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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Legacy Advisors, LLC21,869$3.20M0.41%+2,757+14.4%Added
Wescott Financial Advisory Group, LLC21,914$3.21M0.45%+40.0%Added
Hudson Valley Investment Advisors Inc21,648$3.22M0.44%−614−2.8%Reduced
Brighton Jones LLC22,024$3.23M0.14%+1,577+7.7%Added
Aviance Capital Partners, LLC22,089$3.24M0.69%−930−4.0%Reduced
Thoroughbred Financial Services, LLC22,090$3.24M0.26%+4,176+23.3%Added
Harbor Investment Advisory, LLC22,158$3.25M0.37%−445−2.0%Reduced
Girard Partners Ltd.22,169$3.25M0.33%−287−1.3%Reduced
Orleans Capital Management Corp22,176$3.25M2.18%−305−1.4%Reduced
Investment Advisory Group, LLC22,184$3.25M1.49%−335−1.5%Reduced
Summit Financial, LLC22,260$3.26M0.21%+145+0.7%Added
Douglas Lane & Associates, LLC22,267$3.26M0.05%−777−3.4%Reduced
Bank of New Hampshire22,281$3.27M0.93%+225+1.0%Added
Westpac Banking Corp22,285$3.27M0.27%−46,952−67.8%Reduced
GM Advisory Group, Inc.22,298$3.27M0.25%+4,567+25.8%Added
Cornerstone Capital, Inc.22,355$3.28M0.36%−765−3.3%Reduced
Financial Strategies Group, Inc.21,569$3.28M0.94%+2,429+12.7%Added
National Mutual Insurance Federation of Agricultural Cooperatives22,394$3.28M0.04%00.0%Unchanged
Brady Family Wealth, LLC22,428$3.29M1.13%−459−2.0%Reduced
Wambolt & Associates, LLC22,480$3.29M1.08%+195+0.9%Added
Southern Capital Advisors, LLC22,497$3.30M2.34%−1,009−4.3%Reduced
PFG Investments, LLC22,497$3.30M0.61%−447−1.9%Reduced
Wallace Capital Management Inc.22,611$3.31M0.49%+20.0%Added
Baader Bank INC22,670$3.32M0.28%−732−3.1%Reduced
Wulff, Hansen & Co.22,665$3.32M3.69%+79+0.3%Added
Kennedy Investment Group22,704$3.33M1.86%+180+0.8%Added
Forum Financial Management, LP22,721$3.33M0.06%+1,103+5.1%Added
Stonebridge Capital Management Inc22,757$3.33M1.63%00.0%Unchanged
Hutchens & Kramer Investment Management Group, LLC22,802$3.34M2.36%00.0%Unchanged
Mattern Wealth Management LLC22,829$3.35M0.86%+813+3.7%Added
Biltmore Family Office, LLC22,833$3.35M0.69%+88+0.4%Added
King Wealth22,842$3.35M0.65%−951−4.0%Reduced
Future Financial Wealth Managment LLC22,899$3.36M3.33%+589+2.6%Added
Summit Global Investments22,914$3.36M0.22%+11,938+108.8%Added
Garrett Investment Advisors LLC22,918$3.36M0.47%−1,553−6.3%Reduced
Summit Asset Management, LLC22,929$3.36M0.80%−83−0.4%Reduced
MV Capital Management, Inc.22,934$3.36M0.43%+193+0.8%Added
Coppell Advisory Solutions LLC22,980$3.37M0.68%+6,573+40.1%Added
Sumitomo Mitsui Financial Group, Inc.23,051$3.38M0.11%+1,428+6.6%Added
Joho Capital LLC23,050$3.38M0.61%00.0%Unchanged
St. Clair Advisors, LLC23,055$3.38M1.16%00.0%Unchanged
Monument Capital Management23,105$3.39M1.09%+2,127+10.1%Added
S&CO Inc23,148$3.39M0.26%−639−2.7%Reduced
Essex LLC23,191$3.40M0.85%−695−2.9%Reduced
Stonehage Fleming Financial Services Holdings Ltd23,201$3.40M0.10%−1,641−6.6%Reduced
Thompson Investment Management, Inc.23,246$3.41M0.55%−285−1.2%Reduced
Laffer Tengler Investments23,279$3.41M0.91%+848+3.8%Added
Principal Securities, Inc.23,280$3.41M0.13%+23,280New
Kinloch Capital, LLC23,297$3.41M2.17%−701−2.9%Reduced
Atwood & Palmer Inc23,315$3.42M0.28%−150−0.6%Reduced
Home Federal Bank of Tennessee23,355$3.42M1.15%00.0%Unchanged
Chilton Investment Co LLC23,373$3.43M0.10%+758+3.4%Added
PCA Investment Advisory Services Inc.23,380$3.43M2.26%−2,059−8.1%Reduced
Heck Capital Advisors, LLC23,422$3.43M0.56%+50+0.2%Added
Manchester Capital Management LLC23,432$3.43M0.46%+544+2.4%Added
Sandler Capital Management23,454$3.44M0.44%−47,926−67.1%Reduced
Patton Albertson Miller Group, LLC23,478$3.44M0.57%−912−3.7%Reduced
Willis Johnson & Associates, Inc.23,484$3.44M0.33%+50+0.2%Added
Pensionfund Sabic23,500$3.44M1.08%00.0%Unchanged
Kelly Lawrence W & Associates Inc23,520$3.45M0.83%−1,709−6.8%Reduced
Exchange Bank23,524$3.45M2.99%−379−1.6%Reduced
Finer Wealth Management, Inc.23,587$3.46M2.57%−163−0.7%Reduced
Bull Street Advisors, LLC23,599$3.46M1.75%−40−0.2%Reduced
Duncker Streett & Co Inc23,612$3.46M0.73%−70.0%Reduced
United Advisor Group, LLC23,204$3.46M4.18%+23,204New
Archford Capital Strategies, LLC23,658$3.47M0.63%+12+0.1%Added
NovaPoint Capital, LLC23,665$3.47M1.29%−1,126−4.5%Reduced
Centre Asset Management, LLC23,672$3.47M0.84%−3,348−12.4%Reduced
Arkadios Wealth Advisors23,724$3.48M0.29%−441−1.8%Reduced
Empire Financial Management Company, LLC23,774$3.48M1.36%+100+0.4%Added
Strategic Planning Group, LLC23,962$3.51M1.16%+23,962New
Old Second National Bank of Aurora24,104$3.53M0.97%+349+1.5%Added
ORBA Wealth Advisors, L.L.C.24,111$3.53M2.12%+24,111New
Navellier & Associates Inc24,120$3.53M0.53%+392+1.7%Added
Zhang Financial LLC24,126$3.54M0.30%+563+2.4%Added
Altrius Capital Management Inc24,127$3.54M0.98%+331+1.4%Added
Mitchell McLeod Pugh & Williams Inc24,189$3.54M0.94%+265+1.1%Added
Kingswood Wealth Advisors, LLC24,220$3.55M0.40%+19,138+376.6%Added
Provident Wealth Management, LLC24,242$3.55M1.56%00.0%Unchanged
Integrated Advisors Network LLC24,242$3.55M0.20%+114+0.5%Added
Hendley & Co Inc24,302$3.56M1.39%+155+0.6%Added
Virtue Capital Management, LLC24,308$3.57M0.73%+7,967+48.8%Added
Founders Financial Securities LLC24,378$3.57M0.40%+826+3.5%Added
Crystal Rock Capital Management24,525$3.59M2.37%−800−3.2%Reduced
DT Investment Partners, LLC22,858$3.60M0.39%+323+1.4%Added
Chelsea Counsel Co24,648$3.61M1.92%−3,979−13.9%Reduced
Marshall Financial Group LLC24,770$3.63M1.17%+690+2.9%Added
Crescent Sterling, Ltd.24,784$3.63M3.62%−733−2.9%Reduced
Eudaimonia Partners, LLC24,826$3.64M0.95%−5,744−18.8%Reduced
Avantax Planning Partners, Inc.24,861$3.64M0.14%−3,424−12.1%Reduced
Financial Advisory Service, Inc.24,877$3.65M0.35%+2,279+10.1%Added
Delta Financial Group, Inc.24,908$3.65M1.15%−467−1.8%Reduced
SageView Advisory Group, LLC23,298$3.67M0.16%+5,312+29.5%Added
RiverFront Investment Group, LLC25,044$3.67M0.12%+25,044New
Holderness Investments Co25,091$3.68M1.01%+632+2.6%Added
Cigna Investments Inc25,105$3.68M0.76%−86−0.3%Reduced
DFPG Investments, LLC24,892$3.68M0.29%+424+1.7%Added
Arete Wealth Advisors, LLC25,139$3.68M0.28%+330+1.3%Added
J. W. Coons Advisors, LLC25,178$3.69M1.00%00.0%Unchanged
Bridges Investment Management Inc25,184$3.69M0.12%+3,262+14.9%Added