Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2023
Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,588
- +227 vs. Q3 2023
- Shares held
- 1.55B
- +20.1M (+1.3%) vs. Q3 2023
- Total value
- $226.9B
- +$3.70B (+1.7%) vs. Q3 2023
- New holders
- 344
- 1,363 more added
- Sold out
- 117
- 1,506 more reduced
51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Eagle Strategies LLC | 5,021 | $735.8K | 0.16% | +85+1.7% | Added |
| Robinson Smith Wealth Advisors LLC | 5,021 | $735.8K | 0.72% | +5,021 | New |
| Balyasny Asset Management LLC | 5,022 | $735.9K | 0.00% | −6,179−55.2% | Reduced |
| Heritage Investment Group, Inc. | 5,023 | $736.0K | 0.16% | −136−2.6% | Reduced |
| Quantum Private Wealth, LLC | 5,030 | $737.1K | 0.31% | 00.0% | Unchanged |
| Abacus Planning Group, Inc. | 5,036 | $737.9K | 0.16% | +65+1.3% | Added |
| Grey Street Capital, LLC | 5,036 | $738.0K | 0.35% | −101−2.0% | Reduced |
| Northwest Financial Advisors | 5,039 | $738.4K | 0.63% | +5,039 | New |
| Significant Wealth Partners LLC | 5,048 | $739.7K | 0.54% | +5,048 | New |
| Forza Wealth Management, LLC | 5,053 | $740.5K | 0.41% | −2,285−31.1% | Reduced |
| Buckhead Capital Management LLC | 5,059 | $741.3K | 0.27% | 00.0% | Unchanged |
| Apeiron RIA LLC | 5,063 | $742.0K | 0.23% | +328+6.9% | Added |
| Seelaus Asset Management LLC | 5,076 | $743.8K | 0.72% | 00.0% | Unchanged |
| Fortress Wealth Group, LLC | 5,018 | $746.1K | 0.44% | +592+13.4% | Added |
| Hartford Funds Management Co LLC | 5,097 | $746.9K | 0.07% | +326+6.8% | Added |
| Shulman DeMeo Asset Management LLC | 5,106 | $748.3K | 0.21% | +206+4.2% | Added |
| Financial Engines Advisors L.L.C. | 5,111 | $749.1K | 0.00% | +2,196+75.3% | Added |
| Randolph Co Inc | 5,112 | $749.1K | 0.10% | −74,066−93.5% | Reduced |
| CM Wealth Advisors LLC | 5,114 | $749.4K | 0.32% | 00.0% | Unchanged |
| Mainsail Financial Group, LLC | 5,003 | $750.1K | 0.58% | +448+9.8% | Added |
| Southeast Asset Advisors Inc. | 5,131 | $751.9K | 0.10% | +683+15.4% | Added |
| Texas Capital Bancshares Inc | 5,140 | $753.2K | 0.40% | +387+8.1% | Added |
| Probity Advisors, Inc. | 5,145 | $753.9K | 0.16% | −258−4.8% | Reduced |
| Cantor Fitzgerald Investment Adviser L.P. | 5,156 | $755.6K | 0.06% | +5,156 | New |
| Gsa Capital Partners LLP | 5,167 | $757.0K | 0.06% | +3,660+242.9% | Added |
| Sheets Smith Wealth Management | 5,168 | $757.3K | 0.11% | −559−9.8% | Reduced |
| Willow Creek Wealth Management Inc. | 5,173 | $758.2K | 0.10% | +234+4.7% | Added |
| Aletheian Wealth Advisors LLC | 5,175 | $758.3K | 0.50% | −200−3.7% | Reduced |
| TAP Consulting, LLC | 5,176 | $758.5K | 0.18% | +128+2.5% | Added |
| Peninsula Asset Management Inc | 5,185 | $759.8K | 0.44% | −25−0.5% | Reduced |
| Kolinsky Wealth Management, LLC | 5,191 | $760.8K | 0.67% | −92−1.7% | Reduced |
| Patrick M Sweeney & Associates, Inc | 5,201 | $762.1K | 0.70% | +5,201 | New |
| Traynor Capital Management, Inc. | 5,216 | $764.3K | 0.09% | +425+8.9% | Added |
| Weil Company, Inc. | 5,225 | $765.7K | 0.34% | 00.0% | Unchanged |
| Wheelhouse Advisory Group LLC | 5,226 | $765.8K | 0.67% | +5,226 | New |
| Kelman-Lazarov, Inc. | 5,227 | $766.0K | 0.17% | −46−0.9% | Reduced |
| Cedar Brook Financial Partners, LLC | 5,090 | $766.1K | 0.17% | −147−2.8% | Reduced |
| Brogan Financial, Inc. | 5,229 | $766.3K | 0.57% | +24+0.5% | Added |
| Pasadena Private Wealth, LLC | 5,231 | $766.5K | 0.19% | −403−7.2% | Reduced |
| Strategic Equity Management | 5,249 | $769.2K | 0.87% | −142−2.6% | Reduced |
| Gerber Kawasaki Wealth & Investment Management | 5,252 | $769.7K | 0.05% | +45+0.9% | Added |
| Sage Capital Management, LLC | 5,253 | $769.9K | 0.46% | +5,253 | New |
| Ratio Wealth Group | 5,278 | $773.4K | 0.17% | +38+0.7% | Added |
| Acropolis Investment Management, LLC | 5,279 | $773.6K | 0.05% | −269−4.8% | Reduced |
| Pinnacle Wealth Management Group, Inc. | 5,282 | $774.0K | 0.64% | −80−1.5% | Reduced |
| Legacy Trust | 5,284 | $774.3K | 0.20% | −21−0.4% | Reduced |
| Caxton Associates LP | 5,290 | $775.2K | 0.04% | −5,880−52.6% | Reduced |
| Columbus Macro, LLC | 5,150 | $775.6K | 0.31% | 00.0% | Unchanged |
| KC Investment Advisors, LLC | 5,299 | $776.5K | 0.47% | −55−1.0% | Reduced |
| Morningstar Investment Management LLC | 5,303 | $777.0K | 0.09% | 00.0% | Unchanged |
| Curran Financial Partners, LLC | 5,118 | $778.6K | 0.30% | −10.0% | Reduced |
| Kozak & Associates, Inc. | 5,199 | $778.7K | 0.25% | −70−1.3% | Reduced |
| O'Rourke & Company, Inc | 5,314 | $779.0K | 0.50% | +9+0.2% | Added |
| Sompo Asset Management Co., Ltd. | 5,330 | $781.1K | 0.14% | −450−7.8% | Reduced |
| Firethorn Wealth Partners, LLC | 5,331 | $781.3K | 0.51% | +839+18.7% | Added |
| Core Wealth Partners LLC | 5,338 | $782.3K | 0.64% | +156+3.0% | Added |
| Aprio Wealth Management, LLC | 5,344 | $783.1K | 0.17% | +658+14.0% | Added |
| Cottonwood Capital Advisors, LLC | 5,360 | $785.5K | 0.65% | −796−12.9% | Reduced |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 5,164 | $785.5K | 0.33% | −14−0.3% | Reduced |
| Goldstone Financial Group, LLC | 5,362 | $785.7K | 0.20% | +98+1.9% | Added |
| Berkeley Capital Partners, LLC | 5,363 | $785.8K | 0.26% | −197−3.5% | Reduced |
| Elmwood Wealth Management, Inc. | 5,379 | $788.3K | 0.55% | −2,818−34.4% | Reduced |
| Machina Capital S.A.S. | 5,387 | $789.4K | 0.51% | +1,187+28.3% | Added |
| James J. Burns & Company, LLC | 5,390 | $790.0K | 0.19% | +1,027+23.5% | Added |
| Cardinal Strategic Wealth Guidance | 5,407 | $791.6K | 0.31% | −47−0.9% | Reduced |
| Alliance Wealth Advisors, LLC | 5,404 | $791.9K | 0.27% | −288−5.1% | Reduced |
| Sequent Asset Management, LLC | 5,408 | $792.5K | 0.46% | +328+6.5% | Added |
| Bordeaux Wealth Advisors LLC | 5,425 | $795.0K | 0.27% | +22+0.4% | Added |
| Lifeworks Advisors, LLC | 5,432 | $796.0K | 0.27% | +17+0.3% | Added |
| Strong Tower Advisory Services | 5,433 | $796.3K | 0.35% | +352+6.9% | Added |
| Parkside Advisors LLC | 5,438 | $796.9K | 0.22% | −6−0.1% | Reduced |
| Baker Avenue Asset Management, LP | 5,442 | $797.5K | 0.04% | +1,226+29.1% | Added |
| Peregrine Asset Advisers, Inc. | 5,446 | $798.1K | 0.39% | 00.0% | Unchanged |
| Baron Silver Stevens Financial Advisors, LLC | 5,456 | $799.5K | 0.17% | +175+3.3% | Added |
| Syntegra Private Wealth Group, LLC | 5,464 | $800.8K | 0.11% | +691+14.5% | Added |
| Guinness Atkinson Asset Management Inc | 5,466 | $801.0K | 0.41% | −160−2.8% | Reduced |
| Provence Wealth Management Group | 5,475 | $802.3K | 0.43% | +853+18.5% | Added |
| Transatlantique Private Wealth LLC | 5,479 | $802.9K | 0.37% | +247+4.7% | Added |
| Phillips Wealth Planners LLC | 5,426 | $803.9K | 0.97% | −32−0.6% | Reduced |
| Creative Financial Designs Inc | 5,487 | $804.1K | 0.08% | +166+3.1% | Added |
| Joule Financial, LLC | 5,492 | $804.9K | 0.37% | +139+2.6% | Added |
| Retirement Income Solutions, Inc | 5,516 | $808.3K | 0.20% | +61+1.1% | Added |
| Goepper Burkhardt LLC | 5,140 | $809.2K | 0.40% | −213−4.0% | Reduced |
| Cottage Street Advisors LLC | 5,496 | $811.1K | 0.55% | +20.0% | Added |
| Northwest Quadrant Wealth Management, LLC | 5,559 | $814.7K | 0.21% | +123+2.3% | Added |
| First National Corp | 5,567 | $815.8K | 0.20% | +10.0% | Added |
| TriaGen Wealth Management LLC | 5,571 | $816.4K | 0.39% | 00.0% | Unchanged |
| RMB Capital Management, LLC | 5,580 | $817.7K | 0.02% | −112−2.0% | Reduced |
| Texas Capital Bank Wealth Management Services Inc | 5,584 | $818.3K | 0.10% | +10+0.2% | Added |
| Auxano Advisors, LLC | 5,591 | $819.3K | 0.28% | −29−0.5% | Reduced |
| Partners Capital Investment Group, LLP | 5,602 | $820.9K | 0.02% | +102+1.9% | Added |
| Austin Private Wealth, LLC | 5,616 | $823.0K | 0.10% | +104+1.9% | Added |
| Proquility Private Wealth Partners, LLC | 5,632 | $825.3K | 0.31% | −349−5.8% | Reduced |
| W Advisors, LLC | 5,633 | $825.4K | 0.61% | +191+3.5% | Added |
| LCM Capital Management Inc | 5,638 | $826.2K | 0.60% | +17+0.3% | Added |
| Castle Wealth Management LLC | 5,641 | $826.7K | 0.50% | +389+7.4% | Added |
| Cornerstone National Bank & Trust Co | 5,646 | $827.4K | 0.44% | −82−1.4% | Reduced |
| Dechtman Wealth Management, LLC | 5,662 | $829.0K | 0.22% | +32+0.6% | Added |
| Xcel Wealth Management, LLC | 5,660 | $829.3K | 0.29% | −29−0.5% | Reduced |
| Spartan Planning & Wealth Management | 5,673 | $831.3K | 0.89% | −1,128−16.6% | Reduced |