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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,588 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Redwood Wealth Management Group, LLC8,374$1.23M1.36%−20.0%Reduced
Violich Capital Management, Inc.8,378$1.23M0.20%00.0%Unchanged
Acima Private Wealth, LLC8,392$1.23M0.48%00.0%Unchanged
Nemes Rush Group LLC8,404$1.23M0.20%−326−3.7%Reduced
Levin Capital Strategies, L.P.8,411$1.23M0.14%−272−3.1%Reduced
Harbour Capital Advisors, LLC8,355$1.24M0.34%−80−0.9%Reduced
Integris Wealth Management, LLC8,460$1.24M0.37%−20−0.2%Reduced
Spinnaker Investment Group, LLC8,479$1.24M0.38%−98−1.1%Reduced
Vivid Wealth Management, LLC8,482$1.24M0.84%+8,482New
Athena Investment Management8,498$1.25M0.81%00.0%Unchanged
W.H. Cornerstone Investments Inc.8,511$1.25M0.99%+1,074+14.4%Added
First Interstate Bank8,510$1.25M0.09%−496−5.5%Reduced
Sawgrass Asset Management LLC8,511$1.25M0.14%−552−6.1%Reduced
Financial Partners Group, LLC8,515$1.25M0.56%+21+0.2%Added
Great Lakes Retirement, Inc.8,522$1.25M0.21%−139−1.6%Reduced
MTM Investment Management, LLC8,542$1.25M0.57%−6−0.1%Reduced
First National Bank8,551$1.25M0.99%−457−5.1%Reduced
Analyst IMS Investment Management Services Ltd.8,558$1.25M0.07%+30.0%Added
Ellis Investment Partners, LLC8,575$1.26M0.29%−665−7.2%Reduced
Wrapmanager Inc8,582$1.26M0.37%+319+3.9%Added
Ghe, LLC8,612$1.26M0.79%+103+1.2%Added
Childress Capital Advisors, LLC8,615$1.26M0.38%−480−5.3%Reduced
Hodges Capital Management Inc.8,639$1.27M0.07%+1,779+25.9%Added
Full Sail Capital, LLC8,672$1.27M0.10%+1,310+17.8%Added
Smith Anglin Financial, LLC8,674$1.27M0.15%+34+0.4%Added
Burt Wealth Advisors8,679$1.27M0.36%00.0%Unchanged
Ategra Capital Management, LLC8,682$1.27M0.57%00.0%Unchanged
Donoghue Forlines LLC8,687$1.27M0.40%+8,687New
Little House Capital LLC8,694$1.27M0.46%−254−2.8%Reduced
CIC Wealth, LLC8,708$1.28M0.40%+176+2.1%Added
Safeguard Financial, LLC8,720$1.28M0.48%−238−2.7%Reduced
Quest Partners LLC8,733$1.28M0.27%+8,733New
Towerpoint Wealth, LLC8,745$1.28M0.70%+6+0.1%Added
Keel Point, LLC8,767$1.28M0.15%+47+0.5%Added
Pacific Wealth Strategies Group, Inc.8,768$1.28M1.23%−70−0.8%Reduced
Paradigm Asset Management Co LLC8,793$1.29M0.34%−200−2.2%Reduced
Hohimer Wealth Management, LLC8,806$1.29M0.33%−819−8.5%Reduced
Pensionmark Financial Group, LLC8,813$1.29M0.17%+5,751+187.8%Added
WNY Asset Management, LLC8,815$1.29M0.22%+452+5.4%Added
White Pine Capital LLC8,831$1.29M0.50%−985−10.0%Reduced
Comprehensive Financial Consultants Institutional, Inc.8,833$1.29M0.60%+158+1.8%Added
Barlow Wealth Partners, Inc.8,835$1.29M0.18%+8,835New
Eukles Asset Management8,838$1.30M0.61%−233−2.6%Reduced
Westbourne Investment Advisors, Inc.8,850$1.30M0.52%00.0%Unchanged
Meadow Creek Wealth Advisors LLC8,860$1.30M1.26%+8,860New
Personal Cfo Solutions, LLC8,861$1.30M0.22%+173+2.0%Added
Cora Capital Advisors LLC8,870$1.30M0.77%−18−0.2%Reduced
Klingman & Associates, LLC8,876$1.30M0.10%−128−1.4%Reduced
WealthBridge Capital Management, LLC8,892$1.30M0.49%−50−0.6%Reduced
EPG Wealth Management LLC8,340$1.30M0.34%+128+1.6%Added
Cubic Asset Management, LLC8,898$1.30M0.34%−50−0.6%Reduced
Opus Investment Management Inc8,900$1.30M0.75%00.0%Unchanged
MBA Advisors LLC8,911$1.31M0.73%+34+0.4%Added
Deseret Mutual Benefit Administrators8,932$1.31M0.76%−2,756−23.6%Reduced
Meitav Dash Investments Ltd8,958$1.31M0.02%00.0%Unchanged
Barrett & Company, Inc.8,942$1.31M0.71%+40.0%Added
Investment Research & Advisory Group, Inc.8,943$1.31M0.67%00.0%Unchanged
Trust Co of the South8,951$1.31M0.35%+8,951New
Paragon Capital Management Ltd8,967$1.31M0.27%+71+0.8%Added
Compton Wealth Advisory Group, LLC8,970$1.31M0.41%+931+11.6%Added
RNC Capital Management LLC8,972$1.31M0.08%−1,118−11.1%Reduced
First National Advisers, LLC8,977$1.32M0.38%+1,643+22.4%Added
Quest Investment Management LLC8,987$1.32M0.17%−386−4.1%Reduced
Palumbo Wealth Management LLC9,007$1.32M0.67%−108−1.2%Reduced
Bridgeworth, LLC9,013$1.32M0.13%−1,553−14.7%Reduced
Blueprint Investment Partners LLC9,019$1.32M0.36%−4,072−31.1%Reduced
Keystone Financial Planning, Inc.9,021$1.32M0.44%+161+1.8%Added
Keudell/Morrison Wealth Management9,048$1.33M0.44%−101−1.1%Reduced
CVA Family Office, LLC9,051$1.33M0.26%−724−7.4%Reduced
Harbor Advisory Corp9,056$1.33M0.48%00.0%Unchanged
Proficio Capital Partners LLC9,059$1.33M0.16%−456−4.8%Reduced
JB Capital LLC9,063$1.33M0.10%−27,988−75.5%Reduced
Foster Group, Inc.9,105$1.33M0.08%00.0%Unchanged
Holistic Financial Partners9,080$1.33M0.80%+371+4.3%Added
Doliver Advisors, LP9,091$1.33M0.41%−179−1.9%Reduced
NVWM, LLC9,104$1.33M0.40%+32+0.4%Added
Arvest Investments, Inc.9,104$1.33M0.22%+9,104New
Raleigh Capital Management Inc.9,109$1.33M0.62%+50+0.6%Added
Retirement Planning Co of New England, Inc.9,121$1.34M0.60%+3,576+64.5%Added
W.G. Shaheen & Associates DBA Whitney & Co9,161$1.34M0.17%−533−5.5%Reduced
Bank of Nova Scotia Trust Co9,167$1.34M0.15%−6,936−43.1%Reduced
MKT Advisors LLC9,133$1.35M0.89%−103−1.1%Reduced
Fulton Breakefield Broenniman LLC9,198$1.35M0.11%−252−2.7%Reduced
Beacon Financial Group9,222$1.35M0.16%−111−1.2%Reduced
Valley National Advisers Inc9,230$1.35M0.21%+729+8.6%Added
New England Research & Management, Inc.9,246$1.35M0.72%00.0%Unchanged
Vigilare Wealth Management9,247$1.36M0.70%−165−1.8%Reduced
Buttonwood Financial Advisors Inc.9,249$1.36M0.74%−516−5.3%Reduced
TFC Financial Management9,250$1.36M0.27%−845−8.4%Reduced
SignalPoint Asset Management, LLC9,255$1.36M0.40%−49−0.5%Reduced
Traveka Wealth, LLC9,267$1.36M0.68%+9,267New
Novare Capital Management LLC9,271$1.36M0.14%−389−4.0%Reduced
Gilman Hill Asset Management, LLC9,273$1.36M0.25%−195−2.1%Reduced
ELCO Management Co., LLC9,279$1.36M0.90%−11−0.1%Reduced
Centric Wealth Management8,609$1.36M0.45%+351+4.3%Added
Secure Asset Management, LLC9,338$1.37M0.37%−238−2.5%Reduced
RMR Wealth Builders9,340$1.37M0.19%+613+7.0%Added
Kingfisher Capital LLC9,343$1.37M0.36%+30+0.3%Added
Alliance Wealth Advisors, LLC9,351$1.37M0.91%−133−1.4%Reduced
Alpha Cubed Investments, LLC9,360$1.37M0.08%−245−2.6%Reduced