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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 17 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Trinity Legacy Partners, LLC34,558$5.06M1.60%−213−0.6%Reduced
McKinley Carter Wealth Services, Inc.34,584$5.07M0.37%+3,867+12.6%Added
Trustmark National Bank Trust Department34,585$5.07M0.46%−839−2.4%Reduced
ExodusPoint Capital Management, LP34,601$5.07M0.06%+16,339+89.5%Added
Gluskin Sheff & Assoc Inc34,705$5.09M0.50%−11,467−24.8%Reduced
Waverton Investment Management Ltd34,734$5.09M0.12%−2,149−5.8%Reduced
Capital International Inc34,771$5.10M0.08%+16,711+92.5%Added
Smith, Moore & Co.34,916$5.10M0.60%−6,255−15.2%Reduced
Arjuna Capital34,817$5.10M1.60%+18,332+111.2%Added
New Hampshire Trust34,934$5.12M1.23%−820−2.3%Reduced
Annex Advisory Services, LLC34,982$5.13M0.21%−2,125−5.7%Reduced
Plancorp, LLC35,095$5.14M0.25%+441+1.3%Added
Leonteq Securities AG35,121$5.15M0.66%+19,421+123.7%Added
Financial & Tax Architects, LLC35,226$5.16M1.53%−203−0.6%Reduced
NTV Asset Management LLC35,230$5.16M0.87%−300−0.8%Reduced
Capital Investment Advisory Services, LLC35,264$5.17M0.48%−28−0.1%Reduced
Covington Investment Advisors Inc.35,390$5.19M0.94%+1,608+4.8%Added
Csenge Advisory Group35,414$5.19M0.32%−1,419−3.9%Reduced
Benedict Financial Advisors Inc35,416$5.19M1.41%−383−1.1%Reduced
Oak Hill Wealth Advisors, LLC35,421$5.19M1.79%−59−0.2%Reduced
Smithbridge Asset Management Inc35,553$5.21M1.19%−435−1.2%Reduced
Pettee Investors, Inc.35,679$5.23M2.31%−403−1.1%Reduced
Berkshire Bank35,724$5.23M1.39%−1,140−3.1%Reduced
Chicago Capital, LLC35,808$5.25M0.19%−1,432−3.8%Reduced
Gladstone Institutional Advisory LLC35,932$5.27M0.30%+3,786+11.8%Added
Caption Management, LLC36,000$5.28M0.57%+36,000New
Portfolio Design Labs, LLC36,004$5.28M2.00%+36,004New
Abner Herrman & Brock LLC36,040$5.28M0.74%−353−1.0%Reduced
Dynamic Advisor Solutions LLC36,077$5.32M0.20%+2,614+7.8%Added
Walleye Capital LLC36,530$5.35M0.08%−135,997−78.8%Reduced
Aull & Monroe Investment Management Corp36,587$5.36M2.65%−250−0.7%Reduced
Gardner Russo & Quinn LLCSuperinvestorGardner Russo & Quinn36,670$5.37M0.05%−140.0%Reduced
Equitable Trust Co36,672$5.37M0.40%00.0%Unchanged
Financial Avengers, Inc.36,724$5.38M3.24%+212+0.6%Added
Proequities, Inc.36,774$5.39M0.39%−182−0.5%Reduced
Jacobi Capital Management LLC36,780$5.39M0.55%−5,144−12.3%Reduced
Prospector Partners LLC36,795$5.39M0.68%00.0%Unchanged
Global Retirement Partners, LLC36,218$5.43M0.23%+1,463+4.2%Added
Silverlake Wealth Management LLC37,067$5.43M2.99%+20+0.1%Added
Fairview Capital Investment Management, LLC37,091$5.44M0.32%−441−1.2%Reduced
Kapstone Financial Advisors LLC34,930$5.44M4.26%+224+0.6%Added
Stablepoint Partners, LLC37,153$5.44M1.40%+37,153New
Murphy Pohlad Asset Management LLC37,300$5.47M2.26%−1,784−4.6%Reduced
Sentinel Trust Co Lba37,330$5.47M0.72%00.0%Unchanged
Farmers Trust Co37,359$5.47M1.14%+277+0.7%Added
Keystone Financial Group37,481$5.49M0.95%+1,516+4.2%Added
CoreCap Advisors, LLC37,552$5.50M0.36%+7,117+23.4%Added
NEOS Investment Management LLC37,646$5.52M0.52%+9,187+32.3%Added
Chatham Capital Group, Inc.37,690$5.52M1.12%−150−0.4%Reduced
Midland Wealth Advisors LLC37,716$5.53M0.38%+37,716New
Avestar Capital, LLC37,752$5.53M0.68%+1,613+4.5%Added
Fundamentun, LLC37,803$5.54M0.66%+919+2.5%Added
RFG Advisory, LLC37,808$5.54M0.22%+862+2.3%Added
Mather Group, LLC.37,891$5.55M0.09%+3,524+10.3%Added
Edge Capital Group, LLC38,016$5.57M0.31%+9,514+33.4%Added
Sandhill Capital Partners LLC38,084$5.58M0.46%−2,909−7.1%Reduced
WBH Advisory Inc38,119$5.59M0.62%+402+1.1%Added
Confluence Wealth Services, Inc.38,273$5.61M0.62%+1,236+3.3%Added
WMS Partners, LLC38,301$5.61M0.41%−1,894−4.7%Reduced
First National Bank & Trust Co of Newtown38,467$5.64M1.21%−803−2.0%Reduced
SlateStone Wealth, LLC38,508$5.64M0.73%−205−0.5%Reduced
Griffin Asset Management, Inc.38,534$5.65M0.72%−460−1.2%Reduced
Horan Securities, Inc.38,545$5.65M2.84%−5,070−11.6%Reduced
Plimoth Trust Co LLC38,548$5.65M1.63%−764−1.9%Reduced
Claro Advisors LLC38,621$5.66M1.23%+147+0.4%Added
Schnieders Capital Management LLC38,635$5.66M1.25%−13,031−25.2%Reduced
Dana Investment Advisors, Inc.38,638$5.66M0.27%−1,244−3.1%Reduced
YHB Investment Advisors, Inc.38,652$5.66M0.55%−274−0.7%Reduced
Martin Capital Partners, LLC38,663$5.67M2.31%+60+0.2%Added
Beach Investment Counsel Inc38,752$5.68M0.70%−7,411−16.1%Reduced
Rossmore Private Capital38,902$5.70M0.81%−50.0%Reduced
Bath Savings Trust Co38,905$5.70M0.64%+241+0.6%Added
Modern Wealth Management, LLC38,908$5.70M0.72%+38,908New
Foster Victor Wealth Advisors, LLC38,401$5.71M0.58%+937+2.5%Added
Asset Dedication, LLC39,133$5.73M0.47%+2,410+6.6%Added
Peoples Financial Services Corp.39,195$5.74M2.49%−33−0.1%Reduced
Harbor Capital Advisors, Inc.39,284$5.76M1.12%+41+0.1%Added
United Fire Group Inc39,300$5.76M10.47%00.0%Unchanged
CAPROCK Group, Inc.39,522$5.79M0.37%+16,872+74.5%Added
Perkins Coie Trust Co39,526$5.79M1.46%−645−1.6%Reduced
Roundview Capital LLC39,546$5.80M0.53%−2,152−5.2%Reduced
Tritonpoint Wealth, LLC39,664$5.81M0.57%+39,664New
Courier Capital LLC39,864$5.84M0.44%−3,038−7.1%Reduced
WCG Wealth Advisors LLC39,882$5.84M0.43%+7,870+24.6%Added
Rehmann Capital Advisory Group39,884$5.84M0.48%+3,972+11.1%Added
Schonfeld Strategic Advisors LLC39,960$5.86M0.05%−438−1.1%Reduced
FourThought Financial Partners, LLC40,071$5.87M0.74%−1,436−3.5%Reduced
Wahed Invest LLC40,098$5.88M1.65%+3,078+8.3%Added
First Trust Investment Solutions L.P.40,110$5.88M1.22%+40,110New
Cobblestone Capital Advisors LLC40,134$5.88M0.39%−588−1.4%Reduced
Jaffetilchin Investment Partners, LLC40,139$5.88M0.57%−778−1.9%Reduced
Capital Investment Counsel, Inc40,179$5.89M1.03%+249+0.6%Added
Ameritas Advisory Services, LLC39,219$5.90M0.33%−9,473−19.5%Reduced
Darwin Advisors, LLC40,298$5.91M1.58%−1,637−3.9%Reduced
Mill Capital Management, LLC40,316$5.91M0.53%00.0%Unchanged
Western Wealth Management, LLC40,357$5.91M0.43%+1,520+3.9%Added
SP Asset Management LLC40,364$5.91M0.61%+174+0.4%Added
Advocate Group LLC40,552$5.94M1.28%−1,939−4.6%Reduced
Lakeside Advisors, INC.40,641$5.96M4.14%−396−1.0%Reduced
Slagle Financial, LLC81,560$5.99M3.43%+40,562+98.9%Added