Skip to main content

Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q1 2024

Institutional positions in Procter & Gamble Co as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,657
+116 vs. Q4 2023
Shares held
1.58B
+31.8M (+2.1%) vs. Q4 2023
Total value
$254.9B
+$29.0B (+12.8%) vs. Q4 2023
New holders
233
1,396 more added
Sold out
117
1,644 more reduced

46 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 3,657 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ1 2024: $254.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q4 2023.

Institutions holding PG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Knights of Columbus Asset Advisors LLC4,498$729.8K0.05%−227−4.8%Reduced
Mitsubishi UFJ Asset Management (UK) Ltd.4,500$730.0K0.37%00.0%Unchanged
Argonautica Private Wealth Management, Inc4,500$730.1K0.26%+4,500New
Green Harvest Asset Management LLC4,515$732.6K0.02%+1,672+58.8%Added
LifeSteps Financial, Inc.4,516$732.8K0.55%−144−3.1%Reduced
BOS Asset Management, LLC4,522$733.7K0.39%00.0%Unchanged
Clifford Group, LLC4,533$735.5K0.61%+170+3.9%Added
Holistic Planning, LLC4,538$736.3K0.56%−16−0.4%Reduced
Monticello Wealth Management, LLC4,538$736.3K0.07%−2,280−33.4%Reduced
Cahaba Wealth Management, Inc.4,552$738.6K0.07%−54−1.2%Reduced
Vanguard Capital Wealth Advisors4,559$739.7K0.52%−301−6.2%Reduced
Insight Folios Inc4,561$740.1K0.30%−385−7.8%Reduced
Strata Wealth Advisors, LLC4,563$740.3K0.26%+4,563New
McClarren Financial Advisors, Inc.4,573$742.0K0.53%+637+16.2%Added
Northwest Bank & Trust Co4,550$742.5K0.68%−33−0.7%Reduced
Fca Corp4,586$744.1K0.24%−13−0.3%Reduced
Principal Street Partners, LLC4,503$746.0K0.14%+1,145+34.1%Added
Swisher Financial Concepts, Inc.4,768$746.0K0.65%+7+0.1%Added
TCM Advisors, LLC–$746.4K0.59%––
Pointe Capital Management LLC4,604$747.0K0.46%00.0%Unchanged
Security Financial Services, INC.4,613$748.5K0.17%+448+10.8%Added
O'Keefe Stevens Advisory, Inc.4,616$748.9K0.25%+810+21.3%Added
Abacus Wealth Partners, LLC4,620$749.6K0.13%+89+2.0%Added
Green Square Capital Advisors LLC4,627$750.7K0.10%+1,732+59.8%Added
Cardinal Strategic Wealth Guidance4,630$751.2K0.28%−777−14.4%Reduced
IMS Capital Management4,633$751.7K0.35%−64−1.4%Reduced
FLC Capital Advisors4,636$752.2K0.19%−100−2.1%Reduced
Live Oak Private Wealth LLC4,642$753.2K0.13%−270−5.5%Reduced
Cape Investment Advisory, Inc.4,651$754.6K0.35%+1,438+44.8%Added
Coastwise Capital Group, LLC4,657$755.5K0.70%−254−5.2%Reduced
OmniStar Financial Group, Inc.4,660$756.2K0.69%+1,487+46.9%Added
Builder Investment Group Inc4,664$756.7K0.22%00.0%Unchanged
REDW Wealth LLC4,672$758.0K0.20%+30+0.6%Added
Timber Creek Capital Management LLC4,673$758.2K0.24%00.0%Unchanged
Citizens Business Bank4,679$759.2K0.16%−9−0.2%Reduced
Ethos Financial Group, LLC4,693$761.0K0.14%−6−0.1%Reduced
GDS Wealth Management4,696$761.9K0.09%−78−1.6%Reduced
Chesapeake Asset Management LLC4,710$764.2K0.76%−3,553−43.0%Reduced
Richwood Investment Advisors, LLC4,722$766.2K0.68%−111−2.3%Reduced
Motiv8 Investments LLC4,724$766.5K0.60%+665+16.4%Added
SC&H Financial Advisors, Inc.4,728$767.1K0.20%−28−0.6%Reduced
Silvia McColl Wealth Management, LLC4,883$767.8K0.66%+487+11.1%Added
Private Ocean, LLC4,733$767.9K0.08%+277+6.2%Added
Kelman-Lazarov, Inc.4,734$768.1K0.15%−493−9.4%Reduced
Phillips Wealth Planners LLC4,943$770.9K0.89%−483−8.9%Reduced
Winslow Asset Management Inc4,750$771.0K0.15%−47−1.0%Reduced
Northstar Asset Management Inc4,752$771.0K0.14%00.0%Unchanged
Vista Wealth Management Group, LLC4,760$772.2K0.06%−158−3.2%Reduced
Basepoint Wealth LLC4,763$772.7K0.58%+32+0.7%Added
Householder Group Estate & Retirement Specialist, LLC4,764$773.0K0.23%−162−3.3%Reduced
Cladis Investment Advisory, LLC4,770$774.0K0.57%00.0%Unchanged
Sovereign Financial Group, Inc.4,790$777.2K0.21%+826+20.8%Added
Pring Turner Capital Group Inc4,792$777.5K0.57%00.0%Unchanged
Proathlete Wealth Management LLC4,807$779.9K0.41%−105−2.1%Reduced
New Jersey Better Educational Savings Trust4,807$779.9K1.47%00.0%Unchanged
Uncommon Cents Investing LLC4,810$780.4K0.24%+5+0.1%Added
Triumph Capital Management4,864$781.1K0.32%−2,139−30.5%Reduced
Gould Asset Management LLC4,818$781.7K0.19%−70−1.4%Reduced
Park Place Capital Corp4,819$781.9K0.28%−38−0.8%Reduced
Piscataqua Savings Bank4,828$783.3K0.69%00.0%Unchanged
Sterling Wealth Management, Inc.4,830$783.7K0.39%00.0%Unchanged
Beaumont Asset Management, L.L.C.4,833$784.2K0.52%+4,833New
Magnus Financial Group LLC4,841$785.5K0.09%+202+4.4%Added
Heritage Investment Group, Inc.4,843$786.0K0.16%−180−3.6%Reduced
Tortoise Investment Management, LLC4,860$788.6K0.10%+45+0.9%Added
Ssi Investment Management LLC4,862$788.9K0.06%−43−0.9%Reduced
Oarsman Capital, Inc.4,864$789.2K0.19%−1,422−22.6%Reduced
Seamount Financial Group Inc4,867$789.7K0.69%00.0%Unchanged
Angeles Wealth Management, LLC4,869$790.0K0.08%+1,186+32.2%Added
Etesian Wealth Advisors, Inc.4,875$791.0K0.45%−65−1.3%Reduced
Cascade Investment Group, Inc.4,897$794.5K0.59%−100−2.0%Reduced
NCM Capital Management, LLC4,898$794.7K0.45%+34+0.7%Added
Meridian Investment Counsel Inc.4,900$795.0K0.26%00.0%Unchanged
Edmonds Duncan Registered Investment Advisors, LLC4,910$796.7K0.20%+5+0.1%Added
Garde Capital, Inc.4,914$797.0K0.06%−765−13.5%Reduced
Ironvine Capital Partners, LLC4,940$801.5K0.09%00.0%Unchanged
Arthur M. Cohen & Associates, LLC4,944$802.2K0.17%−920−15.7%Reduced
Schear Investment Advisers, LLC4,952$803.5K0.65%+19+0.4%Added
Banco BTG Pactual S.A.4,995$805.2K0.25%00.0%Unchanged
Optas, LLC4,970$806.4K0.22%+179+3.7%Added
Oversea-Chinese Banking CORP Ltd4,989$809.5K0.03%00.0%Unchanged
Emprise Bank4,992$810.0K0.55%+4,992New
Houlihan Financial Resource Group, Ltd.4,991$810.0K0.36%−6−0.1%Reduced
Blackston Financial Advisory Group, LLC5,002$811.5K0.54%−1,862−27.1%Reduced
TruWealth Advisors, LLC5,004$811.9K0.06%+241+5.1%Added
Alera Investment Advisors, LLC5,007$812.4K0.11%+60+1.2%Added
Balboa Wealth Partners5,011$813.0K0.26%+119+2.4%Added
Robinson Smith Wealth Advisors LLC5,012$813.2K0.78%−9−0.2%Reduced
Zega Financial, LLC5,013$813.4K0.35%−16,367−76.6%Reduced
Front Row Advisors LLC5,025$815.3K0.30%+3,058+155.5%Added
First National Corp5,567$815.8K0.20%00.0%Unchanged
Quantum Private Wealth, LLC5,030$816.1K0.30%00.0%Unchanged
Wheelhouse Advisory Group LLC5,031$816.4K0.63%−195−3.7%Reduced
BIP Wealth, LLC5,031$816.4K0.06%+150+3.1%Added
Willow Creek Wealth Management Inc.5,044$818.4K0.10%−129−2.5%Reduced
Strategy Asset Managers LLC5,050$819.3K0.18%+379+8.1%Added
Northwest Financial Advisors5,051$819.4K0.90%+12+0.2%Added
Mainsail Financial Group, LLC5,051$819.5K0.56%+48+1.0%Added
Forza Wealth Management, LLC5,053$819.8K0.43%00.0%Unchanged
Lifeworks Advisors, LLC5,055$820.1K0.23%−377−6.9%Reduced