Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2023
Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,588
- +227 vs. Q3 2023
- Shares held
- 1.55B
- +20.1M (+1.3%) vs. Q3 2023
- Total value
- $226.9B
- +$3.70B (+1.7%) vs. Q3 2023
- New holders
- 344
- 1,363 more added
- Sold out
- 117
- 1,506 more reduced
51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Marex Group plc | 5,676 | $831.8K | 0.03% | +5,676 | New |
| Garde Capital, Inc. | 5,679 | $832.0K | 0.06% | +914+19.2% | Added |
| Weik Capital Management | 5,695 | $834.5K | 0.39% | −610−9.7% | Reduced |
| Hamilton Capital, LLC | 5,698 | $835.0K | 0.07% | −530−8.5% | Reduced |
| Amplius Wealth Advisors, LLC | 5,698 | $835.0K | 0.10% | −8−0.1% | Reduced |
| Iat Reinsurance Co Ltd. | 5,700 | $835.3K | 0.15% | 00.0% | Unchanged |
| Rock Point Advisors, LLC | 5,704 | $835.8K | 0.25% | +100+1.8% | Added |
| Hixon Zuercher, LLC | 5,705 | $836.0K | 0.39% | +950+20.0% | Added |
| Stonebrook Private Inc. | 5,710 | $836.7K | 0.28% | +5,710 | New |
| Ami Asset Management Corp | 5,712 | $837.0K | 0.05% | −1,594−21.8% | Reduced |
| Alhambra Investment Partners LLC | 5,723 | $838.7K | 0.50% | 00.0% | Unchanged |
| GLOBALT Investments LLC | 5,734 | $840.2K | 0.03% | +5,734 | New |
| Long Road Investment Counsel, LLC | 5,351 | $841.0K | 0.35% | 00.0% | Unchanged |
| Eudaimonia Advisors LLC | 5,741 | $841.3K | 0.54% | −28−0.5% | Reduced |
| Clark Estates Inc | 5,750 | $842.6K | 0.14% | 00.0% | Unchanged |
| Strategic Wealth Partners, Ltd. | 5,756 | $843.5K | 0.10% | −822−12.5% | Reduced |
| Harvest Investment Services, LLC | 5,759 | $843.9K | 0.39% | −86−1.5% | Reduced |
| Lewis Asset Management, LLC | 5,778 | $846.7K | 0.78% | +5,778 | New |
| Twin Lakes Capital Management, LLC | 8,365 | $846.9K | 0.58% | +8+0.1% | Added |
| Rakuten Investment Management, Inc. | 5,828 | $849.3K | 0.01% | +5,828 | New |
| Corton Capital Inc. | 5,804 | $850.5K | 0.27% | +2,938+102.5% | Added |
| Fi3 FINANCIAL ADVISORS, LLC | 5,806 | $850.9K | 0.41% | −329−5.4% | Reduced |
| TrinityPoint Wealth, LLC | 5,807 | $851.0K | 0.15% | −205−3.4% | Reduced |
| Tremblant Capital Group | 5,832 | $854.6K | 0.10% | +732+14.4% | Added |
| KWMG, LLC | 5,832 | $854.6K | 0.10% | −100−1.7% | Reduced |
| Evanson Asset Management, LLC | 5,835 | $855.1K | 0.07% | +20.0% | Added |
| Chemistry Wealth Management LLC | 5,839 | $855.6K | 0.26% | +67+1.2% | Added |
| Bruce G. Allen Investments, LLC | 5,839 | $855.6K | 0.78% | +5,839 | New |
| WESPAC Advisors, LLC | 5,845 | $856.5K | 0.59% | +20.0% | Added |
| Fermata Advisors, LLC | 5,847 | $856.8K | 0.20% | +212+3.8% | Added |
| Semus Wealth Partners LLC | 5,854 | $857.8K | 0.70% | −83−1.4% | Reduced |
| Biltmore Wealth Management, LLC | 5,857 | $858.3K | 0.41% | +35+0.6% | Added |
| Arthur M. Cohen & Associates, LLC | 5,864 | $859.3K | 0.20% | −36−0.6% | Reduced |
| LexAurum Advisors, LLC | 5,898 | $864.2K | 0.23% | +45+0.8% | Added |
| First Affirmative Financial Network | 5,905 | $865.3K | 0.69% | +802+15.7% | Added |
| Weiss Multi-Strategy Advisers LLC | 5,910 | $866.0K | 0.02% | +5,910 | New |
| Cabot Wealth Management Inc | 5,911 | $866.2K | 0.12% | 00.0% | Unchanged |
| SRN Advisors, LLC | 5,929 | $868.8K | 0.78% | +5,929 | New |
| Midwest Financial Group LLC | 5,970 | $875.0K | 0.65% | +307+5.4% | Added |
| Qsemble Capital Management, LP | 5,980 | $876.3K | 0.22% | −20,920−77.8% | Reduced |
| MJP Associates Inc | 5,985 | $877.0K | 0.23% | −555−8.5% | Reduced |
| Mirabella Financial Services LLP | 5,985 | $877.0K | 0.13% | +3,942+193.0% | Added |
| Wynn Capital, LLC | 5,990 | $877.8K | 0.72% | +5,990 | New |
| Almanack Investment Partners, LLC. | 5,995 | $878.5K | 0.16% | 00.0% | Unchanged |
| Iron Financial, LLC | 5,995 | $878.5K | 0.50% | +26+0.4% | Added |
| Convergence Investment Partners, LLC | 5,996 | $879.0K | 0.46% | +90+1.5% | Added |
| Lighthouse Investment Partners, LLC | 6,000 | $879.2K | 0.06% | −188,000−96.9% | Reduced |
| Merrion Investment Management Co, LLC | 6,026 | $883.0K | 0.69% | −1,000−14.2% | Reduced |
| Mountain Capital Investment Advisors, Inc | 5,943 | $883.7K | 0.30% | −6−0.1% | Reduced |
| Greenwood Gearhart Inc | 6,046 | $886.0K | 0.09% | −181−2.9% | Reduced |
| Verum Partners LLC | 6,070 | $889.4K | 0.35% | +379+6.7% | Added |
| Priebe Wealth Holdings LLC | 6,072 | $889.8K | 0.73% | +6,072 | New |
| Alta Advisers Ltd | 6,100 | $893.9K | 0.48% | 00.0% | Unchanged |
| Townsend & Associates, Inc | 5,877 | $894.1K | 0.11% | +4+0.1% | Added |
| Morse Asset Management, Inc | 6,107 | $895.0K | 0.26% | −358−5.5% | Reduced |
| True North Advisors, LLC | 6,109 | $895.2K | 0.23% | −404−6.2% | Reduced |
| KFG Wealth Management, LLC | 6,112 | $895.7K | 0.41% | −679−10.0% | Reduced |
| Baron Wealth Management LLC | 6,122 | $897.1K | 0.49% | +83+1.4% | Added |
| Advus Financial Partners, LLC | 6,132 | $898.6K | 0.31% | +69+1.1% | Added |
| Jackson Square Capital, LLC | 6,135 | $899.0K | 0.29% | −31−0.5% | Reduced |
| Perennial Investment Advisors, LLC | 6,137 | $899.3K | 0.15% | +17+0.3% | Added |
| Apexium Financial, LP | 6,138 | $899.5K | 0.06% | +2,281+59.1% | Added |
| Winch Advisory Services, LLC | 6,161 | $902.9K | 0.30% | +335+5.8% | Added |
| Dohj, LLC | 6,171 | $904.3K | 0.27% | −1,223−16.5% | Reduced |
| Sanders Morris Harris LLC | 6,096 | $905.0K | 0.44% | −2,775−31.3% | Reduced |
| Vivaldi Capital Management, LLC | 5,824 | $910.1K | 0.27% | +99+1.7% | Added |
| Fortitude Advisory Group L.L.C. | 6,214 | $910.6K | 0.55% | +400+6.9% | Added |
| JSF Financial, LLC | 6,220 | $911.5K | 0.32% | −182−2.8% | Reduced |
| Marks Wealth, LLC | 6,222 | $911.8K | 0.49% | 00.0% | Unchanged |
| Legacy Bridge, LLC | 6,224 | $912.1K | 0.59% | −510−7.6% | Reduced |
| Saxony Capital Management, LLC | 6,224 | $912.1K | 1.21% | +6,224 | New |
| D'Orazio & Associates, Inc. | 6,226 | $912.4K | 0.16% | +214+3.6% | Added |
| Onefund, LLC | 6,231 | $913.1K | 1.19% | +6,231 | New |
| JNBA Financial Advisors | 6,234 | $913.5K | 0.10% | −418−6.3% | Reduced |
| Asset Planning Services Inc | 6,239 | $914.0K | 0.56% | −48−0.8% | Reduced |
| Willner & Heller, LLC | 6,244 | $915.0K | 1.02% | +6,244 | New |
| Profit Investment Management, LLC | 6,245 | $915.1K | 0.52% | +1,031+19.8% | Added |
| Stableford Capital II LLC | 6,086 | $916.0K | 0.39% | +254+4.4% | Added |
| Liberty Wealth Management LLC | 6,258 | $917.0K | 0.20% | −303−4.6% | Reduced |
| Castle Rock Wealth Management, LLC | 6,253 | $918.5K | 0.28% | −297−4.5% | Reduced |
| Magnolia Capital Management Ltd | 6,270 | $919.0K | 0.84% | 00.0% | Unchanged |
| Acorn Creek Capital LLC | 6,275 | $919.6K | 0.41% | +6,275 | New |
| Oliver Lagore Vanvalin Investment Group | 6,275 | $919.6K | 0.34% | −21−0.3% | Reduced |
| Waterloo Capital, L.P. | 6,276 | $919.7K | 0.15% | +2,181+53.3% | Added |
| Oarsman Capital, Inc. | 6,286 | $921.1K | 0.24% | −242−3.7% | Reduced |
| DMG Group, LLC | 6,312 | $925.0K | 0.87% | −748−10.6% | Reduced |
| First Heartland Consultants, Inc. | 6,328 | $927.0K | 0.11% | −171−2.6% | Reduced |
| Pearl River Capital, LLC | 6,330 | $927.6K | 0.15% | −2,398−27.5% | Reduced |
| Institute for Wealth Management, LLC. | 6,330 | $927.7K | 0.15% | −24−0.4% | Reduced |
| Revolve Wealth Partners, LLC | 6,339 | $928.9K | 0.18% | −408−6.0% | Reduced |
| Baldwin Investment Management, LLC | 6,349 | $930.4K | 0.15% | +175+2.8% | Added |
| Fiduciary Family Office, LLC | 6,352 | $931.0K | 0.41% | +6,352 | New |
| Cambridge Advisors Inc. | 6,358 | $931.7K | 0.23% | −200−3.0% | Reduced |
| Sage Rhino Capital LLC | 6,360 | $932.0K | 0.24% | +29+0.5% | Added |
| Horst & Graben Wealth Management LLC | 6,362 | $932.3K | 0.20% | −35−0.5% | Reduced |
| New Republic Capital, LLC | 6,363 | $932.4K | 0.66% | +1,727+37.3% | Added |
| Nebula Research & Development LLC | 6,364 | $932.6K | 0.28% | +4,772+299.7% | Added |
| Reliant Investment Management, LLC | 6,366 | $932.9K | 0.47% | −237−3.6% | Reduced |
| Garrison Point Advisors, LLC | 6,376 | $934.3K | 0.66% | 00.0% | Unchanged |
| Financial Advisors, LLC | 6,382 | $935.2K | 0.21% | −8−0.1% | Reduced |