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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2023

Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
3,587
+227 vs. Q3 2023
Shares held
1.55B
+20.1M (+1.3%) vs. Q3 2023
Total value
$226.9B
+$3.70B (+1.7%) vs. Q3 2023
New holders
344
1,362 more added
Sold out
117
1,506 more reduced

51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 3,588 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2023: $226.9B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.

Institutions holding PG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Founders Capital Management, LLC6,389$936.2K0.19%00.0%Unchanged
River Street Advisors LLC6,394$937.0K0.75%−40−0.6%Reduced
Barnes Pettey Financial Advisors, LLC6,402$938.1K0.76%−100−1.5%Reduced
Morton Capital Management LLC6,406$938.7K0.28%+12+0.2%Added
Evermay Wealth Management LLC6,413$939.8K0.17%+20+0.3%Added
Fidelity D & D Bancorp Inc6,414$939.9K0.73%−71−1.1%Reduced
Mango Five Family, Inc.6,414$939.9K0.35%+6,414New
Brown, Lisle/Cummings, Inc.6,438$943.5K0.35%+1,032+19.1%Added
Annis Gardner Whiting Capital Advisors, LLC6,438$943.5K0.42%+372+6.1%Added
Winthrop Capital Management, LLC6,458$946.3K0.31%+6,458New
Hollencrest Capital Management6,461$946.7K0.09%+371+6.1%Added
United Community Bank6,465$947.4K0.40%−492−7.1%Reduced
Karpas Strategies, LLC6,470$948.1K0.31%+22+0.3%Added
Broadleaf Partners, LLC6,476$949.0K0.28%−66−1.0%Reduced
Private Wealth Strategies, L.L.C.6,478$949.3K0.21%+2,588+66.5%Added
MEMBERS Trust Co6,533$952.1K0.03%−1,042−13.8%Reduced
Rede Wealth, LLC6,524$956.0K0.45%+73+1.1%Added
Bangor Savings Bank6,526$956.3K0.10%−663−9.2%Reduced
Lincoln Capital LLC6,544$959.0K0.23%00.0%Unchanged
Central Valley Advisors, LLC6,557$960.8K0.56%+6,557New
Armstrong Advisory Group, Inc6,558$961.0K0.09%−302−4.4%Reduced
IPG Investment Advisors LLC6,570$962.8K0.19%−1,142−14.8%Reduced
Outlook Wealth Advisors, LLC6,570$962.8K0.34%+407+6.6%Added
Etfidea, LLC6,579$964.1K0.36%00.0%Unchanged
Cannon Financial Strategists, Inc.6,585$964.9K0.21%−29−0.4%Reduced
Cortland Associates Inc6,583$965.0K0.14%+29+0.4%Added
WealthTrust Axiom LLC6,597$966.7K0.32%+31+0.5%Added
Encompass Wealth Advisors, LLC6,617$969.7K0.29%00.0%Unchanged
O'Dell Group, LLC6,626$971.0K0.25%+16+0.2%Added
Farrow Financial Inc.6,629$971.4K0.73%+6,629New
Pinnacle West Asset Management, Inc.6,635$972.0K0.83%+116+1.8%Added
Redmond Asset Management, LLC6,639$972.8K0.31%+10.0%Added
Resource Consulting Group Inc6,645$973.8K0.17%−192−2.8%Reduced
Amarillo National Bank6,647$974.1K0.19%−65−1.0%Reduced
Nilsine Partners, LLC6,661$976.1K0.15%−168−2.5%Reduced
Longfellow Investment Management Co LLC6,678$978.6K0.24%−1,373−17.1%Reduced
Lummis Asset Management, LP6,700$981.8K0.75%+6,700New
BayBridge Capital Group, LLC6,526$982.8K0.91%+6,526New
Landaas & Co6,707$983.0K0.36%+900+15.5%Added
Westwood Holdings Group Inc.6,712$984.0K0.01%−375−5.3%Reduced
Wellington Shields & Co., LLC6,717$984.3K0.36%+1,201+21.8%Added
Aristotle Atlantic Partners, LLC6,720$984.7K0.03%00.0%Unchanged
Merriman Wealth Management, LLC6,740$987.7K0.05%−28−0.4%Reduced
Phoenix Wealth Advisors6,642$987.9K0.69%−26−0.4%Reduced
CFM Wealth Partners LLC6,750$989.1K0.22%−206−3.0%Reduced
Mark Sheptoff Financial Planning, LLC6,772$992.4K0.60%−20−0.3%Reduced
LongView Wealth Management6,655$993.5K0.44%+6,655New
Mirador Capital Partners LP6,784$994.1K0.21%+2,889+74.2%Added
Eubel Brady & Suttman Asset Management Inc6,800$996.0K0.13%+10.0%Added
McElhenny Sheffield Capital Management, LLC6,797$996.0K0.41%+3,543+108.9%Added
PBMares Wealth Management LLC6,804$997.0K0.30%−1,127−14.2%Reduced
Monticello Wealth Management, LLC6,818$999.1K0.09%−799−10.5%Reduced
Zevin Asset Management LLC6,827$1.00M0.18%+126+1.9%Added
Prostatis Group LLC6,825$1.00M0.42%+340+5.2%Added
Blackston Financial Advisory Group, LLC6,864$1.01M0.64%−126−1.8%Reduced
Baker Boyer National Bank6,865$1.01M0.37%−25−0.4%Reduced
AJ Advisors, LLC6,870$1.01M0.62%+3,274+91.0%Added
Bond & Devick Financial Network, Inc.6,873$1.01M0.57%+6+0.1%Added
My Legacy Advisors, LLC6,718$1.01M0.37%−1,284−16.0%Reduced
Walled Lake Planning & Wealth Management, LLC6,900$1.01M0.47%+4+0.1%Added
Arcadia Investment Management Corp6,903$1.01M0.19%−1,222−15.0%Reduced
Allen Capital Group, LLC6,903$1.01M0.17%−111−1.6%Reduced
Proffitt & Goodson Inc6,910$1.01M0.19%−71−1.0%Reduced
Dudley Capital Management, LLC6,914$1.01M0.65%+100+1.5%Added
Transform Wealth, LLC6,918$1.01M0.10%+273+4.1%Added
Astoria Portfolio Advisors LLC.6,380$1.01M0.41%+2,005+45.8%Added
Borer Denton & Associates, Inc.6,925$1.01M0.39%00.0%Unchanged
HBW Advisory Services LLC6,933$1.02M0.19%−879−11.3%Reduced
Atticus Wealth Management, LLC6,953$1.02M0.36%+379+5.8%Added
Hamilton Point Investment Advisors, LLC6,972$1.02M0.21%00.0%Unchanged
Lester Murray Antman dba SimplyRich6,964$1.02M0.35%00.0%Unchanged
HTG Investment Advisors, Inc.6,970$1.02M0.67%+93+1.4%Added
McIlrath & Eck, LLC7,000$1.03M0.18%−233−3.2%Reduced
RBF Capital, LLC7,000$1.03M0.06%00.0%Unchanged
Triumph Capital Management7,003$1.03M0.44%+918+15.1%Added
Greenwich Wealth Management LLC7,005$1.03M0.10%+21+0.3%Added
CPA Asset Management LLC7,011$1.03M0.63%00.0%Unchanged
Gallagher Fiduciary Advisors, LLC7,022$1.03M0.04%+50+0.7%Added
FJ Investments, LLC7,058$1.03M0.05%+7,058New
Mirabaud Asset Management Ltd7,079$1.04M0.44%+7,079New
Byrne Asset Management LLC–$1.04M0.79%––
Old Mission Investment Co LLC7,084$1.04M0.36%+109+1.6%Added
Partnership Wealth Management, LLC6,611$1.04M0.78%+6,611New
Financial Sense Advisors, Inc.7,102$1.04M0.39%+352+5.2%Added
Motco7,109$1.04M0.07%−303−4.1%Reduced
Affinity Capital Advisors, LLC7,117$1.04M0.25%−368−4.9%Reduced
Greenline Partners, LLC7,136$1.05M0.18%00.0%Unchanged
Eagle Global Advisors LLC7,159$1.05M0.06%00.0%Unchanged
Richard W. Paul & Associates, LLC7,164$1.05M0.44%+27+0.4%Added
FCG Investment Co7,183$1.05M1.03%+7,183New
Diversified, LLC7,211$1.06M0.23%−51−0.7%Reduced
EverSource Wealth Advisors, LLC7,218$1.06M0.10%+14+0.2%Added
Pekin Hardy Strauss, Inc.7,219$1.06M0.16%00.0%Unchanged
Cardiff Park Advisors, LLC7,223$1.06M0.12%+432+6.4%Added
Aspen Investment Management Inc7,242$1.06M0.59%+365+5.3%Added
Journey Strategic Wealth LLC7,249$1.06M0.05%+114+1.6%Added
Private Portfolio Partners LLC7,252$1.06M0.24%−222−3.0%Reduced
Spirit of America Management Corp7,265$1.06M0.23%00.0%Unchanged
Precedent Wealth Partners, LLC7,272$1.07M0.54%+7,272New
Hilltop Partners LLC7,274$1.07M0.42%+1,898+35.3%Added