Procter & Gamble Co
PG- Exchange
- NYSE
- Industry
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
- SEC CIK
- 0000080424
In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.
13F holders, Q4 2023
Institutional positions in Procter & Gamble Co as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 3,588
- +227 vs. Q3 2023
- Shares held
- 1.55B
- +20.1M (+1.3%) vs. Q3 2023
- Total value
- $226.9B
- +$3.70B (+1.7%) vs. Q3 2023
- New holders
- 344
- 1,363 more added
- Sold out
- 117
- 1,506 more reduced
51 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 4,042 | $239.0B |
| Q1 2026 | 4,027 | $230.9B |
| Q4 2025 | 4,048 | $229.1B |
| Q3 2025 | 3,907 | $240.7B |
| Q2 2025 | 3,968 | $255.3B |
| Q1 2025 | 4,027 | $274.0B |
| Q4 2024 | 4,017 | $268.0B |
| Q3 2024 | 3,730 | $274.8B |
| Q2 2024 | 3,664 | $261.8B |
| Q1 2024 | 3,658 | $254.9B |
| Q4 2023 | 3,588 | $226.9B |
| Q3 2023 | 3,412 | $223.8B |
| Q2 2023 | 3,418 | $231.7B |
| Q1 2023 | 3,385 | $226.4B |
| Q4 2022 | 3,406 | $230.3B |
| Q3 2022 | 3,201 | $191.5B |
| Q2 2022 | 3,262 | $220.9B |
| Q1 2022 | 3,296 | $235.6B |
| Q4 2021 | 3,295 | $252.9B |
| Q3 2021 | 2,944 | $217.0B |
| Q2 2021 | 2,942 | $209.9B |
| Q1 2021 | 2,937 | $212.9B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Stanley-Laman Group, Ltd. | 4,018 | $588.8K | 0.09% | +87+2.2% | Added |
| Financial Insights, Inc. | 4,031 | $590.7K | 0.18% | +130+3.3% | Added |
| Aspire Wealth Management Corp | 4,032 | $590.9K | 0.40% | +6+0.1% | Added |
| Garrett Wealth Advisory Group, LLC | 4,032 | $590.9K | 0.25% | −387−8.8% | Reduced |
| Prelude Capital Management, LLC | 4,038 | $591.7K | 0.05% | +4,038 | New |
| Lockerman Financial Group, Inc. | 4,038 | $591.8K | 1.37% | −46−1.1% | Reduced |
| Vertex Planning Partners, LLC | 4,057 | $594.5K | 0.18% | +202+5.2% | Added |
| Motiv8 Investments LLC | 4,059 | $594.8K | 0.53% | +4,059 | New |
| Inceptionr LLC | 4,062 | $595.2K | 0.42% | +4,062 | New |
| Heartwood Wealth Advisors LLC | 4,069 | $596.3K | 0.08% | 00.0% | Unchanged |
| Capital Advisors Wealth Management, LLC | 4,075 | $597.1K | 0.14% | +46+1.1% | Added |
| Sivia Capital Partners, LLC | 4,077 | $597.5K | 0.46% | +4,077 | New |
| Ruggaard & Associates LLC | 4,078 | $597.5K | 0.32% | −20−0.5% | Reduced |
| Five Oceans Advisors | 4,081 | $598.0K | 0.33% | −78−1.9% | Reduced |
| White Lighthouse Investment Management Inc. | 4,088 | $599.1K | 0.13% | +20.0% | Added |
| Forte Capital LLC | 4,092 | $599.6K | 0.08% | −167−3.9% | Reduced |
| JT Stratford LLC | 4,101 | $601.0K | 0.14% | −6,277−60.5% | Reduced |
| Trifecta Capital Advisors, LLC | 4,118 | $603.5K | 0.17% | −32−0.8% | Reduced |
| AlphaCore Capital LLC | 4,124 | $604.3K | 0.09% | +4+0.1% | Added |
| TSFG, LLC | 4,128 | $605.0K | 0.19% | −58−1.4% | Reduced |
| Invenio Wealth Partners LLC | 4,132 | $605.5K | 0.44% | +470+12.8% | Added |
| Guidance Point Advisors, LLC | 4,133 | $605.7K | 0.22% | +58+1.4% | Added |
| Todd Asset Management LLC | 4,136 | $606.1K | 0.01% | −118−2.8% | Reduced |
| Legacy Capital Wealth Partners, LLC | 4,140 | $606.7K | 0.17% | −227−5.2% | Reduced |
| Campbell Newman Asset Management Inc | 4,150 | $608.1K | 0.05% | 00.0% | Unchanged |
| Dover Advisors, LLC | 4,153 | $608.6K | 0.80% | −2,032−32.9% | Reduced |
| Security Financial Services, INC. | 4,165 | $610.4K | 0.15% | −312−7.0% | Reduced |
| Tacita Capital Inc | 4,168 | $610.8K | 0.45% | +18+0.4% | Added |
| Altfest L J & Co Inc | 4,172 | $611.0K | 0.09% | +14+0.3% | Added |
| Boyd Wealth Management, LLC | 4,175 | $611.8K | 0.38% | −215−4.9% | Reduced |
| Tanager Wealth Management LLP | 4,176 | $612.0K | 0.11% | −166−3.8% | Reduced |
| Rocky Mountain Advisers, LLC | 4,185 | $613.3K | 0.21% | +4+0.1% | Added |
| TrueWealth Advisors, LLC | 4,200 | $615.5K | 0.24% | −226−5.1% | Reduced |
| Providence Capital Advisors, LLC | 4,202 | $615.8K | 0.15% | +129+3.2% | Added |
| Citadel Investment Advisory, Inc. | 4,212 | $617.0K | 0.38% | −24−0.6% | Reduced |
| Aveo Capital Partners, LLC | 4,215 | $617.6K | 0.07% | −312−6.9% | Reduced |
| Traphagen Investment Advisors LLC | 4,216 | $617.8K | 0.07% | +661+18.6% | Added |
| Altus Wealth Group LLC | 4,221 | $618.6K | 0.34% | −189−4.3% | Reduced |
| Edgemoor Investment Advisors, Inc. | 4,225 | $619.1K | 0.06% | 00.0% | Unchanged |
| Relative Value Partners Group, LLC | 4,234 | $620.5K | 0.04% | −25−0.6% | Reduced |
| American Investment Services, Inc. | 4,239 | $621.1K | 0.12% | +4+0.1% | Added |
| SOA Wealth Advisors, LLC. | 4,241 | $621.4K | 0.14% | −403−8.7% | Reduced |
| Keating Investment Counselors Inc | 4,241 | $621.5K | 0.22% | 00.0% | Unchanged |
| Adams Asset Advisors, LLC | 4,250 | $622.8K | 0.08% | 00.0% | Unchanged |
| MTM Financial Group, LLC | 4,254 | $623.4K | 0.46% | −91−2.1% | Reduced |
| KRS Capital Management, LLC | 4,260 | $624.3K | 0.58% | −74−1.7% | Reduced |
| Stuart Chaussee & Associates, Inc. | 4,262 | $624.6K | 0.18% | +161+3.9% | Added |
| Hoese & Co LLP | 4,069 | $624.7K | 0.61% | −110−2.6% | Reduced |
| Wedge Capital Management L L P | 4,273 | $626.2K | 0.01% | +36+0.8% | Added |
| Redwood Investment Management, LLC | 4,285 | $628.0K | 0.06% | −5,821−57.6% | Reduced |
| Guerra Pan Advisors, LLC | 4,287 | $628.2K | 0.60% | +2,733+175.9% | Added |
| Retirement Planning Group | 4,291 | $628.8K | 0.06% | +592+16.0% | Added |
| Jacobsen Capital Management | 4,295 | $629.4K | 0.32% | +86+2.0% | Added |
| Compass Ion Advisors, LLC | 4,301 | $630.3K | 0.10% | +44+1.0% | Added |
| Waycross Partners, LLC | 4,309 | $631.4K | 0.12% | 00.0% | Unchanged |
| Sterling Investment Counsel, LLC | 4,313 | $632.1K | 0.32% | −1,295−23.1% | Reduced |
| Stone Point Wealth LLC | 4,314 | $632.2K | 0.24% | 00.0% | Unchanged |
| GSG Advisors LLC | 4,277 | $632.2K | 0.24% | −93−2.1% | Reduced |
| Ti-Trust, Inc | 4,321 | $633.2K | 0.56% | +28+0.7% | Added |
| Breakwater Capital Group | 4,295 | $635.1K | 0.18% | +39+0.9% | Added |
| Veracity Capital LLC | 4,340 | $636.0K | 0.26% | −892−17.0% | Reduced |
| Wall Street Access Asset Management, LLC | 4,342 | $636.3K | 0.30% | +334+8.3% | Added |
| Pacitti Group Inc. | 4,343 | $636.4K | 0.40% | +10.0% | Added |
| Frisch Financial Group, Inc. | 4,347 | $637.0K | 0.24% | −149−3.3% | Reduced |
| Teza Capital Management LLC | 4,355 | $638.2K | 0.11% | +4,355 | New |
| Tiemann Investment Advisors, LLC | 4,360 | $639.0K | 0.31% | +10+0.2% | Added |
| Clifford Group, LLC | 4,363 | $639.4K | 0.59% | +40+0.9% | Added |
| Lantz Financial LLC | 4,370 | $640.4K | 0.23% | +684+18.6% | Added |
| Cherry Creek Investment Advisors, Inc. | 4,370 | $640.4K | 0.39% | +9+0.2% | Added |
| Callan Capital, LLC | 4,389 | $643.2K | 0.06% | +1,103+33.6% | Added |
| PSI Advisors, LLC | 4,392 | $643.6K | 0.24% | +40+0.9% | Added |
| Silvia McColl Wealth Management, LLC | 4,396 | $644.2K | 0.58% | −655−13.0% | Reduced |
| Wealth Quarterback LLC | 4,397 | $644.4K | 0.39% | −284−6.1% | Reduced |
| Creekmur Asset Management LLC | 4,401 | $644.9K | 0.20% | +4,401 | New |
| Bienville Capital Management, LLC | 4,408 | $645.9K | 0.20% | 00.0% | Unchanged |
| Sugarloaf Wealth Management, LLC | 4,410 | $646.2K | 0.16% | +109+2.5% | Added |
| First Financial Bankshares Inc | 4,416 | $647.1K | 0.02% | +4,416 | New |
| Bank Pictet & Cie (Asia) Ltd | 4,418 | $647.4K | 0.16% | −4,736−51.7% | Reduced |
| Taylor, Cottrill, Erickson & Associates, Inc. | 4,430 | $649.2K | 0.20% | 00.0% | Unchanged |
| Shakespeare Wealth Management, Inc. | 4,432 | $649.5K | 0.20% | −33−0.7% | Reduced |
| Barry Investment Advisors, LLC | 4,432 | $649.5K | 0.22% | −189−4.1% | Reduced |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 4,433 | $649.6K | 0.07% | +225+5.3% | Added |
| First National Bank Sioux Falls | 4,436 | $650.1K | 0.33% | −50−1.1% | Reduced |
| Acorn Wealth Advisors, LLC | 4,436 | $650.1K | 0.39% | −195−4.2% | Reduced |
| Cutler Group LP | 4,455 | $652.0K | 0.09% | +2,856+178.6% | Added |
| Long Run Wealth Advisors, LLC | 4,455 | $652.8K | 0.19% | +78+1.8% | Added |
| Private Ocean, LLC | 4,456 | $652.9K | 0.06% | +20.0% | Added |
| Signal Advisors Wealth, LLC | 4,457 | $653.1K | 0.23% | +4,457 | New |
| Optimum Investment Advisors | 4,462 | $653.9K | 0.33% | −501−10.1% | Reduced |
| Ade, LLC | 4,462 | $653.9K | 0.45% | 00.0% | Unchanged |
| City State Bank | 4,462 | $654.0K | 0.33% | −2,250−33.5% | Reduced |
| Brown Capital Management LLC | 4,481 | $656.6K | 0.01% | 00.0% | Unchanged |
| Lyell Wealth Management, LP | 4,481 | $656.6K | 0.07% | +1,811+67.8% | Added |
| America First Investment Advisors, LLC | 4,492 | $658.3K | 0.17% | 00.0% | Unchanged |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 4,500 | $659.0K | 0.36% | 00.0% | Unchanged |
| EHP Funds Inc. | 4,500 | $659.4K | 0.33% | +2,600+136.8% | Added |
| Thompson Davis & Co., Inc. | 4,506 | $660.3K | 0.56% | −212−4.5% | Reduced |
| Westside Investment Management, Inc. | 4,514 | $661.5K | 0.17% | −100−2.2% | Reduced |
| Birchbrook, Inc. | 4,517 | $662.0K | 0.44% | +4,517 | New |
| BOS Asset Management, LLC | 4,522 | $662.7K | 0.45% | −481−9.6% | Reduced |