.48%+1,058+17.3%Added
MJP Associates Inc7,173$1.16M0.25%+1,188+19.8%Added
CFM Wealth Partners LLC7,178$1.16M0.23%+428+6.3%Added
Castlekeep Investment Advisors LLC7,186$1.17M0.84%−200−2.7%Reduced
Borer Denton & Associates, Inc.7,188$1.17M0.41%+263+3.8%Added
Institute for Wealth Management, LLC.7,221$1.17M0.15%+891+14.1%Added
Cardiff Park Advisors, LLC7,225$1.17M0.11%+20.0%Added
Aspen Investment Management Inc7,252$1.18M0.60%+10+0.1%Added
Register Financial Advisors LLC7,255$1.18M0.61%−502−6.5%Reduced
Spirit of America Management Corp7,265$1.18M0.24%00.0%Unchanged
Burke & Herbert Bank & Trust Co7,289$1.18M0.89%−766−9.5%Reduced
Trust Co of the South7,303$1.18M0.27%−1,648−18.4%Reduced
Elmwood Wealth Management, Inc.7,305$1.19M0.51%+1,926+35.8%Added
Verus Capital Partners, LLC7,312$1.19M0.13%−286−3.8%Reduced
Richard W. Paul & Associates, LLC7,315$1.19M0.47%+151+2.1%Added