Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2023
Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,587
- +227 vs. Q3 2023
- Shares held
- 1.55B
- +20.1M (+1.3%) vs. Q3 2023
- Total value
- $226.9B
- +$3.70B (+1.7%) vs. Q3 2023
- New holders
- 344
- 1,362 more added
- Sold out
- 117
- 1,506 more reduced
51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,043 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,047 | $229.1B |
| Q3 2025 | 3,906 | $240.7B |
| Q2 2025 | 3,967 | $255.3B |
| Q1 2025 | 4,026 | $274.0B |
| Q4 2024 | 4,016 | $268.0B |
| Q3 2024 | 3,729 | $274.8B |
| Q2 2024 | 3,663 | $261.8B |
| Q1 2024 | 3,657 | $254.9B |
| Q4 2023 | 3,587 | $226.9B |
| Q3 2023 | 3,411 | $223.8B |
| Q2 2023 | 3,417 | $231.7B |
| Q1 2023 | 3,384 | $226.4B |
| Q4 2022 | 3,405 | $230.3B |
| Q3 2022 | 3,200 | $191.5B |
| Q2 2022 | 3,261 | $220.9B |
| Q1 2022 | 3,295 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Segment Wealth Management, LLC | 9,399 | $1.38M | 0.12% | −1,556−14.2% | Reduced |
| Cadinha & Co LLC | 9,401 | $1.38M | 0.22% | −35−0.4% | Reduced |
| J. L. Bainbridge & Co., Inc. | 9,421 | $1.38M | 0.17% | +60+0.6% | Added |
| Kennon-Green & Company, LLC | 9,433 | $1.38M | 1.41% | −1,101−10.5% | Reduced |
| Norden Group LLC | 9,435 | $1.38M | 0.24% | −1,601−14.5% | Reduced |
| Sachetta, LLC | 9,438 | $1.38M | 0.66% | +9,438 | New |
| Onyx Bridge Wealth Group LLC | 9,463 | $1.39M | 0.28% | +45+0.5% | Added |
| Prestige Wealth Management Group LLC | 9,466 | $1.39M | 0.32% | −409−4.1% | Reduced |
| Ausdal Financial Partners, Inc. | 9,474 | $1.39M | 0.17% | −31−0.3% | Reduced |
| Simplicity Wealth,LLC | 9,489 | $1.39M | 0.54% | +3,579+60.6% | Added |
| Harrington Investments, INC | 9,502 | $1.39M | 0.86% | −40−0.4% | Reduced |
| Smallwood Wealth Investment Management, LLC | 9,509 | $1.39M | 1.15% | 00.0% | Unchanged |
| Capstone Wealth Management Group, LLC | 9,511 | $1.39M | 1.32% | +1,684+21.5% | Added |
| TRUE Private Wealth Advisors | 9,530 | $1.40M | 0.18% | +1,098+13.0% | Added |
| Investment House LLC | 9,539 | $1.40M | 0.10% | +369+4.0% | Added |
| Oxbow Advisors, LLC | 9,539 | $1.40M | 0.21% | +44+0.5% | Added |
| Smartleaf Asset Management LLC | 9,704 | $1.40M | 0.37% | +9,704 | New |
| Godsey & Gibb Associates | 9,571 | $1.40M | 0.16% | −10,604−52.6% | Reduced |
| Virtu Financial LLC | 9,573 | $1.40M | 0.11% | +9,573 | New |
| West Michigan Advisors, LLC | 9,587 | $1.40M | 0.53% | −76−0.8% | Reduced |
| GeoWealth Management, LLC | 9,593 | $1.41M | 0.12% | +8,085+536.1% | Added |
| Enterprise Bank & Trust Co | 9,593 | $1.41M | 0.50% | +2,145+28.8% | Added |
| LSV Asset Management | 9,600 | $1.41M | 0.00% | 00.0% | Unchanged |
| Woodward Diversified Capital, LLC | 9,619 | $1.41M | 0.89% | −183−1.9% | Reduced |
| CCLA Investment Management Ltd | 9,625 | $1.41M | 0.02% | 00.0% | Unchanged |
| Tucker Asset Management LLC | 9,623 | $1.41M | 0.35% | +3,645+61.0% | Added |
| HCR Wealth Advisors | 9,631 | $1.41M | 0.22% | +2,282+31.1% | Added |
| Hazlett, Burt & Watson, Inc. | 9,648 | $1.41M | 0.95% | −254−2.6% | Reduced |
| KLCM Advisors, Inc. | 9,644 | $1.41M | 0.22% | −218−2.2% | Reduced |
| Wealth Management Associates, Inc. | 9,654 | $1.41M | 0.75% | +1,716+21.6% | Added |
| Angeles Investment Advisors, LLC | 9,661 | $1.42M | 0.09% | +181+1.9% | Added |
| Zions Bancorporation, N.A. | 9,669 | $1.42M | 0.10% | +470+5.1% | Added |
| Tilt Investment Management Holdings, PBC | 9,681 | $1.42M | 1.53% | −2,781−22.3% | Reduced |
| Abundance Wealth Counselors | 9,690 | $1.42M | 0.37% | +1,064+12.3% | Added |
| Insight Advisors, LLC | 9,692 | $1.42M | 0.30% | −59−0.6% | Reduced |
| SNS Financial Group, LLC | 9,700 | $1.42M | 0.17% | −324−3.2% | Reduced |
| Charter Research & Investment Group, Inc. | 9,704 | $1.42M | 1.18% | −16−0.2% | Reduced |
| Mystic Asset Management, Inc. | 9,705 | $1.42M | 0.68% | +565+6.2% | Added |
| Enterprise Financial Services Corp | 9,715 | $1.42M | 0.87% | +115+1.2% | Added |
| Capital Square, LLC | 9,720 | $1.42M | 1.61% | +100+1.0% | Added |
| Wimmer Associates 1, LLC | 9,722 | $1.42M | 0.80% | +175+1.8% | Added |
| Taylor Frigon Capital Management LLC | 9,726 | $1.43M | 0.72% | −130−1.3% | Reduced |
| KPP Advisory Services LLC | 9,728 | $1.43M | 1.25% | +289+3.1% | Added |
| All Terrain Financial Advisors, LLC | 9,729 | $1.43M | 0.66% | +149+1.6% | Added |
| Steigerwald, Gordon & Koch Inc. | 9,737 | $1.43M | 0.19% | −144−1.5% | Reduced |
| Patriot Financial Group Insurance Agency, LLC | 10,085 | $1.43M | 0.27% | −2,664−20.9% | Reduced |
| Navalign, LLC | 9,779 | $1.43M | 0.50% | +46+0.5% | Added |
| Meridian Wealth Advisors, LLC | 9,795 | $1.44M | 0.31% | −207−2.1% | Reduced |
| DRW Securities, LLC | 9,804 | $1.44M | 0.04% | +5,433+124.3% | Added |
| Premier Path Wealth Partners, LLC | 9,917 | $1.44M | 0.32% | +9,917 | New |
| Ontario Teachers Pension Plan Board | 9,826 | $1.44M | 0.01% | −12,538−56.1% | Reduced |
| Chickasaw Capital Management LLC | 9,846 | $1.44M | 0.08% | −1,297−11.6% | Reduced |
| HMS Capital Management, LLC | 9,867 | $1.45M | 0.89% | −495−4.8% | Reduced |
| Wealth Effects LLC | 9,880 | $1.45M | 0.54% | +15+0.2% | Added |
| Independent Solutions Wealth Management, LLC | 9,907 | $1.45M | 0.37% | −676−6.4% | Reduced |
| Everpar Advisors LLC | 9,925 | $1.45M | 0.68% | +9,925 | New |
| Greatmark Investment Partners, Inc. | 9,931 | $1.46M | 0.23% | 00.0% | Unchanged |
| Argus Investors' Counsel, Inc. | 9,943 | $1.46M | 0.94% | +8+0.1% | Added |
| Apella Capital, LLC | 9,817 | $1.46M | 0.08% | +16+0.2% | Added |
| SPC Financial, Inc. | 9,994 | $1.46M | 0.15% | +526+5.6% | Added |
| Charter Oak Capital Management, LLC | 10,012 | $1.47M | 0.17% | −217−2.1% | Reduced |
| Compass Wealth Management LLC | 10,027 | $1.47M | 0.41% | −100−1.0% | Reduced |
| STAR Financial Bank | 10,032 | $1.47M | 1.34% | +207+2.1% | Added |
| Allen Mooney & Barnes Investment Advisors LLC | 10,042 | $1.47M | 0.28% | +1,220+13.8% | Added |
| Valley Brook Capital Group | 10,050 | $1.47M | 1.28% | −306−3.0% | Reduced |
| Arden Trust Co | 10,051 | $1.47M | 0.22% | −535−5.1% | Reduced |
| 626 Financial, LLC | 10,099 | $1.48M | 0.98% | −278−2.7% | Reduced |
| NFP Retirement, Inc. | 10,105 | $1.48M | 0.25% | −10−0.1% | Reduced |
| Rowland & Co Investment Counsel | 10,108 | $1.48M | 0.34% | +10.0% | Added |
| Wolff Financial Management LLC | 10,113 | $1.48M | 0.46% | +30.0% | Added |
| Pacifica Partners Inc. | 10,109 | $1.48M | 0.73% | +460+4.8% | Added |
| Benedetti & Gucer, Inc. | 10,134 | $1.49M | 0.78% | −110−1.1% | Reduced |
| Lokken Investment Group LLC | 10,137 | $1.49M | 0.84% | +3,913+62.9% | Added |
| Vista Investment Partners LLC | 10,139 | $1.49M | 0.55% | +10,139 | New |
| Windsor Capital Management, LLC | 10,156 | $1.49M | 0.49% | −75−0.7% | Reduced |
| Sentry Investment Management LLC | 10,174 | $1.49M | 0.64% | −3,516−25.7% | Reduced |
| American State Bank (Iowa) | 10,177 | $1.49M | 0.95% | +100+1.0% | Added |
| West Family Investments, Inc. | 10,194 | $1.49M | 0.51% | +158+1.6% | Added |
| WealthShield Partners, LLC | 10,194 | $1.49M | 0.25% | +147+1.5% | Added |
| Two Sigma Investments, LP | 10,200 | $1.49M | 0.00% | −1,571,336−99.4% | Reduced |
| Winthrop Advisory Group LLC | 10,226 | $1.50M | 0.23% | −140−1.4% | Reduced |
| Aaron Wealth Advisors | 10,230 | $1.50M | 0.25% | +269+2.7% | Added |
| Colonial River Wealth Management, LLC | 10,231 | $1.50M | 0.89% | +1,126+12.4% | Added |
| LVW Advisors, LLC | 10,233 | $1.50M | 0.28% | −5,059−33.1% | Reduced |
| Freedom Day Solutions, LLC | 10,253 | $1.50M | 0.59% | −126−1.2% | Reduced |
| Blue Fin Capital, Inc. | 10,278 | $1.51M | 0.39% | −107−1.0% | Reduced |
| Waddell & Associates, LLC | 10,342 | $1.51M | 0.20% | −282−2.7% | Reduced |
| Aberdeen Wealth Management LLC | 10,337 | $1.51M | 1.10% | −284−2.7% | Reduced |
| McDonald Partners LLC | 10,344 | $1.52M | 0.45% | +119+1.2% | Added |
| Sittner & Nelson, LLC | 10,345 | $1.52M | 0.81% | 00.0% | Unchanged |
| Agate Pass Investment Management, LLC | 10,348 | $1.52M | 0.88% | +215+2.1% | Added |
| Hutchinson Capital Management | 10,356 | $1.52M | 0.33% | −32−0.3% | Reduced |
| Levy Wealth Management Group, LLC | 10,358 | $1.52M | 0.43% | −578−5.3% | Reduced |
| Iams Wealth Management, LLC | 10,408 | $1.53M | 0.99% | −491−4.5% | Reduced |
| Dividend Assets Capital, LLC | 10,436 | $1.53M | 0.30% | −300−2.8% | Reduced |
| Sentry LLC | 10,448 | $1.53M | 0.33% | −68−0.6% | Reduced |
| Evernest Financial Advisors, LLC | 10,452 | $1.53M | 0.78% | +10,452 | New |
| Lauterbach Financial Advisors, LLC | 10,454 | $1.53M | 1.07% | 00.0% | Unchanged |
| Carson Advisory Inc. | 10,455 | $1.53M | 1.19% | +8+0.1% | Added |
| Quent Capital, LLC | 10,478 | $1.54M | 0.21% | +480+4.8% | Added |