Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q1 2024
Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,657
- +116 vs. Q4 2023
- Shares held
- 1.58B
- +31.8M (+2.1%) vs. Q4 2023
- Total value
- $254.9B
- +$29.0B (+12.8%) vs. Q4 2023
- New holders
- 233
- 1,396 more added
- Sold out
- 117
- 1,644 more reduced
46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Hixon Zuercher, LLC | 5,056 | $820.3K | 0.35% | −649−11.4% | Reduced |
| Johnson & White Wealth Management, LLC | 5,058 | $821.0K | 0.60% | +266+5.6% | Added |
| Boomfish Wealth Group, LLC | 5,075 | $823.4K | 0.55% | +111+2.2% | Added |
| Seelaus Asset Management LLC | 5,076 | $823.6K | 0.82% | 00.0% | Unchanged |
| Vicus Capital | 5,079 | $824.1K | 0.08% | +1,990+64.4% | Added |
| Consolidated Portfolio Review Corp | 5,096 | $826.9K | 0.22% | −8,889−63.6% | Reduced |
| Southeast Asset Advisors Inc. | 5,102 | $827.8K | 0.10% | −29−0.6% | Reduced |
| Shulman DeMeo Asset Management LLC | 5,111 | $829.3K | 0.22% | +5+0.1% | Added |
| Randolph Co Inc | 5,112 | $829.4K | 0.10% | 00.0% | Unchanged |
| Resurgent Financial Advisors LLC | 5,114 | $829.7K | 0.44% | +160+3.2% | Added |
| Kirtland Hills Capital Management, LLC | 5,032 | $830.4K | 0.72% | +5,032 | New |
| Peninsula Asset Management Inc | 5,122 | $831.0K | 0.45% | −63−1.2% | Reduced |
| Curran Financial Partners, LLC | 5,122 | $831.1K | 0.29% | +4+0.1% | Added |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 5,115 | $831.4K | 0.35% | −49−0.9% | Reduced |
| Cottonwood Capital Advisors, LLC | 5,352 | $832.0K | 0.66% | −8−0.1% | Reduced |
| Probity Advisors, Inc. | 5,145 | $834.8K | 0.17% | 00.0% | Unchanged |
| Columbus Macro, LLC | 5,150 | $835.6K | 0.32% | 00.0% | Unchanged |
| Firethorn Wealth Partners, LLC | 5,157 | $836.7K | 0.49% | −174−3.3% | Reduced |
| Sheets Smith Wealth Management | 5,168 | $838.5K | 0.09% | 00.0% | Unchanged |
| Lewis Asset Management, LLC | 5,187 | $841.6K | 0.69% | −591−10.2% | Reduced |
| Allen Wealth Management, LLC | 5,189 | $842.0K | 0.74% | +414+8.7% | Added |
| Strategic Equity Management | 5,190 | $842.1K | 0.70% | −59−1.1% | Reduced |
| Mittelman Wealth Management | 5,198 | $843.4K | 0.57% | +5,198 | New |
| TAP Consulting, LLC | 5,206 | $844.6K | 0.19% | +30+0.6% | Added |
| Corton Capital Inc. | 5,220 | $846.9K | 0.31% | −584−10.1% | Reduced |
| Weil Company, Inc. | 5,225 | $847.8K | 0.34% | 00.0% | Unchanged |
| Bridgefront Capital, LLC | 5,225 | $847.8K | 0.64% | +5,225 | New |
| Pasadena Private Wealth, LLC | 5,231 | $848.7K | 0.20% | 00.0% | Unchanged |
| Cantor Fitzgerald Investment Adviser L.P. | 5,238 | $849.9K | 0.06% | +82+1.6% | Added |
| Ratio Wealth Group | 5,240 | $850.2K | 0.16% | −38−0.7% | Reduced |
| Sage Capital Management, LLC | 5,240 | $850.2K | 0.46% | −13−0.2% | Reduced |
| Kozak & Associates, Inc. | 5,066 | $850.4K | 0.23% | −133−2.6% | Reduced |
| American Investment Services, Inc. | 5,242 | $850.5K | 0.15% | +1,003+23.7% | Added |
| Brogan Financial, Inc. | 5,260 | $853.5K | 0.56% | +31+0.6% | Added |
| Patrick M Sweeney & Associates, Inc | 5,266 | $854.5K | 0.70% | +65+1.2% | Added |
| Northwest Quadrant Wealth Management, LLC | 5,269 | $854.9K | 0.21% | −290−5.2% | Reduced |
| Castleview Partners, LLC | 5,278 | $856.4K | 0.48% | +287+5.8% | Added |
| Pinnacle Wealth Management Group, Inc. | 5,282 | $857.0K | 0.64% | 00.0% | Unchanged |
| Sweeney & Michel, LLC | 5,176 | $857.9K | 0.38% | +5,176 | New |
| Strategic Wealth Partners, Ltd. | 5,290 | $858.3K | 0.09% | −466−8.1% | Reduced |
| Biltmore Wealth Management, LLC | 5,857 | $858.3K | 0.41% | 00.0% | Unchanged |
| Kolinsky Wealth Management, LLC | 5,297 | $859.4K | 0.66% | +106+2.0% | Added |
| Fiduciary Family Office, LLC | 5,299 | $859.8K | 0.34% | −1,053−16.6% | Reduced |
| Morningstar Investment Management LLC | 5,303 | $860.0K | 0.09% | 00.0% | Unchanged |
| Moss Adams Wealth Advisors LLC | 5,307 | $861.0K | 0.14% | +518+10.8% | Added |
| Laffer Tengler Investments | 5,307 | $861.0K | 0.22% | −17,972−77.2% | Reduced |
| Canopy Partners, LLC | 5,315 | $862.4K | 0.42% | −2,078−28.1% | Reduced |
| Smith Anglin Financial, LLC | 5,320 | $863.2K | 0.09% | −3,354−38.7% | Reduced |
| Sompo Asset Management Co., Ltd. | 5,330 | $864.8K | 0.14% | 00.0% | Unchanged |
| Long Road Investment Counsel, LLC | 5,351 | $868.0K | 0.36% | 00.0% | Unchanged |
| OMC Financial Services LTD | 5,356 | $869.0K | 0.44% | +5,356 | New |
| Clayton Financial Group LLC | 5,357 | $869.1K | 0.40% | +5,357 | New |
| Retirement Planning Co of New England, Inc. | 5,373 | $871.7K | 0.48% | −3,748−41.1% | Reduced |
| Berkeley Capital Partners, LLC | 5,381 | $873.0K | 0.27% | +18+0.3% | Added |
| Cedar Brook Financial Partners, LLC | 5,382 | $873.3K | 0.17% | +292+5.7% | Added |
| Vivaldi Capital Management, LLC | 5,255 | $876.8K | 0.26% | −569−9.8% | Reduced |
| First American Trust, FSB | 5,404 | $876.8K | 0.09% | +464+9.4% | Added |
| Sequent Asset Management, LLC | 5,408 | $878.0K | 0.46% | 00.0% | Unchanged |
| Parkside Advisors LLC | 5,412 | $878.1K | 0.23% | −26−0.5% | Reduced |
| Machina Capital S.A.S. | 5,412 | $878.1K | 0.46% | +25+0.5% | Added |
| Hamilton Point Investment Advisors, LLC | 5,425 | $880.3K | 0.17% | −1,547−22.2% | Reduced |
| Tanager Wealth Management LLP | 5,426 | $880.4K | 0.14% | +1,250+29.9% | Added |
| O'Rourke & Company, Inc | 5,442 | $883.0K | 0.51% | +128+2.4% | Added |
| Wall Street Access Asset Management, LLC | 5,442 | $883.0K | 0.37% | +1,100+25.3% | Added |
| Secure Asset Management, LLC | 5,449 | $884.1K | 0.21% | −3,889−41.6% | Reduced |
| Signal Advisors Wealth, LLC | 5,451 | $884.4K | 0.22% | +994+22.3% | Added |
| Benjamin Edwards Inc | 5,456 | $885.0K | 0.18% | −2,075−27.6% | Reduced |
| Guinness Atkinson Asset Management Inc | 5,466 | $886.9K | 0.42% | 00.0% | Unchanged |
| Cottage Street Advisors LLC | 5,468 | $887.2K | 0.54% | −28−0.5% | Reduced |
| Cassia Capital Partners, LLC | 5,473 | $888.0K | 0.59% | +898+19.6% | Added |
| Caldwell Sutter Capital, Inc. | 5,477 | $888.6K | 0.43% | +500+10.0% | Added |
| Semus Wealth Partners LLC | 5,490 | $890.7K | 0.75% | −364−6.2% | Reduced |
| Transatlantique Private Wealth LLC | 5,490 | $890.8K | 0.39% | +11+0.2% | Added |
| Eudaimonia Advisors LLC | 5,496 | $891.8K | 0.47% | −245−4.3% | Reduced |
| Goepper Burkhardt LLC | 5,345 | $891.9K | 0.42% | +205+4.0% | Added |
| Alliance Wealth Advisors, LLC | 5,502 | $892.7K | 0.27% | +98+1.8% | Added |
| Ami Asset Management Corp | 5,513 | $894.5K | 0.05% | −199−3.5% | Reduced |
| Buckhead Capital Management LLC | 5,534 | $897.9K | 0.30% | +475+9.4% | Added |
| Weik Capital Management | 5,535 | $898.1K | 0.38% | −160−2.8% | Reduced |
| Joule Financial, LLC | 5,545 | $899.7K | 0.37% | +53+1.0% | Added |
| Fortis Group Advisors, LLC | 5,549 | $900.3K | 0.17% | −1,885−25.4% | Reduced |
| Castle Wealth Management LLC | 5,566 | $903.1K | 0.47% | −75−1.3% | Reduced |
| TriaGen Wealth Management LLC | 5,571 | $903.9K | 0.38% | 00.0% | Unchanged |
| Howe & Rusling Inc | 5,583 | $905.8K | 0.09% | +929+20.0% | Added |
| Breakwater Capital Group | 5,587 | $906.5K | 0.23% | +1,292+30.1% | Added |
| Fermata Advisors, LLC | 5,591 | $907.1K | 0.20% | −256−4.4% | Reduced |
| Retirement Income Solutions, Inc | 5,596 | $908.0K | 0.21% | +80+1.5% | Added |
| Fortitude Advisory Group L.L.C. | 5,598 | $908.2K | 0.51% | −616−9.9% | Reduced |
| Hartford Funds Management Co LLC | 5,606 | $909.4K | 0.09% | +509+10.0% | Added |
| Gerber Kawasaki Wealth & Investment Management | 5,611 | $910.4K | 0.05% | +359+6.8% | Added |
| KC Investment Advisors, LLC | 5,625 | $912.6K | 0.47% | +326+6.2% | Added |
| Rock Point Advisors, LLC | 5,637 | $914.6K | 0.27% | −67−1.2% | Reduced |
| Bangor Savings Bank | 5,640 | $915.1K | 0.09% | −886−13.6% | Reduced |
| Peregrine Asset Advisers, Inc. | 5,646 | $916.1K | 0.37% | +200+3.7% | Added |
| Core Wealth Partners LLC | 5,651 | $916.9K | 0.69% | +313+5.9% | Added |
| W Advisors, LLC | 5,670 | $919.9K | 0.63% | +37+0.7% | Added |
| Sirios Capital Management L P | 5,673 | $920.4K | 0.17% | +5,673 | New |
| Dechtman Wealth Management, LLC | 5,676 | $921.0K | 0.21% | +14+0.2% | Added |
| WESPAC Advisors, LLC | 5,683 | $922.1K | 0.54% | −162−2.8% | Reduced |
| Morse Asset Management, Inc | 5,695 | $924.0K | 0.24% | −412−6.7% | Reduced |