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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,587 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Banco de Sabadell, S.A14,198$2.08M1.58%−50−0.4%Reduced
Lynx Capital Group Ltd14,217$2.08M1.55%+14,217New
Lake Street Financial LLC14,226$2.08M0.33%+3,400+31.4%Added
Vise Technologies, Inc.14,274$2.09M0.45%+2,286+19.1%Added
Salomon & Ludwin, LLC14,388$2.10M0.22%00.0%Unchanged
Harbour Trust & Investment Management Co14,346$2.10M0.30%+14,346New
Marcum Wealth, LLC14,364$2.10M0.22%+493+3.6%Added
First Hawaiian Bank14,377$2.11M0.07%−2,760−16.1%Reduced
M&R Capital Management Inc14,396$2.11M0.53%+13+0.1%Added
Buckingham Strategic Partners14,396$2.11M0.10%−3,299−18.6%Reduced
Farmers & Merchants Trust Co of Chambersburg PA14,397$2.11M1.08%−80−0.6%Reduced
Retireful, LLC14,401$2.11M0.92%+14,401New
Greenfield Savings Bank14,436$2.12M1.22%−74−0.5%Reduced
Kowal Investment Group, LLC14,460$2.12M0.49%−731−4.8%Reduced
Platform Technology Partners13,514$2.12M0.83%+688+5.4%Added
Guardian Wealth Management, Inc.14,490$2.12M1.79%−312−2.1%Reduced
Ballast, Inc.14,528$2.13M0.73%+414+2.9%Added
Grove Bank & Trust14,557$2.13M0.39%−319−2.1%Reduced
Grand Jean Capital Management Inc14,580$2.14M0.64%−600−4.0%Reduced
GSB Wealth Management, LLC14,581$2.14M0.66%−50.0%Reduced
Well Done, LLC14,582$2.14M0.42%−275−1.9%Reduced
Handelsinvest Investeringsforvaltning14,596$2.14M0.87%+14,596New
Wolverine Trading, LLC14,627$2.14M0.02%+14,627New
Coerente Capital Management14,635$2.14M0.44%+2,020+16.0%Added
Lindbrook Capital, LLC14,635$2.14M0.21%−936−6.0%Reduced
Chapin Davis, Inc.14,639$2.15M0.90%+1,579+12.1%Added
Symmetry Partners, LLC14,739$2.15M0.12%−1,432−8.9%Reduced
Argyle Capital Management Inc.14,679$2.15M0.89%−5,250−26.3%Reduced
Plante Moran Financial Advisors, LLC14,680$2.15M0.22%−88−0.6%Reduced
PYA Waltman Capital, LLC14,694$2.15M0.90%+970+7.1%Added
Invst, LLC13,637$2.17M0.28%+519+4.0%Added
Prosperity Wealth Management, Inc.14,796$2.17M1.42%+14,796New
Allegheny Financial Group LTD14,864$2.18M0.70%+272+1.9%Added
World Equity Group, Inc.14,866$2.18M0.44%+1,124+8.2%Added
Gratus Wealth Advisors, LLC14,870$2.18M0.43%+14,870New
Thor Investment Management Inc14,913$2.19M1.91%+14,913New
Jeppson Wealth Management, LLC14,933$2.19M0.91%+35+0.2%Added
Hall Capital Management Co Inc14,934$2.19M1.28%−294−1.9%Reduced
Jackson Hole Capital Partners, LLC15,009$2.20M0.56%+2,736+22.3%Added
Widmann Financial Services, Inc.15,052$2.21M1.99%00.0%Unchanged
Carmichael Hill & Associates, Inc.15,069$2.21M0.98%−399−2.6%Reduced
Zullo Investment Group, Inc.15,121$2.22M1.14%+38+0.3%Added
ICW Investment Advisors LLC15,126$2.22M1.08%+114+0.8%Added
TCI Wealth Advisors, Inc.15,164$2.22M0.24%+2,157+16.6%Added
Cognios Beta Neutral Large Cap Fund, LP15,165$2.22M2.90%−207−1.3%Reduced
First Nebraska Trust Co15,172$2.22M0.26%00.0%Unchanged
Grant/GrossMendelsohn, LLC14,270$2.23M0.92%+13+0.1%Added
Godshalk Welsh Capital Management, Inc.15,205$2.23M1.60%−830−5.2%Reduced
Invesco, LLC15,209$2.23M1.04%−147−1.0%Reduced
Richard Bernstein Advisors LLC15,235$2.23M0.05%+14+0.1%Added
Atomi Financial Group, Inc.15,256$2.24M0.31%+5,448+55.5%Added
LS Investment Advisors, LLC15,263$2.24M0.39%−1,500−8.9%Reduced
Cacti Asset Management LLC15,345$2.24M0.19%00.0%Unchanged
Townsend Asset Management Corp15,306$2.24M1.02%−100−0.6%Reduced
Alpha Omega Wealth Management LLC15,313$2.24M0.37%+12+0.1%Added
Advisor OS, LLC15,325$2.25M0.29%+1,529+11.1%Added
Financial Council Asset Management Inc15,360$2.25M1.51%+781+5.4%Added
Lindenwold Advisors15,381$2.25M1.28%−128−0.8%Reduced
Thompson Siegel & Walmsley LLC15,392$2.26M0.04%−80−0.5%Reduced
Boltwood Capital Management15,401$2.26M0.75%−430−2.7%Reduced
Triangle Securities Wealth Management15,407$2.26M0.70%−69−0.4%Reduced
Modus Advisors, LLC15,410$2.26M0.92%+100+0.7%Added
Marks Group Wealth Management, Inc15,479$2.27M0.26%−1,498−8.8%Reduced
North Star Asset Management Inc15,518$2.27M0.12%−50.0%Reduced
Atlantic Trust, LLC15,573$2.28M0.62%−1,974−11.2%Reduced
Bell & Brown Wealth Advisors, LLC15,642$2.29M1.07%+15,642New
Stony Point Wealth Management Inc.15,680$2.30M1.06%−608−3.7%Reduced
Thrive Wealth Management, LLC15,681$2.30M0.51%−927−5.6%Reduced
Roberts Glore & Co Inc15,682$2.30M0.72%−50−0.3%Reduced
Naviter Wealth, LLC15,683$2.30M0.46%+2,957+23.2%Added
Columbia Trust Co 0101201615,734$2.31M1.04%+4,236+36.8%Added
Sweet Financial Partners, LLC15,740$2.31M0.55%+1,769+12.7%Added
Hudock, Inc.15,756$2.31M0.50%−693−4.2%Reduced
First Western Trust Bank15,775$2.31M0.12%−353−2.2%Reduced
Fidelis Capital Partners, LLC15,776$2.31M0.51%+2,933+22.8%Added
PFW Advisors LLC15,807$2.32M0.74%+1,382+9.6%Added
Private Harbour Investment Management & Counsel, LLC15,828$2.32M2.67%−361−2.2%Reduced
AlTi Global, Inc.15,855$2.32M0.07%+15,855New
Oakworth Capital, Inc.15,865$2.32M0.19%+2,323+17.2%Added
Jmac Enterprises LLC15,913$2.33M0.50%+221+1.4%Added
Thomasville National Bank15,913$2.33M0.21%−2,718−14.6%Reduced
SOL Capital Management CO15,973$2.34M0.32%+100+0.6%Added
Chesapeake Wealth Management15,995$2.34M0.91%00.0%Unchanged
Private Advisory Group LLC16,004$2.35M0.41%+419+2.7%Added
First United Bank Trust16,010$2.35M0.94%−545−3.3%Reduced
Guardian Wealth Advisors, LLC16,056$2.35M0.36%−206−1.3%Reduced
Scott & Selber, Inc.16,056$2.35M0.88%+529+3.4%Added
Summit Trail Advisors, LLC16,065$2.35M0.08%−2,077−11.4%Reduced
AlphaStar Capital Management, LLC16,082$2.36M0.22%+489+3.1%Added
HFG Advisors, Inc.16,085$2.36M2.27%+623+4.0%Added
Atlas Private Wealth Advisors16,089$2.36M0.44%−57−0.4%Reduced
BKM Wealth Management, LLC16,111$2.36M1.01%+16,111New
Channel Wealth LLC16,142$2.37M1.12%+2,250+16.2%Added
Brooks, Moore & Associates, Inc.16,182$2.37M1.63%−2,838−14.9%Reduced
Mechanics Financial Corp16,184$2.37M1.34%+65+0.4%Added
Hendershot Investments Inc.16,186$2.37M0.36%00.0%Unchanged
Exeter Financial, LLC15,917$2.38M1.15%+574+3.7%Added
Diligent Investors, LLC16,225$2.38M0.65%+381+2.4%Added
Independent Financial Group, LLC16,226$2.38M0.13%+867+5.6%Added
Exencial Wealth Advisors, LLC16,250$2.38M0.10%+1,882+13.1%Added