Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2023
Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,588
- +227 vs. Q3 2023
- Shares held
- 1.55B
- +20.1M (+1.3%) vs. Q3 2023
- Total value
- $226.9B
- +$3.70B (+1.7%) vs. Q3 2023
- New holders
- 344
- 1,363 more added
- Sold out
- 117
- 1,506 more reduced
51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Act Wealth Management, LLC | 2,022 | $296.3K | 0.16% | +2+0.1% | Added |
| American Financial Advisors, LLC | 2,026 | $297.0K | 0.04% | +96+5.0% | Added |
| Unique Wealth, LLC | 2,033 | $297.9K | 0.10% | −255−11.1% | Reduced |
| RDA Financial Network | 2,034 | $298.0K | 0.11% | +47+2.4% | Added |
| Whelan Financial | 2,034 | $298.1K | 0.14% | −143−6.6% | Reduced |
| Kaydan Wealth Management, Inc. | 2,037 | $298.5K | 0.12% | +11+0.5% | Added |
| Harmony Asset Management LLC | 2,038 | $298.6K | 0.13% | +2,038 | New |
| Colton Groome Financial Advisors, LLC | 2,043 | $299.4K | 0.13% | −3,482−63.0% | Reduced |
| Spreng Capital Management, Inc. | 2,044 | $299.5K | 0.19% | +28+1.4% | Added |
| Savvy Advisors, Inc. | 2,047 | $299.9K | 0.29% | +2,047 | New |
| Wilkinson Global Asset Management LLC | 2,050 | $300.4K | 0.02% | −75−3.5% | Reduced |
| Eagle Bay Advisors LLC | 2,054 | $301.0K | 0.19% | −1,395−40.4% | Reduced |
| Avaii Wealth Management, LLC | 2,055 | $301.2K | 0.20% | +343+20.0% | Added |
| Tyler-Stone Wealth Management | 2,056 | $301.3K | 0.15% | +42+2.1% | Added |
| Oliver Luxxe Assets LLC | 2,057 | $301.4K | 0.07% | −64−3.0% | Reduced |
| Crown Wealth Group, LLC | 2,057 | $301.4K | 0.18% | −122−5.6% | Reduced |
| Rice Hall James & Associates, LLC | 2,059 | $301.7K | 0.02% | 00.0% | Unchanged |
| RW Investment Management LLC | 2,060 | $301.8K | 0.05% | +16+0.8% | Added |
| O'Brien Wealth Partners LLC | 2,062 | $302.1K | 0.08% | +65+3.3% | Added |
| Perennial Advisors, LLC | 2,065 | $302.6K | 0.07% | +2+0.1% | Added |
| Up Strategic Wealth Investment Advisors LLC | 2,065 | $302.7K | 0.55% | +2,065 | New |
| Monograph Wealth Advisors, LLC | 2,069 | $303.2K | 0.05% | −24,102−92.1% | Reduced |
| Operose Advisors LLC | 2,070 | $303.3K | 0.12% | −730−26.1% | Reduced |
| Beacon Financial Strategies CORP | 2,073 | $303.7K | 0.24% | −21−1.0% | Reduced |
| Sound Financial Strategies Group, LLC | 2,075 | $304.1K | 0.26% | −372−15.2% | Reduced |
| Congress Park Capital LLC | 2,075 | $304.1K | 0.15% | 00.0% | Unchanged |
| Collective Family Office LLC | 2,075 | $304.1K | 0.11% | 00.0% | Unchanged |
| C2C Wealth Management, LLC | 1,720,092 | $304.9K | 0.26% | +1,696,630+7,231.4% | Added |
| LWMG, LLC | 2,084 | $305.4K | 0.07% | +47+2.3% | Added |
| Grandview Asset Management LLC | 2,090 | $306.0K | 0.16% | +77+3.8% | Added |
| CSM Advisors, LLC | 2,098 | $307.0K | 0.02% | 00.0% | Unchanged |
| NSI Retail Advisors, LLC | 2,098 | $307.0K | 0.05% | 00.0% | Unchanged |
| Measured Wealth Private Client Group, LLC | 2,099 | $307.6K | 0.11% | 00.0% | Unchanged |
| Paces Ferry Wealth Advisors, LLC | 2,099 | $307.6K | 0.21% | −8−0.4% | Reduced |
| SMART Wealth LLC | 2,107 | $308.7K | 0.17% | +267+14.5% | Added |
| Rooted Wealth Advisors, Inc. | 1,943 | $309.0K | 0.16% | −217−10.0% | Reduced |
| Derbend Asset Management | 2,117 | $310.2K | 0.18% | +588+38.5% | Added |
| Dakota Community Bank & Trust NA | 2,117 | $310.2K | 1.74% | +95+4.7% | Added |
| Horizon Investment Services, LLC | 2,127 | $311.8K | 0.17% | −69−3.1% | Reduced |
| Latash Investments, LLC | 2,131 | $312.3K | 0.22% | 00.0% | Unchanged |
| One + One Wealth Management, LLC | 2,137 | $313.2K | 0.19% | 00.0% | Unchanged |
| Wealth Advisors of Iowa, LLC | 2,138 | $313.4K | 0.21% | +207+10.7% | Added |
| First Bank & Trust | 2,139 | $313.4K | 0.08% | 00.0% | Unchanged |
| Regal Wealth Group, Inc. | 2,112 | $314.0K | 0.19% | 00.0% | Unchanged |
| Betterment LLC | 2,144 | $314.0K | 0.00% | +2,144 | New |
| Northwest Wealth Management, LLC | 2,143 | $314.0K | 0.09% | +300+16.3% | Added |
| Rollins Financial Advisors, LLC | 2,144 | $314.2K | 0.07% | +2,144 | New |
| BCGM Wealth Management, LLC | 2,150 | $315.1K | 0.13% | +6+0.3% | Added |
| Titleist Asset Management, LLC | 2,157 | $316.1K | 0.06% | +307+16.6% | Added |
| IFG Advisors, LLC | 2,160 | $316.5K | 0.09% | +130+6.4% | Added |
| MGO Private Wealth, LLC | 2,162 | $316.8K | 0.22% | +6+0.3% | Added |
| Beirne Wealth Consulting Services, LLC | 2,163 | $317.3K | 0.16% | +2,163 | New |
| Sepio Capital, LP | 2,170 | $318.0K | 0.03% | +314+16.9% | Added |
| Y.D. More Investments Ltd | 2,174 | $318.1K | 0.07% | +113+5.5% | Added |
| Lafayette Investments, Inc. | 2,172 | $318.3K | 0.08% | +2+0.1% | Added |
| Fort, L.P. | 2,176 | $318.9K | 0.79% | −154−6.6% | Reduced |
| Cooper/Haims Advisors, LLC | 2,179 | $319.3K | 0.18% | −3−0.1% | Reduced |
| Affiance Financial, LLC | 2,178 | $319.3K | 0.09% | −172−7.3% | Reduced |
| Main Street Group, LTD | 2,177 | $319.3K | 0.11% | +2,177 | New |
| Fishman Jay A Ltd | 2,180 | $319.5K | 0.04% | 00.0% | Unchanged |
| Planning Alternatives Ltd | 2,182 | $319.7K | 0.06% | 00.0% | Unchanged |
| Occidental Asset Management, LLC | 2,182 | $319.8K | 0.07% | −24−1.1% | Reduced |
| David R. Rahn & Associates Inc. | 2,183 | $319.9K | 0.13% | 00.0% | Unchanged |
| Shapiro Capital Management LLC | 2,183 | $320.0K | 0.01% | 00.0% | Unchanged |
| Madden Securities Corp | 2,185 | $320.2K | 0.17% | −5−0.2% | Reduced |
| TMD Wealth Management, LLC | 2,186 | $320.3K | 0.08% | −307−12.3% | Reduced |
| Fairfield, Bush & Co. | 2,186 | $320.3K | 0.19% | +2+0.1% | Added |
| Versant Capital Management, Inc | 2,189 | $320.7K | 0.10% | −150−6.4% | Reduced |
| ETF Store, Inc. | 2,194 | $321.5K | 0.21% | +66+3.1% | Added |
| Foresight Capital Management Advisors, Inc. | 2,196 | $322.0K | 0.33% | +2,196 | New |
| Aua Capital Management, LLC | 2,199 | $322.2K | 0.20% | 00.0% | Unchanged |
| Investment Partners Asset Management, Inc. | 2,199 | $322.3K | 0.32% | +2,199 | New |
| Edgewood Management LLC | 2,200 | $322.4K | 0.00% | 00.0% | Unchanged |
| Western Financial Corp | 2,200 | $322.4K | 0.22% | 00.0% | Unchanged |
| Ewa, LLC | 2,040 | $322.5K | 0.16% | +285+16.2% | Added |
| High Falls Advisors, Inc | 2,208 | $323.6K | 0.09% | +2+0.1% | Added |
| Yoder Wealth Management, Inc. | 2,209 | $323.7K | 0.23% | −8−0.4% | Reduced |
| Lipe & Dalton | 2,214 | $324.0K | 0.18% | 00.0% | Unchanged |
| Custom Portfolio Group LLC | 2,216 | $324.7K | 0.29% | +2,216 | New |
| Sonata Capital Group Inc | 2,221 | $325.0K | 0.16% | 00.0% | Unchanged |
| Avenir Corp | 2,221 | $325.5K | 0.03% | 00.0% | Unchanged |
| Family Wealth Group, LLC | 2,221 | $325.5K | 0.40% | +2,221 | New |
| Cedrus LLC | 2,228 | $326.5K | 0.20% | −508−18.6% | Reduced |
| Falcon Wealth Planning | 2,237 | $327.8K | 0.06% | +68+3.1% | Added |
| Global X Japan Co., Ltd. | 2,237 | $327.8K | 0.19% | +2,237 | New |
| Fulcrum Equity Management | 2,239 | $328.1K | 0.41% | −527−19.1% | Reduced |
| Gries Financial LLC | 2,241 | $328.4K | 0.07% | −33−1.5% | Reduced |
| Granite FO LLC | 2,248 | $329.4K | 0.22% | 00.0% | Unchanged |
| Centennial Bank | 2,247 | $330.2K | 0.20% | +162+7.8% | Added |
| Red Wave Investments LLC | 2,258 | $330.8K | 0.13% | +2+0.1% | Added |
| Provident Investment Management, Inc. | 2,258 | $330.9K | 0.03% | +58+2.6% | Added |
| ML & R Wealth Management LLC | 2,259 | $331.0K | 0.07% | +35+1.6% | Added |
| Madison Wealth Partners, Inc | 2,262 | $331.4K | 0.13% | +208+10.1% | Added |
| Alpha Family Trust | 2,265 | $331.9K | 0.22% | −1,035−31.4% | Reduced |
| Breed's Hill Capital LLC | 2,265 | $331.9K | 0.32% | +2,265 | New |
| CarsonAllaria Wealth Management, Ltd. | 2,266 | $332.2K | 0.24% | −82−3.5% | Reduced |
| Lion Street Advisors, LLC | 2,272 | $333.0K | 0.14% | −504−18.2% | Reduced |
| Smart Money Group LLC | 2,274 | $333.2K | 0.15% | +275+13.8% | Added |
| Tilia Fiduciary Partners, Inc. | 2,278 | $333.8K | 0.31% | +62+2.8% | Added |
| Lee Financial Co | 2,284 | $334.7K | 0.06% | +130+6.0% | Added |